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Home Staging Proposal Template

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Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

​ [Sender.Email] ​

​ [Sender.Phone] ​

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Prepared for:

​ [Client.FirstName] [Client.LastName] ​

Project Details:

Project Name: (insert project name)

Project Proposal Number: (insert number)

Date Submitted: (month, day, year)

Dear [Client.FirstName] [Client.LastName] ,

Thank you for contacting [Sender.Company] and working with us to stage your home for sale.

We stage an average of (number) homes per month, and many of those sell in less than (number) of days.

Our ultimate goal is for your home to spend (percentage) less time on the market than similar properties. This proposal will highlight how we intend to do that.

Project Description

​ [Sender.Company] is pleased to submit this proposal to provide home staging services and prepare your home for sale.

Home staging is important because it can motivate home buyers to make an offer, especially if the sale has yet to move forward as you'd expected. Price and location are only part of what buyers are interested in — they also want to picture what it would be like to live in the home.

​ [Sender.Company] is highly experienced in home staging and setting up properties that will make the buyer feel like they’re already home as they tour. We’re excited to deliver excellent results for [Client.FirstName] [Client.LastName] .

Home Staging Services

Consultation and walkthrough:.

Our home staging experts will tour your home with you and share their advice, plans, and opinions for highlighting the property’s selling features. We’ll also send you a list of items we recommend purchasing.



Areas To Be Staged

(Room or location)

Plan of Action

After you sign the proposal, we will (add a follow-up step or steps). Our plan of action is:

Step One: Create a Vision

After the consultation and walkthrough, we’ll create a vision to stage your home so it’s best prepared for sale.

Step Two: Staging

(Brief description of this step, including how long it will take and whether you'll provide any furniture or decorations.)

Step Three: Ready for Sale

Once your home is staged, you can put it on the market.

Home Staging Checklist

We’ve categorized our recommendations by priority so that you have an idea of what we’ll focus on the most and which tasks are easier to implement.

High Priority

(High-priority task)

Medium Priority

(Medium-priority task)

Low Priority

(Low-priority task)

Additional Details

Our price is usually around (insert number)% of the home’s listing price, and we charge a deposit of (insert number)% . Here’s your personalized home staging fee breakdown:

We'd love to work with you!

Type your name in the box below and click the Sign button.

We’ll send you an invoice for the deposit.

We’ll schedule a call to finalize details and set up our visit!

Free Home Staging Proposal Template That Wins Clients

In 2022 alone, this home staging proposal template played a role in closing the $168 million worth of new business. Personalize it to your liking and start to earn money and save time!

Home Staging Proposal Template Slide 1

A look at everything in thisHome Staging Proposal Template

Stunning cover.

To get started in the best way possible and leave a good first impression, it is important to use a visually attractive cover. It is the first thing a client sees when the proposal lands in their inbox and it will surely bring your extra attention. Just as the rest of this proposal, every part is editable, from the text and logo to the background image.

Stunning Cover

Pre-Written Introduction Section

Our introduction section is the best way to write a meeting summary and explain to real estate agents that you can turn around a sale that otherwise wasn't moving. By using this proposal, you will get a pre-written introduction section that is already structured to suit your needs. Just add a few specifics and it's ready to be sent out! Like everything else in this proposal, it's completely customizable, which includes the colors, the text, images, and layout.

Pre-Written Introduction Section

Processes and Timelines

Explaining the renovation and staging process to someone out of your industry may be difficult. Fortunately, our Plan of action section is already made to fit the perfect amount of information. You can adjust it to suit your exact process.

Processes and Timelines

Case Study Example

The best way to introduce yourself to a possible real estate partner is through a client story. By sharing a success story you were part of, you will get a perfect opportunity to show you understand exactly what your partners' wishes and goals are. In this home staging proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.

Case Study Example

If you feel more comfortable charging for your services per hour, by a percentage of a sale, or have optional up-sell services, it's all possible with this automatically calculated pricing table. Insert your numbers where necessary and add a short description of the service, and your customized quote is ready to be sent out.


Next Steps with Digital Signing

One of the biggest reasons businesses don't close the deals is because they don't offer the option of closing it right away. This proposal template comes with a 'Next Steps' page which you barely have to alter at all. Simply detail the next steps your client will go through and ask them to sign digitally by typing their name and clicking Accept. All digital signatures are 100% legal and compliant. When your client signs, you can see the digital signature certificate in your Better Proposals account.

Next Steps with Digital Signing

Pre-Written Contract

It may be the dullest page of your proposal, but terms and conditions are there to set the rules for using your home staging services. We wrote them specifically with your industry in mind, and while they may not suit you perfectly, they will surely give you a good start. Include some company specifics, get a legal professional to read them over, and you're good to go!

Pre-Written Contract

Take Payment from Your Client

Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better. Using our integrations with Stripe, PayPal, and GoCardless you can take payment from your client the moment they sign your proposal and then, if needed, start a subscription.

Take Payment from Your Client

Don't take just our word for it

Here is what some of our 10,000 users across the globe have to say

Sara K.

Sara K. CEO & Founder

Shade O.

Shade O. Business Owner

Brent R.

Brent R. Marketing and Advertising

150+ other free proposal templates just like these are also available inside Better Proposals

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Show off your roofing services with our pre-written roofing proposal template. It has all you need to display your roofing estimates to any customer.

HVAC Proposal Template

HVAC installation might be a complicated service to explain, but our HVAC proposal can help. It covers your installation process, post-install maintenance, consultations and the outcome of HVAC installation.

Snow Removal Proposal Template

If you’re in the business of snow removal or ice and snow management, we have just the proposal for you. This snow removal service proposal helps you explain your process to the potential clients, while also helping you sell more.

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Home Staging Business Plan Sample

OCT.02, 2018

Home Staging Business Plan Sample

Do you want to start home staging business plan?

Do you want to start a home staging company? Well, it can be the best choice, as almost all property owners want to enhance the curb appeal of their property before selling it to a potential buyer. The business is beyond just decorating or cleaning a house, it is about fixing the minor issues like loose handles, or inoperable electrical sockets or LEDs, repainting walls, rearranging the furniture and much more.

Starting a staging company , can be really beneficial to you, provided that you plan and execute it properly. To help you in initiating your business, we are providing here a sample business plan of home staging business startup named, ‘Jaxon Home Staging Company’.

Executive Summary

2.1 the business.

Jaxon Home Staging Company will be located in the metropolitan area in San Diego. The business will be based on increasing the curb appeal to attract potential buyers for your property. The company will clean each and every corner of your property and fix every type of issues with your plumbing, wiring or drainage system and finally arranging the things in your house in the most appealing manner.

2.2 Management

The company will be owned and managed by Jaxon Ben, Jaxon has a detailed knowledge about how to start a home staging business , as he had been associated with this type of business for the past 6 years. Jaxon will hire a dedicated and experienced crew for carrying out the works required for running this business.

2.3 Customers

If you are looking for how to start a staging company , the thing that can benefit you the most in devising your services and marketing policies is knowing your customers.

Our major customers will be the property owners who want to renew their residential and commercial estate before selling it. We will provide our high-quality and fast services to our customers in the whole San Diego.

2.4 Target of the Company

The company aims at becoming the best and the most reputed home staging company in the whole San Diego within just a year of the launch.

Home Staging Business Plan Template

Company Summary

3.1 company owner.

The company will be owned by Jaxon Ben. Jaxon had been running a window cleaning service for the last 6 years and is passionate to start a new business with a wider scope. Jaxon has done an extensive research on how to start home staging business , he has even prepared a rough home staging business model including the details of equipment and manpower needed for the startup.

3.2 Why the Business is being started

The business is started by the purpose of serving more and more people at a wider scale, and generating profit. Jaxon has chosen the home staging business for himself as he thinks this will be the most suitable, profitable and easy to run business for him due to his prior experience in almost this field. Moreover, this business requires an ambitious person with a great eye while having a large amount of investment group for a startup as an advantage, not as a requirement. This is the basic reason why so many people including Jaxon direct their interests towards a staging business.  Jaxon aims at providing incomparable service to his customers and make his company the most reputed and trusted one. The detailed sample business plan Jaxon has made is here for your help, if you are too looking for how to start a staging business .

3.3 How the Business will be started

Jaxon has decided to take a building in the metropolitan area on rent, and convert it into his company’s office by buying the required inventory and by hiring the required staff. The company will be licensed and insured. The tools and chemicals required for getting the house in a purely new state will be bought, and the company will also buy some materials if needed to enhance the curb appeal of your property. Jaxon knows that he and his business will solely be dependent on the work efficiency and hard work of his staff. So, he has decided to hire dedicated and skillful workers before one month of the launch to train them according to his requirements. The startup requirements area as follows:

Home Staging Business Plan - Startup Cost

The detailed startup requirements are as follows:

Services for customers

Before you start home staging business , you must think about the services you want to provide to your customers and make a detailed strategy about which things will be required to implement those services.

In case, you are looking for how to start a house staging business  and which services you’ll need to provide, you can take help from this sample business plan.

Jaxon will provide the following services to its customers:

Marketing Analysis of Home Staging Business

Marketing Analysis is undoubtedly the most important factor that decides the success of your home staging startup . No matter how high-quality services you aim to provide to your customers, that all will be going fruitless if you failed to market your business. Before thinking about how to start your own home staging business , you must think that whether the market in which you are going to open your business has the potential of a new startup or not.

Before starting a home staging company , you must analyze the segments of the market to get a know-how about their demands and requirements. Knowing your customers before starting a home staging company  is the key to achieve success in this business. Understanding the market trends and outlining them in your home staging business plan template , will also help you in deciding the prices of your products and services to attract the maxim of people.

If you are starting a home staging business , and you don’t know about how to market a home staging business  effectively, then you can take help from this home staging business plan sample  of Jaxon Home Staging Company free of cost. Still, a better practice is to hire a marketing analyst to make a home staging proposal template  for you according to your market and locality.

5.1 Market Trends

Home staging businesses are in great demand as they increase the value of one’s house and property as sellers never want to sell their property for less money. Statistics show that about 156 thousand single-family homes were sold after staging in 2013 in the United States which was a 16 percent more than the previous year. According to statists and studies from more than 22,500 sources, it is reported that in 2017 about 5.51 million previously existing houses were sold in the United States and the number is expected to increase in the coming years.

