Internet Cafe Business Plan Template
Written by Dave Lavinsky
Internet Cafe Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet cafe companies.
If you’re unfamiliar with creating an internet cafe business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.
In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet cafe business plan step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your internet cafe business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start an internet cafe business or grow your existing internet cafe company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet cafe business to improve your chances of success. Your internet cafe business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Internet Cafe Businesses
With regards to funding, the main sources of funding for an internet cafe business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet cafe companies.
How to Write a Business Plan for an Internet Cafe Business
If you want to start an internet cafe business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet cafe business plan.
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet cafe business you are running and the status. For example, are you a startup, do you have an internet cafe business that you would like to grow, or are you operating a chain of internet cafe businesses?
Next, provide an overview of each of the subsequent sections of your plan.
- Give a brief overview of the internet cafe industry.
- Discuss the type of internet cafe business you are operating.
- Detail your direct competitors. Give an overview of your target customers.
- Provide a snapshot of your marketing strategy. Identify the key members of your team.
- Offer an overview of your financial plan.
Company Overview
In your company overview, you will detail the type of internet cafe business you are operating.
For example, you might specialize in one of the following types of internet cafe businesses:
- Internet kiosks : In this type of internet cafe business, small kiosks are built and positioned to be temporary internet cafes, as customers who visit the kiosks search the internet for directions, locations and other information.
- Cyber cafe: A cyber cafe is similar to an internet cafe, although the usage of the internet may be mixed with gaming and internet searches.
- Gaming cafe: Popular with teens, a gaming cafe offers computers and gaming accessories connected to very high bandwidth, which allows for specialized gaming.
- Commercial cafe: These internet cafes exist to serve commercial establishments with a need for high bandwidth and dedicated spaces.
In addition to explaining the type of internet cafe business you will operate, the company overview needs to provide background on the business.
Include answers to questions such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of customers served, the number of commercial contracts on file, or reaching X number of return gamers served, etc.
- Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Industry Analysis
In your industry or market analysis, you need to provide an overview of the internet cafe industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the internet cafe industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.
The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your internet cafe business plan:
- How big is the internet cafe industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential target market for your internet cafe business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
Customer Analysis
The customer analysis section of your internet cafe business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: individuals, gamer groups, and corporations.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet cafe business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.
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Competitive Analysis
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other internet cafe businesses.
Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes private homes with high bandwidth internet services, video game lounges, and gaming casinos. You need to mention direct competition, as well.
For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as
- What types of customers do they serve?
- What type of internet cafe business are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide options for multiple rounds of gaming play?
- Will you offer internet services that your competition doesn’t?
- Will you provide snacks and other amenities?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Marketing Plan
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet cafe business plan, your marketing strategy should include the following:
Product : In the product section, you should reiterate the type of internet cafe company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide an internet cafe that serves light snacks and meals, along with a gaming lounge area?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.
Place : Place refers to the site of your internet cafe company. Document where your company is situated and mention how the site will impact your success. For example, is your internet cafe business located in a busy retail district, a neighborhood strip mall, or a standalone building near a college? Discuss how your site might be the ideal location for your customers.
Promotions : The final part of your internet cafe marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:
- Advertise on radio stations and/or gaming magazines
- Reach out to websites
- Distribute flyers to card collector and game stores
- Engage in email marketing
- Advertise on social media platforms
- Improve the SEO (search engine optimization) on your website for targeted keywords
Operations Plan
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your internet cafe business, including setting up game play for groups, planning and providing internet sessions, billing customers, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming session, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet cafe business to a new city.
Management Team
To demonstrate your internet cafe business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing internet cafe businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet cafe business or successfully running a card and game store.
Financial Plan
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.
Income Statement
An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you see 30 internet customers per day, and/or offer group gaming sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets
Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet cafe business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement
Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet cafe business:
- Cost of equipment and accessories
- Payroll or salaries paid to staff
- Business insurance
- Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, internet bandwidth, office supplies
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your multi-year contract for internet services or your location lease.
Writing a business plan for your internet cafe business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the internet cafe industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet cafe business.
Internet Cafe Business Plan FAQs
What is the easiest way to complete my internet cafe business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily write your internet cafe business plan.
How Do You Start an Internet Cafe Business?
Starting an Internet Cafe business is easy with these 14 steps:
- Choose the Name for Your Internet Cafe Business
- Create Your Internet Cafe Business Plan
- Choose the Legal Structure for Your Internet Cafe Business
- Secure Startup Funding for Your Internet Cafe Business (If Needed)
- Secure a Location for Your Business
- Register Your Internet Cafe Business with the IRS
- Open a Business Bank Account
- Get a Business Credit Card
- Get the Required Business Licenses and Permits
- Get Business Insurance for Your Internet Cafe Business
- Buy or Lease the Right Internet Cafe Business Equipment
- Develop Your Internet Cafe Business Marketing Materials
- Purchase and Setup the Software Needed to Run Your Internet Cafe Business
- Open for Business
Where Can I Download a Free Business Plan Template PDF?
Click here to download the pdf version of our basic business plan template.
Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.
We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.
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Every business starts with research and planning. The main purpose for writing a business plan is to get aware of those things that you might not have known or thought of yet. Depending on your case, you might be interested in devising a gaming lounge business plan or an eSports arena business plan. As these are very close to the concept of Internet cafe we offer to use this as a template, expanding it with additional points where necessary. Besides, in this article you will find many useful information to assist you on the way.
Executive summary
Starting an internet cafe business can be a challenging task, especially if you lack entrepreneuring experience. However, devising a business plan will greatly facilitate you along the way. First of all, it will help you to gather many important information and facts, come up with a variety of internet cafe business ideas, decide on the format, consider pros and cons of this business, and even think about its future development. When getting down to work, the first questions coming to your mind might be whether it is a profitable business, how much does it cost to open an Internet cafe or what equipment do you need to start an internet cafe? This article probably won’t furnish you with a full answer, rather it will give you a general description of internet cafe business, while adding more questions for you to consider.
Internet cafe business overview
An Internet cafe (also cybercafe) is by no means new, yet a still relevant idea. The service of providing the public with a PC along with access to the Internet for a charge has been in expanding request since a long time ago. The first online cafe was launched in 1988 in Seoul and had only two 16-bit-computers connected to the online system of networks. Today internet cafes can be found all around the globe, while their purpose has evolved from basic webmail and instant messaging to multiplayer gaming. Since modern games often require modern computers and expensive gadgets more and more gamers prefer shared-access models over personal ownership.
Depending on location, target audience, and social agenda of the proprietors, cybercafés come in a wide range of formats and can be quite a profitable business. Internet cafes also appear as gaming lounges, cybersports arenas, or PC bangs – equipped with VR headsets, gaming consoles like Xbox and Playstation, and broadcasting eSports tournaments on a big screen.
The majority of the entrepreneurs, engaged in this field are men of 22 – 50 years old, who understand computers at the level between the advanced user and system admin. Most of them also enjoy playing online games, keep abreast of new developments in the realm of computers and gaming equipment, be up to date with the latest developments in the cyber industry, follow the news about gaming teams and tournaments. As a rule, these people don’t have a wage job. Their work is focused on Internet cafes, gaming lounge business, bets, and sometimes other related businesses. Usually, these people start with a small budget and gradually increase their income.Those who managed to properly organize their business and make a profit, begin to open a chain of Internet cafes, some sell franchises.
On rare occasions, there are businessmen, possessing entrepreneurial experience from other projects, with a million-turnover, who open Internet cafe out of curiosity and desire to try something new. In this case, they invest a lot of money at once. Often, these business owners are interested in holding tournaments in specially equipped cyber arenas.
There are also those who don’t know anything about this kind of business, rather they’ve been told that opening an Internet cafe business is a way to make money easily and fast.
No matter which group you belong to if you are considering launching an Internet (cyber) cafe you will need to devise a business plan. Hereby we introduce an example of an internet cafe business plan, which can be modified according to your geographies and goals.
Pros & Cons of starting an Internet Cafe
Before establishing a business it is always useful to make up a list of advantages and disadvantages. We have gathered some of them, which are relevant for an Internet cafe business, yet keep in mind, that it might look different in each case, depending on the particular market and the entrepreneurial experience of yours.
- Business works 24/7. In practice this means that as an entrepreneur you have to be constantly in touch to solve problems that may arise (e.g., violation of the rules by clients, various unforeseeable situations etc.) At least in the beginning you need to be fully involved in order to understand the specifics of the business, the target audience, identify weak spots etc. It is also necessary to be aware of the latest innovations in the field of gaming and eSports.
- It is difficult to scale the business. Internet cafe business has its limits. Once a company is launched, pays back and starts to bring net profit, there are just a couple of options to scale: either to sell franchises or open a network of Internet cafes. You can establish a business and get a stable income, yet it will always remain at the same level.
- Regular update/replacement of equipment. Each product has its life cycle. Since computers in Internet cafes are used constantly, their wear and tear happens way faster. Besides regular maintenance, cleaning, and minor repairs of the computers, it is necessary to completely replace the equipment every 2-4 years. First of all, because of its wear and secondly, due to outdated parameters. Every year new games are released, increasing the requirements to the computer components – processor, video card, memory etc. Fast and powerful computers are one of the reasons why gamers visit cyber cafes. Thus, if you do not update the equipment, you risk to lose part of the target audience.
- Low budget needed for start. Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000. This is a rather small budget for business, which in time will bring you regular income.
- Payback after 12 months (average). Cyber cafe business, you can quickly setup and configure all the processes, provided you thought everything through and made preliminary calculations. The payback of such a business can take from 9 to 14 months. Then you get a net income and can plan to expand. Of course, everything depends on your particular case, and if you add a bar and kitchen in parallel, then it may take more time.
- Little competition. 15 years ago, when Internet cafes were very popular, there was a big competition. There were many cybercafes where one could go, and there were a few or no empty seats. Today, the focus has shifted, as everyone has a computer at home. Cyber cafes are made for the atmosphere, community, and a possibility to play on professional PCs. The second wave of popularity of cybercafes has just begun, yet still few competitors, which makes it possible to quickly attract the target audience to your place. At the same time, more tournaments are being held every year.
- Combination with other types of business. As a rule, the main service of your business will be providing access to the Internet, and/or new games on PCs and consoles. In addition, you can expand your business with related services. If you decided to start a cybercafe business you might face the situations when some of your clients ask for photocopies, printing documents, photos, etc. By simply buying a printer-scanner you can get additional income, while it will also be useful in the daily work of the cybercafe. Also, when players spend more than 3-4 hours in the Internet cafe, they need at least one break to eat and drink. Thus, building a coffee area will bring extra income and allow your clients to spend more time in your cybercafe.
What products and services cybercafe business provides?
When devising a business plan for your Internet cafe it is helpful to distinguish between the primary and additional services.
Primary service – within this section think of the core service that your cyber cafe company provides. Is it good connection to the Internet, gaming facilities, possibility to use expensive software for a small price, or an equipped coworking space? Pick out one thing that will serve as a pillar for your business, think of it as your unique selling proposition (USP).
While choosing a core service mention in your business plan the impact that it will cause. Speculate on how your customers’ life will be affected by the service(s) that you provide? Maybe you make people happy, satisfied, productive, entertained. You help the local community to stay connected with the rest of the world and fulfil their goals by the help of Internet connection / modern computers / gaming facilities etc.
It might be that your core service will be focused on eSports. This field is getting more and more popularity, encouraging e-Sports schools being opened around the world. With this regard, many cybercafes nowadays also provide separate rooms for training eSports teams.
Additional products/services. Now time to brainstorm further. Make up a list of accompanying services that will be offered in your Internet (cyber) cafe and one-by-one write about the impact they are supposed to make for your customers. You can also use the items that were mentioned above, yet were not defined as a primary service. Additionally, you can include the following options to your service list:
- Cafe serving beverages / snacks / healthy meals
- Copy center services
- Private working space (rooms)
- Kicker, darts, etc.
Once your list of primary and additional services is ready keep it at hand. The next step would be to define their prices. Easily said, but this task will require thoughtful consideration. Besides checking the prices of your competitors and willingness of customers to pay, you will also need to count your expenses and comply with financial goals you set. You should also observe the habits of your customers, and possibly introduce a dynamic pricing scheme (when prices are flexible and depend on the day time and demand). You should also consider introducing system of discounts, special offers for loyal customers etc.
Comparison to competitors
Check your competitors, define their market share, strong and weak spots. This will then help you to find your position or niche on the market, as well as set more realistic goals on sales and profit.
Why should customers choose you over your competitor? This question is very important for defining your unique selling proposition (USP), discovering the pillars of your internet cafe. Check the list below, pick the points that are relevant for your case and expand if necessary.
- Upscale equipment (laptops, computers, printers, scanners, headsets, consoles (Xbox, Playstation), gaming mice, professional keyboards, additional gadgets- VR glasses, Gaming wheels, controllers etc.)
- Comfortable gaming chairs
- Fast and reliable Internet & Wi-Fi hotspots
- Besides state-of-the-art hardware the computers will also come with professional software (e.g., Adobe Cloud Programs) and gaming platforms (e.g., Steam). Upon customer request, the Internet cafe business can also acquire a license for a particular software.
