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18 of the Best Marketing Techniques for 2022
Updated: December 14, 2021
Published: July 16, 2021
Perhaps you've spent the last quarter performing a SWOT analysis on your marketing efforts and identifying your priorities as you grow your brand. Maybe you've even built your entire marketing strategy.
It's good to know what your goals are and have a big-picture understanding of how you'll achieve them. After all, there's no point in executing tasks without reasons for doing so.
At the same time, putting your marketing strategy into play is different than creating that strategy. It's the channels, techniques, and tactics that help realize the vision. In addition, marketing a brand online has become much more nuanced and complex with many techniques for reaching and resonating with audiences.
To help you learn about the most effective marketing techniques around today, we've rounded up the best ones to add to your digital marketing toolbox.
Best Marketing Techniques
- Brand Storytelling
- The Surround Sound Method
- Brand Extensions
- Video Marketing
- Community Building
- Contextual Marketing
- Blog Title Optimization
- The Pillar-Cluster Model
- Historical Optimization
- The Skyscraper Backlinking Method
- A/B Testing for CTAs
- Value-Add Emails
- Audience Segmentation
- Marketing Automation
- Lead Scoring
Branding and Awareness Techniques
1. brand storytelling, purpose: capture attention.
In the neuroscience field, researchers have proven that storytelling is the best way to capture people's attention, bake information into their memories, and resonate emotionally with them. The human brain is programmed to crave, seek out, and respond to well-crafted narrative -- that'll never change.
If you have an About page on your website that functions only to say what you do and who you do it for, crafting a compelling narrative is a great way to uplevel that page and resonate with your readers. For maximum effectiveness, consider following a storytelling framework such as Simon Sinek's Find Your Why methodology, Donald Miller's Storybrand , or the classic Hero's Journey .
And storytelling doesn't just have to live on your About page.
Just like your favorite Netflix show, you can craft a series on YouTube to entice your viewers to subscribe to your updates. This can get your audience more excited for your show's newest season than they currently are for the latest season of Stranger Things .
Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a story chock-full of conflict, surprise, and emotion that your viewers will relate to your brand, regardless of the channel you're targeting them on.
2. Digital PR
Purpose: reach new audiences.
the group chat when you get a link in a huge publication pic.twitter.com/jdKVhLdA1C — Digital PR Memes (@DigitalPRMemes) June 22, 2021
The average amount of time spent on social media was 145 minutes per day in 2020 , an increase from the previous year. Needless to say, people spend more time on social media than ever before. And public relations professionals are pivoting their strategy from solely focusing on placing their stories in news outlets' publications to concentrating on driving traffic to their websites and social media profiles too.
In order to successfully pitch your stories to journalists and news outlets nowadays, you need to account for the content that performs well on their social media profiles and their publication. So before you pitch your story, make sure it's relevant and interesting to the news outlet's social audience.
3. The Surround Sound Method
This is a fact previously alluded to in this post anytime the word "touchpoints" comes up.
The surround-sound methodology takes this idea and amplifies it by challenging the notion that your owned channels and assets are not enough to create true brand awareness. You should also appear everywhere else someone goes to consider products. For example:
- Review websites
- The social timelines of prominent influencers
- Featured in the media they consume (articles, videos, podcasts)
According to Alex Birkett, Sr. Growth Marketing Manager at HubSpot , if you can " get lots of people to talk about you favorably, preferably around the same time ," you can generate quite a bit of brand awareness.
4. Brand Extensions
Purpose: expand into tangential markets for increased awareness.
Big companies often extend their brand to develop new products in industries that they don't have any market share in. These initiatives are called brand extensions , and they allow companies to leverage their brand awareness and equity to create more revenue streams. For example, Reese's entering the cereal market with their peanut butter and chocolate "Reese's Puffs" product.
Historically, the most successful brand extensions are the ones that closely tie to the company's flagship product or core brand, like Gerber's baby clothes and Dole's frozen fruit bars. By entering tangential markets that can preserve your brand's unique associations and perceived quality, you can develop new products that consumers intuitively understand the benefits of, even though they've never seen them on a shelf.
On the flip side, a company can also exploit its brand and, in turn, damage it. If they develop a product in a market that isn't closely tied to their flagship product or core brand, audiences might attach undesirable associations to a brand, weaken its existing associations, and hurt its established products' perceived quality.
Audience Engagement Techniques
5. podcasting, purpose: leverage audio content and reach new audiences.
Technically, audio is more of a media type or channel than a technique, but according to a content format study conducted by Edison Research and Triton Digital , people age 12 and older are listening to online audio content at unprecedented levels. On average, people spend 17 hours per week tuning into their favorite podcasts, online radio shows, and audiobooks.
Needless to say, the demand for audio content has exploded, but that doesn't mean people will listen to your branded podcast just because it's a podcast. In reality, they'll only listen to it if it can hold their attention and, ultimately, entertain them.
Here's where the technique part comes in: Many podcasts rely on a host/guest model. This model is wildly successful because hosts can tap into the audience that the guest brings in and vice versa. It's a mutually beneficial arrangement so long as both sides promote effectively. That's why it's important to choose guests wisely and make it easy for them to promote the show and episode they appear in.
With each guest that comes on, the podcast audience grows, and so does the engagement.
