Sim336 Assignment
Uploaded by, document information, description:, available formats, share this document, share or embed document, sharing options.
- Share on Facebook, opens a new window Facebook
- Share on Twitter, opens a new window Twitter
- Share on LinkedIn, opens a new window LinkedIn
- Share with Email, opens mail client Email
- Copy Link Copy Link
Did you find this document useful?
Is this content inappropriate, reward your curiosity.
- Share on Facebook, opens a new window
- Share on Twitter, opens a new window
- Share on LinkedIn, opens a new window
- Share with Email, opens mail client
Get $30 referral bonus and Earn 10% COMMISSION on all your friend's order for life! Start Earning
- Writing Services
- Online Courses
New User? Start here.
- My Dashboard
- Personal A/c Manager NEW
- My Online Courses
- My Notification
- My Loyalty Points
- Turnitin Report
- My Subscription
Popular Search
- Order an assignment
- Track your order
- Why Order us
- Free Samples
- Order discount now
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Phone no. missing.
Enter phone no. to receive critical updates and urgent messages !
Error goes here
Files Missing!
Please upload all relevant files for quick & complete assistance.
Guaranteed Higher Grade!
Sim336 strategic management.
You are required to submit an individual report by selecting an organisation with which you are familiar (this can be the organisation you are working for or you have worked with, or other public/or a private business organisation). Conduct a strategic analysis on the organisation by undertaking the following tasks:
- Describe briefly the background information of the organization selected. This information should be relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets of the organisation selected.
- Use a suitable framework of your choice to conduct a macro-environment analysis for the chosen industry in which the business organisation operates. Emphases should be placed on understanding the purpose of this analysis, the interconnectedness of the different environmental factors, and their overall impact, in terms of key opportunities and threats, on the industry. Draw your conclusion based on your analyses.
- Examine the industry through competitive analysis using an appropriate model. Again, you are also required to pay attention to the purpose of this analysis, the interconnectedness of different aspects of the competitive forces, the links between the competitive forces and macro-environment, and their overall impact on the industry and the organisation selected in terms of main driving forces in the competitive environment.
- Identify the core competencies of the organisation using an appropriate analytical technique tool to evaluate the internal resources and capabilities in sustaining competitive advantage within the industry.
- Analyse the content of the current business strategy deployed by the organization through: — Identifying and briefly discussing the contents of the business strategy; and — Explaining how the strategy has been identified (i.e., is it intended as a written document (as a plan), or emergent as a pattern of decision-making / activities I behaviours (you cagy, s and techniques or framework to help identify the pa ems o the organise ion s a rvr les and processes.
Introduction:
Strategic direction is one of the most significant forces of business, which directs the employees towards researching a proper aims and objectives set by the organization. In order to run the entire process of business the organization needs to make appropriate strategic decision, which can ultimately helps the business experts in reaching the peak of success. This very specific study has focused to make detailed overview about the importance of strategic business decision, which can direct the organization in meeting the peak of success. However, the primary purpose of this very specific study is to make critical analysis about competitive market strategy by evaluating the environmental analysis of Singapore. The study has highlighted the core competency of the organization based on which different analytical tool is used. At the end of the study, major recommendations have been provided based on which strategies implemented within organization can be improved for getting immense recognition.
Background of the organization:
ABR Holdings Limited is one of the most recognized food and beverage chains occupying a predominant place in the market of Singapore (abr.com.sg 2018). Established their journey in 1978, Singapore the organization has held its franchise for Swensen's Inc. in Singapore. ABR has initiated their journey as Swensen’s ice cream restaurant. After that, this group has expanded their business wings in different geographic areas of Singapore by launching 25 restaurants. Providing superior quality of products in affordable price range is the primary mission of this specific study. Foods and beverages are the core product with which ABR Holdings is maintaining their business sustainability. By 2017, ABR has purchased 50% of Bintan Lagoon Resort, which implies S$65 million (abr.com.sg 2018). The market scope of the organization is growing which has immense opportunity in holding international fame and reputation. The service providers associated with this group are very much well mannered and professionally trained. As a result, customers do not have to face challenges in receiving the services from ABR. It has been observed however that this particular organization has immense scope and opportunity to expand their business in multinational countries.