- Possibility for open space and private working rooms/cabins
- Convenient (central, unique, extraordinary) location
- Fair prices, convenient booking system and payment options, bonuses, client discounts etc.
Internet cafe business plan introduction
Business name. Give your internet cafe a name. Be creative, make sure it fits into the whole picture of your business concept. Double-check that it’s different from those of your competitors and easy to remember for your customers. Here you can also consider buying a franchise. In this case, you will build your institution based on the existing internet cafe business model which proved its success. Basically, you will get a ready-to-use guide on how to open an Internet cafe, which will save you time, resources and efforts. However, keep in mind that along with convenience and support that you get as franchisee, you are limited to a certain level in strategic and managerial decisions. Thus, for experienced and ambitious entrepreneurs, nurturing novel and fresh business ideas in mind, franchising won’t be a suitable option.
Legal business structure. Every business is a legal unit with a specific structure. Think of yours. Will it be a sole proprietorship or a partnership, Limited Liability Company (LLC) or a corporation? Are there any investors involved? While choosing a structure for your business consider such impacting factors as flexibility, complexity, control, permits, licenses, taxes and other regulations.
Brief description of what your business does. Here you should be able to explain in a nutshell your business concept.
Mission. Besides making profit your internet cafe first of all should serve a public good. Think of those social solutions that you bring. Your cybercafé can, for example, fulfill the following missions:
- It provides an easy, reliable, safe and affordable access to the Internet.
- It serves a meeting place for sharing online experiences.
- It accommodates a creative and comfortable environment for people to learn, work, play and relax.
What problem does your Internet cafe solve for your customers? Possible answers here might be the following:
- bad PCs at home that do not allow people to play at maximum settings or in the latest games;
- no privacy at home (parents/ partner or children interfere, etc.)
Think of any other relevant points, depending on your case. Maybe it is also useful to conduct a focus group to identify other customer needs.
What results does your internet café create?
- Customers get things done by means of having a quick, reliable safe and affordable access to the Internet
- Customers enjoy being in a creative environment, using affordable upscale equipment for their studies, work, gaming or entertainment
- Customers are happy to have another place for making friends and connections, while sharing their online experiences.
Think of any other relevant points, depending on your case.
How does your internet cafe create those results? By means of providing necessary equipment (computers, software and access to the Internet) in comfortable premises at a convenient location, offering other services (e.g., food & drinks, open-space and private rooms) to meet customer needs and ensure best-in-class user experience.
Who does your company serve? Again, think of your Personas. Which customer cluster reflects the main target audience? Are these travelers, students, professionals, gamers etc.? What is their average age? What are their core needs? It is important to remember that the choice of business model and related services will change the target audience, and vice versa. As a rule, the majority of players in cyber cafes are pupils and students. At the same time the related services a cybercafe provides will directly influence the target audience. In case the cyber cafe also sells alcohol, hookahs, etc., the clients will then be different. You can also expand the target audience by means of equipping your Internet cafe with gaming consoles, e.g. Xbox or Playstation.
Why do you do what you do? Reasons for you to run an internet cafe might be numerous and diverse. Yet try to figure out what it means to you. Maybe you’re an exper t in the field of cybercafes or you possess suitable resources for this business. Maybe there is a sharp demand for such a place, but none or little supply. Maybe you yourself belong to the target audience and know the needs of the customers as no one else. Or it has always been your dream to own an internet café. Sincere answer to this question will help you to understand your motives and plan more realistically not just in a short term, but in a long-term perspective.
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Internet cafe setup requirements
Think here on your step-by-step plan or proprietary system. List a complex of providers, suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or competitive advantage. As a basic think of the following:
- Location (rent or buy or build)
- Design and renovation of the premises
- Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee machine, vending machines, etc.)
- Provider of the Internet
- Supplier of computers, and other devices
- Software Licenses
- Supply of additional services (drinks, catering)
- Team – number of employees, their roles, responsibilities, shifts
- Internet cafe management software
Here it is relevant to remind that provided you go with the franchise option, the proprietary system as well as the main cyber cafe requirements will be provided by franchisor for you to use. Of course, the terms and conditions might be different depending on the agreement, but the fundamental restrictive unit for the beginning you will get in most of cases.
What are your objectives? (define your goals) Last but not least – schedule your goals. Elaborate some plans regarding sales, revenue and profit you intend to make. Devise a roadmap of future development of your business. Think of your goals in terms of short-and long-time perspectives. Draft them for 1-year, 2-years, 5-years time span or longer. While setting your goals on the paper use the rule of S.M.A.R.T. In other words, keep your goals Specific, Measurable, Achievable, Relevant and Time-bound.
Market analysis
At this stage, make sure to gather as much information about the market, as possible. Invest enough time to research the general state of matters and trends. A useful technique to apply at this stage would be PESTLE analysis. The name stands for the abbreviation of the components of the analysis and is used to scan the following macro-environmental factors – political, economic, social, technological, legal and environmental. When analysing the above mentioned factors, try to identify the elements within each of them, as well as seek to understand what is their business impact. For example, does the current political situation create a solid basis for you to start the internet cafe business? Is the economic condition favourable for introducing your service to the market? Is the society open/ willing to pay for your service etc.? The following table provides the respective questions to assist you in conducting PESTLE analysis.
Additionally, you can make a SWOT analysis to identify strengths, weaknesses, opportunities and threats for your business.
Market trends & needs
To gather information about your target market turn to statistical data, relevant market reports, professional periodicals, marketing research agencies. While doing your research check the related industries and fields – Online Gaming, Video Streaming, Cyber Security, eSports etc. Also look at associated issues in the respective fields: Internet penetration, number of available commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.
Some introductory data and insights can be found at statista.com. For example, the eSports market has been consistently developing in recent years. It is expected to grow further in the next 3-5 years. More and more people nowadays come to watch how their favourite games are being played by world recognized gamers. As indicated by the Newzoo there are determined to be 646 million viewers of eSports worldwide by 2023, which is over 30% expansion from the 395 million in 2018.
The fans are spread over the world, yet the Asia Pacific area is by all accounts a specific hotspot for eSports. In the USA, meanwhile, some 9.2 % of web users in 2019 viewed eSports, with the figure expected to rise to 15.5 % by 2023.
As the statistics show every year more and more tournaments are held, bigger audience is attracted. Thus, while planning a cybercafe business one should keep in mind that the majority of gamers also make bets in the field of gaming and eSports.
Internet cafe marketing plan and strategy
Every marketing action – be it a message, flyer, social post or event – is aimed at people. Thus, when devising an internet cafe marketing plan it is crucial to gather as much information about your audience as possible.
Demographics & Psychographics. Define the demographics of your target audience – what is their age, gender, income, place of living etc. Then collect their psychographic characteristics – such as interests, desires, fears etc. In the process of collecting these data you might come up to the fact that there are several groups / clusters of you TA. Use Personas method to differentiate them. This will help you achieve the goal of your marketing campaigns, improve your lead generation and conversion strategy, as well as offer more suitable products/ services to your clients.
Remember, that a slight detail can make a huge difference. What if a significant part of your customers are vegans, environmental activists living a sustainable life? How can you make their experience in your cafe more comfortable – provide vegan snacks, supplying the place with renewable energy sources, equipping it with eco-friendly furniture etc. The variations are endless here. Your task is to identify the factors that will signify the interest and bonds of the customers to your Internet cafe.
Where can you find your clients? Where can you find each of them – online or off-line? Think on which online services and social media they use. Do they actively participate in social media groups, do they read expert magazines or do they attend festivals? The clearer picture you will get on this stage the easier it will be for you on the next steps – when drawing marketing strategy (visibility, lead generation and conversion).
Visibility (awareness) strategy. How people will learn about your Internet cafe – via ads in Google or social media, through paid commercials on TV or in YouTube, by means of influencers, flyers or word-of-mouth? Options and combinations can be numerous. The key factors here are budget and efficacy. You can spend thousands and get zero results, or you can spend almost nothing but hit the target. Look first at the answers from the previous step, identify the channels through which you can reach your audience, compare the prices of the channels. And then build your strategy. Remember, that the advantage(benefit) of digital marketing is that you can test different strategies with relatively low budget, see what works best and then rise the costs. Consider turning to a digital marketing agency if that corresponds to your needs.
Additionally, brainstorm for info drivers and events that can be part of your cybercafe marketing strategy. One of the possible promotion steps for your business can be hosting eSports tournaments.
This step requires much thought and effort. The core question here is “How will you establish contact with potential customers?” It is most likely that you will apply digital tools and online marketing. In this case your lead generation will comprise the following elements: content, SEO, promotion, conversion and analytics. Let’s briefly look into each of these.
Content strategy comes first. This will characterize the story behind your services, the key messages you send to your target audience and, also, the tone of voice in which they will be articulated. The content will be sent through all possible channels you decide for: website, landing pages, emails, social media, blog post as well as Call to Action.
Website strategy. If your internet cafe can’t be discovered on the web, then it doesn’t exist. In other words to make your cybercafe visible you need to have a website. Besides raising the rating of your Internet cafe, a website is also an excellent informative tool, that helps to attract more clients from organic search. Generally, a website will build trust to your institution from clients and partners. Thus, if one day you decide to grow by selling cyber cafe franchises, a website will be a big plus.
Promotion strategy as a rule starts nowadays with Social Networks – Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat. Check the most relevant for your type of business. For example, TikTok and Snapchat are the main channels for attracting teenagers, while adults are bound to be found elsewhere. Some question here to help you with the decision are the following:
- Where can you gather most of your TA (target audience)?
- Which of those are most efficient with regard to available budget?
- Which Social Media fits the best to your content strategy and chosen tone of voice?
In case you identify several platforms which are relevant for your internet cafe business it’s then worth trying to try all of them and see which ones work best in your field, region, market. Within your promotion activity you also manage social posts and email communication.
Conversion strategy. Once you’ve got your leads it’s time to convert them into prospects or customers. The method of communication you decide – be it a phone call, email or personal message in social media. Within this stage you should look at the lead nurturing lifecycle and devise a complex of measures to acquire, keep and grow your customers – e.g. outreach programs, loyalty programs, organisation of events, system of upselling, cross-selling etc.
Analytics strategy. The essential part of every strategy are the metrics and indicators that help to measure and analyse the results of the steps having been taken. Principal performance indicators are CTR, CPL, (Website) Rate of Conversion, Leads to qualified leads, Leads per channel etc. All the necessary info regarding these and other indicators can be found in the Internet, thus we shall not focus on them within this article.
What you need to keep in mind however, that analytics is an important task, which you better not skip. Once you identify the cost of a lead from each channel, try to reduce it to a minimum without loss in quality. Check the reports and regularly manage your advertising budget. After six months, compare the figures, analyse the amount of money spent on acquired leads to the quality of these leads.
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Home » Sample Business Plans » Technology
How to Write an Internet Café Business Plan [Sample Template]
Are you about starting an internet cafe ? If YES, here is a complete sample internet cafe business plan template & feasibility report you can use for FREE . Since the advent of the internet, a lot of other big things have happened to information technology. You too can begin to look at ways to tap into the vast opportunity that exists in this industry. One of the hurdles that is readily needed to be scaled when you are looking to start an internet cafe business is research.
To a very large extent, you will need to carry out some extensive research. This is so that you know what is required of you in the venture that you plan to embark on. Yet another thing that you will need to look at is the business plan aspect. Here below is a sample internet café business plan;
A Sample Internet Café Business Plan Template
1. industry overview.
The internet café line of business is one business that irrespective of the change in trends, is still managing to survive especially when the business is well positioned in a location like airports, campus, public facilities or hotels et al. Simply put, an Internet café, which is also known as a cybercafé, is a place which provides Internet access to the public, usually for a fee.
Most internet cafés usually provide snacks and drinks, hence the café in the name. In an internet café, the fee for using a computer that is connected to an internet facility is usually charged as a time-based rate. The internet café or cyber cafe phenomenon in the united states was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network.
Gregori designed, built and installed 25 coin operated computer terminals in coffeehouses throughout the San Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that offered an array of electronic services including FIDOnet mail and, in 1992, Internet mail.
But the first public, commercial American Internet café was conceived and launched by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was named The High Tech Cafe. After then, three other internet cafés subsequently opened in the East Village neighborhood of New York City: Internet Cafe opened by Arthur Perley, the @ Cafe, and the Heroic Sandwich.
So also in 1996, the Internet café Surf City opened in downtown Anchorage, Alaska. The Internet Café / Cyber Cafe industry is indeed a large industry and there is hardly any airport (international) that you won’t find an internet café that you can either connect your gadget through their Wi-Fi or log on to their computer to surf the net while you wait for your flight.
Though for some players in this industry would prefer to build their call centers in places where they can maximize profits; countries like India, China and The Philippines readily comes to mind
One good thing about starting an internet café business is that, aside from the fact that people will come in to browse the internet and carry out their jobs; you can also generate enough income by engaging in the sale of coffee and snacks.
So all you need to do if you want to maximize your internet café business is to strategically position the business and you will be amazed at the rate people troop to your internet café, not only those that want to browse the internet, but also those who may just want to hang out with friends over a cup of coffee and snacks.
2. Executive Summary
Planet One Cyber Café®, LLC is a one stop, standard and licensed internet café and coffee shop that is fully equipped with the latest technology in the cyber café industry. Our cyber café will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned in a location with the right demographic compositions of people who are regular users of public cyber café.