6. Video Marketing
Purpose: leverage video content and reach new audiences.
Video has overtaken blogs and infographics as the number one form of media used in content strategy ( HubSpot ). There's a couple reasons for this:
- It's flexible. You can create video for YouTube, embed it on your blog, share it on social media, and more.
- It's a different kind of organic play. Google shows videos in the SERPs (search engine results pages). YouTube is also a search engine in its own right and is the second most visited site after Google itself ( Alexa ).
- The engagement is rewarding. Video consumption continues to rise, outpacing television, and it's more effective at conveying information ( Biteable ).
So not only are consumers looking for audio content; they're looking for video content as well. And savvy marketers are getting ROI in the form of engagement and repurpose-ability.
7. Community Building
Purpose: improve long-term engagement and build authority.
Speaking of engagement, the last thing you want to do is create a piece of content and then hear crickets when you promote it. One of the best ways to increase engagement and brand awareness is by building relationships with prospects, users, customers, and other individuals in the industry.
Many brands are creating digital communities on social media, online boards, and their own hosted networks/forums. With community management , you're building relationships, giving back, and establishing yourself as an authority in the industry. It can be as simple as answering questions on Quora or cultivating a hashtag on Twitter, or it can be as complex as creating a whole support network for your product.
Either way, you're improving the affinity your prospects and customers have with your brand.
If done correctly, your community may even expand beyond your brand and become a beneficial resource for everyone within it. For example, Women in Tech SEO , founded by Areej AbuAli, is a community focused on accelerating the careers of women in the SEO industry. The organization has a network with a discussion component, ongoing meetups, a newsletter, and more.
8. Contextual Marketing
Purpose: improve website engagement with personalized content.
Contextual marketing is the practice of serving up personalized website content to visitors according to their stage of the buyer's journey. The idea is that if you can cut through the noise and serve your website visitors the content that matters the most to them, you'll be far more successful at capturing their attention.
We can all agree that improving the experience for prospects can lead to increased effectiveness, but what does contextual marketing look like in practice ?
For example, you might use dynamic CTAs that only show them offers that are relevant to them. This cuts down on the amount of useless information they're taking in on your website and decreases banner blindness... in part because the banners they do see are helpful and relevant.
It might also mean using smart forms so that you don't keep asking for the same information from website visitors who have cause to fill out multiple forms on your site.
Then, you might segment your database so that your leads receive email campaigns that are directly relevant to their needs based on content that they've already consumed on your website.
All of this resulting in a personalized, tailored journey without the pressure of going to a salesperson for it.
Techniques for Driving Traffic
9. blog title optimization, purpose: increase traffic to existing assets by improving click-through rate.
People will not get to the rest of your content until they choose to click on the headline. That's why it's so important to have grabby titles that resonate with your audience and compel them to click.
By increasing the effectiveness of your titles, you can increase click-through rate (and, in effect, traffic). One way to do this is by using tools like this headline analyzer to see what you can do to improve your headline.
Better yet, you can always analyze your existing blog posts to see which headlines aren't doing enough heavy lifting. By improving the click-through rate, you'll be able to get more traffic from that asset without a heavy editorial lift.
10. The Pillar-Cluster Model
Purpose: drive traffic by establishing topic authority.
Since people heavily rely on Google to provide accurate and relevant answers for most of their questions today, Google needs to understand the intent and context behind every single search.
To do this, Google has evolved to recognize topical connections across users' queries, look back at similar queries that users have searched for in the past, and surface the content that best answers them. As a result, Google will deliver content that they deem the most authoritative on the topic.
To help Google recognize your content as a trusted authority on marketing, sales, and customer service topics, consider implementing the pillar-cluster model on your blog.
Essentially, the pillar-cluster model is a topic-based based content strategy. This means that you generate and organize ideas for your blog by topic.
By creating a single pillar page (an ultimate guide, for instance) that provides a high-level overview of a topic and hyperlinks to cluster pages (subtopic blog posts) that delve into the topic's subtopics, you can signal to Google that your pillar page is an authority on the topic.
Hyperlinking all of the cluster pages to the pillar page also spreads domain authority across the cluster, so your cluster pages get an organic boost if your pillar page ranks higher, and your cluster pages can even help your pillar page rank higher if they start ranking for the specific keywords they're targeting.
11. Historical Optimization
Purpose: drive traffic by improving existing assets.
There’s a massive hole in the market for specialized services around updating/optimizing old content. We’ve all been creating content for years now. The greater opportunity, and quicker time to value for agencies/contractors, is in updating...not creating. — John Bonini (@Bonini84) September 4, 2020
In 2015, HubSpot made a revolutionary discovery about our organic monthly blog traffic -- the overwhelming majority of it came from posts published prior to that month. In fact, 76% of monthly blog views came from these old posts .
Today, the groundbreaking revelation rings louder than ever -- 89% of our monthly blog views currently come from posts that were published at least six months prior, and we've developed an entire strategy dedicated to refreshing and republishing these historical pieces of content.
These types of blog posts are called "updates," and they comprise 35-40% of HubSpot's editorial calendar. By refreshing posts with new information and effectively republishing them as new blog posts, HubSpot can build upon its existing organic value that these posts have accumulated through backlinks and user engagement and double or even triple their traffic. This process also helps HubSpot optimize our blog for efficiency, decreasing the amount of new content we have to create while increasing our organic traffic and conversions.