Macro-environmental analysis:
Macro environmental analysis implies on how environmental factors leave a major impact on the overall success of business. Environmental factors imply political, environmental, social, technological, economic and legal (Hill, Jones and Schilling 2014). In order to make effective business strategy the executives need to make environmental analysis with the help of which people have to face immense challenges in dealing with the customers effectively. Singapore is one of the most popular counties in terms of economic development due to the rising growth of business industries.
Political risk in the market of Singapore is low due to which the business experts do not have to strive in running a smooth process of business. As stated by Tremewan (2016), analysing the political environment in Singapore, it has been identified that after the independence, political stability is being cherished by the people. Due to such opportunities, living standard in this country has been developed (Yeung 2017). Due to stable political environment, Singapore is being considered as the Asian country with lowest political risk. Therefore, in this situation it will be easier for ABR Holdings Limited to enhance its business in an effective manner.
Analysing the economic situation in Singapore, it has been identified that the country has slow economic growth. In the year 2017, the GDP rate in Singapore was 3.6%. However, if the growth rate in previous years can be analysed, it will be identified that comparing the previous years, the GDP rate much not increased (Focus-economics.com 2018). Therefore, it can be said that economic risk in this country is quite high for expanding business. Due to the unstable economic situation, the rate of unemployment in this country is increasing day by day (Friedman 2017). In this situation it is tough for the ABR Holdings Limited to sustain in the Singapore market.
- Socio-cultural:
In the socio-cultural situational analysis, it has been identified that it is a high collective society (Vertovec 2015). Near about 2 million others nationalities of people live in this country, which has brought the diversified culture in Singapore. In the words of Esmaeilpoorarabi, Yigitcanlar and Guaralda (2018), it is true that depending on the current situation, the changing needs and demands of the customers, it can be said that social cultural risk in this country cannot be ignored. However, it is also true that due to availability of large numbers of customers, it will be easier for the company to sustain in the market. Therefore, social cultural risk of ABR Holdings Limited in the Singapore market is moderate.
- Technological:
As stated by Gosens, Lu and Coenen (2015), Singapore is being considered as the first ranked country in digital competitiveness. Due to availability of technology and knowledge, a strong technological environment has been developed in this country. This situation has brought various talent, training and development opportunities in the country. Therefore, it can be said that technological risk in this country is very low, which can help to flourish the business of ABR Holdings Limited. Technological environment can help the company to sustain in the competitive business environment.
- Environmental:
According to Kim, Moon and Yin (2016), strict air and water pollution regulation are being followed by the Singapore government. All the internal environmental agreements are being followed by the government. However, it cannot be denied that increasing health disease in this county, the government has become strict for maintaining the food standard in the food selling organization. In this situation, it can be said that environmental situation is not in favour of ABR Holdings Limited in the Singapore market. In this situation the pressure on the organization to maintain the waste management standard will be high.
In order to bring business opportunities various trade regulations have been introduced by the Singapore government. Maintaining the standard employment policy in the workplace, different employment regulations as well as customer safety rules have been introduced in the industry. However, most of the competitive regulations are hard to be followed by the organizations. Therefore, it can be said that legal risk is moderate for ABR Holdings Limited.
Competitive market analysis:
Porter’s Five Forces:
Table: Competitive analysis in market
(Source: Flynn et al. 2016)
Core competency of the organization by using an analytical tool:
Core competency of an organization implies on how multiple resources and product features can distinguish the business process at the marketplace based on which the business experts can gain competitive advantages (Doz 2017). Before analysing the core competency of ABR Holdings, the business experts have used three major analytical tools for evaluating company’s internal and external structure. In order to evaluate the core competencies ABR has to analyse its resources. VRIO framework is one of the most systematic tools of analyzing the cre competency level of ABR Holdings.