Planet One Cyber Café®, LLC will operate as a standard cyber café where clients are expected to surf the internet at the speed of light, make internet phone calls, conduct teleconference, and scan and send documents online. We also engage in the sale of snacks and coffee, operating a full fledge business center and the sale of data bundle and call cards for various telecommunication providers.
Our business goal is to work towards becoming one of the leading cyber café brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.
We are not ignorant of the fact that building a standard and world class internet café from the scratch requires huge capital base especially for the purchase of world – class and up – to date internet equipment (server, and computers) and software applications et al, which is why we have perfect plans for steady flow of cash.
We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry. We are well – staffed and well – equipped to run a 24 hours a day and 7 days a week cyber café with a well – planned shift system.
We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.
At Planet One Cyber Café®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.
Planet One Cyber Café®, LLC is owned by Garry Boston and his wife Geraldine Boston. Geraldine Boston is a certified cyber café administrator; she has over 15 years of experience in the internet café / cyber cafe industry. Her husband Garry Boston will be the administrative head of the business. He has an MBA from University of California and he has occupied senior managerial roles before joining his wife to start Planet One Cyber Café®, LLC.
3. Our Products and Services
Planet One Cyber Café®, LLC is going to offer varieties of services within the scope of the internet café / cyber café industry in the United States of America. Our intention of starting our internet café in Inglewood – Los Angele is to make profits from the internet café / cyber café industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.
Our business offering are listed below;
- Providing fast and secured internet browsing services
- Providing cheap and secured international internet calls
- Providing fast and secured teleconference services
- Providing document scanning and photocopy services
- Sale of soft drinks, coffee and snacks
- Sale of call cards, and internet bundles from various telecom service providers
- Providing related internet café advisory and consultancy services
4. Our Mission and Vision Statement
- Our vision is to become the number one public cyber cafe in the whole of Los Angeles, California within the first five years of starting the business.
- Our mission is to build a world class and well equipped public cyber café brand that will become the preferred choice for a wide range of client ranging from individual client to corporate organizations in the Los Angeles – California.
Our Business Structure
The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Planet One Cyber Café®, LLC will build a solid business structure that can support the growth of our internet café business. We will ensure that we hire competent hands to help us build the business of our dream.
The fact that we want to become one of the leading cyber café brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.
We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Planet One Cyber Café®, LLC;
- Chief Executive Officer
Cyber Café Manager / Cyber Café Supervisor
Admin and HR Manager
- Marketing and Sales Executive
- Customer Care Officer / Front Desk Officer
5. Job Roles and Responsibilities
Chief Executive Office:
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
- Responsible for providing direction for the business
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
- Responsible for managing the daily running of the cyber café, including sourcing equipment, effective resource planning and implementing cyber café strategies and operations;
- Carries out needs assessments, performance reviews and cost/benefit analyses;
- Responsible for setting and meeting performance targets for speed, efficiency, sales and quality;
- Ensures all relevant communications, records and data are updated and recorded;
- Advises clients on products and services available;
- Liaises with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
- Maintains up-to-date knowledge of industry developments and involvement in networks;
- Coordinates staff recruitment, including writing vacancy advertisements and liaising with HR staff;
- Reviews the performance of staff, identifying training needs and planning training sessions;
- Records statistics, user rates and the performance levels of the cyber café and preparing reports;
- Handles the most complex customer complaints or enquiries;
- Responsible for organizing staffing, including shift patterns and the number of staff required to meet demand;
- Responsible for coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes;
- Responsible for forecasting and analyzing data against budget figures on a weekly and/or monthly basis.
Information Technologist
- Manages the organization website and serve room
- Responsible for continuous update of our online security platform
- Ensures that our payment platform is secured 24 / 7
- Responsible for installing and maintenance of “Private Automated Business Exchanges” (PABX), telephones, computer software and hardware for the organization
- Manages logistics, Web servers and POS (point of sale) systems
- Responsible for continuous upgrade and maintenance of IT systems
- Responsible for generating tickets for the cyber café
- Handles any other technological and IT related duties.
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
- Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
- Defining job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Responsible for arranging travel, meetings and appointments
- Designs job descriptions with KPI to drive performance management for clients
- Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
- Facilitates and coordinates strategic sessions.
- Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
- Oversees the smooth running of the daily office activities.
Marketing and Sales Executive (Business Developer)
- Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
- Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
- Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients and music artists
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represents the company in strategic meetings
- Help to increase sales and growth for the company
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for one or more properties.
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensuring compliance with taxation legislation
- Handles all financial transactions for the company
- Serves as internal auditor for the company
Client Service Executives / Front Desk Officer
- Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
- Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
- Manages administrative duties assigned by the manager in an effective and timely manner
- Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
- Distributes mails in the organization
- Handles any other duties as assigned my the line manager
6. SWOT Analysis
We very much know the importance of knowing the areas we are good at and the areas that we struggle with. That is the reason why Planet One Cyber Café®, LLC employed the services of a core professional in the area of cyber café consulting and business structuring to assist the organization in building a standard cyber café that can favorably compete with other leading cyber café brands in the United States of America and the world at large.
Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Planet One Cyber Café®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Planet One Cyber Café®, LLC;
Our core strength lies in our service offerings, the power of our team and the state of the art cyber café equipment and software applications that we have – fast, secured and reliable internet. We have a team that can go all the way to give our clients value for their money.
We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our cyber café for business.
As a new cyber café in Los Angeles, it might take some time for our organization to break into the market and attract some well – established corporate clients; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion of our business the way we would want to.
- Opportunities:
The opportunities in the cyber café / internet café industry are massive especially in Los Angeles, and we are ready to take advantage of any opportunity that comes our way.
The truth is that with the advancement of technology and cheaper internet data bundles, it is now easier for organizations to conduct their teleconference from their office and for individuals to purchase internet bundle and browse on their mobile gadgets (smart phones, tablets and pads).
So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new cyber café in same location where our target market exist and who may want to adopt same Business model like us.
7. MARKET ANALYSIS
- Market Trends
It is known fact that cyber cafés are a natural evolution of the traditional café. As a matter of fact, cafés started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information.
As Internet access is in increasing in demand, many pubs, bars and cafés have terminals, so the distinction between the cyber café and the traditional café is eroded. For instance, in some, countries in Europe, the number of pure cyber cafés is decreasing since more and more normal cafés offer the same services.
However, there are European countries where the total number of publicly accessible terminals is also decreasing. Germany is one good example of such countries where publicly accessible terminal is on the decrease. The reason for this trend is a combination of complicated regulation, relatively high Internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of wireless internet hotspots.
Lastly, while most cyber cafés are privately own businesses, many have been set up to Help Bridge the ‘digital divide’, providing computer access and training to those without home access. For example, the uk government has supported the setting up of 6000 telecentres.
8. Our Target Market
One of the things that make businesses breakeven is the number of clients that command per time. This is one of the reasons why we will leave no stone unturned in seeing that we get the right words out there to people about what we are doing.
The target market for the cyber café / internet industry is all encompassing because of their service offerings. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our services.
We have conducted our market research and survey and we will ensure that our cyber café attracts the kind of clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;
- Corporate organizations (basically for teleconference and similar web meetings)
- All adults in the locations where our internet café is located
- Students who would need internet facility to fill forms online and to make photocopies and scan documents
- Job applicants who would need to fill online applications and to forward their CVs and documents
- All coffee lovers in Inglewood – Los Angeles, California
- All online gamers in Inglewood – Los Angeles, California
- People with smart phones, tabs and pads who would want to purchase internet bundles and call cards.
Our Competitive Advantage
We are mindful of the fact that there will always be stiff competition in the cyber café / internet café industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.
Planet One Cyber Café®, LLC might be a new entrant into the cyber café / internet café industry in the United States of America, but we are coming into the industry with core professionals and of course a standard world – class cyber café with the latest equipment and software applications in the industry. We are well – positioned in Inglewood Los Angeles – California.
Our complimentary services – fully functional business center and coffee and snacks bar will enable us attract loads of customers per time in our cyber café.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups cyber café businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.
9. SALES AND MARKETING STRATEGY
- Sources of Income
It is the duty of anyone going into business to identify how he/she intends to generate startup funds. It is for this reason that Planet One Cyber Café®, LLC is established with the aim of maximizing profits in the internet café / cyber café industry and we are going to go all the way to ensure that we do all it takes to attract our target market.
Planet One Cyber Café®, LLC will generate income by offering the following services;
10. Sales Forecast
One thing is certain when it comes to cyber café services; it is always cheaper and reliable for small businesses and start – ups to carry out teleconference or web meetings. This goes to show that any cyber café that is well – equipped and well positioned will always attract corporate clients and that will sure translate to increase in revenue generation for the business.
We are well positioned to take on the available market in Inglewood – Los Angeles, California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Inglewood to the whole of Los Angeles – California.
We have been able to critically examine the cyber café market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.
Below is the sales projection for Planet One Cyber Café®, LLC, it is based on the location of our business and other factors as it relates to cyber café start – ups in the United States;
- First Fiscal Year-: $75,000
- Second Fiscal Year-: $150,000
- Third Fiscal Year-: $350,000
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same internet café services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
We will work really hard to see that we attract the type of sales and leads that will make us break even at all times. Cyber café business is not a business that you have to go out there to retail products which is why we must do all we can to maximize any opportunity that comes our way to attract people to patronize of cyber café and coffee bar.
Our sales and marketing team will be recruited based on their vast experience in the cyber café / internet café industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.
We will also ensure that our excellent service delivery (fast, reliable and secured internet access) speaks for us in the market place; we want to build a standard and well equipped cyber café that will leverage on word of mouth advertisement from satisfied clients.
Our business goal is to build our cyber café business to become the number one choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Inglewood, Los Angeles, but throughout California as well.
Planet One Cyber Café®, LLC is set to make use of the following marketing and sales strategies to attract clients;
- Introduce our cyber café by sending introductory letters alongside our brochure to, residence, organizations and key stake holders in Los Angeles and other parts of the U.S.
- Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
- List our business on yellow pages ads (local directories)
- Attend relevant international and local internet café relevant expos, seminars, and fairs et al
- Create different packages for different category of clients in order to work with their budgets and still deliver top notch services (for teleconference and web meetings)
- Leverage on the internet to promote our business
- Engage in direct marketing approach
- Encourage word of mouth marketing from our loyal and satisfied clients
11. Publicity and Advertising Strategy
We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the cyber café / internet café industry by storm which is why we have made provisions for effective publicity and advertisement of our cyber café.
Below are the platforms we intend to leverage on to promote and advertise Planet One Cyber Café®, LLC;
- Place adverts on both print and electronic media platforms
- Sponsor relevant TV shows and radio programs
- Maximize our official website to promote our business
- Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms (music online forums) to promote our business.
- Offer Pro Bono services to Non – profits Organizations as part of our community social responsibility
- Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
- Distribute our fliers and handbills in target areas
- Contact corporate organizations, schools, Non – Profits Organizations and start – ups by calling them up and informing them of Planet One Cyber Café®, LLC and the services we offer
- Advertise our cyber café business in our official website and employ strategies that will help us pull traffic to the site
- Brand all our official cars / buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.
12. Our Pricing Strategy
We do not want to overprice ours services, and that is why we will go around and sample the price system of other businesses like our internet cafe business. The nature of internet café services makes it easier for operators in this industry to charge her clients fees based on the number of hours / time spent; usually this fee is charged based on the discretion of the cyber café.
At Planet One Cyber Café®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help them organize teleconference or web meetings / webcast et.
- Payment Options
At Planet One Cyber Café®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;
- Payment by via bank transfer
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
- Payment with cash
In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.
13. Startup Expenditure (Budget)
In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.
The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a cyber café business; it might differ in other countries due to the value of their money.
The bulk of the money that is expected to be spent when setting up a cyber café is in the purchase of equipment and of course leasing / renting a standard facility. However, this is what it would cost us to start Cosmos Call Center Agency, LLC in the United of America;
- The Total Fee for incorporating the Business in Los Angeles, California – $750.
- The budget for Liability insurance, permits and license – $2,500
- The Amount needed to acquire a suitable Office facility with enough space for standard cyber café in a business district 6 months (Re – Construction of the facility inclusive) – $120,000.
- The Cost for equipping the cyber café (telephone boxes, headsets, server room, computers, software applications, “Private Automated Business Exchanges” (PABX),printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $70,000
- The Cost of Launching our official Website – $600
- Budget for paying at least 3 employees for 3 months and utility bills – $80,000
- Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
- Miscellaneous – $1,000
Going by the report from the research and feasibility studies conducted, we will need about $350,000 to set up a medium scale but standard call center in the United States of America.
Generating Funding / Startup Planet One Cyber Café®, LLC
Planet One Cyber Café®, LLC is going to start as a family business that will be solely owned and managed by Garry Boston and his wife Geraldine Boston. Both of them will be the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.
These are the areas we intend generating our start – up capital;
- Generate part of the start – up capital from personal savings
- Source for soft loans from family members and friends
- Apply for loan from my Bank
N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
14. Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting Planet One Cyber Café®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our cyber café facility with state of the equipment, technology and software applications.