Purpose: recapture lost traffic.
A lot of content marketing techniques involve attracting new audiences rather than improving the effectiveness of the audiences you've already acquired. That's why retargeting earns a place on this list as a vastly underutilized tactic.
I'll explain retargeting with a scenario: A prospect comes to an ecommerce site and checks out a product. They decide it's not time to buy, and they leave. Retargeting allows you to remind them of their initial interest by showing them ads for the product on other sites (e.g. banner ads or Facebook ads ). In effect, your ads "follow them around" the internet, increasing the likelihood that they come back to make that purchase.
13. The Skyscraper Backlinking Method
Purpose: obtain links for increased traffic and improved seo signals.
Earning high-quality inbound links from websites and pages with high authority scores is crucial for boosting your domain authority. But, unfortunately, "If you write it, they will link to it," is not a viable SEO technique.
One method for earning high-quality links is by performing email outreach to ask other websites that have the same or higher domain or page authority score than you to link to your top content. You should also make sure your content is relevant to the referring website's content.
More specifically, you can use Backlinko's skyscraper method . The skyscraper method is an SEO strategy where you find content that ranks well for keywords you want to rank for and then create content that's better than the top-ranking posts. Then, you use SEO tools to find all the sites that have linked to your competitor's content and ask the most relevant sites to replace your competitor's link with a link to your improved content.
Conversion and Nurturing Techniques
14. a/b testing for ctas, purpose: improve conversion rate on existing assets by testing variables.
Since opt-ins are key for growing your email subscriber list, you'll want to closely monitor the performance of your CTAs (buttons that send people to your forms) and improve on the ones that aren't working out.
Every company has a different set of customers, so there's no one-size-fits-all formula for designing the most optimal CTAs. To figure out which CTA design or copy will produce the best results for your company, you must experiment.
A/B testing allows you to do that experimentation between two CTAs synchronously, eliminating variables and giving you the best insight into which version performs better.
For example, you can run an experiment to test a variable such as color. Let's say you have a red CTA and a blue CTA. A/B testing allows you to identify which ones produce better results.
To conduct an A/B test, you can use HubSpot's A/B testing kit . With this kit, you'll get guidelines for A/B testing, learn what variables to test, and gain access to a simple significance calculator to track your results.
A/B testing shouldn't be confused with multivariate testing , though, which allows you to simultaneously test many variables.
15. Value-Add Emails
Purpose: improve engagement and earn goodwill during nurturing process.
At the same time, it's projected that 319.6 billion emails will be sent and received in 2021 . This means that there isn't a lot of room for error if you want to cut through the noise when you send an email.
Since it takes a multiple touchpoints to gain the attention of prospects , persuading people to subscribe to your emails and, in turn, constantly consume your content will generate more leads and revenue for your business.
This is where the tactic part comes in. The last thing you want to do is clutter up their inbox with yet another sales email. Instead, consider emails that actually provide value along their paths to purchase.
Take the email above from HubSpot Agency Partner Yokel Local for example. It doesn't matter if the recipient of the email is actively considering Yokel Local's services; they still provide value that keeps their subscribers opening emails.
Growing an engaged, loyal subscriber base also speaks volumes about the quality of your content and its emotional resonance. If your prospects actively engage with your email content, it's a clear sign that they actually value it. This contributes to their impression of your brand and serves as the touchpoints along their paths to purchase.
16. Audience Segmentation
Purpose: create a more personalized experience to improve nurturing.
In a world overflowing with digital noise, creating irrelevant or unwarranted content won't catch anyone's attention.
To email the right person the right content at the right time, consider leveraging audience segmentation , which separates your subscriber database into specific, accessible groups of people based on personal attributes like their demographics, psychographics, and behavioral information.
This technique allows you to increase the value of your emails (see the technique above) by ensuring that they're more relevant to your subscribers. In other words, rather than creating messaging designed to appeal to everyone, you'll be able to get much more specific with your messaging because you'll have a narrower target audience.
To properly implement audience segmentation techniques into your email marketing strategy, you'll need a CRM and marketing platform. For example, HubSpot allows you to gather information about your customers and segment contacts into lists based on that information. This makes it easy to target the right customers in your database with messaging specific to them.
17. Marketing Automation
Purpose: enhance efficiency of email campaigns.
Automation is the process of using technology to eliminate manual actions and trigger repetitive or programmable functionality in an automatic way. Marketing automation applies this principle to your CRM and email marketing activities, allowing you free up time and get your message out at scale.
Instead of sending one-off emails, you can use marketing automation to initiate a sequence of emails and actions, all without you hitting the send button. Best of all, you can apply it to any of the following (and more):
- Lead nurturing campaigns
- Auto-responder sequences
- Re-engagement campaigns
- Event reminders
- Client onboarding sequences
- Up-sell campaigns
This will allow you to increase your organization's touchpoints with a lead without tanking your productivity. To do so, you'll first need to invest in marketing automation software .
18. Lead Scoring
Lead scoring is an automation-based technique that rates (or "scores") your leads based on certain attributes. The idea behind it is that you'll be able to better identify leads that are closer to a purchasing decision so that you can prioritize those leads for your marketing and sales efforts.
