write a research report on media habits of youth in rural area

Impact of Social Media on Youth in Rural Area: A Sociological Study | Original Article Reena Devi*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

Today, use of social media is an important part of youth in rural and urban area. More utilization of social media, has captured the attention of youth entirely. Every level of the daily routine life of youth, social media has been reached there. Without social media, every youth cannot think about the direction of their growth and development. Dependency of youth on social media is now leading to addiction. There are different studies which is widely accepted that more utilization of social media has profound negative influence on the Indian youth. As well as social media have also some positive effects on the life of youth. The study has been highlight the main purposes of utilizing social media by the youth, and attempt has been made to find out the time spent on browsing social networking sites by the youth, enhanced the creativity among youths and developed their inner potential. This study focuses on the major and the positive and negative effects of utilizing social media on the life of youth. The result of study shows that, more utilization of social media leads youth towards addiction.

Use of Social Media by Rural Youth in India: A Boon or a Bane

17 Pages Posted: 20 Aug 2020

Indrani Patwari

CHRIST (Deemed to be University) - Institute of Management, Students; IGNOU,SCHOOL OF SOCIAL SCIENCES; Symbiosis International University - Symbiosis Centre for Distance Learning

Date Written: June 11, 2020

Today is the world of technology and social media plays a very important role in developing the rural area of our country. Media is undoubtedly very vast and powerful mode of communication. Social media plays a key role in the development of the rural youth in India. Rural areas are the most important part of India whose 70 percent of the population lives in villages. “The true India is to be found not in its few cities, but in its seven hundred thousand villages. If the villages perish, India will perish too.” -M.K.Gandhi. Social Media refers to the web-based tolls and media that allow users to personally and informally interact, create, share, retrieve and exchange information and ideas in virtual communities and networks. Social media includes social networking sites, blogs, micro-blogs, online forums, discussion boards and groups, Wikipedia, socially integrated text messaging. The youth are not matured enough to differentiate between fantasy and real life. Apart from this, over utilization of social media decreases the amount of time available for pursuing other activities which are useful for their physical and mental health and spending time with their family members. The revolution of communication in India over the last decade is astonishing. Technology has been growing at a rapid rate to accommodate the needs and desires of people in obtaining a simpler and more efficient lifestyle. One of the greatest technologies to hit this 21st century is the cellphone. At present, India is moving from an agrarian based economy to service-based economy. Consequently, the youth of India has turned tech savvy with the new electronic media channels, eg., radio, satellites, television channels, mobile phones, laptops and computers with mobile internet. This has proved to be a powerful force in the social transformation of urban as well as rural youth of India. The present electronic era has both its pros and cons. The electronic era not only provided better, faster and improved working ability of young people but also an emergence and new form of disorder in Indian youth. Since the last decade, the over utilization of social media is an ongoing activity which is increasing at an alarming rate and leading to addiction form among the Indian youth which is a serious concern. Problems arising from over utilization of social media have been documented worldwide including in India, where the use of social media has increased noticeably. Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently and in real time. Social media are interactive computer mediated technologies that facilitate the creation and sharing of information, ideas, career interest and other forms of expression via virtual communities and networks. The variety of stand-alone and built in social media services currently available introduces challenges of definitions. The definition of social media has changed over a period of time, has been broadened and explained by many scholars through various perspectives. There is no precise definition of social media, however, speaking on a majority scale, believe that social media network is linked heavily with social networking sites, micro-blogging, various internet forums etc.

Keywords: Use of Social Media, Benefits of Social Media, Disadvantages of Social Media, Use of Social Media by Rural Youth

JEL Classification: I1, I18, I31

Suggested Citation: Suggested Citation

Indrani Patwari (Contact Author)

Christ (deemed to be university) - institute of management, students ( email ), ignou,school of social sciences ( email ), symbiosis international university - symbiosis centre for distance learning ( email ).

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Teens, social media and technology 2022, tiktok has established itself as one of the top online platforms for u.s. teens, while the share of teens who use facebook has fallen sharply.

Pew Research Center conducted this study to better understand teens’ use of digital devices, social media and other online platforms. For this analysis, we surveyed 1,316 U.S. teens. The survey was conducted online by Ipsos from April 14 to May 4, 2022.

This research was reviewed and approved by an external institutional review board (IRB), Advarra, which is an independent committee of experts that specializes in helping to protect the rights of research participants.

Ipsos recruited the teens via their parents who were a part of its KnowledgePanel , a probability-based web panel recruited primarily through national, random sampling of residential addresses. The survey is weighted to be representative of U.S. teens ages 13 to 17 who live with parents by age, gender, race, ethnicity, household income and other categories.