Moreover, a survey by National Association of Realtors have reported that 77% of buyers found it easy to visualize the property when it is staged. And you will surely be amazed to know this report by NAEBA, National Association of Exclusive Buyer Agents, after they had surveyed brokers and agents that, about 82% buyers are likely to have distracted from some important issues when they walk through a staged house.  So the demand of home staging business can never be down as most of the previously existing houses need to be staged before getting sold.

5.2 Marketing Segmentation

It is really important to analyze your target market before making a business plan home staging . The detailed analysis of who will be your customers and what will be their requirements must be included in your home staging business plan . As successful business owners are the one who understand their customers’ demands and find the most effective ways to fulfill their requirements by providing them an easy availability to the services. Jaxon had hired the services of an expert to do an accurate marketing analysis for his business, you can also take help from this sample business plan if you too are seeking help for making an effective business plan.

Our expert has identified the following groups of people that can be our future customers:

Home Staging Business Plan - Marketing Segmentation

The detailed analysis of our target audience is as follows:

5.2.1 Real Estate Owners: Our biggest target customer will be the real estate business owners of both residential and commercial properties. What do you think they want before selling their property? Yes, they want to make their property as attractive as possible that makes the buyer knocks with cash without thinking twice. Staging the house not only increase the curb appeal but also make the property look wider and spacious. It is an excellent opportunity for the property owners to create a living and inviting atmosphere for the potential buyers. A sparkling, well dressed and properly staged house not only give the feeling of comfort to the buyers but also distract their attention from the minor issues.

5.2.2 Sellers’ Agents: The second category comprises of the sellers’ agents who are responsible for facilitating the buying and purchase of a business, and sometimes are given the charge of property for renovation. A survey shows that about 58% of the sellers’ agent believe that staging had increased the value of their house by one to twenty percent. We will provide special discounts on our services so that they try our services at least for once. After the first encounter, we believe that they will obtain and trust our services for the rest of their career.

5.2.3 Local Residents: The local residents of any city require time to time maintenance of their houses and property, and many especially the financially stable owners avoid the trouble of renovating their houses by calling professional home stagers. They require a home staging service to redecorate and modernize their houses by replacing the older things and arrangements with the newer ones. These people are also expected to utilize our auctioning service, for auctioning their old but valuable goods and entities.

5.3 Business Target

Our main business targets, short-term and long-term goals to be achieved are given below:

5.4 Product Pricing

To familiarize us and our services to our target audience we have priced our services low as compared to our competitors. We also have offered various discounts on our services to provide an easy accessibility of people towards our services.

OGS Capital Review

Thorough, sophisticated, professional and timely. Deliverables within all timelines.

If you are starting a house staging business , you must focus on making the policies which can prove beneficial for you in increasing your sales. So, before you take further steps in starting a staging business , you must make sure whether your sales strategy is effective or not.

6.1 Competitive Analysis

We will have a tough competition in the market, yet we believe that we will take a lead upon all our competitors because of the outstanding competitive aspects we are coming up with. Our biggest competitive advantage is that our company is not only licensed but insured too, it means if any damage occurs to your property and things due to the negligence and fault of our workers, you will be paid an equal amount to cover the damage. Secondly, we will provide unparalleled customer service, all our employees are dedicated and motivated to work and will treat the customers and their property with utmost respect, and will undertake all the possible efforts to provide the clients with maximum satisfaction.

6.2 Sales Strategy

Jaxon has decided to advertise his company by the following means:

6.3 Sales Monthly

Home Staging Business Plan - Sales Monthly

6.4 Sales Yearly

Home Staging Business Plan - Sales Yearly

6.5 Sales Forecast

Considering the quality of our services and market demand our sales pattern is expected to increase with years. Our experts have forecasted the following sales on a yearly basis which are summarized in the column charts:

Home Staging Business Plan - Sales Forecast

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel Plan

For building a successful home staging business , you must hire a staff that will work with its full dedication and devotion as the success of a startup is directly affected by the performance of the staff. Considering the importance of employees, Jaxon had prepared a list of his required staff with their job descriptions before even acting on how to start a home staging company .

You can also take help from this sample business plan written for Jaxon Home Staging Company, if you are looking for how to open a home staging business .

7.1 Company Staff

Jaxon will be the owner and manager by himself and will hire the following persons to run the business:

Jaxon has decided to hire a HR Manager for further recruitment if needed for the staging of a property.

7.2 Average Salary of Employees

Financial plan.

The final step for if you are starting home staging business  is to make the financial plan for your company to make sure that your startup will not end as a failure. Anyone who wants to do home staging for profit  must decide first that how he will finance his company generating a double triple of what he had invest. A financial plan must cover the details about how you will be able to manage your startup costs, the salaries of your employees and the costs of inventory with the profit earned and also if the company hasn’t succeeded in achieving its financial goals.

Jaxon had hired the services of a financial advisor to make an accurate and effective financial plan for him, outlining the finances needed for the development of the company to achieve its short or long-term objectives. If you are also going to enter this venture, you can take help from this sample business plan to estimate the cost to start a home staging business . We have provided the financial plan of Jaxon Home Staging Company for the next three years free of cost for anyone who needs assistance in devising an effective financial plan.

The details of sample financial plan for Jaxon Home Staging Company are given below:

8.1 Important Assumptions

8.2 brake-even analysis.

Home Staging Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Home Staging Business Plan - Profit Monthly

8.3.2 Profit Yearly

Home Staging Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Home Staging Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Home Staging Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Home Staging Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Home Staging Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as hotel business planning , business plan for flipping houses , mortgage brokerage business plan , painting and decorating business plan , sample property management business plans , shelter business plan , etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Home » Sample Business Plans » Real Estate

How to Write a Home Staging Business Plan [Sample Template]

A sample home staging business plan template, 1. industry overview, 2. executive summary, 3. our products and services, 4. our mission and vision statement, 5. job roles and responsibilities, 6. swot analysis, 7. market analysis, 8. our target market, 9. sales and marketing strategy, 10. sales forecast.

It is a known fact that as long as there are people living in the United States of America, there will always be need to acquire properties or move into new homes et al. Businesses need facilities to operate from and families and individuals need shelters hence the demand for the services of home staging companies to help them solve these needs.

We are well positioned to take on the challenges that are synonymous to home staging businesses in the United States, and we are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations and grow the business beyond Maryland to other states in the United States of America within record time.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but also all our freelance brokers that are scattered all over the United States of America.

11. Publicity and Advertising Strategy

12. our pricing strategy.

Since we are not directly in control of the pricing system in the real estate industry we can only abide by what is obtainable when it comes to pricing structure. But one thing is certain, we will ensure that our houses are topnotch, with standard facilities and they stand out in every environment where they are located.

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches and we will also pay our freelance sales agents (real estate brokers) with same platforms. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

Starting a home staging business is indeed capital intensive, hence an entrepreneur would have to pool cash together or welcome investors to partner with. Although the capital needed to set up an office structure for such business might not be expensive, but the running capital of the business is always the real deal.

You would need huge capital base to be able to acquire houses / properties, renovate and decorate them, before putting them up for sale. Here are the areas we intend spending our start – up capital;

Generating Funding / Startup Capital for Joyous Homes® House Flippers, LLC

Jackie Brown Home Staging Company is a business that will be owned and managed by Jackie Brown, his immediate family members and other business partners. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

N.B: We have been able to generate about $500,000 (Personal savings $400,000 and soft loan from family members $100,000) and we are at the final stages of obtaining a loan facility of $1 million from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

One of our major goals of starting Jackie Brown Home Staging Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our homes a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Jackie Brown Home Staging Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

More on Real Estate

Home Staging Business Plan Sample

Home staging business plan guide, the legal aspects of your home staging business, marketing your home staging business, related posts:, leave a comment cancel reply.

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What’s in a Home Staging Business Plan?

What’s In A Home Staging Business Plan?

There are a few differing viewpoints on creating a home staging business plan. Some people say “if you fail to prepare, prepare to fail” and advocate heavily for creating a business plan.

Others will say it’s just fluff work to keep you distracted from actual work, such as sorting inventory and cold-calling realtors.

No matter what your view on this is, it’s a good idea to quickly review what is in a home staging business plan if for nothing else but to ensure you have thought about your business thoroughly before diving in headfirst.

Let’s take a look at what’s generally in a business plan, and how these sections relate to home staging.

You’ll find our home staging business plan PDF available for download in our resources section .

Recommend Sections in a Home Staging Business Plan

Executive summary, business details, what we do and how we do it, business background, our goal/mission, our strategy, current and planned team, market analysis, competitor analysis, swot – internal and external forces, launch strategy, ongoing home staging marketing strategy, financial plan, legal and regulatory compliance.

Every home staging business plan is going to follow a different format, but in general, they should all cover the same topics.

Marketing strategy and budget

Let’s take a look at each of these sections…

All home staging business plans have a different purpose.

They can be great tools to get your own thoughts down on paper to make sure you’ve considered everything before starting your home staging business. In these cases, you are the audience of your own business plan.

In other cases, business plans are used to seek out new partners or investments, and in these cases, your audience is obviously other people .

Your target audience will dictate what you put in your executive summary.

Generally, you’ll want to give a brief overview of the business so it becomes clear in your head. Touch on topics such as the current market, your goal, existing competitors, and a brief comment on your marketing/outreach strategy.

Since these are all topics that you’ll cover in detail later in your business plan, it is often a good idea to leave your executive summary until the end.

This section of your home staging business plan doesn’t need too much explanation – it is simply the key points of the business. Include a table with information such as:

For external readers (eg potential investors or partners) this section simply provides details of your home staging business so that they can look you up and verify they are dealing with a legit entity, and also find out more about you.

Explain what your business actually does. You might understand home staging inside-out, but do your readers?

Briefly spend a moment (on one page) to explain:

Do your best to keep this short and to the point.

Each bullet point can be just a few paragraphs or even a few sentences. This section should give the reader their “ah-ha!” moment so they can continue to the rest of the document with a good overall understanding of your plan.

Split this section of your home staging business plan into two: the business history, and the current position.

Business history: Partners and investors will want to know the background of the business, and also your own personal journey. Where have you come from, and how did you get to this point in time?

Summarize where the business idea came from.

Current position: What does the business look like today, assuming it is already established?

This section can be as short as one or two paragraphs. What is your vision for the business? It’s best to be precise here (look up what a SMART goal is). You might state something along the lines of “Provide exceptional home staging services in the Orlando area and grow to a business servicing 40 clients a month within 5 years”.