Some marketing automation software can perform lead scoring using AI machine learning, but many allow you to manually designate the attributes that make a marketing or sales qualified lead. Once a lead meets the criteria, they will have a higher score (and thus higher priority for more direct marketing and sales conversations).
In addition, the act of defining the criteria for lead scoring can lead to a better relationship between your marketing and sales teams. With a clear definition, your marketing team will be better focused on generating leads that meet those criteria, and your sales team will be happy with more qualified leads.
Innovation Is Key
Whether you're developing a new marketing plan or improving on an old one, it's important to consider new marketing techniques.
While your marketing strategy may be sound, relying on past tried-and-true methods may not be enough. As time goes on, old techniques lose competitive advantage and become table stakes. New methods will help you implement your strategic goals in new, exciting ways.
Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.
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10 Crucial Marketing Tips for Online Businesses
Boost your visibility and attract more customers with these proven strategies.
By Jigar Thakkar • Jan 19, 2023
Opinions expressed by Entrepreneur contributors are their own.
Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace.
That's where marketing comes in. Implementing the right marketing strategies can boost your visibility, attract more customers and achieve online business success. Here are ten marketing tips that can help you achieve these goals.
1. Understand your target audience: It's important to know who you are selling to, so you can create marketing campaigns that appeal to them. Conduct market research to learn more about your target audience and their needs, preferences, and behaviors.
Related: 9 Ways to Meet and Understand Your Audience
2. Have a clear value proposition: Your value proposition should explain why your product or service is better than those offered by your competitors. It should be clear, concise and compelling and should address your target audience's needs and pain points.
3. Create a strong website: Your website is often the first point of contact between you and your potential customers, so it's important to make a good impression. Make sure your website is well-designed, easy to navigate, and informative.
4. Use SEO to your advantage : SEO (search engine optimization) can help you get more organic traffic to your website by making it easier for search engines to find and understand your content. Use keyword research to optimize your website and content for relevant search terms, and make sure your website is mobile-friendly and has a fast loading speed.
5. Use social media: Social media platforms like Facebook, Instagram and Twitter can be powerful marketing tools for online businesses. Use them to engage with your audience, share updates and promotions, and build brand awareness.
Related: The Business of Harnessing the Power of Social Media
6. Utilize email marketing: Email marketing can be an effective way to stay in touch with your customers and promote your products or services. Use email marketing software to create newsletters and automated email campaigns, and segment your email list to send targeted messages to specific groups of customers.
7. Maximize your use of content marketing and Influencer marketing: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Use content marketing to educate and engage your customers and to build trust and credibility for your brand.
Influencer marketing involves partnering with influential people in your industry to promote your products or services. Identify relevant influencers in your industry, and reach out to them to discuss potential collaboration opportunities.
8. Utilize paid advertising: Paid advertising can be a powerful way to quickly get your message in front of a large audience. Use platforms like Google AdWords, Facebook Ads and Instagram Ads to reach your target audience.
Related: The Good, the Bad and the Ugly of Paid Ads
9. Offer excellent customer service: Providing excellent customer service is essential for online businesses. Respond promptly to customer inquiries and complaints, and ensure your customers have a positive experience interacting with your business.
10. Analyze and optimize your marketing efforts: Use analytics tools to track the performance of your marketing campaigns and identify areas for improvement. Continuously test and optimize your campaigns to get the best results.
Related: The 6 Online Marketing Strategies Every Entrepreneur Needs
These ten marketing tips can increase your visibility , attract more customers, and achieve online business success. Remember to create high-quality, original content and optimize your website and content for relevant keywords.
Use social media to promote your content and make sure your website is mobile-friendly and has a fast loading speed. Manage your online presence with Google My Business, monitoring and addressing technical issues and conducting A/B testing .
By implementing these strategies, you can give your online business the boost it needs to thrive in the digital marketplace.
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- Learn What is the Most Effective Online Marketing Strategy?
What is the Most Effective Online Marketing Strategy?
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But with so many different online channels and strategies available today, you may be wondering which are best for your business. And although every business has unique marketing needs and goals, some strategies are universally effective in generating leads and revenue.
These are some of our favorite tried and true online marketing strategies and how to implement them in your company’s strategic marketing plan .
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- The benefits of an online marketing strategy
Before we determine which online marketing strategies are most effective, it’s important to highlight what goals they have in common.
Increased brand awareness
The Internet has 2.8 billion users , meaning that when you market online, your potential audience is gigantic.
No matter what strategies you decide to use in your online marketing campaign, they can all help increase your brand awareness. Whether this is a focus of your campaign of not, your brand awareness a will grow when you market online – simply due to the sheer amount of Internet users.
This happens when you share content, are active on social media, and create online campaigns on platforms like Google Ads.
More leads and sales
When you market online, you can target your campaigns to the most qualified customers, which will result in more leads and conversions.
With any online marketing strategy, you can base your target audience on much more specific criteria than listeners of a certain radio station or readers of a specific magazine. Instead, you reach users based on targeting your unique audience.
When you reach your audience with online marketing, you’ll be able to increase your overall revenue.