The trend data in this report comes from a Center survey on the same topic conducted from Sept. 25, 2014, to Oct. 9, 2014, and from Feb. 10, 2015, to March 16, 2015. The survey was fielded by the GfK Group on its KnowledgePanel, which was later acquired by Ipsos .

Here are the questions used for this report , along with responses, and its methodology .

Since 2014-15, TikTok has arisen; Facebook usage has dropped; Instagram, Snapchat have grown

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey , has plummeted from 71% then to 32% today.

YouTube tops the 2022 teen online landscape among the platforms covered in the Center’s new survey, as it is used by 95% of teens. TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens. After those platforms come Facebook with 32% and smaller shares who use Twitter, Twitch, WhatsApp, Reddit and Tumblr. 1

Changes in the social media landscape since 2014-15 extend beyond TikTok’s rise and Facebook’s fall. Growing shares of teens say they are using Instagram and Snapchat since then. Conversely, Twitter and Tumblr saw declining shares of teens who report using their platforms. And two of the platforms the Center tracked in the earlier survey – Vine and Google+ – no longer exist.

There are some notable demographic differences in teens’ social media choices. For example, teen boys are more likely than teen girls to say they use YouTube, Twitch and Reddit, whereas teen girls are more likely than teen boys to use TikTok, Instagram and Snapchat. In addition, higher shares of Black and Hispanic teens report using TikTok, Instagram, Twitter and WhatsApp compared with White teens. 2

This study also explores the frequency with which teens are on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat and Facebook. Fully 35% of teens say they are using at least one of them “almost constantly.” Teen TikTok and Snapchat users are particularly engaged with these platforms, followed by teen YouTube users in close pursuit. A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same. When looking at teens overall, 19% say they use YouTube almost constantly, 16% say this about TikTok, and 15% about Snapchat.

About one-in-five teens visit or use YouTube ‘almost constantly’

When reflecting on the amount of time they spend on social media generally, a majority of U.S. teens (55%) say they spend about the right amount of time on these apps and sites, while about a third of teens (36%) say they spend too much time on social media. Just 8% of teens think they spend too little time on these platforms.

Asked about the idea of giving up social media, 54% of teens say it would be at least somewhat hard to give it up, while 46% say it would be at least somewhat easy. Teen girls are more likely than teen boys to express it would be difficult to give up social media (58% vs. 49%). Conversely, a quarter of teen boys say giving up social media would be very easy, while 15% of teen girls say the same. Older teens also say they would have difficulty giving up social media. About six-in-ten teens ages 15 to 17 (58%) say giving up social media would be at least somewhat difficult to do. A smaller share of 13- to 14-year-olds (48%) think this would be difficult.

Beyond just online platforms, the new survey finds that the vast majority of teens have access to digital devices, such as smartphones (95%), desktop or laptop computers (90%) and gaming consoles (80%). And the study shows there has been an uptick in daily teen internet users, from 92% in 2014-15 to 97% today. In addition, the share of teens who say they are online almost constantly has roughly doubled since 2014-15 (46% now and 24% then).

These are some of the findings from an online survey of 1,316 teens conducted by the Pew Research Center from April 14 to May 4, 2022. More details about the findings on adoption and use of digital technologies by teens are covered below.

Smartphones, desktop and laptop computers, and gaming consoles remain widely accessible to teens

Nearly all teens in 2022 have access to a smartphone, up from 73% in 2014-15

Since 2014-15, there has been a 22 percentage point rise in the share of teens who report having access to a smartphone (95% now and 73% then). While teens’ access to smartphones has increased over roughly the past eight years, their access to other digital technologies, such as desktop or laptop computers or gaming consoles, has remained statistically unchanged.

Teens living in lower-income households are less likely to report having a computer, gaming console

Access to computers and gaming consoles also differs by teens’ household income. U.S. teens living in households that make $75,000 or more annually are 12 points more likely to have access to gaming consoles and 15 points more likely to have access to a desktop or laptop computer than teens from households with incomes under $30,000. These gaps in teen computer and gaming console access are consistent with digital divides by household income the Center has observed in previous teen surveys.

While 72% of U.S. teens say they have access to a smartphone, a computer and a gaming console at home, more affluent teens are particularly likely to have access to all three devices. Fully 76% of teens that live in households that make at least $75,000 a year say they have or have access to a smartphone, a gaming console and a desktop or laptop computer, compared with smaller shares of teens from households that make less than $30,000 or teens from households making $30,000 to $74,999 a year who say they have access to all three (60% and 69% of teens, respectively).