Notice how it’s a big, lofty goal? It’s not “Get a customer within 3 weeks”.

Your goal or vision in this section could be split into a goal for this year, the next three years, or even a ten-year goal.

Now you’ve set your main goal for the business, what is the strategy to achieve this? Outline the main steps or jobs required to set you on the right track for achieving this goal.

Do you need to hire more people? Or reorganize your team?

Do you need to venture into another market? This could be a neighboring town or suburb, or perhaps focusing on a different section of your existing market (eg if you haven’t approached property developers yet, should you be?).

What aspects of your marketing need to change or grow to reach your goals? Can you do this yourself, or do you need a staff member or an advertising agency?

Tip: The rest of your business plan is going to go into the explanation of each of the steps you describe here, so sometimes it’s best to leave this section till the end. Then you’ll have the answers to include on this page.

Many home staging businesses start off with just the founders. They manage to generate leads, write proposals, delivery, the warehouse, the actual staging, and more.

But if you plan to grow, soon enough you’ll need to delegate some roles and consider taking on part-time or full-time staff.

When it comes to home staging, your team is one of your biggest assets. They interact directly with clients and put their own personal style on each project they complete.

If you are planning to use your home staging business plan to find partners or raise capital, then keep in mind that many investors make their decisions based on the strength of the team and the people leading the business.

Split this section into two:

If you find your current staff or founders don’t have any qualifications in this industry, consider taking a home staging certification course from The Home Staging Institute . They can be completed in just a few weeks of study and will help showcase that you have expertise in the field of home staging. The courses are affordable too, starting at just $177.

In this section, you can also note any mentors, consultants, and advisors you are currently using or plan to use in the future.

The market analysis section of your home staging business plan can be one of the larger sections, and often requires a fair bit of thought and research.

There are five sections that you should consider including in this part of the plan, as follows:

Within your home staging business plan you’re going to want to spend a bit of time getting a thorough understanding of the other home staging companies operating in your area.

I find this part of the business plan the most interesting. All you need to do is open up Google and search for other home staging companies in your area.

Visit their websites and note down who they are, their strengths and weaknesses, and start to form a picture in your head about where your home staging brand fits into the picture.

Understanding where you fit into the market helps to shape your business strategy. You’ll understand where the gaps are in the market that you can serve, and you’ll identify areas where your competitors are weak which you can exploit.

Whatever weaknesses you can find, make a note of how you can do better.

On this page of your home staging business plan you might just like to use a few tables in the following format:

[Name of competitor]

[Summarise your strategy for competing with that business]

It can be as simple as that. Write the name of your competitor, list their strengths and weaknesses, then briefly explain how you plan to compete with that business.

A SWOT analysis is something taught in all business schools and is an important part of starting any new business. SWOT stands for strengths, weaknesses, opportunities, and threats.

Taking a moment to think about your new business’s strengths, weaknesses, opportunities, and threats demonstrates that you have considered any forces that may impact your business whether they be internal or external.

Below is an example of how you can layout the SWOT analysis in your own home staging business plan:

Strengths (Internal force)

Explain here what you do well, or what your ‘secret sauce’ is that’ll make you stand out from the competitors. Do you have a good reputation or a strong team? Perhaps you have been a realtor and know all the local realtors. You might mention previous interior design or decorator experience. Then in the next column explain what you’ll do to capitalize on these strengths .

Weaknesses (Internal force)

Explain what could negatively impact your business, from an internal point of view. What don’t you have that you may need? What don’t you do well, or think you’ll have to do poorly initiall y ? Perhaps you have a poor reputation, or no reputation at all if this industry is new to you. Are you understaffed and lacking customer service or warehouse staff? Then once you have listed all your weaknesses, you’ll need to briefly state what you’ll do to overcome those weaknesses.

Opportunities (External force)

Explain what could positively impact your home staging business from the outside. How will you maximize the chance of this opportunity occurring, and how can you make the most of it? Perhaps you know a local home stager looking to join a new business and they have an extensive network and great reputation, and they have indicated they will move to your new company. Or maybe a local real estate agent has indicated they are looking for a new home staging partnership, and you are good friends with the owner. Outline in this section how you’ll make the most of these opportunities.

Threats (External force)

Explain what you feel could negatively impact your business. Your home staging business plan needs to focus on what could make your business struggle, as well as thrive, so use this section to be honest about any external threats such as law changes, changing market conditions, or struggles to find good staff.

In this section of your home staging business plan, you need to detail your strategy for both launching your business, and also your marketing strategy once your business is up and running.

‘Marketing’ can be defined quite broadly. It isn’t just where you will put your ads. It can encompass everything from your service packages to pricing, to your website, as well as your ads and promotions.

It’s a good idea to split this section into two well-defined categories: a launch strategy, and an ongoing marketing strategy. Both of these strategies will require different tactics, which we’ll look into further below.

Explain here your launch marketing strategy and note any budget required to execute this strategy. Some people say “build it, and they will come”, but that doesn’t often apply to starting a new home staging business. You are unlikely to grow quickly by relying on word of mouth unless you are already well connected and known within the real estate industry.

For your launch strategy, you’ll need to consider:

Once you’ve launched your home staging business and got your feet under the table so to speak, you can start focusing on ongoing marketing activities.

How do you plan to continually get fresh inquiries and grow your business? What portion of your revenue will you dedicate to marketing? What will this budget be spent on?

For many home staging businesses their ongoing marketing strategy is a little bit of each of the following:

This section can be one of the more difficult parts of creating a home staging business plan, but it’s essential to have a good understanding of your potential revenue and expenses.

After all, if you’re not making a profit you won’t be in business for long!

Use this section to outline (at a high level) your forecasted costs, revenue, profit, and loss.

Estimate when you will break even. If you spend $20,000 setting up the business, how many jobs are needed to pay off this setup cost? How long do you expect this to take?

You can use a few simple tables if the business plan is to simply get your own head around the process of starting the business, but you might need more detailed financial plans if you need a business loan or plan to raise investor cash.

Revenue forecasts:

Profit and loss forecast:

Forecasting your profit and loss is difficult for an established business, and they have a track record they can use to predict the future! So doing so for a home staging start-up, with no track record, and feel near impossible.

But rest assured, you just need to do your best estimate.

Every business has some form of legal ad regulatory compliance obligations.

You don’t need to be a certified home stager to work in this industry, but a home staging certification does teach you a lot and helps turn more inquiries into customers.

Check your local laws about registering as a business, tax obligations, and any permits you may need to operate. Since each country has different laws ad requirements for starting a business we can’t cover them all here, but a quick online search will point you in the right direction.

home staging business plan

Your home staging business plan is a thorough document that outlines the long-term vision of your business, and your strategy to achieve it.

It’s a document that you shouldn’t do once, then lock away to never look at again. We encourage you to revisit it monthly or quarterly to check in whether you are still on the right track, or if your goals are still relevant. Treat it as a living document that you can edit and amend at any point in time.

Your business is always evolving, and your business plan can too!

If you want to download our home staging business plan PDF head to our resources section. You’ll find the business plan link there, along with a number of other home staging resources available for free or at a small price.

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Home » Business ideas » Service Industry » Home Improvement

How to Start a Home Staging Business in 17 Steps

Do you want to start a home staging business? If YES, here is a complete guide to starting a home staging business with NO money and no experience plus a   sample home staging business plan template. If you are one who loves cleaning, repairing and updating the furnishings in a home, then the home staging business is one that you can handle. Before going into this business, it is important that you know more about the business by conducting a thorough research about it.

Your research should include how much it will take for you to start and run the business, what challenges you are likely to face during the course of running the business, who your competitors are, who you would need to align with, how much you should charge and so many other such details; this is so that you stay clear of avoidable pitfalls. If you are still wondering about how to go about starting your home staging business, then you should do yourself a favor by reading the article below.

17 Steps to Starting a Home Staging Business

1. understand the industry.

According to the Accredited Staging Professionals (ASP), statistics show that 94 percent of homes that were staged were sold within a month, while homes that were not staged stayed in the market for nearly 5 months. Those who engaged in staging their homes usually made more money during sales than those who didn’t. According to the same statistics, the average staging investment usually made a return of more than 3 percent.

The home staging business is a section in the real estate industry and one of the major contributors to the industry and the economy in the united states of America. According to the U.S Bureau of Labor Statistics, the home staging industry is responsible for the job growth in the real estate industry and this is projected to improve within the next decade.

During this period as well, the industry is expected to bring forth an additional 38,000 jobs, thereby making those running a home staging business to be primed in reaping the high revenue that is bound to occur in the industry within this period.

In the year 2013 according to statistics, home staging businesses in the United States of America were engaged in home staging and sold more than 156,000 single family homes. The percentage of sellers having their homes staged has gone up by 114 percent in 2011 and 16 percent in 2012.

According to a survey by the Real Estate Staging Association (RESA), certain homes that were un-staged stayed longer in the market for close to 6 months. When the same homes were restaged, they spent just one month in the market, which came down to a 73 percent decrease in the time these homes spent in the market.

The staging industry saw a decline in 2008, when the economy coupled with the housing crises saw less people demanding for the services of home stagers. This led to more home staging businesses diversifying into other niches in order to be able to generate revenue and keep their head above water.

CareerBuilder and CNN as at 2009, pegged the home staging business as a career for growth, while the Academy of Home Staging, described it as the fastest growing segment in the interior design industry.

The staging industry is more prominent in metropolitan areas as well as areas where there are a lot of real estate activities. The home staging industry is directly tied with the real estate industry and they work hand in hand.

2. Conduct Market Research and Feasibility Studies

The demographic and psychographic composition of those that require the services of a home staging business are not limited because they include families, corporate organizations, home owners, managers of public facilities, property owners, foreign investors, as well as the United States government.

This goes to show that the demographics regarding the home staging industry is not limited to just a few people but is one that expands to include a whole lot of people.

3. Decide Which Niche to Concentrate On

The home staging business is one where the agent needs to be creative and have the right certification in order to stand out. The industry has witnessed a whole lot of sellers adopting home staging in order to sell off their homes quickly enough. The home staging business is expected to be one of the driving forces in the real estate industry in coming years.

In order to however get a huge share of the target market, more home staging businesses are beginning to offer niche services in order to stand out from their competitors in the industry. While large scale home staging businesses can afford to offer more than two niches, small scale home staging businesses can afford to only stick to offering one or two niche ideas.