In this very specific phase, ABR holdings can decide on how expensive the resource is in gaining competitive advantages in market (Meyer, Neck and Meeks 2017). As per resource structure of this organization, it has been observed that resources are very much affordable for the stakeholders with the help of which they do not have to struggle in using the services.
ABR holdings resources are sufficient in fulfilling the needs and demands of the customers. The stakeholders do not have show their dissatisfaction regarding the availability of resources (Song, Sun and Jin 2017).
Costly to imitate:
ABR after being recognizable in the market has set their own market trends. Therefore, it is very much difficult for the competitors for to imitate the resources created by ABR Holdings.
Organized to capture value:
If the resources are not limited and it is valuable, the business experts do not have to face challenges in capturing organization value in the market instead of having innumerable competitors (Wheelen et al. 2017). On the other hand, it has also been observed that the quality of products in affordable price range is the core competency of ABR Holdings due to which the entire process of business has created a self-identity in market.
Figure: VRIO framework for analyzing the core competency of the organization
(Source: Todorovi? et al. 2015)
Identify and discuss the content of current business strategy:
In order to gain competitive advantages ABR Holdings has implemented several strategies and policies within organization. SWOT analysis is conducted for analyzing the strengths, weaknesses, opportunities and threats of organization. Value chain analysis is evaluated for maintaining the inbound and outbound procedure of organization (Hill 2017). Ansoff Matrix is one of the most significant marketing strategies that is implemented for forecasting future product growths and opportunities.
- SWOT analysis:
Table: SWOT analysis of ABR holdings
(Source: Stark 2015)
- Ansoff Matrix:
Ansoff Matrix strategy primarily aims to evaluate the market scope and product opportunity in future. This particular marketing strategy is of four major phases that include marketing penetration, product development, market development and product diversification.
- Market penetration:
This very specific phase occurs when a business organization seeks in achieving growth in market with the existing products (Jarzabkowski and Kaplan 2015). In this very specific stage, the organization does not have enough opportunity in expanding their products and services due to economic constraints. Large number of small and medium enterprises after launching their business in market tends to follow this phase.
- Product development:
Product development is the phase of developing new products in the existing market segmentations (Miller, Merrilees and Yakimova 2014). In order to maintain market sustainability the business organization intends to render development on their products so that they can overcome customer complaints
- Market development:
Market development is the process of expanding target markets with the help of existing products (Pike and Page 2014). In this very specific phase, the business experts aim to increase their number of target market for expanding business in other geographic backgrounds as well
- Product diversification:
Product diversification is the stage of rendering new products in new market. While expanding the market the business experts have to make product diversification (Cardy and Leonard 2014). Otherwise, the customers would not be able to get effective services from the organization.
After evaluating the four major phases Ansoff Matrix strategy it can be stated that ABR holdings has implemented diversification stage with the help of which products and markets both will be developed for expanding their business beyond going the market of Singapore.
- Value Chain:
Value chain business strategy enables the business experts in evaluating the entire supply chain process of ABR holdings. While maintaining the inbound procedure systematically the organization has implemented ERP system so that the authority does not have to recruit large number of labour forces in the warehouse of ABR holdings. Outbound is the systematic process of delivering the products to proper destination within proper time (Karadag 2015). The transportation system of ABR holdings is very much systematic which is constantly controlled by surveillance technology. As a result, the supply chain managers can get an in-depth overview about the shipping procedure of ABR holdings. In accordingly they can communicate with the customers appropriately.
Evaluate the suitability of this strategy:
However, while evaluating the suitability of these implemented strategy it can be stated that ABR holdings is going to achieve the peak of success after implementing these strategies successfully. Value chain business strategy enables the business experts in evaluating the entire supply chain process of ABR holdings (Hashemi, Karimi and Tavana 2015). After evaluating the four major phases Ansoff Matrix strategy it can be stated that ABR holdings has implemented diversification stage with the help of which products and markets both will be developed for expanding their business beyond going the market of Singapore. However, it is also true that due to availability of large numbers of customers, it will be easier for the company to sustain in the market. Due to availability of technology and knowledge, a strong technological environment has been developed in this country. This situation has brought various talent, training and development opportunities in the country. However, it cannot be denied that increasing health disease in this county, the government has become strict for maintaining the food standard in the food selling organization.