Planet One Cyber Café®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List / Milestone
- Business Name Availability Check:>Completed
- Business Incorporation: Completed
- Renting of Office cum Call Facility: Completed
- Setting Up Of The Cyber Café Facility: In Progress
- Intellectual Property Protection and Trademark: Completed
- Opening of Corporate Bank Accounts various banks in the United States: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of All form of Insurance for the Business: Completed
- Conducting Feasibility Studies: Completed
- Generating part of the start – up capital from the founder: Completed
- Applications for Loan from our Bankers: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
- Recruitment of employees: In Progress
- Purchase of the Needed call center equipment, software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business (Business PR): In Progress
- Health and Safety and Fire Safety Arrangement: In Progress
- Establishing business relationship with key players in the industry: In Progress
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Internet Cafe Business Plan Pdf
If you’re thinking of starting your own internet cafe, there are a few things you need to know first. This business plan PDF will help guide you through the entire process, from researching your competition to setting up your business plan. Download it now and get started on building your very own internet cafe!
Definition of an Internet Cafe
Internet cafes are businesses that offer wireless Internet access, computing resources and amenities to their customers. They are also known as cyber cafes, cyber malls, net cafes or Wi-Fi hotspots. The first internet cafe was opened in Japan in 1994 by a company called PC Connection. By 1998 there were over 1,000 internet cafes in Japan. Today, there are over 10,000 internet cafes in the country. In the United States, the first internet cafe opened in 1995. There are now over 5,000 internet cafes in the U.S. In 2000, the first internet café franchise was established in the United Kingdom. Today there are over 200 franchise internet cafes in the UK. Internet cafés can be found in many different locations such as airports, shopping malls, corporate offices and public transportation stations. They are also popular among students and travelers because they offer inexpensive access to online resources and services. There are a number of different business models for running an Internet cafe. The most common model is the franchise model where an entrepreneur opens an Internet cafe under a brand name. The entrepreneur rents space from a proprietor and pays a royalty to the franchisor for each unit that is sold. Another model is the
Types of Internet Cafes
There are four types of Internet cafes: small, medium, large, and mega. The size of the cafe reflects the level of service it offers.
Small Internet cafes typically offer 10 to 20 computer terminals for use by customers. These cafes usually have less than 100 seats and can provide only basic services such as online banking and email.
Medium Internet cafés offer 30 to 50 computer terminals for use by customers. These cafes usually have between 100 and 300 seats and can provide a greater range of services, including access to online games and social networking sites.
Large Internet cafés offer more than 500 computer terminals for use by customers. These cafes usually have more than 300 seats and can offer a wide range of services, including access to music and video streaming services.
Mega Internet cafés offer more than 1,000 computer terminals for use by customers. These cafes usually have more than 500 seats and can offer a wide range of services, including access to international newspapers and magazines.
How to start an Internet Cafe
Internet cafes have been around for years, and there is no doubt that they are an incredibly popular business. However, starting an Internet cafe can be a daunting task, and it can be difficult to know where to start. In this article, we will provide you with tips on how to start an Internet cafe from scratch.
Before you even think about starting an Internet cafe, you first need to decide what type of cafe you would like to open. There are three main types of cafes: coffee shops, gaming cafes, and multimedia centres. Each type of cafe has its own unique opportunities and challenges, so it is important to decide which one is the right fit for you before beginning your business plan.
Once you have decided on the type of cafe you want to open, the next step is to create a business plan. A business plan is essential for any business, but especially for an Internet cafe. A good business plan will outline your goals, strategies, and plans for growth. It will also include information about your anticipated income and expenses.
Once you have created your business plan, you need to find a location for your cafe. The ideal location for an Internet cafe will be high traffic area with plenty of potential customers
How to run an Internet Cafe
Running an Internet cafe can be a profitable business. Here are some tips to help you get started:
1. Get the right location. An Internet cafe that is situated in a busy area with lots of foot traffic will be more successful than one in a quieter part of town. Make sure the space you choose has enough seating for your customers and enough plug-in points for your computers.
2. Plan your menu carefully. You’ll need to decide what type of foods and drinks your customers will want. The most popular items may not be the best choices for an Internet cafe, so think about unique items that will attract customers. For example, some cafes offer coffee, tea, and pastries while others serve hot meals or snacks.
3. Keep your costs low. One way to do this is to buy used computers and accessories. You can also cut down on advertising expenses by using free online directories or search engines to find customers. And don’t forget to factor in the cost of electricity and other operating expenses!
4. Be patient and persistent. It can take time to build a successful Internet cafe business, so don’t expect things to happen overnight.
Financing an Internet Cafe
An Internet cafe is a great business for those who want to start their own business. The following are some tips on how to finance an internet cafe: -Get a loan from a bank: If you can get a loan from a bank, this will be the easiest way to finance your internet cafe. Banks are usually willing to give loans to people who have good credit records and stable businesses. However, there may be some requirements, such as having good collateral or proof of income. -Get a second mortgage: Another option would be to get a second mortgage. This would require more paperwork and could take longer, but it would be an easy way to finance your internet cafe. You would need to find a lender that specializes in internet cafes and show them your business plan and financial statements. -Raise private equity funding: If you cannot get a loan from a bank or get a second mortgage, you may want to consider raising private equity funding. This route would be difficult and time-consuming, but it may be the best option for you if you have the right business plan and credentials. -Start charging monthly fees: One final option would be to start charging monthly fees for use of the Internet cafe
Marketing an Internet Cafe
Internet cafes are a great way to make some extra money. You can set up an Internet cafe and offer customers access to the Internet, computer services, and other amenities. To make money from your Internet cafe, you’ll need to create a marketing plan. This article provides tips on how to market an Internet cafe.
1. Make a logo and branding for your cafe. Creating a logo and branding for your cafe will help you identify your business. Use a logo that is simple but attractive, and make sure the branding is consistent throughout your marketing materials (logo, website, ad campaign, etc.).
2. Develop a marketing strategy. Before you start marketing your cafe, develop a strategy for doing so. What do you want people to think of when they think of your cafe? What are your objectives for the marketing campaign? Once you have a strategy in place, begin executing it.
3. Plan your advertising campaign. How will you reach potential customers? What kind of advertising will work best for your target audience? Plan each element of your advertising campaign carefully to ensure success.
4. Get organized! Having an organized marketing plan will help you stay on track and make sure all elements of the campaign are
In this article, we are going to discuss a business plan for an internet cafe. We will explain how the cafe will be structured, what products and services it will offer, and how it will make money. Hopefully, this document will help you develop a concrete plan for starting your own internet cafe and give you ideas on ways to make sure that your business succeeds.
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Get this complete sample business plan as a free text document.
Internet Cafe Business Plan
Start your own internet cafe business plan
JavaNet Internet Cafe
Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.
The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren’t socially, economically, or politically isolated.
JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.
JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, JavaNet will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use JavaNet’s PCs, or plug their notebooks into Internet connections. JavaNet’s target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.
Competition
The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner and Allann Bros. These businesses are located in or near the downtown area, and target a similar segment to JavaNet’s (i.e. educated, upwardly-mobile students and business people).
JavaNet will follow a differentiation strategy to achieve a competitive advantage in the cafe market. By providing Internet service, JavaNet separates itself from all other cafes in Eugene. In addition, JavaNet provides a comfortable environment with coffee and bakery items, distinguishing itself from other Internet providers in Eugene.
Expectations
We plan on getting more than 500,000 sales in year 1 and nearly 1,000,000 sales in year 3. We will have earnings year 2 and year 3
Financial Highlights by Year
Financing needed.
Our financing has already been secured as follows:
- $24,000 from the Oregon Economic Development Fund
- $19,000 of personal savings from owner Cale Bruckner
- $56,000 from three investors
- and $10,000 in the form of short-term loans
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Starting an Internet Cafe Business in South Africa – Business Plan (PDF, Word & Excel)
Posted by BizBolts | All Articles , Business Ideas , Business Plans
An internet café is a profitable business to start in South Africa. With the increasing number of internet users in the country, there is still a significant number of people with no internet access especially in rural areas -only 2% of rural homesteads have access to the internet. An internet café especially one that offers other services such as gaming, printing and utility payments is a lucrative business that can provide you with good profits. This article will outline how to start an internet café business in South Africa the internet cafe business plan – PDF, Word and Excel.
There are some essential things you need to consider before you venture into such a business venture. You have to decide on the size of your internet cafe; the location of your shop, the kinds of products and services you will sell, and your target market. These choices will be affected by the amount of capital you have, and the market you are targeting. You should carry out a feasibility study, market research and have a good internet café business plan before you venture into this type of business.
MARKET RESEARCH
Market research is a critical part of every business. The more you know about your market and its needs, the easier it will be for you to develop your business strategy and find the right customers. When conducting market research for an Internet cafe business, check out your competition: You need to know who else is in your market so that you can decide what makes your business different from theirs. Consider visiting your local internet cafes and seeing what their offerings are, as well as how they differ from yours. Find out whether or not they offer something that you don’t already have in place, and take note of their weaknesses. You must check out the size of your market in order to understand just how large your industry is before launching your internet cafe business. After conducting a market assessment, you will be in a much better position to segment your ideal market. You can segment your customers based on age, hobbies, and buying habits. This way, you can find out if your services are suitable for them.
INTERNET CAFE BUSINESS MODEL
An Internet café, also known as a “cybercafé,” provides the use of computers with high bandwidth Internet access for a set price. The use of these computers is generally charged by the minute or part of an hour. The internet cafe business model is a simple one that you can implement. You must have a physical location in order to run your internet café business. You will also need some equipment and software, as well as staff to run the business and serve customers. A typical day at an internet cafe involves opening up for business during the morning or afternoon hours, from 8 a.m. to 4 p.m., but that will depend on your target market and location. You can hire staff to greet customers and take their orders for the duration of their online stay (usually 30 minutes). These staff members can also monitor the computer use of minors under 18 years old. Since internet services have become readily available in most parts of South Africa, you can supplement your services by offering gaming services, printing, and utility payments too. You can also offer coffee, tea, and some snacks to attract clients to your shop.
LOCATION & PREMISES
The location of your business is an important decision to make before you start an internet cafe. It’s important that you locate your internet cafe close to your target market. Consider the amount of road traffic, find an easily accessible location where people can stop and quickly get service. There are several possible locations, including shopping centres, malls and the city centres. The location you plan for your internet café has an effect on your marketing strategy. Opening an internet café close to places that typically have potential for traffic such as near schools could be ideal depending on your target market. It is also important to be strategic about your neighbouring businesses because you are more than likely to feed into each other instead of competing. Your internet cafe should be large enough to accomodate the number of computers you intend to have, and space for other services you intend to offer. Customers should be able to freely move within the internet cafe. Your internet cafe business plan should cater for the costs of purchasing or leasing the premises.
EQUIPMENT FOR INTERNET CAFE BUSINESS
You need various equipment for your internet cafe business. The equipment you need will depend on the size of your internet café and the kinds of products and services you will offer. The basic equipment required for an internet café are computers and Wi-Fi routers which provide high-speed internet connection. The other equipment will be determined by the extra products and services you will offer at your internet café. For example you may need printers, laminating machines, binding machines if you intend on offering those services. You will also need a refrigerator if you plan on selling refreshments. Your internet cafe business plan should cater for the costs of purchasing the relevant equipment.
PRODUCTS AND SERVICES
The products and services you will offer will depend on your target niche. Most internet café offer internet surfing, gaming, printing & related services, computer accessories, refreshments, and you can also purchase or pay your utility bills in other internet cafés. It is best to offer differentiated services to your customers in order to attract more customers and to increase cashflow. It may be a good idea to sell beverages and snacks to complement your internet products and services. Another essential factor in running an internet café is is selecting the right Internet service provider (ISP). Your internet service provider should offer you reliable and high speed connection that will allow you to offer quality internet services that way you can attract and retain customers. The are many internet service providers you can use for an internet cafe like Vodacom Business Internet, Telkom Business Internet and many other fibre companies. Your internet cafe business plan should clearly outline the different products and services you will offer.
COMPETITIVE ANALYSIS
It is critical to compare your internet cafe business to other similar businesses when setting one up and running one. In this way, you can determine what the strengths and weaknesses of your competition are and how they compare to yours. As part of this process, you should consider the following questions. What makes your internet cafe better? Why would people come to your shop instead of going somewhere else? How does your internet cafe differ from the other competitors’ offerings? Look out for any opportunities for you to improve upon the services you offer your customers? With a competitive analysis, you can discover where your internet cafe business can do well, where you need to improve, and which trends you need to get ahead of. You should conduct a competitive analysis on a regular basis, not just when you first open your internet cafe business. Your competitive analysis should include your competitors’ features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture, and customer reviews. Your cybercafé chases similar customers as its competitors. Since you offer comparable products or services to each other, you need to understand why you win some clients but lose others, and a competitive analysis helps you do that.
STAFF & MANAGEMENT
As a customer-centric business, its important that you hire employees that are friendly and efficient. Your employees should be passionate about serving and assisting clients. If you want to hit the ground running it is better to hire a team of people who have experience in running an internet café. Your staff members should be computer literate and able to teach and assist your customers. Inexperienced staff members need to get extensive training before they can be given intricate tasks. There are risks associated with running an internet café. It is important that your staff are always on the lookout for scammers and cybercriminals who prey on unsuspecting customers and your business. Thus, the issue of security cannot be underestimated when it comes to running an internet café. Some of the required staff for an internet café include, the café assistant, security and administration to name a few. Your internet cafe business plan should cater for the salaries of your staff.