Therefore, some of the niche areas that a home staging business could major in are;

The Level of Competition in the Industry

The level of competition in the home staging business depends on the location where your business is operating from, it is therefore vital that you locate your home staging business in an area that will allow you to effectively compete against your competitors.

In order to compete in the industry and have an edge, large scale home staging businesses are offering more than the average home staging services and therefore due to the relationships built with industry stakeholders, they have an upper hand over small scale home staging businesses, when it comes to meeting the needs of several clients.

The niches available in this industry has afforded small scale home staging businesses the opportunity to pick a niche and focus on that by offering personalized services in order to compete effectively.

4. Know Your Major Competitors in the Industry

In every industry, there are brands that have distinguished themselves due to several strategies that they might have deployed during the course of running the business and the home staging business is no different. There are several home staging businesses that have achieved a high level of success and have become well known.

Therefore, some of the well-known home staging brands in the United States of America are;

Economic Analysis

One of the most regulated industries in the United States of America is the real estate, which means that anyone hoping to start a home staging business must apply, write and pass an exam, before getting a license that will allow them to operate legally in the industry and country. The only people who are exempted from obtaining a license in some states are lawyers.

One who is running a home staging business is regarded as a home staging agent and is required by law to disclose to prospective buyers or sellers, what relationship they have with all the parties involved in that particular transaction.

The home staging business is not all cut and dried as a downturn in the economy could affect the sale of a house whether home staged or not, which could mean that a house or property could stay or up to two or three years in the market due to unlikely things cropping up that might slow down the project.

In order to meet with the changing trends in the industry, it is important that a home staging agent be very creative especially when it comes to properties so as to become a major player in the industry. Also, most home staging businesses have started looking for more ways to generate revenue by also acting as property developers.

5. Decide Whether to Buy a Franchise or Start from Scratch

Starting your home staging business from the scratch or buying a franchise should depend on the goals and objectives you have regarding your business. Each option comes with its pros and cons and so you should be able to deal with whatever cons that will arise during the course of running your business. When starting from the scratch, you are in charge of controlling all aspects of the business which includes marketing and publicity, how to retain your clients, your financial and other related goals.

6. Know the Possible Threats and Challenges You Will Face

Every business faces threats and challenges and it is how an entrepreneur is able to rise above the challenges facing his or her business that will determine if the business is likely to succeed or not. Some of the threats that you are likely to face during the course of starting and running your home staging business include, increased cost due to high inflation, economic downturn, government policies, unforeseen delays from contractors and litigation.

Before going into this business, it is important to be adequately prepared to enable you rise above any challenges that might crop up, as no challenges or threats can be eliminated from a business.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

One of the most important decisions you have to make when starting your home staging business is what legal entity to choose because whatever legal entity you choose for your home staging business will have an impact on your business in the short and long run. Therefore, it is necessary that you consult an attorney or an accountant who is very experienced in your industry to help you choose the best legal entity for your business.

First, you will need to know the kind of legal entities that exist for your home staging business and go through their pros and cons before deciding that which is best for your business. In this industry, there are three legal entities that you would need to contend with and they are; partnership, Limited Liability Company (LLC) or Corporation.

In the Limited Liability Company (LLC), personal liabilities for the company are limited as the company is treated as a separate legal entity from the owners. In the LLC, owners can decide on how they want to be taxed, as one can elect to be taxed on personal income.

8. Choose a Catchy Business Name

Creating a Business title=”business name” data-wpil-keyword-link=”linked”>business name for your home staging business is very important as the name is what you will heavily publicize to industry stakeholders. The name you choose for your home staging business must be one that is very unique, creative and memorable.

Therefore, if you are considering starting your own home staging business, here are some catchy names you can choose;

9. Discuss with an Agent to Know the Best Insurance Policies for You

Having the right insurance policies for your home staging business is very important especially as incidents could occur to you or your staff in the process of cleaning, repairing or decorating a home or to the seller or buyer of the home.

The insurance policies you therefore buy will be very useful in protecting you against any liability you might incur. If you are however confused on what insurance policies would best suit your business, you can consult with an insurance agent or broker so that they would advise you on the best insurance policy coverage for your business and enable you create a budget that will help you purchase the insurance policies.

Below therefore are some of the basic insurance policy covers that you might consider purchasing if you intend to start your own home staging business in the United States of America;

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

The home staging business is a process that involves cleaning, repairing and decorating homes in such a way as to make it attractive to the intended sellers. The business is a service based business and as such there is no risk of theft of intellectual property; therefore, you will have no need to apply for intellectual property protection.

Some entrepreneurs in this industry usually apply for intellectual property protection on their logos, business names or production materials. If you feel that this is a priority for you, then you might also consider applying for an IPP but if you are operating on a tight budget, then you might not need to bother with this.

11. Get the Necessary Professional Certification

Even though the home staging business is one that does not, in prior times, require any sort of certification, but home staging agents who seek to have an edge over their competitors in the industry today have started taking certifications in order to increase the confidence of clients in their ability to carry out a job. Also, obtaining the necessary certification will help you get links to industry stakeholders that will help your business grow.

One of the certifications that you can work towards achieving if you intend to start and run your home staging business in the United States of America include;

12. Get the Necessary Legal Documents You Need to Operate

It is very important that you have the necessary documentation in place before starting your home staging business in the United States of America. Not having the necessary documentation in place would mean that you are running an illegal business and if caught, you might be penalized by the law.

If you are therefore not sure of what documents to purchase before starting your home staging business, you should consider going to a town hall to make all the necessary inquiries about the basic legal documents that you would need to have in place before starting your home staging business.

Therefore, some of the basic legal documents that you are expected to have in place if you want to legally run your home staging business in the United States of America are;

13. Raise the Needed Startup Capital

Even though the home staging business is not one that is capital intensive, if you intend to start your business on a medium or large scale, you might require funds for your business that is more than the cash you have at hand. If this is the case, then there are certain people/organizations that you would need to approach to get the necessary financing for your business.

This is where having a business plan comes into play because with a business plan, you would be able to convince people to invest in your business. Some of the financing options that you can therefore employ in order to start your own home staging business include;

14. Choose a Suitable Location for your Business

The home staging business is a business that will need you to physically meet with all the parties in the home sale transaction, so it is not one that can be located anywhere.

There are two options available to you when starting your home staging business and it is either to run your business from home or to lease or rent a property and run your business professionally. Whichever option you choose will have an impact on your business, so it is necessary that you are careful when making the decision of where to locate your business.

If you intend to start your home staging business on a small scale, then you might need to run your business from home. You will need to get a website to enable you engage in promoting and marketing your services to your intended target market.

If you however study all those who are making waves in the industry, you will notice that they rented or leased a facility, no matter how small in order to run their business professionally. If you are going to be renting or leasing a facility, you should ensure that it is in a location that is very visible and within the location of your demography.

You should ensure that you create a budget for your facility so that you do not end up causing a strain to your overall budget.

15. Hire Employees for your Technical and Manpower Needs

Starting a home staging business might not be so capital intensive, but you will need to have a lot of cash to be able to go into this business. This is why it is necessary to conduct a feasibility study to know how the business is and how well you are likely to do in the business.

This business is one that can be run from home or from a rented or leased facility. If you intend to lease a facility for your business, you will not have to lease a huge facility, thereby reducing your overhead. Your capital will not only be catering to your overhead but also to your running costs.

Therefore some of the tools and equipment you would need to conduct a proper home staging business will depend on the home you intend to stage as homes differ in requirements. Therefore some of the basic tools and equipment that you will need are gloves, hammer, ladder, homestyler, customer and accounting software, measuring tape, art supplies, props, furniture and office supplies.

Regarding the number of employees it would take to start and run a successful home staging business, one would require; a chief executive officer (owner), project manager, human resources and admin manager, marketing and sales executive, business development executive, front desk officer and accountant.

From the above breakdown, you will require at least 7 key staff in order to start and run your home staging business effectively.

The Service Delivery Process of the Business

In delivering your home staging services effectively, you need to take your time in slowly building your portfolio of clients till your reputation as a home staging agent has been established.  It is important that before you engage in any work for a home owner, property owner, real estate agent or contractor that you have a contract spelling out what you will do.

You will also need to keep up with the latest trends as regards ambient lighting for homes, draperies, home furnishings, as well as color schemes so that you will be able to not only meet but exceed your client’s expectations.  To demonstrate your abilities to clients, you will need to show them photos of the jobs you have already carried out. You should remember that a home staging business can fall into the decorating, cleaning and repairing category and therefore you should be ready at all times.

Some of the home staging jobs you might encounter might require you to rent furniture and other decorations because the house is empty. Also, come home staging jobs might require you to paint or repair and therefore you might need to get a contractor to do these technical jobs and pay them before you can be paid by your clients.

16. Write a Marketing Plan Packed with ideas & Strategies

Marketing is a very fundamental part of a business and any business that intends to generate revenue for itself must take marketing very seriously. Marketing is also a way of ensuring that industry stakeholders are aware of your business. When deploying marketing strategies for your home staging business, it is important to note that you will be facing a whole lot of competition; therefore you should ensure that your marketing strategies are one that would make you stand out.

Once you have drafted your marketing strategies, the next step is to create a compelling personal profile that would show intending prospects the jobs you have undertaken and how successful you were in it. Stating in practical terms what you have achieved will help to boost your chances in getting the customers you need for your business.

Entrepreneurs in most home staging businesses usually engage the services of marketing consulting companies to help with coming up with effective marketing strategies that are in line with the corporate goals and objectives of the company and will generate more revenue for the business.

Below therefore are some of the platforms that you can utilize to market your home staging business;

17. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

Generating publicity in order to boost the awareness of your brand as well as create a corporate identity for your home staging business is very important. Every entrepreneur going into business knows how important revenue generation is for the business as huge companies usually create a large budget to cater to publicizing and promoting their brands.

If your intention is to grow your business to become a national and international brand, you must be prepared to create a budget that will allow you promote your brand.

Publicity not only generates interest for your business, it also allows you to generate revenue that will help sustain, grow and expand your business. This is why you would need to study your target market properly in order to understand the best platforms to use and the best means to attract the needed attention to your business.

Below therefore are some of the available platforms that you can leverage on to boost your brand and create a corporate identity for your home staging business;

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Staging Diva

Information, Tools + Inspiration to Grow Your Home Staging Business

Home Stagers, Try a One Page Marketing Plan

Written by Debra Gould -

Marketing Planning

They say that “failing to plan is planning to fail.”