After introduction of technological innovation, it has become easier for the customers to compare the price before experiencing the service. These organizations have established its strong brand image in the market, which can create tough situation for ABR Holdings Limited to sustain in the competitive market. Before analysing the core competency of ABR Holdings, the business experts have used three major analytical tools for evaluating company’s internal and external structure. Ansoff Matrix strategy primarily aims to evaluate the market scope and product opportunity in future. In order to gain competitive advantages ABR Holdings has implemented several strategies and policies within organization (Chang and Taylor 2016). Therefore, it can be stated that the implemented strategies are going to be effective in rendering business success.
Recommendations:
After evaluating critical discussing on various strategic decisions of ABR holdings, some of the major recommendations can be provided:
- The organization needs to implement more effective marketing strategies and policies within market based on which the competitors could have got threats. Marketing mix strategy should be implemented within business strategies with the help of which the organization would be able to understand the ways of product promotion in market (Cardy and Leonard 2014)
- The promotional strategies would have to be very much specific that will focus on involving Social Medias for creating brand awareness more effectively.
Conclusion:
This very specific study has in-depth knowledge about the importance of strategic business decision, which can direct the organization in meeting the peak of success. The study has evaluated that ABR has initiated their journey as Swensen’s ice cream restaurant. Foods and beverages are the core product with which ABR Holdings is maintaining their business sustainability. It has been observed however that this particular organization has immense scope and opportunity to expand their business in multinational countries. In order to make effective business strategy the executives need to make environmental analysis with the help of which people have to face immense challenges in dealing with the customers effectively. Before analysing the core competency of ABR Holdings, the business experts have used three major analytical tools for evaluating company’s internal and external structure. It has also been observed that In the external environmental analysis it has been identified that due to slower economic growth in the Singapore market, the extreme competitive business environment in Singapore food industry is the major concern for the organizations. ABR Holdings Limited. These organizations have established its strong brand image in the market, which can create tough situation for ABR Holdings Limited to sustain in the competitive market.
The study has evaluated that fact that as per resource structure of this organization, it has been observed that resources are very much affordable for the stakeholders with the help of which they do not have to struggle in using the services. On the other hand, it has also been observed that the quality of products in affordable price range is the core competency of ABR Holdings due to which the entire process of business has created a self-identity in market. In this study, SWOT analysis is conducted for analyzing the strengths, weaknesses, opportunities and threats of organization. Value chain analysis is evaluated for maintaining the inbound and outbound procedure of organization. Ansoff Matrix is one of the most significant marketing strategies that is implemented for forecasting future product growths and opportunities.
Abr.com.sg, 2018. ABR HOLDINGS LIMITED. Available from www.abr.com.sg
Cardy, R. and Leonard, B., 2014. Performance Management: Concepts, Skills and Exercises: Concepts, Skills and Exercises. Routledge.
Chang, W. and Taylor, S.A., 2016. The effectiveness of customer participation in new product development: A meta-analysis. Journal of Marketing, 80(1), pp.47-64.
Doz, Y.L., 2017. Strategic management in multinational companies. In International Business (pp. 229-248). Routledge.
Esmaeilpoorarabi, N., Yigitcanlar, T. and Guaralda, M., 2018. Place quality in innovation clusters: An empirical analysis of global best practices from Singapore, Helsinki, New York, and Sydney. Cities, 74, pp.156-168.
Flynn, A., Yu, L., Feindt, P. and Chen, C., 2016. Eco-cities, governance and sustainable lifestyles: The case of the Sino-Singapore Tianjin Eco-City. Habitat International, 53, pp.78-86.
Francoeur, C., Melis, A., Gaia, S. and Aresu, S., 2017. Green or greed? An alternative look at CEO compensation and corporate environmental commitment. Journal of Business Ethics, 140(3), pp.439-453.
Friedman, B.M., 2017. The moral consequences of economic growth. In Markets, Morals, and Religion (pp. 29-42). Routledge.