Some of the day-to-day operation of this business involves:
- Help customers with the use of computers and applications.
- Respond to customers who encounter error messages from accessing sites, emailing, or downloading content.
- Monitor use of computers to ensure compliance with café policies and applicable laws and regulations.
- Time customers of the number of minutes or hours they will use the computer, internet and playing online games.
- Serving refreshments
MARKETING AND SALES PLAN
A marketing and sales plan is a document that contains all the information you will need to set up and run your internet cafe business. Your plan should contain research on how well your target market will respond to your internet cafe products and services, plus it should outline the steps you must take in order to reach your customers. Your marketing plan will also include a detailed sales strategy that describes how you will make money from the sale of your cybercafé services. You should clearly outline how you will set up your internet café and the kind of complimentary services you will offer. Some of the strategies you can include in your sales and marketing plan include, offering discounts for selling more login tickets and buzz marketing, where you can focus on creating excitement among consumers about a particular game or service at your cafe. Consider event marketing, which can be both online and offline, in order to promote your internet cafe. This can be a gaming night where regulars and new clients can be invited to play games for a price. That can be a great way to promote your business. You must not neglect word-of-mouth marketing when creating your sales and marketing strategy. Word of mouth marketing is still a great way to raise awareness about your internet business.
Although there is a huge gap between internet access in urban and rural areas, South Africa has one of the fastest growing internet penetration in Africa. The demand for internet services has been growing at a fast rate, with a lot of business being conducted online. Even though some people in urban areas have access to internet connection at home, they still make use of internet café for other services such as printing and laminating. Even in the urban areas a lot of people access internet from internet cafes as not everyone has internet at home. Business peoples, students, freelancers are big users of internet in internet cafes. Another market that has been growing all over the world including in South Africa is online gaming. However, not everyone in urban areas has the proper equipment for gaming. In rural areas few people have access to the internet so there is a ready market for the traditional services of browsing and emailing. Thus, each market, has unique needs that can be met by an internet café. Ensure that you conduct a feasibility study for your business before you set it up in your chosen location. A proper marketing strategy should be included in your internet cafe business plan.
KEYS TO PROFITABILITY
To start a successful internet business, consider opening one in a neighborhood with a middle- to low-income population. Opening up an internet café in a high-income neighborhood is not ideal. A lot of people from high-income neighborhoods already have WI-FI and computers, and the majority of them also have multipurpose printers and gaming devices. The only time you’ll get business is when the ink on their printers runs out. Many new entrepreneurs appear to make this error. Also, leasing a space in a high-income neighborhood can be very costly. Your business will run at a loss and ultimately fail. Consider locating your cafe in townships or middle- to low-income neighborhoods to ensure a steady flow of customers. You should take your internet café to people who actually need it. The city center of any town is not a bad place to have your shop, especially in small towns that are surrounded by rural areas where you will likely get a lot of clients, especially if you don’t have a lot of competition.
Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in an internet café is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out internet cafe business plan will help you in both the short term and long term for your investment. There are various risks associated with running an internet café, like any other venture, your internet business plan should clearly outline these risks involved and ways to minimise them.
PRE-WRITTEN INTERNET CAFE BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS
For an in-depth analysis of the internet cafe business in South Africa, purchase our internet cafe business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the internet cafe business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.
Our business plan will make it easier for you to launch and run an internet cafe business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the internet cafe business plan will lay out all the costs involved in setting up and running the business. The business plan is designed specifically for the South African market.
USES OF THE INTERNET CAFE BUSINESS PLAN (PDF, WORD AND EXCEL)
The internet cafe business plan can be used for many purposes including:
- Raising capital from investors/friends/relatives
- Applying for a bank loan
- Start-up guide to launch your internet cafe business
- As an internet cafe project proposal
- Assessing profitability of the internet cafe business
- Finding a business partner
- Assessing the initial start-up costs so that you know how much to save
- Manual for current business owners to help in business and strategy formulation
CONTENTS OF THE INTERNET CAFE BUSINESS PLAN (PDF, WORD AND EXCEL)
The business plan includes, but not limited to:
- Market Analysis
- Industry Analysis
- 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
- Marketing Strategy
- Risk Analysis
- SWOT & PEST Analysis
- Operational Requirements
- Operational Strategy
- Why some South Africans in the internet cafe business fail, so that you can avoid their mistakes
- Ways to raise capital to start your internet cafe business in South Africa
The Internet Cafe Business Plan package consist of 4 files
- Internet Cafe Business Plan – PDF file (Comprehensive – 82 pages)
- Internet Cafe Business Plan – Editable Word File (Comprehensive – 82 pages)
- Internet Cafe Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 43 pages)
- Internet Cafe Business Plan Automated Financial Statements – (Editable Excel file)
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Free Internet Cafe Business Plan PDF | Cyber Cafe Business Plan
How to Start an Internet Cafe Business - Internet Cafe Business Plan PDF
Are you considering starting a Internet Cafe Business and are in need of an Internet Cafe Business Plan? if yes, you'll find this free book to be extremely helpful.
This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
Don’t Start a New Internet Cafe Business Unless You Watch This Video First!
Checklist for Starting a Business: Essential Ingredients for Success
If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!
Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template
The Single Most Important Ingredient for Business Success
The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.
Sounds exaggerated? Listen to this...
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.
Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.
"Why Invent Mediocrity, When You Can Copy Genius?"
That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?
[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]
Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet Cafe based information business. I'm also the author of numerous books, mostly in the area of small business management.
I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Internet Cafe firm, a seminar leader and as the owner of five successful businesses.
During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.
Here's what you'll discover in the 'How to Start a Internet Cafe Business' book:
Success Tip: Setting Goals
Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.
Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.
Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.
Click here! to download your Internet Cafe Business book for free (PDF version)
Management Skills Video: How to Become a Great Manager and Leader
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Here's a Sample 'Executive Summary' for a Internet Cafe Business plan :
[BUSINESS NAME], unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. [BUSINESS NAME] is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. [BUSINESS NAME] 's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) $24,000 from the Sun Economic Development Fund (2) $19,000 of personal savings from owner Cale Bruckner (3) $36,000 from three investors (4) and $9,290 in the form of short-term loans. [BUSINESS NAME] will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors,Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of $12,000 each. The financing, in addition to the capital contributions from the owner, shareholders and the Sun Economic Development Fund, will allow [BUSINESS NAME] to successfully open and maintain operations through year one. The large initial capital investment will allow [BUSINESS NAME] to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide [BUSINESS NAME] with a customer base that will allow it to be self sufficient in year two.
1.1 Objectives [BUSINESS NAME]'s objectives for the first three years of operation include:
- The creation of a unique, upscale, innovative environment that will differentiate [BUSINESS NAME] from local coffee houses.
- Educating the community on what the Internet has to offer.
- The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.
- Good coffee and bakery items at a reasonable price.
- Affordable access to the resources of the Internet and other online services.
1.2 Keys to Success The keys to the success for [BUSINESS NAME] are:
- The creation of a unique, innovative, upscale atmosphere that will differentiate [BUSINESS NAME] from other local coffee shops and future Internet cafes.
- The establishment of [BUSINESS NAME] as a community hub for socialization and entertainment.
- The creation of an environment that won't intimidate the novice user. [BUSINESS NAME] will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer.
- Great coffee and bakery items.
1.3 Mission As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. [BUSINESS NAME] provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that [BUSINESS NAME] provides. 1.4 Risks The risks involved with starting [BUSINESS NAME] are:
- Will there be a demand for the services offered by [BUSINESS NAME] in Eugene?
- Will the popularity of the Internet continue to grow, or is the Internet a fad?
- Will individuals be willing to pay for the service [BUSINESS NAME] offers?
- Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as [BUSINESS NAME]?
Company Summary [BUSINESS NAME], soon to be located in downtown Eugene on 10th and Oak, will offer the community easy and affordable access to the Internet. [BUSINESS NAME] will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. [BUSINESS NAME] will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. [BUSINESS NAME] will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that [BUSINESS NAME] provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs. 2.1 Company Ownership [BUSINESS NAME] is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of [BUSINESS NAME], is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors. 2.2 Start-up Summary [BUSINESS NAME]'s start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online. The communications equipment necessary to provide [BUSINESS NAME]'s customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of two laser printers and a scanner. In addition, costs will be allocated for the purchase of coffee making equipment. One espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Allann Brothers. The site at 10th and Oak will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business. Start-up Expense Details:
- 11 computers = $22,000
- two printers = $1,000
- one scanner = $500
- software = $810
- one espresso machine = $10,700
- one automatic espresso grinder = $795
- other fixtures and remodeling:
- two coffee/food preparation counters = $1,000
- one information display counter = $1,000
- one drinking/eating counter = $500
- sixteen stools = $1,600
- six computer desks w/chairs = $2,400
- stationery goods = $500
- two telephones = $200
- decoration expense = $13,000
2.3 Company Locations and Facilities A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:
- Proximity to the downtown business community.
- Proximity to trendy, upscale restaurants such as West Brothers.
- Proximity to LTD's Eugene Station. Parking availability.
- Low cost rent - $.85 per square foot for 1700 square feet.
- High visibility.
All of these qualities are consistent with [BUSINESS NAME]'s goal of providing a central hub of communication and socialization for the Eugene community Services [BUSINESS NAME] will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. [BUSINESS NAME] will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.
Creative Public Relations Technique
Businesses sometimes fail because their owners fail to use creative tools and techniques to get the added exposure they need. The following ideas are geared toward the smaller business, but would work for larger businesses as well. Some of the concepts are simple, and they have also proven to be effective over time with millions of small and large businesses.
1. Put your business and your name in highly visible places, no matter how unusual.
We all see billboards, Yellow Pages ads, and ads on the place mats at pancake houses and local restaurants. Try putting your business name and or logo on bus stop benches; ballpark walls; city buses; pens people sign charge card slips with at your business (often they take the pen anyway...might as well have your advertising on it!); T-shirts you, your friends, and clients and relatives wear(not unlike "Coach wear"); symphony, auto show, or concert program "inside ads;" plastic cups or mugs you use for your guests/clients in your office, etc. Keep the ads neat and the message clear. People DO remember names from events and places they go where they have personal or special interests.
2. Join or volunteer time to a few good local business organizations.
This can be the Better Business Bureau, Chamber of Commerce, Kiwanis, Variety Club, United Way, small business clubs, breakfast clubs, business associations, your neighborhood business groups; anything that will expose you and your face and name and services to others who might need it, know someone who needs it, or even be your competitor. Knowing your competitors, what the *successful* ones are doing, and where THEY "mingle," can help you strategize where you might get some exposure of your OWN! If you can see what your competitors' strengths are, chances are you can also see where they have *weak* areas. If you can, use YOUR business and your expertise to fill in where they are weak.
3. Speak or write publicly about your profession or your business.
This sounds self-serving. Of course it is! The KEY is to make it very subtle! Media folks will accept a story if they see it is interesting and about something where there is an "angle" that would appeal to many people. They will NOT be drawn to interview you or publish an article strictly on *your* business! Famous authors do not travel the country signing books in small town book stores to learn U.S. geography! Any good, honest exposure you can get through an article in a trade journal, one of the clubs you have joined, or a charity function, puts your face, your name, and your business name, its services & *results*, in front of the public. If you dislike public speaking, write an article for a business magazine related to your specialty or the service or products you sell. Most of those trade publications are looking for contributors with knowledge who will write for free or little money, to fill space and keep their readers interested. It's FAR better than having an ad in the same magazine! It gives you ten times the credibility to WRITE for a magazine than to have an ad in one! Make sure your name and all other pertinent short author "bio" copy is current and accurate. The "pen is often mightier than the ad."
4. Get with the times and get "online!"
Sure there are millions of people competing with one another on the Internet! Turn it around and know that there are *many* times the same number of consumers, looking for the best deal, the best service for the money, and the most qualified person to meet their needs. Here you can spend next to nothing or you can spend a lot. Learning how other people in your business use the "Web" will give you ideas as to where you might "beef up" your services, the quality of your goods, and the way you present your business and yourself as the owner to the public, who can either help your business sustain itself and grow, or not. See what other similar businesses do *not* offer that you could or do and play on that. The information is right before you. You have but to learn to access it and then the world and all of the world's businesses are in front of you!
5. Sponsor or be a co-sponsor for a local charity event.
Pick an event that is well-attended, and also one in which you might already have some interest. Taking the time off to man the telethon phones, attend a dinner or party or play or gaming event for a charitable function serves you in several ways. The two most important are that you are doing something for the benefit of others, which helps you spiritually and will give you a good feeling, and it gives you and your business some public exposure within a very positive and a very humanistic environment.
6. Get involved with civic groups and committees.
Pick your interest or one that you feel would be of interest to potential clients or current customers of yours: school boards, hospitals, libraries, art centers/museums, zoning committees, city council, neighborhood improvement, PTA, Boy Scouts, church groups, etc. Depending on the size of your city, you will have more or less choice. If your town is very small, get involved with something in the closest large town from your home. The more people you know and meet, the more people will know about you and "what you do" and what you have to offer. Simple truth.