Almost all U.S. teens report using the internet daily

Nearly half of teens now say they use the internet ‘almost constantly’

The share of teens who say they use the internet about once a day or more has grown slightly since 2014-15. Today, 97% of teens say they use the internet daily, compared with 92% of teens in 2014-15 who said the same.

In addition, the share of teens who say they use the internet almost constantly has gone up: 46% of teens say they use the internet almost constantly, up from only about a quarter (24%) of teenagers who said the same in 2014-15.

Black, Hispanic teens more likely than White teens to say they are online almost constantly

Black and Hispanic teens stand out for being on the internet more frequently than White teens. Some 56% of Black teens and 55% of Hispanic teens say they are online almost constantly, compared with 37% of White teens. The difference between Hispanic and White teens on this measure is consistent with previous findings when it comes to frequent internet use .

In addition, older teens are more likely to be online almost constantly. Some 52% of 15- to 17-year-olds say they use the internet almost constantly, while 36% of 13- to 14-year-olds say the same. Another demographic pattern in “almost constant” internet use: 53% of urban teens report being online almost constantly, while somewhat smaller shares of suburban and rural teens say the same (44% and 43%, respectively).

Slight differences are seen among those who say they engage in “almost constant” internet use based on household income. A slightly larger share of teens from households making $30,000 to $74,999 annually report using the internet almost constantly, compared with teens from homes making at least $75,000 (51% and 43%, respectively). Teens who live in households making under $30,000 do not significantly differ from either group.

The social media landscape has shifted

This survey asked whether U.S. teens use 10 specific online platforms: YouTube, TikTok, Instagram, Snapchat, Facebook, Twitter, Twitch, WhatsApp, Reddit and Tumblr.

YouTube stands out as the most common online platform teens use out of the platforms measured, with 95% saying they ever use this site or app. Majorities also say they use TikTok (67%), Instagram (62%) and Snapchat (59%). Instagram and Snapchat use has grown since asked about in 2014-15, when roughly half of teens said they used Instagram (52%) and about four-in-ten said they used Snapchat (41%).

Majority of teens use YouTube, TikTok, Instagram, Snapchat; share of teens who use Facebook dropped sharply from 2014-15 to now

The share of teens using Facebook has declined sharply in the past decade. Today, 32% of teens report ever using Facebook, down 39 points since 2014-15, when 71% said they ever used the platform. Although today’s teens do not use Facebook as extensively as teens in previous years, the platform still enjoys widespread usage among adults, as seen in other recent Center studies .

Other social media platforms have also seen decreases in usage among teens since 2014-15. Some 23% of teens now say they ever use Twitter, compared with 33% in 2014-15. Tumblr has seen a similar decline. While 14% of teens in 2014-15 reported using Tumblr, just 5% of teens today say they use this platform.

The online platforms teens flock to differ slightly based on gender. Teen girls are more likely than teen boys to say they ever use TikTok, Instagram and Snapchat, while boys are more likely to use Twitch and Reddit. Boys also report using YouTube at higher rates than girls, although the vast majority of teens use this platform regardless of gender.

Teen girls are more likely than boys to use TikTok, Instagram and Snapchat; teen boys more likely to use Twitch, Reddit and YouTube; and Black teens are especially drawn to TikTok compared with other groups

Teens’ use of certain online platforms also differs by race and ethnicity. Black and Hispanic teens are more likely than White teens to say they ever use TikTok, Instagram, Twitter or WhatsApp. Black teens also stand out for being more likely to use TikTok compared with Hispanic teens, while Hispanic teens are more likely than their peers to use WhatsApp.

Older teens are more likely than younger teens to say they use each of the online platforms asked about except for YouTube and WhatsApp. Instagram is an especially notable example, with a majority of teens ages 15 to 17 (73%) saying they ever use Instagram, compared with 45% of teens ages 13 to 14 who say the same (a 28-point gap).

Despite Facebook losing its dominance in the social media world with this new cohort of teens, higher shares of those living in lower- and middle-income households gravitate toward Facebook than their peers who live in more affluent households: 44% of teens living in households earning less than $30,000 a year and 39% of teens from households earning $30,000 to less than $75,000 a year say they ever use Facebook, while 27% of those from households earning $75,000 or more a year say the same. Differences in Facebook use by household income were found in previous Center surveys as well (however the differences by household income were more pronounced in the past).

Roughly one-in-five teens are almost constantly on YouTube; only 2% say the same for Facebook

When it comes to the frequency that teens use the top five platforms the survey looked at, YouTube and TikTok stand out as the platforms teens use most frequently. About three-quarters of teens visit YouTube at least daily, including 19% who report using the site or app almost constantly. A majority of teens (58%) visit TikTok daily, while about half say the same for Snapchat (51%) and Instagram (50%).