If you’re a medical device company, for instance, that wants to use online marketing to increase your leads and sales, you can do it with digital marketing. Even better, your medical device marketing strategy can do it at a cost-effective rate, using strategies like content marketing and SEO.
Digital marketing strategies allow you to attract quality leads, which results in both higher ROI and greater revenue for your business.
- The most effective online marketing strategies
Now that we’ve covered a few basic digital marketing goals, we can take a look at the strategies that are most effective at reaching them.
SEO, or search engine optimization, allows your website to rank higher in search engine results pages for searches related to your business, products, and services. This helps you reach every single one of the goals we mentioned above.
SEO is made up of multiple strategies that work together to increase your rankings in search results.
Keyword research is a crucial part of any SEO campaign. Before you start optimizing your site, you have to determine the keywords that your audience is most interested in.
There are some great free keyword research tools including keywordtool.io and KeywordsFX that can help you build your list of valuable keywords.
After you do keyword research to find your most valuable keywords, you should optimize your content for those keywords. This means including them where they sound natural in your content, and in HTML elements like header tags and meta descriptions.
The more effectively you incorporate these keywords throughout your site, the higher you’ll be able to rank in search engine results when your target audience searches them.
PPC, or pay-per-click advertising, is a great way to promote your company online and reach users who are actively searching for specific products and services.
PPC is a budget-friendly strategy, because it allows you to decide exactly how much you want to spend per month, and how much you’ll pay every time an ad is clicked. As the name denotes, you’ll only pay for your ad when it’s clicked – not when it’s seen.
PPC works on a bidding system within search engines. You first decide which keywords you want to target with your PPC ads, and then you make a bid for how much you’ll pay every time it’s clicked.
If you bid higher than other advertisers that also want to advertise for a specific keyword, your ad will display above regular search results. Then, if a user clicks your ad and visits your website, you’ll pay your predetermined bid amount.
Content creation is a crucial part of any digital marketing strategy because it gives users a reason to visit your site, and gives search engines something to crawl and index.
Crawling refers to the way that search engines like Google browse the Internet, and indexing refers to how the crawled information is stored. When content is indexed, it can show up in results pages. But if your pages aren’t indexed, Google won’t know that they exist, which makes it impossible for them to rank your page in search results.
Google also loves the constant flow of new information. For this reason, blogs are a great content option in addition to your basic site pages.
No matter what kind of content you create, it should always be useful and interesting to your target audience. When your readers find your information helpful, they’ll be more likely to share it, and they’ll also perceive you as a leader in your field. This helps you become an online authority.
Posting information can increase your authority in two ways – one, by changing the way readers look at you, and two, by creating information that other site owners will want to link to.
Domain authority increases when you gain links from reputable websites. To earn these links, you have to create content that is worthy of being linked to.
If you have a high number of links, but they all come from sites with relatively low domain authority, you won’t see much of a difference in your own domain authority. Instead, you should strive to create a backlink profile that has high quality, high authority links – and this requires creating great content.
Your content can come in many different forms, including written content, infographics, and videos.
Written content is the most common form of information online. This is the kind of content that makes up the majority of your website’s pages, and can include articles, longform content, and blogs.
These pages inform your audience about your products and services, and should include photos and other forms of multimedia to keep users engaged. Typical article pages are usually 500 words long, but you can also write “longform” content, and aim for around 2,000 words.
Longform articles should give an in-depth look at a topic, and should cover all facets of the subject in detail. These lengthy articles educate readers, and Google also tends to rank longer articles higher in results pages.
Blog posts are another form of written content that are usually published on a schedule. Blogs work well for content marketing because they are easily shareable on social media, and producing them on a schedule allows site visitors to know when to check back for new posts.
Infographics are another form of content that have grown in popularity in recent years. They are a marketing powerhouse, because they allow you to compile and present complex topics in an engaging, visual way.
Finally, videos are one of the most effective forms of content today . Videos are engaging, and encourage visitors to spend more time on your pages. Often times, users are much more engaged by a video than they are with a wall of text.
Email marketing is one of the best ways to stay in contact with users that have already shown interest in your business.
After a user subscribes to your email list, you can send them special offers, coupons, helpful tips, and information about your company.
You should never send emails to addresses that you haven’t received via submission form online or in person, though – this can appear spammy to recipients.
To collect emails for your contact list, you can add a form to your website that invites users to share their email address for something in return. For example, you could offer a free guide about your business or services, an entry in a drawing, or simply access to your monthly newsletter.
After collecting addresses, you’ll be able to start your campaign.
One of the most popular ways to market your business via email is with a monthly newsletter.
A monthly newsletter is a great place to share information about facility updates, specials you’re currently featuring, new services becoming available, and general company news.
No matter what you choose to include in your newsletter, you should create a schedule so that users know exactly when to expect updates.
Social media marketing
Social media platforms boast billions of users around the world, so they present a huge opportunity for any business.
Some of the best social media platforms to market your business from are Facebook, Twitter, LinkedIn, and YouTube.
Facebook is the largest social media platform, and the size of its user base alone makes it a good choice for every business. You can post updates and interact with followers, and also use the platform’s built-in advertising options to reach an extremely targeted audience.
As you create your Facebook posts, you should use multimedia in conjunction with text in order to engage users. You can post links to your website’s blog, pictures of renovations at your facility, and photos that are interesting to your followers.