7. Voice your opinion in print.
This "attention getter" has pros and cons. If you send a letter to the editor or write an article for your local paper's "editorial page," you are sure to have people who agree with you and will possibly give you some business or mention your name, as well as people who disagree with you BIG time and who you might even LOSE as a customer. If you write about something that is lighthearted, not related to religion or politics, and something you feel certain most of the people you really would want or already have as clients or customers would enjoy or be "neutral" on, you're safe. Again your name and maybe your business (many people use their business address in letters to the editor to keep their private address private) will be where many people from town and out of town might see it. Careful thought on the right topic, well phrased, can affect many people in a positive way for you.
8. Advertise or offer to give your clientele more than your competitors are giving.
Reason number one why to check out what your competition offers, gives, sells, and is all about with their business! It sometimes takes only a few cents less, better value for the money, extra courteous service, or other services or options, to make a client or customer choose you over one of your competitors...including the much larger ones! Develop or hone some skill or special "extra" you can offer people if they use your firm or buy from your company. Advertise that special extra! Small but thoughtful or useful gifts or services can actually make a difference in the kind of highly competitive marketplace of the late 20th century. This will be even more important in the 21st century. Know your strengths and play them up. Know your competition's weaknesses or things they simply cannot or do not give and find a way to fill some or all of those weak areas and voids yourself! Provide the best and most comprehensive and professional services or merchandise for the best prices, delivered in the best manner, on time, and you will be ahead of all but the very TOP people in your field. Much of what you can do will cost nothing but an investment in time and some extra "personalized" effort.
9. Send out a newsletter to clients and potential clients.
Simple newsletters can be done at home or office and copies can be made and sent out to mailing lists of your current clients/customers and other mailing groups. Don't make the mistake of filling the newsletter with ads and specials like everyone has in newspaper inserts! Write about what your business offers, what you do and how you do it, your staff, *special features or skills your business or firm has to offer*. Give the reader free hints, advice, etc. Let them see you are knowledgeable, friendly and not just out to send them junk mail filled with coupons or ads for products or services you are selling. They will be pleasantly surprised and they will remember you and your business if you do things with thought and good intentions. It's also a form of advertising, so it is a legitimate business tax deduction for most people.
10. Give free workshops or seminars to draw your special interest "target group."
If applicable and possible, decide on a topic or an aspect of your business, product line or knowledge gained from your business or the skills you sell. Advertise a workshop or seminar open to the public at your store or other appropriate place. (If demonstrating a skill, you may need to be in a place where you have the equipment to do so and where people in attendance can all see you doing it.) It can be all day long or last 1-4 hours, depending on your topic and your business. Again, the point is to offer some free, useful, interesting value and information to people who are used to paying you or your competitors for it! You need not tell them all you know so they would never need you again! Just give them enough to let them see that you know your business and are personable. You'll be surprised how many people will walk in the door or call you the week following a free weekend seminar or talk! Cost to you? Nothing but time, unless you pay to rent a room for your seminar or speech. If it is well publicized, and on a topic that you know, you will bring out the crowds; it will pay for itself with one or a few new clients or customers within a short time.
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10+ Cafe Business Plan Examples [ Restaurant, Cyber, Internet ]
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1. Establish Your Cafe’s Identity
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Free PDF Business Plan Templates and Samples
Smartsheet Contributor Joe Weller
September 9, 2020
We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.
On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.
Simple Business Plan PDF Templates
These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.
Simple Business Plan Template PDF
This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide.
Download Simple Business Plan Template - PDF
Lean Business Plan Template PDF
This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities.
Download Lean Business Plan Template - PDF
Simple 30-60-90 Day Business Plan Template PDF
This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.
Download Simple 30-60-90 Day Business Plan Template
PDF | Smartsheet
One-Page Business Plan PDF Templates
The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.
One-Page Business Plan Template PDF
Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business.
Download One-Page Business Plan Template
If you’re looking for a specific type of analysis, check out our collection of SWOT templates .
One-Page Lean Business Plan PDF
This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones.
Download One-Page Lean Business Plan Template - PDF
One-Page 30-60-90 Day Business Plan Template
Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target.
Download One-Page 30-60-90 Day Business Plan Template
For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."
Small Business Plan PDF Templates
These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.
Simple Small Business Plan Template PDF
A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan.
Download Simple Small Business Plan Template
Fill-In-the-Blank Small Business Plan Template PDF
This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.
Download Fill-In-the-Blank Small Business Plan Template - PDF
One-Page Small Business Plan Template PDF
Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.
Download One-Page Business Plan for Small Business - PDF
Startup Business Plan PDF Templates
Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.
Startup Business Plan Template
Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.
Download Startup Business Plan Template
Sample 30-60-90 Day Business Plan for Startup
Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.
Download Sample 30-60-90 Day Business Plan for Startup Template
For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”
Nonprofit Business Plan PDF Templates
Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.
Nonprofit Business Plan Template PDF
Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.
Download Nonprofit Business Plan Template - PDF
One-Page Business Plan for Nonprofit Organization PDF
This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.
Download One-Page Business Plan for Nonprofit Organization Template - PDF
Fill-In-the-Blank Business Plan PDF Templates
Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.
Simple Fill-In-the-Blank Business Plan PDF
The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more.
Download Simple Fill-In-the-Blank Business Plan Template - PDF
Lean Fill-In-the-Blank Business Plan PDF
This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones.
Download Fill-In-the-Blank Lean Business Plan Template - PDF
For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."
Sample Business Plan PDF Templates
These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.
Business Plan Sample
This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.
Download Basic Business Plan Sample - PDF
Sample Business Plan Outline Template
Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.
Download Sample Business Plan Outline Template - PDF
Sample Business Financial Plan Template
Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.
Download Business Financial Plan Template
PDF | Smartsheet
For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”
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Internet Cafe Business Plan
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Starting a Coffee Shop Business Plan (PDF)
Coffee is a delicacy that’ll never get out of style because many people love it. The consumption of coffee is steadily and consistently growing and thus making a coffee shop business very lucrative. The beauty of the coffee shop business is that you can offer many remarkable coffee blends and associated food products that you don’t typically find in homes. This therefore means that as much as people might make coffee at home they would still prefer uniquely-made coffee from coffee shops. It’s also a common trend for people to meet-up for a business meeting or a date over coffee. So a coffee shop business is definitely a worthy undertaking that wields huge prospects. This article will outline how to start the coffee shop business, and the coffee shop business plan – PDF, Word and Excel.
Business Model
The coffee shop business is basically a retail type of business. As such the most common business model for a coffee shop is direct sales. The common items sold in a coffee shop are coffee and certain food snacks. There is room of course to expand the product and service range. For instance, you can find juices, smoothies, and fast foods being served in a coffee shop. The thrust is always to have diverse offerings so as to draw in more customers.
Market Research
Coffee consumption trends tend to be location-specific and highly segmented. There are even possible scenarios where introducing the idea of a coffee shop will be a very new idea to the target market in question. This all means that extensive research must be done to ascertain that a steady stream of customer inflows will be guaranteed. It’s very possible that after setting up a coffee shop you can fail to get substantial customer inflows so be diligent in research. You must study your competitors. Find out what products or services they’re offering, operating hours, niching approaches, marketing strategies and pricing strategies. You must study the target market to have an idea of their average income levels and coffee consumption habits. The failure to plan is the beginning of business failure. You should ensure that you have a detailed coffee shop business plan before you venture into this business.
Location And Premises
A coffee shop should ideally be located at a place that has high volumes of vehicle and human traffic. In your choice of a location, ensure that you factor in the size of the pool from which potential customers will come from. Be absolutely sure about the income levels of people in that pool. Coffee shops are best situated at shopping centres, in residential areas, shopping malls, central business districts or strategic standalone locations. A coffee shop must be clearly visible to anyone moving up and down in the vicinity.
Your premises must be spacious enough to have parking space that adequately accommodates your customers. The building should be large enough to accommodate all your equipment, offices, and space for customers. Staff and customers must be able to move around without any inconveniences. Your coffee shop business plan should cater for the costs of buying or leasing the premises.
Competitive Analysis
The coffee shop is quite competitive in most places. There are numerous notable coffee shop brands you must consider. That does depend on where your coffee shop business will be located. In some parts of the world you might have to contend with the likes of Starbucks. You have to consider at least 3 significant coffee shops who are your direct competitors. Check out the type of services and products they offer. Study their customers and find out their preferences. Look into why they choose the locations they are using. Find out about their prices and payment options.
Study how they reach out to prospects and how they retain customers. You are doing all this to figure out your competitors’ strengths and weaknesses. It also helps to study the dynamics around those who make their coffee at home. Understanding that can inspire strategies you can employ to appeal to that pool. There are many people who make their coffee at home so it a competition element you must study. That is why conducting some poll or survey to better understand people’s needs, comes in handy.
Equipment for a Coffee Shop
If you want to run a cutting-edge coffee shop then there’s a wide range of specialized equipment that you’ll need. Your equipment plays a major role in how your coffee shop will perform. You’ll require things like drip coffee makers (preferably automatic ones), espresso machines, coffee grinders, freezers, refrigerators, storage containers, ovens, toasters, POS system, cooking and baking gadgets plus utensils and blenders, amongst other equipment. It’ll also be necessary to have cold counter displays or just basic display platforms or containers. So there’s a significant amount of money that’ll be required to purchase the equipment. Obviously tables, chairs, countertops, plates, saucers, spoons, cups, glasses and so on will be needed. The costs of purchasing the furniture and equipment should be included in the coffee shop business plan.
Permits/Licenses, Insurance & Business Bank Account
Start off with formally registering your coffee shop business. Get in touch with your local authorities to get guidance on applying for an operating license. Be prepared for some rigorous assessments which are typical when applying for a license to operate a food business. Contact reputable insurance providers to weigh your options in terms of getting the coffee shop business insured. It is financially prudent to open a separate business bank account for the coffee shop business. It is important that you separate your personal finances from the coffee shop business.
The major product of virtually any coffee shop is coffee or coffee-based beverages. There are also several other types of beverages and wide ranges of foods which are sold in coffee shops. A study of other players or your competitors will give you an idea of what products or services are popular in your area. Your menu has an effect on the number of customers that your coffee shop will attract, so you have to thoroughly research on this aspect. Some of the popular offerings are lattes, espressos, cappuccinos, americano, tea and different types of coffee (gourmet, flavoured, iced or specialties). There are other accompanying treats that can be included such as bread, cakes, bagels, cookies, sandwiches, donuts, croissant, pastries, salads, beverages, blended drinks (e.g. smoothies). The products that you will be offering should be included in your coffee shop business plan.
Staff And Management
Having expert baristas is vital for you to guarantee the production of high quality coffee. From the beginning you should have exceptional baristas working in your coffee shop. Focus on getting passionate and driven staff with hospitality and catering experience. The number of staff needed will depend on the size of your coffee shop and the range of services or products that you offer. Waiters plus cashiers will be needed – they must be passionate about customer care and service. Management size again depends on size of operations but to keep human resource costs low you can start with a lean management. Other required staff include accountants, supervisors, security team, stock controllers and managers, though this depends on the size of your coffee shop.
Your coffee shop should have sufficient number of well trained staff. This is because repeat purchases and ever-growing customer inflows are a product of swift and quality service from the staff. Having a small or skeletal staff makes it very difficult to provide swift service. Remember we are living in a fast-paced world where people don’t want to be kept waiting for too long. The salaries of all your employees must be catered for in the coffee shop business plan.
Marketing And Sales Strategies
Build a digital footprint.
This entails setting up a website and social media accounts. Then you have to actively post and engage with your audience. Your content must be characterised by alluring food visuals. You also have to incorporate online ordering and online payment options. You also have to include delivery options. This will go a long way in driving sales for your business. Regularly hold online contests meant to generate leads. Get notable social media influencers associated with your coffee shop business.
Hosting Events
You can offer a service where people can pay to host events at your coffee shop. This would entail them paying to use the venue and also paying for your food services. You can realize more money in a shorter time this way. Examples of events you can host can be luncheons, parties, weddings, presentations, and the like. Especially if your coffee shop is big and or has a big backyard, you can cash in on this. At the same time, this will put your coffee shop business’ name out there.
Attending Strategic Events
There are a number of events you can attend to showcase your coffee shop business. Such events serve a dual purpose i.e. brand awareness and revenue generation. For example, you can attend trade fairs, expos, entertainment events, and so on. Whilst marketing your coffee shop business you will also be generating revenue.
The market for coffee is huge and ever increasing. Demand for coffee continues to be dominated by instant coffee supported by consumers’ changing lifestyles, particularly amongst the younger generation, which is increasingly opting for convenience to suit their busy lives. More consumers are drinking coffee and spending time and money in restaurants and coffee shops. Some professionals and businesspeople make use of coffee shops for their meetings whilst some like to hang out in coffee shops during their breaks. You should invest lots of time and effort in marketing your business especially on the internet and social media. A proper marketing strategy should be included in the coffee shop business plan.
Keys To Profitability
Personalization or customization is key.
Customers prefer coffee shops that tailor their products or services to their needs. Coffee shops which are rigid and provide generic offerings will not cut it. Make it possible for customers to specify their needs and you should be able to provide them. Nowadays customers are keen on getting personalized or customized services. This is especially so for a coffee business so ensure you can provide that. Build a system that enables data collection and analysis. For instance, having an electronic point of sale system (EPOS) helps in this. This make is easier to know customer preferences and buying patterns informed by data. It will also be essential to inventory management which is pivotal in the coffee shop business.