Looking within teens who use a given platform, TikTok and Snapchat stand out for having larger shares of teenage users who visit these platforms regularly. Fully 86% of teen TikTok or Snapchat users say they are on that platform daily and a quarter of teen users for both of these platforms say they are on the site or app almost constantly. Somewhat smaller shares of teen YouTube users (20%) and teen Instagram users (16%) say they are on those respective platforms almost constantly (about eight-in-ten teen users are on these platforms daily).

Not only is there a smaller share of teenage Facebook users than there was in 2014-15, teens who do use Facebook are also relatively less frequent users of the platform compared with the other platforms covered in this survey. Just 7% of teen Facebook users say they are on the site or app almost constantly (representing 2% of all teens). Still, about six-in-ten teen Facebook users (57%) visit the platform daily.

Across these five platforms, 35% of all U.S. teens say they are on at least one of them almost constantly. While this is not a comprehensive rundown of all teens who use any kind of online platform almost constantly, this 35% of teens represent a group of relatively heavy platform users and they clearly have different views about their use of social media compared with those who say they use at least one of these platforms, though less often than “almost constantly.” Those findings are covered in a later section.

Black, Hispanic teens more likely than White teens to say they are almost constantly on TikTok, YouTube and Instagram

Larger shares of Black and Hispanic teens say they are on TikTok, YouTube and Instagram almost constantly than White teens. For example, Black and Hispanic teens are roughly five times more likely than White teens to say they are on Instagram almost constantly.

Hispanic teens are more likely to be frequent users of Snapchat than White or Black teens: 23% of Hispanic teens say they use this social media platform almost constantly, while 12% of White teens and 11% of Black teens say the same. There are no racial and ethnic differences in teens’ frequency of Facebook usage.

Overall, Hispanic (47%) and Black teens (45%) are more likely than White teens (26%) to say they use at least one of these five online platforms almost constantly.

Slight majorities of teens see the amount of time they spend on social media as about right and say it would be hard to give up

As social media use has become a common part of many teens’ daily routine, the Center asked U.S. teens how they feel about the amount of time they are spending on social media. A slight majority (55%) say the amount of time they spend of social media is about right, and smaller shares say they spend too much time or too little time on these platforms.

While a majority of teen boys and half of teen girls say they spend about the right amount of time on social media, this sentiment is more common among boys. Teen girls are more likely than their male counterparts to say they spend too much time on social media. In addition, White teens are more likely to see their time using social media as about right compared with Hispanic teens. Black teens do not differ from either group.

This analysis also explored how teens who frequently use these platforms may feel about their time on them and how those feelings may differ from teens who use these sites and apps less frequently. To do this, two groups were constructed. The first group is the 35% of teens who say they use at least one of the five platforms this survey covered – YouTube, TikTok, Instagram, Snapchat or Facebook – almost constantly. The other group consists of teens who say they use these platforms but not as frequently – that is, they use at least one of these five platforms but use them less often than “almost constantly.”

When asked how they feel about the time they spend on social media, 53% of teens who almost constantly use at least one of the platforms say they are on social media too much, while about three-in-ten teens (28%) who use at least one of these platforms but less often say the same.

Teens who are almost constantly online – not just on social media – also stand out for saying they spend too much time on social media: 51% say they are on social media too much. By comparison, 26% of teens who are online several times a day say they are on social media too much.

Older teens are more likely than younger teens to say it would be hard to give up social media

When reflecting on what it would be like to try to quit social media, teens are somewhat divided whether this would be easy or difficult. Some 54% of U.S. teens say it would be very (18%) or somewhat hard (35%) for them to give up social media. Conversely, 46% of teens say it would be at least somewhat easy for them to give up social media, with a fifth saying it would be very easy.

Teenage girls are slightly more likely to say it would be hard to give up social media than teen boys (58% vs. 49%). A similar gap is seen between older and younger teens, with teens 15 to 17 years old being more likely than 13- and 14-year-olds to say it would be at least somewhat hard to give up social media.

A majority of teens who use at least one of the platforms asked about in the survey “almost constantly” say it would be hard to give up social media, with 32% saying it would be very hard. Smaller shares of teens who use at least one of these online platforms but use them less often say the same.

The teens who think they spend too much time on social media also report they would struggle to step back completely from it. Teens who say they spend too much time on social media are 36 percentage points more likely than teens who see their usage as about right to say giving up social media would be hard (78% vs. 42%). In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. Conversely, a majority of teens who see their social media usage as about right (58%) say that it would be at least somewhat easy for them to give it up.

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts .

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