Twitter lets users share 140-character text posts, photos, links, or video clips. You can use it to share brief updates, as well as links to your latest blog posts and other content.
LinkedIn is one of the most important social media platforms for B2B companies, since it was designed from the start as a platform for building professional connections.
Your LinkedIn profile page is a great place to tell potential customers about your business, and can provide more technical, industry-specific information than your Facebook or Twitter profiles.
You can also take advantage of search groups to connect with other professionals in your industry.
YouTube is a great platform to get viewers engaged with your business. Videos tend to be more engaging than text alone, meaning they can be extremely effective for showing complex processes and behind the scenes information.
To get the most from YouTube, you should create videos that target topics that include target keywords for your industry.
Instagram is an app that allows users to share photos, short videos, and text captions. Since Instagram is a photo-based app, you can post photos of company events, new products, or even short clips of product creation.
No matter what social media platforms you decide to advertise on, you should always be sure to reference your social media in other aspects of your online marketing strategy.
For example, if you write blog posts for your content marketing strategy, you should always include links to your social media profiles so that your readers can also follow you on social media.
- How to create the most effective online marketing strategy for your business
If you want to create the most effective online marketing campaign for your business, it’s important to consider how different strategies work together to form the most successful campaign.
SEO and PPC
SEO and PPC work extremely well together, and using them both will help you maximize your visibility in search engine results. SEO is a longer term business strategy that helps your website rank well in search engine results, and PPC ads are an effective way to gain instant traffic, particularly for competitive keywords.
SEO and content marketing
Content marketing also works hand in hand with SEO.
SEO is all about getting your site pages to rank highly in search results, and content marketing is the production of content that answers your audience’s questions and has the ability to rank well. One can’t function without the other.
Social media marketing and any other strategy
Social media marketing works well with any online marketing strategy, because you can use your social media accounts to drive visitors to your website.
On the flip side, you can also mention your social media profiles on your other marketing platforms. For example, you can guide people to your social media profiles with your content, email newsletters, and even other social profiles.
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If you’re ready to use Internet marketing to take your online presence to the next level, WebFX can help.
Our digital strategy agency has years of experience with SEO, PPC, content, email, and social media marketing, and we’ll use that experience to create an effective strategy for your business.
When you work with WebFX for your Internet marketing needs, you’ll get a custom marketing campaign with the right combination of marketing services to help you meet your goals.
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Table of Contents
- What is Omnichannel Marketing
- Integrated Marketing Campaigns: What Are They and How Can You Optimize Them?
- Omnichannel Marketing Strategy for Beginners: What You Need to Know to Get Started
- Find the Omnichannel Marketing Platform Your Business Needs
- Settling the Omnichannel vs. Multichannel Debate for SMBs
- 4 Omnichannel Marketing Examples for Your Business
Resources by Industry
- 4 Stategies for Getting Started With Audiology Digital Marketing
- Technology Marketing: 5 Ideas for Technology Product Marketing
- Digital Marketing For Cardiologists
- Top 3 Digital Marketing Methods for Fortune 1000 Companies
- Digital Marketing for Florists: 6 Flower Shop Marketing Ideas to Use
- 4 Best Digital Marketing Strategies for Online Education
- The 2 Best Ways to Increase Online Learning Completion
- Digital Marketing for Chiropractors: Learn How to Get More Leads
- How to Get More Online Banking Customers
- Digital Marketing for Harrisburg, PA
- Digital Marketing Agency for NYC
- New Jersey Digital Marketing
- Cincinnati, OH
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7 effective marketing strategies for your online business
Trusted marketing strategies that will work for any online business.
21st September 2021
Every business, whether offline or online, needs an effective marketing system. It is the only way to get their products and services to prospective customers who need them.
Online marketing strategies vary, and you can decide to engage one or all. However, this article will discuss various ways to market your business and the intricacies of the best marketing strategy. The best marketing strategy will not only help create a good customer stream but also retain old ones.
Here are seven trusted marketing strategies you can engage for your online business.
Effective online marketing strategies
Improve your organic social presence.
It is essential to boost digital engagement for your online business to thrive. This can come via dedicating time to social media channels and ensuring they reflect your brand and image by loading them with pictures and videos.
Consider building on the audience and increasing your posting frequency for people with a solid social media presence. When you increase engagement with fans and followers, it increases your chance of awareness with followers.
The other method of increasing your social presence is working with influencers. They will not only promote your brand but can also increase your brand awareness. IT companies have created influencer marketing platforms such as Humanz, Grin, and Upfluence and simplify the process of finding the right influencer. Those platforms have filters and features which help to specify the influencer’s interests and location, followers’ age, gender, etc. Despite that Humanz, for instance, has an influencer marketing academy that helps to understand what both sides of collaboration want and why micro influencers are important for small businesses, what are the main differences between influencers, and how to get better results and increase your income.
Ensure you invest in your social media presence if it needs some revamping. It’s not about being everywhere but making use of channels where your official customers are. Still, social media management can be a very time-consuming job, so it’s also a good idea to offload other aspects of your business. Most businesses in the US are required by law to have a registered agent. A registered agent is the person or company that receives important documents for the business from the state. The registered agent is required to be available to receive documents every business day of the year. That is why many business owners prefer to use a registered agent service to fulfil this obligation.