Customer Loyalty Programme
Customer loyalty can be a huge driver of brand awareness for your coffee shop business. Customer loyalty needs to be encouraged and rewarded. Once customers know their loyalty gets rewarded they will actively spread word of mouth. They will work towards making referrals. The rewards you can offer can be discounts or certain goodies they can win. This marketing strategy is highly effective since most people prefer to try a food service recommended by someone. Customer loyalty programmes are also much cheaper than other marketing strategies. Profitability is boosted by effectively setting up a customer loyalty programme for your coffee shop business.
It is important to appreciate that niching in vital for a coffee business. Your coffee shop business must have a clear brand identity that appeals to a specific niche. Quality, convenience, and speed are core aspects you must ensure in your coffee shop business.
Pre-Written Coffee Shop Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements
For an in-depth analysis of the coffee shop business, we encourage you to purchase our well-researched and comprehensive coffee shop business plan. We introduced the business plans after discovering that many were venturing into the coffee shop business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.
The StartupBiz Global coffee shop business plan will make it easier for you to launch and run your coffee shop business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a coffee shop. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the coffee shop business.
Uses of the Coffee Shop Business Plan (PDF, Word And Excel)
The coffee shop business plan can be used for many purposes including:
- Raising capital from investors/friends/relatives
- Applying for a bank loan
- Start-up guide to launch your coffee shop business
- As a coffee shop business proposal
- Assessing profitability of the coffee shop business
- Finding a business partner
- Assessing the initial start-up costs so that you know how much to save
- Manual for current business owners to help in business and strategy formulation
Contents of the Coffee Shop Business Plan (PDF, Word And Excel)
The business plan for coffee shop includes, but not limited to:
- Marketing Strategy
- Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
- Industry Analysis
- Market Analysis
- Risk Analysis
- SWOT & PEST Analysis
- Operational Requirements
- Operational Strategy
- Why some people in the coffee shop business fail, so that you can avoid their mistakes
- Ways to raise capital to start your coffee shop business
The coffee shop business plan package consists of 4 files
- Coffee Shop Business Plan – PDF file (Comprehensive Version – 85 Pages)
- Coffee Shop Business Plan – Editable Word File (Comprehensive Version – 85 Pages)
- Coffee Shop Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
- Coffee Shop Business Plan Automated Financial Statements – (Editable Excel File)
The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change.
Click below to download the Contents Page of the Coffee Shop Business Plan (PDF)
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Get the Coffee Shop Business Plan (PDF, Word And Excel)
Click Buy Now below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!
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The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.
We wish you the best in your coffee shop business! Check out our collection of business plans , and more business ideas .
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Cyber-Café Business Plan Template
FEB.14, 2018
Are you planning to open an internet café ?
Internet penetration across the globe has grown exponentially and everyone these days relies on a stable internet access for both work and play. Even though the latest technologies including mobile technology is widely used across the world, there is still a high demand for good quality internet cafes offering superior quality service. People want to walk into a professionally managed facility with fast-speed internet infrastructure.
For a cyber café business to succeed, the first step is to have a well-structured business plan that will guide the entire process of business set-up. Before embarking on a starting a cyber café, you need to have a well-laid out business plan that will effectively take care of all issues that need your attention.
In case you aren’t sure of how to come up with a professional business planning for your cyber café company, here is a detailed sample plan written for an upcoming cyber cafe, YellowNet in Manhattan.
Executive Summary
The Cyber Café Business
2.1 The Business
YellowNet Cyber Café will be located on Street X in downtown Manhattan which is an busy area with a lot of activity. The neighborhood was selected because it is the heart of business, leisure and entertainment activities. With a number of world famous landmarks within the vicinity, it is the perfect place to open internet café business . The café is situated within one of the world’s busiest Central Business Districts. The internet café will be situated in close proximity to world renowned landmarks such as The Metropolitan Museum of Art, Central Park, Empire State Building and One World Observatory among others. The location was selected to serve city dwellers as well as visitors and tourists.
YellowNet will be run by Michael Thicke and his wife. Michael has extensive experience working for various Internet Service Provider companies while his wife has worked with various business management consultancy firms. With experience in the internet service provision and business consultancy, the couple is well versed with intricate details of how to open an internet café and successfully run it. Michael knows too well he has to be innovative and think outside the box to offer a unique and exemplary service that meets the demands of his customers. Michael will be in charge of the day-to-day running of the cyber café business. He has studied other similar business models to craft a winning strategy for starting an internet café .
2.2 Objectives
YellowNet Cyber Café has set up its objectives it intends to achieve the following in the first three years of operation. The objectives have been summarized as follows:
- Creation of a cozy, unique and quiet environment different from other competitors where customers can comfortably enjoy services.
- Make the community aware on what services the cyber café offers.
- Ensure the environment is conducive and can accommodate people with diverse beliefs, cultures and backgrounds.
- Provide great coffee and sumptuous bakery items at affordable prices.
2.3 Keys to Success
The following risks have been identified with starting YellowNet:
- Is YellowNet in Manhattan providing services which are in demand?
- Will internet craze continue to become popular in order to support the café’s growth?
- Will customers be willing to part with their money for YellowNet’s services?
- Will the cost of home internet drop so significantly that YellowNet will no longer find customers interested in Internet café services?
- Will access of internet via mobile platforms become so popular that customers will prefer to instead use their mobile gadgets to access the internet?
2.5 Company Targets and Forecasts
Michael’s target is to become the best internet café in New York and be a trendsetter by providing a unique, highly-customized and professional service. Michael has forecasted a 15% market share and calculated an average gross and net profit margin expected in the next three years. He strongly believes in his business model which will gradually begin with lower net margins, but pick up to bring in a good net profit margin in the second and third year.
Company Summary
3.1 who is the owner.
- YellowNet is owned and operated by Michael Thicke.
- He has vast experience in the internet service provision industry spanning a total of 12 years.
- Throughout his life, Michael has worked for various internet service providers, and therefore thoroughly understands how the industry works.
- Michael is a graduated with a degree in Information Technology from Pace University in New York, He also holds an MBA from Columbia Business School.
- Working in the technology division, Michael was instrumental in the SME technical support division.
- During the course of his career, he helped several local small businesses successfully set up their internet infrastructure.
- He rose through the ranks and served as an IT Manager in the various companies that he worked for.
3.2 Why did he start his business?
- Having been in the industry for long, Mike knew how to start a internet café.
- Despite increase in domestic internet use, he knew there was still a demand for cyber cafes especially in densely populated areas of the city.
- He had seen how other cyber cafes operated and seen the loopholes he could exploit to offer a unique and customized service.
- There was need to offer a great internet facility where residents, visitors and tourists could access high-speed internet services in NYC City.
- Online gaming inspired Michael to think about starting a gaming café where he could provide a cozy environment for customers looking to have fun online.
3.3 How the business will be started
The total startup cost for YellowNet will be drawn for Mike’s personal savings which he has accumulated during his career life. However, there is a funding shortfall which will be covered by a loan.
The proposed site for the business will be on 3rd avenue Manhattan and will be leased for an initial period of 2 years from June 2018 with an option to extend. Reasons for choosing 3 rd avenue include;
- Proximity to a large downtown business community
- Close to major tourist attractions frequented by many tourists
- Availability of sufficient parking
- Reasonable rent rates compared to other areas of the city
- Premises is strategically located and highly visible
Even though Michael has been in the internet service provision industry, he plans to hire five additional staff to help in running the internet café.
Services for Customers
YellowNet will be a professionally managed and equipped with the latest cutting edge technologies to meet the demands of clients. In a bid to stand out as a unique and modern establishment, the business intends to go an extra mile and cultivate strong relationships with its customers. The intention of offering a wide variety of services under one roof is to offer clients the best value for money, and at the same time make profits in accordance to the law,
The quality of service is expected to be exemplary right from accessing the internet to general customer service etiquette. The target is to ensure customers enjoy themselves while at the facility and look forward to coming back again.
Products and services to be offered at YellowNet include:
- Offer fast and secure internet browsing services
- Help clients access reliable and affordable international internet calls
- Avail the required hardware and software to facilitate video teleconference services
- Provision of document printing and scanning services
- Offer highly sophisticated infrastructure for computer gaming
- Sale of call cards and internet bundles from various service providers
- Offer caffeine, snacks and various types of soft drinks
- Provide consultancy and advice in internet related services
YellowNet has invested heavily in a wide array of internet applications. As part of internet café business introduction strategy, the establishment intends to harness the latest technologies to ensure the business is fully technology compliant.
With the realization that many people are increasingly becoming keen on online gaming, Michael is keen on branding his business as a computer game café with the best gaming applications you cannot find anywhere else.
In future, YellowNet intends to establish a small internet training center that will offer learners a chance to be trained by experts on how to effectively use the internet.
Marketing Analysis of Cyber Café Business
Comprehensive cyber cafe business plans always offer a detailed analysis of the target market. YellowNet is expected to operate in a highly profitable environment that will allow the business be a trendsetter in the cyber-café industry. With a growing number of people embracing the coffee culture and more people looking for fast internet facilities, the business caters for both groups. This is no doubt an excellent concept that is poised for success. This internet café business model is a combination of two related businesses under one roof.
5.1 Target Market Segment
YellowNet intends to offer people looking for somewhere quiet, comfortable and cozy to browse the internet. The establishment admits both experienced internet users as well as novices willing to gain knowledge on utilizing the internet. YellowNet’s customers can be divided into two broad categories. The business is targeting an age group of between 18 to 60 years and beyond.
Group One consists of customers who are internet savvy and are just looking for a comfortable and inviting facility aside from their homes and offices to browse the internet and enjoy a cup of coffee and snacks. Group Two consists of customers who aren’t yet familiar with the internet but for various reasons, have to visit an internet café to accomplish various tasks.
Basically, anyone who has a passion for computers and internet is a potential customer. Because many people have internet at home or on their mobile gadgets, it is difficult to find a social setting especially in the Central Business District where you can access high-speed internet.
YellowNet intends to target both local and travellers who wish to check their emails, work or play games in a friendly environment. Customers coming into the premises will either use YellowNet’s PCs or plug in their notebooks and tablets into internet ports. The business targets a wide demographic; from youngsters who’re computer savvy to computer novices who’ve realized computer and internet knowledge is a must have.
This well-laid out internet café business plan focuses on these market segments:
5.1.1 University Students
University students are an important target niche in this cyber cafe business plan because they’re always in constant need of internet access and various computer programs. Because they’re always working on projects and assignments, they will find it helpful to work from a cyber cafe where they can have access to unlimited internet. Because they don’t earn an income, students might not be able to afford to pay for home internet packages and therefore, will opt for an internet café which could be cheaper.
In addition, they’re always in need of scanning, printing and document preparation tasks. On many occasions, students remain in the cyber café for extended time are an excellent target for YellowNet. The growing number of students in universities means there is a steady demand for quality yet affordable internet service.
5.1.2 Office Workers
These are professionals who either reside in New York City or travelling professionals who have visited NYC for conferences. Modern career professionals are always on the move and require quick access to fast internet and other cyber-related utilities to effectively perform their work. Often they will need a quiet, well managed and professional internet café to either read work emails, print, scan or work with diverse applications such as Google, Microsoft Office and Adobe Photoshop. YellowNet understands office workers are sensitive and knows too well professionalism must be top-notch.
5.1.3 Teenagers
Teenagers are excited with anything to do with technology landscape. Therefore, they are a major target for YellowNet. If you’re thinking how do internet cafes make money , you cannot afford to ignore teenagers. These tech savvy youngsters want to be online the entire day playing online games, chatting online and posting photos and multimedia content on social networks. For them, life without internet is worthless. YellowNet intends to always have the newest hardware and software to facilitate intensive online gaming sessions.
5.1.4 Seniors
Seniors are not so much fascinated about computers and the internet. However, they do need to accomplish tasks that require them to visit an internet café. In most cases, seniors are a unique but very lucrative target niche for any cyber related business. Because of their old age, they need somewhere comfortable and friendly to access the internet. In most cases, they will need to be assisted by employees to accomplish various tasks such as browsing, printing and scanning. Seniors always need good customer service because they’re sensitive and require staff to be patient with them.
5.2 Pricing of Packages
YellowNet offers competitive pricing after carefully evaluating the pricing structure for competitors. Since the business targets middle income customers, prices have been structured to effectively cater for this economic and social group.
A summary of YellowNet Prices is indicated below:
- Browsing per Minute $0.05
- Document Printing Per Page $1
- Scanning per Page $2
- Gaming Per Hour $5
- Special Packages $2 per hour (After browsing for three hours)
Prices are client-conscious in order to allow them see value in services offered by YellowNet. There are also special packages in place for those who wish to browse the internet for extended hours or print large volumes of documents. Prices outlined in this business plan are friendly to both the customer to ensure they get the best value for their money, while at the same time ensure the business makes good profits from services rendered.
5.3 Business Target of the Company
While there are many internet cybers operating , YellowNet plans to follow a business strategy services that will deliver good results for the business. Before setting up shop, the business has analyzed customer demand, trends and behaviors in order to respond better to their needs.