While I believe this, I know we can get carried away with planning to the point where it paralyzes us from taking action.

I don’t believe a multi-page marketing plan for home stagers is what’s needed to succeed. Especially because you run your own business.

When you’re the one responsible for marketing your home staging services (which you should be since it’s the most important element to your long term survival), you don’t need a complicated full-blown plan to get “senior management” approval.

You’re the president after all! 🙂

My fellow MBA graduates would probably cringe at me suggesting a one page marketing plan . And that’s certainly not what I produced for my corporate clients for so many years.

I’ve been my own boss since 1989. And learned the hard way that the longer the plan I write for myself, the less likely I am to follow it.

Part of why I’ve chosen to be self-employed all these years is the freedom to pounce on my ideas and make them happen.

Creative energy and inspiration comes from being able to take action rather than sitting around analyzing everything to death.

Or waiting to get approval from others.

A one page marketing plan gets me far closer to my goals than a big report ever will. Otherwise, I just suck all the joy out of my ideas before I actually act on them.

Whether you’re a real estate agent or a home stager, I think it’s important to spend focused time thinking about your business and how you’ll attract new clients.

I begin with a huge sheet of paper (and sometimes just a napkin or the back of an envelope)!

Start by “mind mapping” and brainstorming various ideas.

Doing it by hand on paper rather than sitting at a computer is more conducive to idea generation.

After much thought and brainstorming (which might include a dog walk or long shower to loosen up ideas), I list my marketing goals and the specific steps I’ll take to reach them.

The more specific you are about the steps, the better.

Keep it simple so that you’ll take action rather than feeling overwhelmed.

In your planning for the next few months, try not to do what you’ve always done. Especially if you’re expecting better results than you’ve had before.

And more importantly, don’t just copy the home staging marketing you see other home stagers doing.

Staging Diva Simple Marketing Plan Cover

That’s where the real business and personal rewards are!

Home stagers, how big is your marketing plan? How do you go about tackling the process?

Please share in the comments below.

If you’d like additional help understanding how a one page marketing plan comes together, check out the Staging Diva Simple Marketing Plan Companion . It will put you in the right marketing mindset and show you how it all fits together.

Debra Gould

Internationally recognized home staging expert Debra Gould created the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. She has staged millions of dollars worth of real estate and is the author of several best-selling guides . With 30,000+ students in 24 countries, Debra is celebrated as one of the most influential people in the home staging industry. She appears on: HGTV, CBS Radio, CNNMoney, The Wall Street Journal, Woman's Day, House & Home, Style at Home, GlobalTV, This Old House and more.

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Reader interactions.

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June 25, 2010 at 6:24 am

Good Morning,

I am trying to position myself for this Life Change. For the last 40 years I have been a Microchip designer, Systems Engineer and Engineering Manager. Home re-design is my passion.

I have been setting up my office and design programs in an effort to begin. I am a detail oriented person and Quality is the 100% effort I put into life.

I am excited about the course I purchased from you. I will be 66 on February 1st, 2011 and plan on enjoying my new career. Starting with the Course One instruction involves steps I am not able to make at this time.

18 months ago I took on the responsibility of moving my 89 yr old Mother and a Mentally ill sister into my home. My sister Mary is now working and I have Mom in daycare with babysitters constantly. I am reading my course and planning ways to get my life back; so I can move forward. I purchased this program in advance of retirement to give my life a positive direction and have something to look forward too. I like your style and positive thinking.

You will be hearing from me soon.

Sincerely, Irene Pascual

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June 25, 2010 at 3:09 pm

Hi Irene, Thank you for sharing your story and for your feedback to the Staging Diva Program . I congratulate you on taking the steps needed to move your life in the positive direction you want for the future. You absolutely have so many issues to deal with right now, but laying the foundation for your new career will keep you moving towards that goal.

And when you start, you’ll be a full 10 years younger than one of my other graduates who is having the time of her life as a home stager!

Staging Diva

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

Home Staging Business Plan

$29.00 $19.00 3 reviews

Instant Download, Fully Unlocked/Editable, MAC & PC Supported

Executive Summary

Products & services, market analysis, marketing plan.

In the home staging and design industry, there is a need for reliable and professional services to provide homeowners and real estate agents with a solution to create a space that appeals to potential buyers. Additionally, homeowners and investors often require creative solutions to modernize homes and make them more attractive, while also investing in the necessary changes to ensure the best return on investment. Style & Create Home Staging meets this need through its wide range of services ranging from furniture rental and décor to pre-sale preparation and styling. By helping clients make informed decisions in their space, Style & Create Home Staging aims to increase the chances of selling quickly and at a higher value.

Style & Create Home Staging provides comprehensive home staging services, from furniture rental and decorating to pre-sale preparation and styling. Our specialties are vacant staging and redesign projects that bring a home to life and help buyers to envision themselves living in the space. We offer customized services, tailored to each buyer's needs and budget. Through our creative approach, we create an inviting, attractive environment and are confident that we can help landlords and homeowners to maximize their profits and enable them to sell their properties quickly and at a higher value.

Target Market

Style & Create Home Staging targets two primary customer groups: real estate agents and potential homeowners. Real estate agents often refer their clients to home staging services as a way to increase the appeal and sale price of a home. Potential homeowners will benefit from Style & Create Home Staging's decorating and pre-sale preparation services, which help them to make more informed home-buying decisions.

Style & Create Home Staging also seeks to develop relationships with relators and home buyers in the Seattle area. Through strategic partnerships, the company hopes to establish a steady stream of referrals in order to increase its customer base. By focusing on trusted relationships with both groups, Style & Create Home Staging will offer its services to the people most likely to purchase them.


Style & Create Home Staging faces competition from a broad range of stakeholders. Firstly, clients may opt to stage homes on their own, foregoing the need for an additional service provider. Home staging can be accomplished through do-it-yourself projects, using furniture from the homeowner’s own collection or from home furnishing retailers. Additionally, many agents provide staging services for their clients, partnering with interior designers to offer complimentary packages.

The home staging industry is highly competitive, and Style & Create Home Staging must focus on providing quality services to differentiate from competitors. The company must also consider traditional marketing techniques and modern digital solutions to reach a larger customer base. Establishing pricing structures that are competitive and comprehensive packages that match client needs are key for success.

Financial Summary

Style & Create Home Staging's financial and funding goals are to establish steady growth in revenue year over year and provide a profitable stream of income to the owner. To achieve this goal, the company has designed a financial plan that covers costs, sales, and profitability:

Funding Requirements

Style & Create Home Staging is looking to secure a combination of debt and equity funding in order to reach its financial and funding goals. The funding required to start the business is outlined as follows:

Total funding requirements to start Style & Create Home Staging is $400,000. This includes funding for working capital and capital expenditures required to purchase inventory, supplies, equipment, and other assets.

Milestones and Traction

Style & Create Home Staging has created a timeline of key milestones to focus on in order to achieve its financial and funding goals and reach a 25% operating margin by the fifth year. These milestones include:

Style & Create Home Staging will track progress towards these milestones by tracking key performance indicators such as sales, revenue, profits/losses and new customer acquisition. We will use this data to help guide our investments in marketing, operations and product development.

Problem Worth Solving

When selling a home, many homeowners often run into the same obstacles. Without the ability to draw in buyers, their chances of selling quickly and at a higher value significantly diminish. Style & Create Home Staging offers a solution to this problem by utilizing staging techniques to help attract more potential buyers to the space. By partnering with Style & Create Home Staging, clients are able to create an accurate and positive impression for prospective buyers that immediately generates interest. Additionally, Style & Create Home Staging is able to provide guidance throughout the entire process, from decor and styling advice to pre-sale preparation of the property.

Our Solution

Style & Create Home Staging offers a comprehensive suite of services to meet the home staging needs of clients. We specialize in creating engaging, attractive spaces that buyers can envision themselves in, in turn driving up the sale value of the home. Our services include but are not limited to: furniture rental, interior decorating, pre-sale preparation and styling.

With each project, we strive to understand the unique needs of our clients and provide a customized solution that meets those needs and exceeds expectations. To create the ideal space, we have an extensive inventory of furnishings and decorations that bring a polished and stylish look to the interior of any home. We also provide consultations to provide insight into how the client can make informed decisions about the design of their space.

At Style & Create Home Staging, our goal is to help our clients get the highest value for their homes as quickly as possible. We will work closely with clients to ensure that the staging cost is within their budget and that the final result is a beautiful and inviting home. We are committed to excellence and to helping our clients maximize the sale price of their homes.

Validation of Problem and Solution

When it comes to selling a home quickly and at a high value, there is no substitute for effective staging. In fact, a recent survey of real estate agents conducted by the National Association of Realtors found that a staggering 95% of them believe that home staging helps to increase a property's value to potential buyers. Furthermore, 77% of agents surveyed nationwide said that staging significantly decreases the amount of time a property sits on the market.

Additionally, a recent survey of home buyers also validated the power of home staging. The survey found that 79% of homebuyers found it easier to envision the property as their own when it was staged with furniture and visuals. What's more, 84% of buyers reported that staging the property helped them make their decision faster.

The data clearly shows that home staging is an effective solution to the problem of selling a home quickly and at a high value, and Style & Create Home Staging is well-positioned to deliver these services to its target clients.

Product Overview

Style & Create Home Staging provides a wide range of home staging services, from furniture rental and decorating to pre-sale preparation and styling. Our specialty is vacant staging, which helps potential buyers envision themselves in the space. By providing our clients with value-adding solutions and decorating know-how, we can help them achieve their real estate goals.

We offer a variety of home staging packages that are tailored to each client's individual needs. Whether a property is fully furnished or completely empty, we can meet the requirements and preferences of each customer. We use premium quality furniture and accessories to ensure a stunning visual appeal and provide professional guidance to ensure that the property is visually and functionally optimized.

Our services are ideal for real estate agents, property owners, and landlords looking to increase the desirability of their properties before listing them on the market. Our ultimate goal is to ensure that our clients' properties stand out, attract more buyers, increase competition, and result in a faster sale.

The home staging industry is a competitive space, with a mix of independent individuals and larger companies offering similar products and services. Traditional players in the industry, who tend to focus on furniture rental and decorating services, have been around for many years and therefore have a substantial foothold in the market. However, Style & Create Home Staging is differentiating itself from these players by offering a comprehensive suite of services that includes both pre-sale preparation and styling. As such, Style & Create Home Staging can offer potential clients a comprehensive, holistic package that is better differentiated than any individual service offered by traditional players.