Improve your site for SEO
Search Engine Optimisation (SEO) involves many things. As a result, you need to pay attention to a couple of things. Here are some things to take note of when improving SEO:
- On-page content like product title, images, description, etc., should be fixed. When you want to write product description and others, use natural language that your customers might search when interested in your business.
- Keep meta descriptions short and punchy with keywords.
- Make your website easy to navigate.
- Ensure you have images labelled appropriately, with keywords
If you want to get a head start with your competitors, we suggest you invest with an SEO agency like First Rank—an expert on SEO in Halifax .
Consider advertisement on social platform
It is not a bad idea to pay to advertise on social media as many of your customers are there. This comes down to deciding on the social media site where your audience spends their time mostly and concentrating your advert there.
Your ad might involve photos and videos; however, it should not appear too strong on prospective customers. Use simple, engaging pictures to get your product or service in front of customers and consider how it performs.
Email marketing is one of the most effective for businesses. It comes down to coming up with valuable and informative content using time-based triggers.
You will have to maintain a strong relationship with clients by being in constant communication. It is possible to do this by automation as well, even though there is a lot of planning involved. This is because you want to anticipate the buyer’s journey and move from intent to purchase.
With the right tool, it is easy to plan and automate the entire process.
There are many ways to go about content marketing, depending on what you want. It is possible to use white paper, ebooks, lead magnets, and other long-form content to attract sign-ups and conversion. One can also consider the good old blog post to boost traffic to the site.
Content marketing is pretty versatile and helpful. As long as your content is valuable and does not come off as outright marketing, getting traffic will be easy, and you can gently convert them to paying customers.
While using content marketing, frequency is essential. As a result, try to have a frequency of posting like two or three times per month. Planning your editorial schedule with the best marketing calendar will help with this.
As long as you offer honest and reliable information, you will have no problem. It can even establish you as an authority in the field, a way to engrave yourself in your audience’s mind.
Use influencer marketing
Influencers have established themselves as celebrities with a large fan and follower base who believe in them. Due to the trust their followers have in them, they can influence their purchasing decision.
As a result, working with the perfect influencer can increase your potential customer base, which will boost your brand awareness. It all comes down to getting an influencer with a follower base that aligns with your business, values, and overall brand.
There are many ways an influencer can help market your product. For instance, they could write a blog post on your product. The most common is a video demonstrating what your product can do or reviewing it. A high number of their follower will want to follow suit, translating to impressive revenue for you.
Invest in a good website
Your website is like the bedrock of every other marketing strategy you will do for your business. As a result, make your website good. It shouldn’t be aesthetically pleasing alone but should be responsive and offer an impressive user experience.
Make sure you have a clean, easy to navigate, responsive, and clean website. Customers should quickly get what they are after on your webpage. Also, you don’t want your website to be slow, as people will likely leave for the next available one, which Google does not like .
Ensure your website have essential information like business hours, about to, location, etc. Let the search box be conspicuous so people can find it easily.
Every business needs an optimal marketing strategy to attract customers and make a profit. This article has explored seven trusted marketing strategies you can count on for a successful business.
Featured image: Igor Miske/Unsplash
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The 21st century has seen great and frequent advancements in the digital space. For businesses, the digital space offers many advantages, especially in marketing. The concept of digital marketing encourages businesses to use specific tactics to reach a wider audience with efficiency and affordability. There are numerous digital marketing styles you can employ.
However, to experience full benefits, you need to know what strategies are available and what they can do for your brand and business marketing campaigns. So, here are a few online marketing strategies you should consider to increase your brand’s visibility.
1. Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is one of the digital marketing strategies your business should consider implementing.
This form of marketing looks at increasing your chance of reaching out to your target group by helping your business get a higher position in search engine results. This is done by using keywords and phrases that your target customers use to search for information concerning the products and services you offer. This means that you can attract potential customers to use such keywords and phrases in your online content.
For many business owners, implementing this form of digital marketing strategy can be tricky and difficult, while others aren’t knowledgeable on how to properly implement this strategy. Therefore, it is advisable to use the services of an SEO consultant who can help you find the right keywords, phrases, and other methods needed to get the most out of this digital marketing strategy.
2. Pay-per-click (PPC)
Do you know those ads you see while browsing through a website or the first few results marked “AD” when you input a keyword in a search engine? Or those ads you see before a YouTube video starts? Those are pay-per-click digital marketing strategies. Like SEO, Pay-per-click or PPC is a digital marketing strategy that aims at increasing traffic to your business using search engines. These are advertisements you pay for to promote your business online.
Under a typical PPC marketing strategy, you pay the host every time a potential customer clicks on your ad. Platforms such as Google Adwords are a popular choice to host this from digital marketing. You can also hire the advertisement space from other websites you think your potential customers may visit.
3. Content marketing
SEO and content marketing go hand-in-hand. But first, what is content marketing, and how is this digital marketing strategy implemented? Content marketing can be regarded as a form of story-telling, educating, or simply relaying information to your potential clients. It can be done through blog posts, videos, podcasts, or e-books.