Fortunately, YellowNet is the first cyber café to be set up on 3 rd Street and enjoys a niche-market that extends over one kilometer. The business targets to enjoy great advantages especially in brand recognition and customer loyalty. Initially, the company will command an almost 100 percent market share in the immediate surroundings. However, in the next couple of years, chances are high, other internet cafes may open. The goal is to still retain over 70% of the market share in the wake of competition.
After doing extensive market research, the following was concluded:
- YellowNet cyber will need to adjust its working hours in order to get more clients. For instance, the cyber will open earlier that competitors and remain open till late after other internet cafes have closed.
- Charge a slightly lower browsing, printing and scanning rates compared to what others are offering their clients.
- There will be a large number of clients visiting the premises especially when international conferences, shows and exhibitions are taking place in the surrounding.
- The cyber will be extremely busy especially during the weekends and weekday evenings as people seek somewhere to browse the internet and socialize as they enjoy a cup of their favorite drink.
- A lot of customers particularly those reading emails only will visit the premises for a shorter period of time compared to those doing research and projects.
- Always have admin on duty to assist special customers especially seniors and those who may need someone to quickly respond to general enquiries.
- Fully implement this gaming café business plan to ensure YellowNet is popular for online gaming as its latest catch especially amongst the youth.
Without a solid strategy, opening an internet café will be a failed mission. In this section, we look at the strategies that YellowNet intends to put in place to ensure it meets its expectations. This cyber has formulated three key strategies which include;
- Focus on attracting a higher number of novice internet users with a friendly and accommodating environment that doesn’t make novices feel intimidated. YellowNet aims to put in place training opportunities to grow and maintain a loyal customer base.
- Attract more Power Internet users who’re extremely knowledgeable when it comes to using the internet. This is an important customer segment for YellowNet as they’re always in need of cyber café services. Their web-browsing experience makes them to be admired by novice internet users.
- Focus on establishing a friendly and comfortable social setting for YellowNet customers. A good social environment incorporates entertainment attracting customers that would ordinarily not need to access the internet from a cyber café. Once in the cyber, these customers should find an entertaining environment that will make them realize how fun it is to access the internet in a cyber café.
6.1 Sales Strategy Pyramid
The following points outline specifics on how YellowNet will implement the three strategies outlined above. Strategy pyramid graphics can be found in the appendix section of this plan.
6.1.1 Attract Power Internet Users
This strategy will place more emphasis on putting in place initiatives that will attract power internet users. These users are critical to the success of YellowNet and the following strategies will be used to attract these customers;
- Stay abreast and offer the best computing technologies; these users love using the latest technologies.
- Offer printing and scanning services
- Allowing clients to access powerful software applications.
6.1.2 Offer a Social Hub
This strategy lays emphasis on building a safe, nice and friendly environment for YellowNet customers. Starting a cyber café goes beyond just offering PCs and internet.
- The cyber will focus on availing standard entertainment facilities on the premises to entice more customers to come in. Soon clients who come in to enjoy entertainment will realize there is fast internet on site that they can utilize.
- Invest in beautiful and well-designed sitting areas, tasteful furniture and decorate appropriately with lively themes that promote comfort.
6.1.3 Entice Novice Internet Users
YellowNet’s sales strategy involves reaching out to more novice internet users. This is a lucrative market that many cyber café business plans tend to neglect. Even though these customers don’t have browsing experience, they can be transformed into loyal cyber café customers. YellowNet intends to attract novice customers by:
- Ensure YellowNet is known for a novice friendly environment. The facility will be staffed by knowledgeable and experienced personnel to ensure novice customers feel welcomed and their needs are promptly attended to.
- A customer service desk will be manned by YellowNet personnel throughout to offer any help in case a customer has a question or wishes to raise a concern.
- YellowNet hopes to introduce internet and email classes for beginners. The goal of these classes is to help novice users familiarize themselves with internet browsing and how to use computer systems available at the cyber café.
6.2 SWOT ANALYSIS
The purpose of SWOT analysis is to enable us understand both internal strengths and weaknesses that YellowNet must deal with. It also points out opportunities available for the business as well as the potential threats.
YellowNet has numerous strengths and advantages that will offer the business a competitive advantage and drive success. Before the plan to start an internet café was initiated, adequate market survey was done to identify the strengths, weaknesses, threats and opportunities.
6.2.1 Strengths
- Well trained, professional and friendly staff. YellowNet has gone an extra mile to hire and train staff who have a passionate to train and help clients.
- High-tech equipment which includes super-fast PCs, flat screen displays and high quality printers.
- Fine ambience. Every customer who walks into YellowNet should immediately feel comfortable and welcomed.
- A well-laid out vision as YellowNet knows what it takes to effectively meet client needs.
6.2.2 Weaknesses
- Rapid changing technologies means YellowNet has to always keep abreast of the latest technology.
- Significant expenses associated with keeping sophisticated hardware and software. YellowNet must -find ways to balance technology with other key business needs.
6.2.3 Opportunities
- Rapid population increase of internet users means more people will need YellowNet services.
- Social bonds and networks built as a result of the internet gives the business a platform to grow communities by establishing dedicated chat areas and community programs.
6.2.4 Threats
- Massive reduction of internet access costs. The cost of internet is dropping rapidly and may end becoming cheap that nobody may be willing to visit a cyber café. YellowNet is aware of this reality and will constantly monitor pricing.
- Emerging local competition: In future, new cyber cafes will be opened but YellowNet is well-prepared to take on this challenges.
6.2.5 Competitors
- Because of Michael’s experience in the internet service provision industry, YellowNet has a competitive advantage over other cyber cafes.
- The business has a unique sales and marketing strategy that effectively addresses how do internet cafes work in a highly competitive environment.
6.2.6 Sales Forecast
- YellowNet Cyber is expected to get a regular influx of customers throughout the day and the sales are expected to vary from day to day and month.
- YellowNet has based projected internet sales based on number of hours every terminal is active. Coffee and espresso sales are based on a financial data provided by Kobrick Coffee Company.
6.2.8 Milestones
The Yellow Net Cyber Café has come up with some basic milestones to keep the business priorities in check. Responsibility of implantation will be overseen by Mike Thicke and his wife Tracy Thicke, who is the manager of the business. The milestone table below will be updated with an actual table as the year progresses.
Personnel Plan
Michael Thicke is the CEO and Owner of YellowNet Cyber. He manages and oversees all daily activities in the internet café. Mike will be helped by his wife Tracy, who is the Manager and will oversee financial books for the business. Both Mike and Tracy are responsible for making key management decisions.
Three staff members are Admin Assistants working part-time earning $7.00 per hour for 30 hours per week. There is one full-time technician working 40 hours per week at $12 per hour. The role of the technician is to offer technical support to clients and fix minor terminal bugs while Admin Assistants perform general administration duties. Intensive interviews and training is done to ensure only qualified personnel work in the establishment.
The simple staff structure ensures efficient distribution of duties and seamless workflow. It also allows better communication among team members to facilitate quick decision making. YellowNet management knows the secret to success is how to start your own internet café business with minimal but efficient personnel.
The following table is a representation of employee salaries for the next three years.
Financial Plan
YellowNet has developed the following financial plan which outlines how this cyber will achieve its financial goals within first three years. A financial way forward of how to start an internet cafe is essential to help the business realize its financial targets. There are plans in the pipeline to launch other establishments in NYC. For this to happen, the company must formulate a workable financial plan that will drive success.
8.1 Important Assumptions
Basic assumptions are indicated in the table below. These assumptions are expected to show variations due to various factors, but the result will not have any significant effect on the company’s financial strategy.
8.2 Brake-Even Analysis
Brake-even data for YellowNet is illustrated in the chart and table below.
8.3 Projected Profit and Loss
Payroll Expense: The founder of YellowNet, Michael Thicke will get a salary of $26,000 in year one, $28,000 in year two, and $30,000 in year three. YellowNet has put in place plans to hire 3 part-time after first year ends for $6 per hour while a full-time technician will earn $12 per hour.
Lease Expenses: The facility intends to lease a 1,500 square foot facility at $1.875. According to the lease agreement signed by YellowNet, rent due every month totals to $800 for a total of 24 months. After five hundred and twenty days, the lease is availed for consideration. Right to renew or cancel the agreement is based on issues at hand.
Utilities Expense: As indicated in the signed lease agreement, the lessor is responsible for utility payments which include; real estate taxes, gas and garbage disposal among others. YellowNet is expected to cater for the internet cafe business phone bill expenses.
Marketing Expenses: YellowNet has allocated $20,000 for promotion related expenses for year one. This money will cater for placing adverts in local dailies to boost customer awareness.
Insurance Expenses: YellowNet Cyber has allocated $7,000 for insurance for the first year, second and third year. In future, the business intends to spend more on insurance coverage.
Taxes: Since YellowNet is an LLC, it is not taxed but there is a 15% payroll obligation.
A Comprehensive profit and Loss data is illustrated in the table below.
8.4 Projected Cash Flow
YellowNet’s projected cash flow is shown in the table below.
8.5 Projected Balance Sheet
YellowNet’s projected balance sheet is shown in the table below.
8.6 Business Ratios
The SIC (Standard Industrial Classification) code for Internet Service Provider Industry is “Remote data base information retrieval “7375.9903. “information retrieval services” 7375 report was used to generate the industry profile. YellowNet is also a food café so it could have used “Eating Places” ratios based on SIC classification 5812. YellowNet Café belongs to two business segments that makes the ratios a combination of two industries.
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Starting an Internet Cafe Business Plan (PDF) By StartupBiz Global / Business Ideas, Business Plans, Services, Technology We are living in a digital age where access to the internet and social media are no longer a luxury. That is why the internet café business is a lucrative business to start today.
For a internet cafe business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of internet cafe company that you documented in your company overview. Then, detail the specific products or services you will be offering.
to make he internet-café a continuing running internet-café. Our own goals are to make a Business plan for this internet café, in order to help the local population, and increase their knowledge with computers, the internet and also to connect to the world wide web. 1.2 Keys to succes
Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000. This is a rather small budget for business, which in time will bring you regular income. Payback after 12 months (average).
One good thing about starting an internet café business is that, aside from the fact that people will come in to browse the internet and carry out their jobs; you can also generate enough income by engaging in the sale of coffee and snacks.
This article provides tips on how to market an Internet cafe. 1. Make a logo and branding for your cafe. Creating a logo and branding for your cafe will help you identify your business. Use a logo that is simple but attractive, and make sure the branding is consistent throughout your marketing materials (logo, website, ad campaign, etc.). 2.
Create your own business plan Financing Needed Our financing has already been secured as follows: $24,000 from the Oregon Economic Development Fund $19,000 of personal savings from owner Cale Bruckner $56,000 from three investors and $10,000 in the form of short-term loans Next: Opportunity Start your own business plan Start planning
40 people said they enjoyed free access to the Internet. 44 subjects use the Internet to communicate with ot hers on a daily basis. 4.2.2 Market Needs . Factors such as current trends, addiction, and historical sales data ensure that the high demand for coffee and Internet access will remain constant over the next five years.
The Internet Cafe Business Plan package consist of 4 files Internet Cafe Business Plan - PDF file (Comprehensive - 82 pages) Internet Cafe Business Plan - Editable Word File (Comprehensive - 82 pages) Internet Cafe Business Plan Funding Version - Editable Word File (Short version for applying for a loan - 43 pages)
A complete Internet Cafe Business Plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95). All this and much much more.
10+ Cafe Business Plan Examples 1. Cafe Business Plan Template deathcafe.com Details File Format PDF Size: 1 MB Download 2. Cafeteria Business Plan nbsbenefits.com Details File Format PDF Size: 550 KB Download 3. Cafe Business Plan Example eprints.utar.edu.my Details File Format PDF Size: 8 MB Download 4. Start-up Cafe Business Plan spmvv.ac.in
Business plan Internet-café Bishoftu, Ethiopia Samuel Teka 2020 ffIndex 1. Introduction 1.0 Ethiopia & Bishoftu 1.1 Objectives 1.2 Keys to succes 1.3 Missions 1.4 Risks 2. Company 2.1 Company ownership 2.2 Start-Up Summary 2.3 Company locations and facilities 3. Services 3.1 Competitive Comparison 3.2 Service description 3.3 Fulfillment
JavaNet Internet Cafe — Sample Plan This sample business plan was created using Business Plan Pro®—business planning software published by Palo Alto Software. This plan may be edited using Business Plan Pro and is one of 500+ sample plans available from within the software. To learn more about Business Plan Pro and other planning
Simple 30-60-90 Day Business Plan Template PDF. This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives.
This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) $24,000 from the Oregon
Download Cyber Cafe Business Plan.docx Type: PDF Date: October 2019 Size: 256.3KB Author: Ravikumar Palanisamy This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
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The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.
Download planning to start a cyber-café sample in pdf. OGScapital also specializes in writing business plans such as business plan for cafe, business plan of the cat cafe startup, craft brewery business plan, distillery business plan, microbrewery start up business plan, wine bar business plan and many other business plans.
Available in Word, Excel and PDF formats, Café Business Plan Template contains information regarding the executive summary, business objectives, mission statement, guiding principles and other important and relevant information and data. Free Download Coffee Shop Business Plan Template publications.theseus.fi