Gosens, J., Lu, Y. and Coenen, L., 2015. The role of transnational dimensions in emerging economy ‘Technological Innovation Systems’ for clean-tech. Journal of Cleaner Production, 86, pp.378-388.
Hashemi, S.H., Karimi, A. and Tavana, M., 2015. An integrated green supplier selection approach with analytic network process and improved Grey relational analysis. International Journal of Production Economics, 159, pp.178-191.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function. Macmillan International Higher Education.
https://www.focus-economics.com/countries/singapore
Jarzabkowski, P. and Kaplan, S., 2015. Strategy tools?in?use: A framework for understanding “technologies of rationality” in practice. Strategic Management Journal, 36(4), pp.537-558.
Karadag, H., 2015. Financial management challenges in small and medium-sized enterprises: A strategic management approach. EMAJ: Emerging Markets Journal, 5(1), pp.26-40.
Kim, N., Moon, J.J. and Yin, H., 2016. Environmental pressure and the performance of foreign firms in an emerging economy. Journal of business ethics, 137(3), pp.475-490.
Meyer, G.D., Neck, H.M. and Meeks, M.D., 2017. The entrepreneurship?strategic management interface. Strategic entrepreneurship: Creating a new mindset, pp.17-44.
Miller, D., Merrilees, B. and Yakimova, R., 2014. Corporate rebranding: An integrative review of major enablers and barriers to the rebranding process. International Journal of Management Reviews, 16(3), pp.265-289.
Pike, S. and Page, S.J., 2014. Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism management, 41, pp.202-227.
Song, J., Sun, Y. and Jin, L., 2017. PESTEL analysis of the development of the waste-to-energy incineration industry in China. Renewable and Sustainable Energy Reviews, 80, pp.276-289.
Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (Volume 1) (pp. 1-29). Springer, Cham.
Todorovi?, M.L., Petrovi?, D.?., Mihi?, M.M., Obradovi?, V.L. and Bushuyev, S.D., 2015. Project success analysis framework: A knowledge-based approach in project management. International Journal of Project Management, 33(4), pp.772-783.
Tremewan, C., 2016. The political economy of social control in Singapore. Springer.
Vertovec, S. ed., 2015. Diversities old and new: Migration and socio-spatial patterns in New York, Singapore and Johannesburg. Springer.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management and business policy. pearson.
Yeung, H.W.C., 2017. The political economy of transnational corporations: a study of the regionalization of Singaporean firms. In Singapore (pp. 57-84). Routledge.
Free Membership to World's Largest Sample Bank
To View this & another 50000+ free samples . Please put your valid email id.
Download Sample Now
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
Upload Unique Document
Document Under Evaluation
Get Money into Your Wallet
Total 15 pages
*The content must not be available online or in our existing Database to qualify as unique.
Cite This Work
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2021). SIM336 Strategic Management . Retrieved from https://myassignmenthelp.com/free-samples/sim336-strategic-management/a-macro-environment-analysis.html .
"SIM336 Strategic Management." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/sim336-strategic-management/a-macro-environment-analysis.html .
My Assignment Help (2021) SIM336 Strategic Management [Online]. Available from: https://myassignmenthelp.com/free-samples/sim336-strategic-management/a-macro-environment-analysis.html [Accessed 16 March 2023].
My Assignment Help. 'SIM336 Strategic Management' (My Assignment Help, 2021) https://myassignmenthelp.com/free-samples/sim336-strategic-management/a-macro-environment-analysis.html > accessed 16 March 2023.
My Assignment Help. SIM336 Strategic Management [Internet]. My Assignment Help. 2021 [cited 16 March 2023]. Available from: https://myassignmenthelp.com/free-samples/sim336-strategic-management/a-macro-environment-analysis.html .
Thank you for your interest
The respective sample has been mail to your register email id
$20 Credited
Successfully in your wallet..
* $5 to be used on order value more than $50. Valid for only 1 month.
Account created successfully!
We have sent login details on your registered email.