In using this marketing strategy, you are looking to communicate and connect with your viewers (your potential customers). And, it is closely linked to SEO because it provides a medium for which keywords and phrases are used to boost your business’s position in search engine results. This form of digital marketing helps you communicate throughout your potential client’s three stages:
- The awareness stage is when they realize they need the product or services your business is offering.
- The consideration stage is when the buyer decides whether or not to purchase.
- The decision stage: the decision has been made to make the purchase.
The key to content marketing is ensuring that you provide reliable information consistently. It would be difficult to effectively communicate with your potential customers if you aren’t doing so with trustworthy information or tend not to do so consistently.
4. Influencer marketing
Influencer marketing is becoming a widely used form of digital marketing with which many businesses have had excellent results. About 9 out of 10 marketers have admitted that using this form of digital marketing strategy has helped them reach a large number of targeted clients. The influencer can introduce your brand to their viewers and offer reviews about your business’s fantastic products in-store.
Although you can choose to use any form of influencer for this digital marketing strategy, the best results come from selecting a vlogger, blogger, or celebrity whose content is similar to the products and services of your business and understand or agree with your company’s values.
For example, if your company makes vegan skincare products, it would be better to use an influencer whose content includes aspects of skincare and is known to prefer or use vegan products. This way, you are assured that the influencer’s followers are potential customers of your product. Also, by creating a partnership with the influencers, you have a steady means of getting the word out on new and improved products your company may launch.
5. Affiliate marketing
Affiliate marketing is similar to influencer marketing but differs by targeting different companies and individuals. It can be done through referral codes or using your company’s URL in various online content. However, this form of marketing strategy requires extensive monitoring as you trust someone else with your brand’s reputation.
6. Social media marketing
It is safe to say that everyone is connected to one social media platform or the other, which means that your business can reach your target audience for little cost! Traditional marketing solutions such as billboards or radio commercials have been effective, and these strategies bring about the issue of geographical restrictions and high expenses.
But, this is not the case with social media. Besides giving you a chance to make your brand available to a larger group of people without the issue of geographic restrictions, social media marketing also allows your potential customers to interact with your brand. It provides an effective platform for customers to learn more about your company through questions or engaging with your posts.
In addition, social media platforms such as Instagram and Facebook give businesses tools to connect to potential customers with ease.
7. Email marketing
Despite the emergence of other digital platforms such as social media, which allows for easy communication and interactions between businesses and customers, emails have not lost their significance. Email marketing is an excellent marketing strategy your business should consider implementing.
Customers love a business that gives them a personal feel, which makes them feel like they are an important asset of the business. It also gives customers the chance to set their preferences to decide how much they hear from your business. This means they would not feel bombarded by constant emails and eventually read none of your interactions. Using some services like email address finder by name would add some sort of familiarity and keep them interested in your message. Be careful not to be overly familiar though.
This strategy is also effective as it creates a sense of urgency. Customers would feel “the pressure” of missing out on great deals, enticing them to visit your website and interact with your business.
8. Mobile marketing
According to a research article, US consumers spend an average of five hours to six hours on their phones every day. This makes the digital marketing strategy of mobile marketing one worth considering.
When speaking of mobile marketing as a form of digital marketing, you must consider strategies you can implement to attract new customers using solutions limited to mobile phones. One of such strategies is that of text messages. You can send your customers direct messages about various products, services, and deals they should take advantage of.
You can also consider creating mobile applications for your business and sending push notifications to market various aspects of your business like discounts, new products, or exclusive deals for the best results.
The future of marketing is exciting. These digital marketing strategies would help you make the most out of your marketing budget while benefiting from the advantages of technology. Be sure to implement these measures into your business today!
Founder of Ponbee.com: I like to write about self-improvement and achieving excellence, and believe that it is these qualities that ultimately make people successful in life.
Small Business Marketing Strategies Know your audience. Emphasize your value proposition. Stay focused on singular goals and objectives. Capitalize on short-term plays. Double-down on what works. Understand the power of existing customers. Use free promotional tools. Create a website to own your online presence.
To properly implement audience segmentation techniques into your email marketing strategy, you'll need a CRM and marketing platform. For example, HubSpot allows you to gather information about your customers and segment contacts into lists based on that information.
9 Best Internet Marketing Strategies for Growing Your Business 1. Search engine optimization (SEO). Search engine optimization, or SEO, is an umbrella term used to describe a number... 2. Pay-per-click (PPC) advertising. Pay-per-click (PPC) is a popular online advertising model. With PPC, marketers ...
10 Crucial Marketing Tips for Online Businesses 1. Understand your target audience: It's important to know who you are selling to, so you can create marketing campaigns... 2. Have a clear value proposition: Your value proposition should explain why your product or service is better than... 3. Create ...
The most effective online marketing strategies SEO. SEO, or search engine optimization, allows your website to rank higher in search engine results pages for searches... PPC. PPC, or pay-per-click advertising, is a great way to promote your company online and reach users who are actively... Content ...
Effective online marketing strategies. Improve your organic social presence. It is essential to boost digital engagement for your online business to thrive. This can come via dedicating ... Improve your site for SEO. Consider advertisement on social platform. Email marketing. Content marketing.
So, here are a few online marketing strategies you should consider to increase your brand’s visibility. 1. Search Engine Optimization (SEO) Search Engine Optimization, also known as SEO, is one of the digital marketing strategies your business should consider implementing.