Style & Create Home Staging has already taken several steps in establishing the business. Initially, the business entity was registered in the state of Washington and a business plan was developed. To ensure high-quality services, personnel were trained and vendors were identified. Consequently, the business was ready for operation.

In the next steps, Style & Create Home Staging will focus on establishing its presence in the target market in Seattle, Washington. This includes marketing and promotional activities, such as digital campaigns, social media activities, and local networking. Additionally, the business will seek to form strategic partnerships with other local entities that can benefit from its services.

Once the initial presence is established and revenue streams start to flow, the company will focus on expanding its services in the existing location and exploring new markets. This may include targeting different types of clients, such as real estate agents, homeowners, home developers, and others.

Continued growth and expansion is the ultimate goal of Style & Create Home Staging, to ensure that it reaches its financial and funding goals in a timely manner. The business is committed to providing high-quality home staging services and creating a modern, aesthetically-pleasing experience for its clients.

Market Segmentation

Market segmentation is an important part of a successful market analysis. It allows you to identify potential groups of customers who share specific characteristics and target them with marketing activities accordingly. The table below identifies potential target customers for our home staging business and provides information on their key characteristics.

This initial market segmentation process provides insight into potential customer groups and allows us to identify the most appropriate and profitable target market for our home staging business.

Target Market Segment Strategy

Our home staging business aims to target a wide range of customers who are interested in improving the aesthetic appeal of their homes in order to maximize the potential of a sale. Our target market ranges from homeowners, real estate agents, investors, and anyone else looking to gain a competitive advantage in the marketplace. Our ideal customers are those who are open to experimentation and want to create a better image for their home.

Our team will bring expertise in interior design and architecture to the table, and our close knit relationships with contractors and material suppliers will ensure that great results are achieved in a timely manner. We believe that our core strengths of creativity, innovation, and collaborative spirit will set us apart from the competition and make us great partners to our customers.

In order to attract the right customers for our home staging business, we plan on utilizing a combination of online and traditional marketing tactics. We will be engaging in local advertising campaigns and maintaining an active presence on social media to reach targeted segments. We will also be leveraging the power of word of mouth referrals to solidify our position and build trust among potential customers.

Key Customers

Our ideal target customer for our Home Staging business consists of young to middle-aged homeowners and real estate agents who want to improve the look of properties that are listed for sale. This group has the highest propensity to purchase our services due to their need to sell their properties quickly and at the highest price possible. We will focus our marketing efforts on this target demographic.

Our primary customer archetype is a young to middle-aged homeowner. This customer is most likely to purchase our services as they have content to gain from our work. We will do everything we can to ensure that this archetype of customer is aware of our services and how we can help them to sell their property quickly and for a great price.

Furthermore, we recognize the importance of real estate agents and will focus on them as a secondary market. Real estate agents are of paramount importance when it comes to selling property, so our services will be sure to provide them with new tools and services to make their job easier. By ensuring that we have a strong relationship with this customer demographic, our home staging business will have access to more leads and greater visibility.

Future Markets

Using the market analysis and research provided in the preceding sections, a snapshot of the potential opportunities available to the home staging business can be identified. The demand for quality home staging services is expected to undergo significant growth due to the increasing number of properties coming onto the real estate market. Our business strategy seeks to capitalize on this trend and cater to discerning home staging needs. Additionally, our dynamic and affordable pricing will allow us to target a wide range of potential customers.

We will seek to establish a solid brand presence in the local market and build relationships with local real estate agents. Additionally, our marketing strategy offers digital solutions which can help to reach a broad, interested audience. In summary, our home staging business has a solid foundation to build on, and with the right approach, can achieve sustainable growth in the future.

Home staging is a competitive field with numerous businesses currently offering similar services. It is important to assess the existing level of competition and investigate what strategies the competitors are employing in order to stand out from the others. This evaluation is vital for the success of the new home staging business.

The following table outlines the potential competitors currently operating in the market.

Marketing and Sales Plan

Our marketing plan is to market our home staging services via multiple channels that are cost-effective and efficient. Our objectives are to gain more local customers, establish good relationships with existing customers, and maintain good customer satisfaction.

We intend on utilizing multiple advertising channels such as online and digital advertising, online reviews, traditional advertising (newspaper, radio, or television), websites, and direct mail campaigns to promote our home staging services. We believe that an effective marketing campaign will lead to increased revenue.

We will begin by conducting market research to identify our target audiences. We will create campaigns that will speak directly to them and cater to their needs. We will also use analytics to track the performance of our campaigns and adjust our strategies accordingly.

We will be investing in a range of advertising materials, including flyers, business cards, and brochures. We will also be running various campaigns on social media, such as Facebook, Twitter, and Instagram. We will also maintain a website and utilize SEO (search engine optimization) to ensure that our website ranks high on Google.

In addition, we will use print ads in local newspapers and direct mailings to local customers who have been identified as potential customers. We will also use email marketing to keep current customers informed and up to date on our services.

Our marketing budget is estimated to be around $10,000 for the first year. The budget will include the costs of creating the necessary materials, advertising and promotional campaigns, market research, and analytics.

Our goal is to increase brand awareness and create a larger online presence. We also want to increase customer satisfaction and create long-term relationships with our clients.

Style & Create Home Staging anticipates being able to generate 50 sales in the first year of operation. This is based on a careful estimation of market conditions, capacity, pricing strategy, and other factors. Moving forward, it is expected that sales will increase incrementally over time, as Style & Create Home Staging develops its reputation and processes, and increases its customer base. This can be seen in the financial goals of the company, which aim to reach an operating margin of 25% within the first five years.

Style & Create Home Staging will employ an aggressive marketing strategy to generate new business and increase awareness of the brand. This will include a combination of online marketing, networking, advertising, and referral programs.

Location and Facilities

Style & Create Home Staging operates in Seattle, Washington, with convenient access to main roads and interstates. Its business location is a 2000 square foot office and warehouse facility that provides ample space to store furniture and decorations, as well as to house offices for owner and staff. Expenses for rent and utilities are considered in the company budget, and fit in line with the company's financial and funding goals.

Style & Create Home Staging takes a modern approach to home staging, leveraging new technology to provide cost-efficient solutions that drive customer value. Digital applications such as 3-D interior design software allow the company to quickly provide clients with creative visions and a tangible representation of the finished space. Additionally, Style & Create offers an online booking system that streamlines the rental process, ensuring that clients can book and manage the staging of homes with minimal effort. Finally, the company utilizes data-driven marketing strategies to keep in touch with more than 1,000 prospective customers in the Seattle area. As Style & Create Home Staging continues to grow, it will look to implement more sophisticated technology to ensure the highest standard of customer service.

Equipment and Tools

When starting a home staging business, there is certain equipment and tools that are needed to ensure that projects are completed in a timely and successful manner. In this section, an outline of the most essential equipment and tools and the costs associated with purchasing or renting them will be discussed.

When staging a home, it is important to have basic tools on hand such as a drill, saw, ladder, and hammer. These are necessary for putting up shelves and hanging pictures, as well as other basic tasks. Renting these items can be a cost-effective means of obtaining the tools, and the cost of renting will vary depending on the company and the length of time they are needed.

Staging materials, such as furniture, pillows, and art pieces, will also be necessary. These items can be purchased at a variety of online stores. While the cost will vary based on the quality and number of items being purchased, it is important to research competitors’ prices in order to ensure a competitive price point.

Finally, any additional tools or materials needed for each specific project, such as paint or decorative items, should be purchased as needed. For cost-effectiveness, it is important to research the best prices available for each item.

The table below outlines the estimated cost of purchasing or renting the most essential tools and materials when starting a home staging business.

Management and Organization

Organizational structure.

The managerial structure of our Home Staging business consists of four tiers of management - Top-level Executives, Middle Managers, Department Heads and Operational teams. This is complemented by two tiers of ancillaries - Consultants and Administrators. Top-level Executives are responsible for organization-level activities like policy making, direction setting, and monitoring progress. Middle Managers serve as heads of business units, and are the driving force for effective performance. The Department Heads are responsible for specific operations within their own departments, overseeing the operations of each area. Operational teams are responsible for carrying out the day-to-day activities and tasks. Consultants provide specific services, when needed, from outside the firm. Administrators are responsible for dealing with paperwork, data entry, and other such administrative tasks.

The organizational structure is designed to ensure the effective functioning with maximum efficiency. Information flow will be predominantly top-down, with the Top-level Executives being the hub of communication. No decision will be taken without the consent of the top-level executives. Due to the structure, Middle Managers and Department Heads will be able to focus solely on their duties and responsibilities without being overwhelmed by organizational-level activity.

Management Team

Our home staging business will employ a highly qualified and experienced team of dedicated individuals to ensure the successful implementation of our goals. Our management team will include: a CEO, CFO, CMO, Chief Architect, and IT Specialist. Each individual will be responsible for their own particular area of expertise, and will play an instrumental role in the success of the company.

A table of potential candidates we anticipate taking on high-level management roles within our company is provided below. Our selection process will involve a rigorous review of candidates, focusing on their qualifications, experience, and ability to work collaboratively to achieve our company’s objectives.

The table below provides a list of relevant knowledge and skills that we believe meet the requirements of each role.

Management Team Gaps

Our home staging business currently has a small management team of two people. The team is comprised of an experienced business manager and an experienced interior designer. These individuals bring a diverse set of skills to the table, yet the team lacks expertise in certain areas to be able to adequately manage the operations of the business. Currently, we are lacking individuals who are knowledgeable and experienced in areas pertaining to accounting, inventory management, and marketing. These roles are essential for the success of our business, yet we do not have candidates ready to fill these roles.

Personnel Plan

In order to run our home staging business effectively, we anticipate needing the following personnel: Home Staging Consultants, Creative Designers, Procurement Team Members, Administrative Assistants, and Accountants. These positions will vary in terms of salary and desired qualifications. Qualified personnel will be sourced through job postings, recruitment agencies, referrals, and other methods.

A table outlining the potential positions is as follows:

Company History and Ownership

Style & Create Home Staging was created in 2020 by owner and business operator K. M. Brown. K. M. Brown has more than 5 years of previous industry experience helping clients stage their homes to sell, and is passionate about utilizing her expertise to create a successful business. K. M. Brown is the sole owner of Style & Create Home Staging.