Stuck on Any Question
Our best expert will help you with the answer of your question with best explanation.
We will use e-mail only for:
We can help.
Get top notch assistance from our best tutors ! Excel in your academics & career in one easy click!
Other Samples
PGN2W1 Arts Management
3113A Human Rights
CSB601 Introduction To Clinical Therapeutics For Health
ENGL110 Making Writing Relevant
PACC6006 Taxatation Law
M30B4 Professional Skills
TOUR 380 Tourism Research
ITC560 Emerging Technology And Innovations
MOD004641 Research Project
FMS 427 Business Policy And Strategy
BUSN 6120 Managerial Economics
HG67 Aviation Management
PSYC101 Introduction To Psychology
INFO5060 Data Analytics And Business Intelligence
NURS3201 Transition To Professional Practice
PSCI 2701 Research Methods In Political Science
3034PHM Evidence Based Practice
PHI 205 Business Ethics
EC2603 Econometrics for Finance
BUS 3505 Intercultural Communications
B4001 Regulation And Compliance
HCMG101 Health Care System
MKTG320 Consumer Behavior
BCO6653 Management Of Information Technology
MTH216 Quantitative Reasoning
HNB1001 Professional Nurse Or Midwife
MANAGEMT 7081 Managing In A Global Context
L437 Criminology And Criminal Justice
CAM625 Introduction To Biostatistics
MANAGEMT 7104 Marketing Management
ICT211 Database Design
2FE876 Leading And Controlling Organisational Change
BUSN410 Critical Thinking Strategies For Business Decisions
POPH90267 Ageing Health & Human Services
NUR2300 Evidence Based Nursing Practice
SOWK 681 Managing Diversity In A Global Context
ENG3047 Structure Mechanics
BBPS 4103 Strategic Management
BUSN7005 Contemporary Issues In Accounting
7003CPD Leadership Service Improvement And Integrated Care
EPM5620 Project Management
ETR 531 Program Evaluation In Education
GPHL 110 Philosophy
CRKC7002 Marketing Management
HOSP300 Managerial Accounting For The Hospitality Industry
BSBCUS501 Manage Quality Customer Service
SOWK 200 Introduction To Social Welfare
CO4752 Web Development
FREN 1000 Introduction To French Language
INFT3800 Professional Practice In IT
Content Removal Request
If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.
Guide to Download Purchased Solutions
After the successfull payment you will be redirected to the detail page where you can see download full answer button over blur text.You can also download from there.
Or you can also download from My Library section once you login.Click on the My Library icon
My Library page open there you can see all your purchased sample and you can download from there.
JOIN US! before it’s too late.
That's our welcome gift for first time visitors
Sign up now and Get The Exclusive offer* Limited Time Only
5% cashback.
On APP - grab it while it lasts!
Download app now (or) Scan the QR code
*Offer eligible for first 3 orders ordered through app!
GET BEST PRICE FOR YOUR WORK.
5000+ experts.
ONLINE TO HELP YOU 24X7
GUARANTEED GRADE
OR GET MONEY BACK!
RATED 4.9/5
OUT OF 38983 REVIEWS
Business Intelligence
Received my assignment before my deadline request, paper was well written. Highly recommend.
Have any Query?
Contact with us.
Only one step away from your solution of order no.
SIM 336 Strategic Management Assessment
Added on - 2021-02-21
Trusted by 2+ million users, 1000+ happy students everyday
Showing pages 1 to 4 of 12 pages
Found this document preview useful?
You are reading a preview Upload your documents to download or Become a Desklib member to get accesss
Students who viewed this
- Subjects Pages Homework Help
Academia.edu no longer supports Internet Explorer.
To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .
Enter the email address you signed up with and we'll email you a reset link.
- We're Hiring!
- Help Center
Strategic Management Assignment DWW
Please complete all of the following details and then make this sheet the first page of each file of your assignment -do not send it as a separate document.
Related Papers
Journal of Business & Industrial Marketing
Julie Napoli
IJSRP Journal
This study examines the effect of product innovation and product quality on brand image with brand trust as mediator. Past studies paid less attention to empirically determine the relationship between the said variables on brand image and using brand trust as mediator between such independent and dependent variables. Therefore, this study aims to fill up this gap and contribute to the body of knowledge by examining the relationship between them. Data is collected using questionnaire from 287 passenger car users at shopping malls in Northern region of Malaysia. Specifically, systematic sampling procedure was followed during data collection. The data is analyzed using structural equation modeling (AMOS). The findings indicate that product innovation and product quality have significant relationship with brand image. The findings also reveal that product innovation and product quality have significant relationship with brand trust. Additionally, brand trust mediates the relationships between product innovation and brand image. It is also found that brand trust mediates the relationship between product quality and brand image. Based on these findings, several conclusions were made with some recommendations for future researches to strengthen our understandings toward the process of developing brand image.
Phillip Nkete
Professor Dr. Syed Jamal Abdul Nasir Syed Mohamad
The globalization of the economy has created great competitiveness in the furniture market. This industry gives out an impressive growth for the past nine years as it contributes from 2.6 billion in 1997 to 6.3 billion in 2009 (MIFF, 2010). However in 2012, Malaysia still has to endure the fierce competition with low cost producers of China and Vietnam. The decline of raw materials and the rise of costs have forced companies to venture into branding and design. Not to be left behind, more companies have transformed from OEM (Original Equipment Manufacturing) to ODM (Original Design Manufacturing). Malaysia is in fact between China and the Italian in terms of quality of products. Such a phenomenon has created a concern of whether the current manufacturers have been equipped with the right innovation and originality to reach world-class producers. Little attention has been given to examine their readiness of design innovation in the context of the furniture industry besides looking at the effectiveness of brand strategy and positioning. This study attempts to address this gap in the literature. There have been a few academic literatures on design innovation in the context of brand strategy and positioning and therefore this study aims to provide ample perspectives on both variables of brand strategy and positioning which considered being jointly in contrast to in isolation in the recent studies. Thus, this study will investigate whether the relationships between those variables are correlated and whether they contribute to adverse effects in aspects of brand performance. Micro-sized companies are not included in this survey but rather on small, medium and large-sized companies. Thus, it would benefit the government by really allocating the proper fund to the right channels where needs arise and to keep track other issues to prevent derailing. In reality, design innovation and branding need to be concentrated as competency towards achieving Original Brand Manufacturing (OBM) or Original Design Manufacturing (ODM).
International Journal of Retail & Distribution Management
Patricia Huddleston , Ying Huang
Loading Preview
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.
- We're Hiring!
- Help Center
- Find new research papers in:
- Health Sciences
- Earth Sciences
- Cognitive Science
- Mathematics
- Computer Science
- Academia ©2023
IMAGES
VIDEO
COMMENTS
Assignment 1 strategic analysis assignment strategic analysis strategic management table of contents.
View Sahabuddin-SM.docx from BBA BUS 229 at Shahjalal University of Science and Technology. Assignment Title: Strategic Management Module Code: SIM336 Unit
The strategic analysis of Toyota Motor Vietnam Strategic Management – SIM336Module Leader: Derek HarwoodWorkshop Tutor: Gavin MasonStudent
SIM336 STRATEGIC MANAGEMENT. ASSIGNMENT 1 - TITLE: Strategic Analysis. Due Date: 1st October 2013. Learning outcomes: Strategic analysis of an
Undertake a study that shows clear evidence of synthesis and evaluation. There are a number of ways you might carry out this assignment. Here
This information should be relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major
You must not submit an assignment that analyses the mobile phone industry and or a mobile phone company. Thanks. Structure of the report (your report must
This assignment on SIM336 strategic management. TECNO strategy to enter into Africa 3 Anoff's Growth Matrix Model to identify growth
This assessment on SIM 336 strategic management. The chosen company for this report is sainsbury's company which deals in retailing industry
Strategic Management Assignment DWW. ... Student Name: Wen Wen Du Module Code: SIM336 Module Name / Title: STRATEGIC MANAGEMENT Centre / College: MANAGEMENT