From her experience as a home stager, K. M. Brown understands the importance of timely and accurate service, and is committed to providing clients with the best possible experience. Style & Create Home Staging is dedicated to delivering top-tier service, with a focus on customer satisfaction, to all its clients. As of April 2021, the company has successfully completed more than 20 projects for satisfied clients.

Style & Create Home Staging is committed to reaching the financial and funding goals outlined in our business plan. In order to meet these objectives, the company has set a number of milestones to be achieved on a regular basis. These milestones are divided into short-term, mid-term, and long-term objectives and will act as a guide for steering the business toward success.

Short-term milestones (1-4 months after launch):

Mid-term milestones (4-6 months after launch):

Long-term milestones (18-24 months after launch):

Key Metrics

In order to accurately gauge the performance of our home staging business, key performance indicators (KPIs) will be tracked and monitored on a regular basis. Our KPIs will include metrics such as customer satisfaction scores, customer retention rate, project completion times, budget adherence, and average number of projects completed per quarter. These KPIs will help to provide an overall picture of the health of our business and its performance.

In addition to measuring performance, we will also review our business strategy on a regular basis. This will allow us to identify trends in the industry, customer demands, and any changes that may be necessary in order to ensure we remain competitive. To ensure our success, we will also track our progress against our business strategy, using both quantitative and qualitative metrics.

Financial Plan and Metrics

Sales forecast.

Style & Create Home Staging's sales forecast is outlined in the following table. The forecast projects the company to reach steady growth of 15% over the three-year period. While this projection is based on historical trends, new opportunities may lead to even greater success.

Every business needs to understand the costs associated with starting up and operating it. Below is a table outlining the startup costs of the Home Staging business, as well as a breakdown of operational expenses. It is important to note that the figures outlined are estimates based on industry expectations and research.

Startup Costs

Operational expenses, projected profit and loss.

The Company projects to become cash flow positive within the first 18 months of operation, with revenue increasing steadily year-over-year. To provide a profitable stream of income to the owner, the Company aims to be successful in achieving a 25% operational margin within the first five years.

The following table provides a three-year projection of profit and loss for Style & Create Home Staging.

Projected Cash Flow

Style & Create Home Staging will work to secure a combination of debt and equity funding to ensure the necessary capital for a successful business plan. To meet financial and funding goals, a projected cash flow statement will be created for three years. This statement outlines the company's financial Inflow, Outflow and Net Cash Flow, as well as its Cumulative Net Cash Flow. The table below details the projected cash flow for the business.

Projected Balance Sheet

The projected balance sheets for the Home Staging at XYZ business plan are shown below. These balance sheets contain information related to the business’s assets, liabilities, and equity, and are shown over three years.

By Year 3, the home staging business plan is expected to have an increased asset base of $35,000, with a corresponding liabilities base of $15,000 and an equity base of $20,000. The business intends to manage its liabilities effectively and increase its financial prowess in the long run.

The personnel plan for this home staging business outlines how and who will be hired, what their cumulative compensation will look like, and how the employees will fit into the operations of the business. Initially, the business operations will require the efforts of a receptionist and two home stagers, with future hires dependent on the growth of customer demand.

The receptionist will be responsible for customer service and administrative tasks necessary to operate the business. It is anticipated that the receptionist will work 30 hours a week on a salary of $15.00 per hour. The two home stagers will each work an average of 40 hours a week, with each earning a salary of $18.00 per hour.

Each of the employees will be expected to commit to three key objectives: (1) customer service, (2) quality product, and (3) quick turnaround. These objectives will ensure that customer expectations are not only met, but exceeded.

The business will also offer performance-based merit pay advances that can be earned by meeting specific customer service and product goals that are mutually agreed upon. Additionally, all employees will receive vacation pay, health benefits, and retirement plans according to federal regulations.

Use of Funds

Style & Create Home Staging plans to use the funds to open their business in Seattle, Washington. Funds will be used for upfront expenses, such as the purchase of office furniture and equipment, marketing costs, and wages for the initial employees. Additionally, funds will be used to secure vendors, rent the office space, and obtain business licenses and other government registrations.

The funds raised will also be used to carry out the operational activities of the business such as purchasing furniture, decor and other home staging supplies; paying employees; and to cover any other necessary costs that arise. With the acquired funds, Style & Create Home Staging will have the resources necessary to reach their financial and business goals.

Exit Strategy

This home staging business plan outlines our plans to carefully chart an exit strategy to ensure a successful end to our business. Our goal is to maximize our returns for investments of time, capital, and resources. We plan to fulfill our exit strategy within five years of the start of our business.

At the end of the five-year period, we have several options for exiting our business. We could choose to sell our business to another home staging company or an industry-related firm, who could increase its reach and benefit from our established customer base. Or, we could opt to pass the business on to a family member or trusted employee. Additionally, we could look for a partner or investor to help fund continued growth and development.

No matter what, we will evaluate all possible options to determine the best direction for our exit strategy. Through careful, deliberate planning, we aim to get the most out of our investment, while establishing a reliable foundation for the future of our business.

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How to Run a Home Staging Business – Interview with Debra Gould

October 5, 2015 1 Comment

Does Home Staging sound like a fun gig? Find out how you can run your own Home Staging Business from home! In this interview, Debra Gould shares her tips and tricks for making money as a home stager. Read on to find out is this work at home career is your calling.

Debra Gould has trained over 4,000 students in the techniques she learned, staging hundreds of homes. She has students as far away as Australia, New Zealand, Europe, the UK, Brazil, Barbados, Israel, The Philippines, and South Africa.

If you’re creative and love decorating and are considering starting your own home staging business, Debra can save you months, if not years, of trial and error by sharing the techniques she’s learned along the road to building Six Elements Inc., her own successful home staging business. Read on to see how she got started.

Tell us a little bit about yourself and your entrepreneurial journey.

I am an internationally recognized home staging expert, president of the Voice of Possibility Group, and the creator of the  Staging Diva Home Staging Business Training Program . An entrepreneur since 1989 and author of several guides, I have staged millions of dollars worth of real estate through my company, Six Elements.

After appearing on HGTV and in major newspapers and decorating magazines across the US and Canada, I started getting emails from hundreds of women who had taken home staging courses and hadn’t figured out how to make a living.

That’s when I realized, no one else was teaching the business of home staging, and the Staging Diva Home Staging Business Training Program was born in 2005. I’m proud that I’ve now trained over 10,000 creative women in 23 countries on how to earn a living from their own talents. I give them a comprehensive business model and template to follow, so they can save time and start earning money from home staging and redesign faster and with less effort.

I have lived in 4 different cities, raised a child on my own, and supported myself from a home office during all that time. My latest hobby is Stand Up Comedy, and I’ve performed for crowds as large as 350 people.

Do you have any specialized training?

I have a BA in Communications and an MBA in Marketing. I have no interior design or decorating training. But I’ve been decorating since I was a little girl. First, by creating my own Barbie house and all the furniture, later with my own bedroom, and beginning in my late 20s with ugly homes, I would buy, decorate, and flip. I decorated 6 of my own homes, so that they would sell fast and for more money, even before I knew this was called home staging.

I continue to invest $10,000 to $15,000 a year in my own training so that I can share the best of that with my Staging Diva students and coaching clients. They know that I’ll keep them informed on all the latest things they need to know about business, social media, websites, and marketing.

What are some of the challenges faced by Home Stagers?

Your biggest challenges as a home stager, assuming you have decorating talent, will not be “where the couch goes.” Assuming your goal is to earn a living as a home stager, your biggest challenges will be:

These are all things I struggled to figure out during my first year in my home staging business. I put everything I learned into the Staging Diva Home Staging Business Training Program , so my students don’t have to figure all this out the hard way. I give them a business blueprint to follow so that they can get their staging business up and running quickly.

What types of services and products do you offer?

I continue to offer home staging, redesign, and color consulting services through Six Elements.

The bigger part of my time, though is running the Staging Diva, an international training company. I offer courses, teleseminars, guides, checklists, monthly group coaching (that’s been called the “Water Cooler for Home Stagers”), one-on-one Business Accelerator coaching, Staging Diva Network – an online discussion group for home stagers, a home staging job board, Home Staging Business Report, and more. You can find the full list of home staging resources here .

Give us an example of how you landed one of your first clients.

I landed my first home staging client from a combination of marketing efforts. I had just moved to a new city, and no one knew me. I was a single mom with limited funds so that I couldn’t spend any money on marketing. I did a combination of things to “burst on the scene” in a key neighborhood that had lots of home sales.

First, I approached a real estate agent to offer a free evening workshop in exchange for her promoting it in a newspaper ad and door-to-door flyers. I also showed up and introduced my business at local networking events, and sent a well-written press release to the community paper (which they used word-for-word).

I also built my own home staging website using photos from my own home.

These are only some of the things I did and were part of an integrated marketing plan like I share with my Staging Diva students.

My first home staging project was worth $5,000, and that gave me the proof I needed to keep going with my staging business.

What do you believe has contributed to your success?

Marketing is one of my superpowers. I was interviewed twice by CNN in my first 18 months as a home stager, was profiled on the front page of the Wall Street Journal’s Home section, and appeared in countless newspapers and magazines, radio shows, and even on HGTV, that was because of my marketing expertise.

I know how to build a business from scratch and keep at it until I have traction and momentum. I’ve been supporting myself from a home office (in various businesses) since 1989. That was even before the Internet, cell phones, email, and all the other things that make it so much easier to work from home today.

How to Run a Home Staging Business - Interview with Debra Gould

How are you currently growing your home staging business?

I don’t need to actively promote Six Elements any more. My website and referrals keep home staging projects coming my way. In fact, I have more projects than I can handle, and instead, teleseminars refer them to my Staging Diva Graduates. I offer the only home staging job board in the world. There are currently over 400 home staging jobs posted for the US, Canada, and international home stagers.

To grow my training business, I continue to write articles and do media interviews in the US, Canada, and Australia. I also offer free reports, teleseminars, so that potential students can get a sense of what they’re learning with me.

The best way to get started if you’re thinking of becoming a home stager is to find out if you have the eye of a home stager. You can test your staging savvy with the free quiz I offer at StagingDiva.com. You’ll get ten photos of what my client’s homes looked like before I staged them, then you can see what you’d change and check your answers against what I actually did. It’s a really fun way to see if you have a natural talent for a home staging career.

For women who are interested in this career — how much time can they expect to spend in their home office vs. outside with clients?

Home staging is not a full-time job. It fits easily around raising children or anything else you have going on in your life. With the right pricing strategy and business model, you should be able to earn in a single day what most people earn in a week working full time.

How many hours you choose to work with clients is entirely up to you, and how much money you want to make and what your other priorities are.

When I started my home staging business, I was raising a child on my own with no family around. She was only seven years old, and it was critical to me that I could walk her to and from school every day and not work evenings or weekends.

I struggled quite a bit in my first 18 months because I was figuring out the right business model the hard way. Testing out different marketing and pricing strategies.

Within my second year, I was earning up to $10,000 a month from my home staging, color consulting, and redesign services. This included passive income; I also earned on furniture rentals, repairs, and painting. At that time, I was seeing anywhere from one to five clients per week, so I was out of the house anywhere from 3 to 30 hours a week. What I liked about it was that I could control how many hours in any given week, based on my family demands. During the summer months and holidays like Christmas and March break, I barely worked at all because my clients were away too.

How much time you spend on your business from your home office will depend a lot on how much time you want to devote to marketing.

Because the Staging Diva® business model doesn’t require any inventory, unpaid business hours are dramatically reduced. There is no time wasted in managing, caring for, storing, paperwork for, or transporting goods to your clients. I handle all this with outside companies and still earn a commission on this, something I share with my students. This keeps my hours down and my profits up.

Overall, I worked anywhere from 10 to 40 hours on my business per week, depending on my goals at the time, and much of that time was from my home office.

What advice do you have for other women who want to start their own Home Staging Business?

Don’t fall into the traps of offering free estimates or buying your own inventory. Neither of these are necessary when you’re following the Staging Diva® home staging business model.

Don’t fall into the trap of thinking you need official “credentials” to become a home stager because there is no such thing (contrary to what many companies offering courses will tell you).

Home staging is a completely unregulated industry, so it’s important to research any company you are thinking of buying training from. Also, Google the person who will be teaching you to make sure they have a solid track record and reputation in the industry and know what they’re talking about. Also, consider what you think you need to learn to be successful and look for a program that offers that. Each program is different, and there is no one solution that will meet everyone’s needs. Here are 15 questions to ask before investing in home staging training .

To find out more about a home staging career, check out Debra’s website at the  StagingDiva.com .

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March 3, 2016 at 7:23 am

Help!! Hi, I am trying to start a home staging business. I have a question. In a new construction home, did you rent your furniture in the beginning? I thought about going to the local stores and swapping advertising for usage of furniture. Obviously, I’m trying to start without. Dry much start up cost. Thanks!!

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free home staging business plan example

Home Staging Business Plan Sample

Executive Summary The name of the business will be Designed by Dahlia, LLC. Its vision is to become the leading home staging business in New York. Its mission is to professionally prepare houses for the quickest sale and best prices for the owners. The enterprise will operate as a limited liability company and will be owned by one person. Home staging will be the core product but the firm will also deal with other services such as sales facilitations, client guidance, and drafting of sales contracts. The home staging industry in the U.S. is in the development stages and competition is largely based on product diversification and differentiation. Most of operators are small firms that serve specific areas. Since home staging is a professional service, it can only be expanded to a certain extent. It requires understanding of what is happening in the real estate market to offer customers with the services they expect. Subsequently, Designed by Dahlia plans to use social media, direct marketing, and referrals to reach the target customers. The initial capital required to start the business will be $140,600, which will be raised through a mix of personal contribution of $40,600 and debt financing of $100,000.

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Vision and Mission Statement The vision of Designed by Dahlia, LLC is to become the leading home staging business in New York. The mission is to professionally prepare houses for the quickest sale and best prices for their owners.

Company Products Designed by Dahlia will operate within the legal framework of the United States. The core offering of the firm will be home staging, which will fundamentally involve preparing private houses for sale in the mainstream property market. Customers are expected to get value for their money by making their property more appealing to numerous potential buyers, boosting the prices and offloading the property swiftly. In addition, the business will be offering other services related to exchange of property such as facilitating sales by guiding buyers through the sale process, drafting contracts and leases on behalf of clients, and listing property for sale. In future, the enterprise might consider adding other services in its portfolio such as organizing home staging exhibition, screening buyers’ ability to purchase property, and real estate consultations. The development of all company’s products and services will be aimed at simplifying the process of buying and selling property for homeowners who have inadequate knowledge of the real estate market in the region. As the owner of this venture, I would like to see people realize their dreams of owning homes with minimal procedural hurdles.

Industry Analysis Home staging is one of the most difficult industries to assign a value since it is not possible to tell how much a property would have sold without the service. However, there is sufficient evidence from property agents to show that home staging makes a property to attract more potential buyers than if it had not. The latest statistics from a survey done by the National Association of Realtors (NAR) has revealed some interesting facts about this growing industry. First, staging has become a common element of the larger real estate industry as property owners and agents try to find innovative ways of getting the highest price for homes and houses (Home Staging Resources, 2017). Some of the notable trends that were recognized in the NAR survey are the increased importance of staging of outdoor spaces and the growth in the value of staging every room of a house.

The survey also sought to find out how sellers’ agents perceived the role of home staging in influencing the value of the property. It was established that 29 percent of agents believe that home staging increases the value of the property by 6-20 percent. It was also found that 58 percent think that home staging raises the price of a house or home by 1-20 percent. The survey also sought the view of buyers and found that 97 percent believe that home staging somewhat influences their perception of the property, while 77 percent think that it makes it easier to visualize the property. Home staging was also noted to make 27 percent of buyers overlook property faults and persuade 40 percent to be more willing to visit a home that they have seen online. Home buyers attach value to every room in a house and the statistic from NAR illustrated the importance of staging the entire property (Home Staging Resources, 2017). However, the living room and master bedroom were found to be at the top of the buyer’s list of home staging with 86 percent and 84 percent respectively.

As mentioned, home staging is still in the development stages in the American real estate market. It is estimated that 38 percent of sellers’ agents home-stage all the property of their clients before listing them for sale. 14 percent utilize home staging services only when they realize that it may be difficult to sell the property. In addition, the seller is ordinarily responsible for the cost of home staging where they pay 25 percent before the property is listed. It has also been found that the service reduces significantly the time it takes to find a buyer. 39 percent of the sellers’ agents who participated in the NAR survey said that staging significantly reduced the amount of time the property was in the market (National Association of Realtors, 2017). Therefore, home staging has been received positively by bother sellers and buyers in the American real estate market and this trend is likely to continue.

Competitor Analysis The market for home staging business is highly fragmented with hundreds of small businesses scattered across the United States. Competition is most likely to come from firms that operate within the target market of New York. Some of the leading home stagers in the city include Kelly Designs, Hall Details, OrganizDwell, Upstaged, Rivertown Staging & Design, and Gold Staging and Redesign. Of course, there are dozens of other firms operating in various districts of New York state. Kelly Designs has been running home staging business in New York for over 20 years. They are specialists in interior designs, decorations, space redesigns, dwellings upgrading, and real estate staging. Some of the areas that this firm serves include Bridgeport, Easton, Norwalk, and many others. Hall Details is also a prominent home stager in New York that offers a wide range of services such as property arrangement, uncluttering, pressure washing, painting, landscaping, carpentry, and others. Their operations reach Astoria, Belleville, Fort Lee, Hoboken, and a dozen other areas (Houzz, 2019). Evidently, home stagers in New York compete on the basis of the diversity of services they can offer to their clients. Subsequently, everyone wants to outsmart their rivals by making their offering as unique as possible.

OrganizeDwell deals majorly with color consulting, downsizing, furniture assortment, holiday decoration, home staging, space preparation, and others. Some of the areas it has presence include Edgewater, Fort lee, Jersey City, New York city, and many other. The owner of the venture is a member of the Real Estate Staging Association and was ranked the best home stage in Berge Country in 2015 by Bergen Magazine. Upstaged describe themselves as professional experts in luxury residential visual marketing. They claim that they sell every item they touch. They are involved in interior design services such as color consulting, furniture choice, holiday beautification, home staging, and others. Upstaged are found in major towns in New York such as Allenhurst, Asbury Park, Fair Haven, Monmouth Beach , and Spring Lake (Houzz, 2019). They have also received a number of awards such as Active Rain and MCAR Affiliate.

Rivertowns Staging & Design seeks to create attractive and successful home staging that pulls the highest number of buyers. They focus on presenting to the buyers the positive features of a home while minimizing the desirable aspects. Hence, they strive to create a strong emotional connection with the buyers through color consulting, decluttering, downsizing, and home staging. The business operations spans from Bronxville through New City to Valley Cotta. They have also received few awards. Gold Staging and Redesign has been in operation for over 15 years and its owner, Marlene Gold is reputed for using her unique knowledge of psychology to make decorations that naturally attract buyers. Since its inception, the firm is said to have staged real estate valued over $70 million with a hundreds of satisfied clients. Its operations are majorly in Ardsley, New York, and Rye Brook. The home stager had been featured in Westchester Home and Westchester Magazine (Houzz, 2019). New York has many home staging businesses that compete on the basis of product diversity and professionalism of services. However, there is no single firm that can claim to dominate the market considering the size limitation associated with home staging business.

Business Strategy Home staging is largely a professional service that requires creativity and vast knowledge of the latest trends in the real estate market. I have developed comprehensive strategy that will not only prepare me for success but also enable me to be among the best home stagers in New York. The first step in my business strategy is to learn about the various decorating styles used in homes. Great home stagers understand different styles of decoration and know how to flexibly apply them for the best results. Second, I will acquire furniture and décor that I will be renting to clients. Clients often sell houses that they have already removed their furniture and it is imperative for a great home stager to be able to offer quick solutions by filling any décor and furniture gaps that may be there (Headen, 2018). Research shows that furnished spaces sell faster than empty spaces as the potential buyers are impressed by seeing how the house will look like with furniture.

The third key element of my business strategy is to acquire knowledge on organization and space-saving. People value space and they look for home stagers who can help them optimally utilize the spaces they have. Thus, I will strive to develop a wide range of techniques and resources that I can use to help my clients declutter and de-personalize their spaces. The fourth aspect of the business strategy shall be to develop a team that will work with me in the business. I plan to start with two employees who will help me with most of the handiwork such as painting and minor repairs. It would not be prudent for me to wait until I get my first client to start looking for the staff as the hiring process may take long (Dumpe, 2015). I will also consult human resource management firms in the region to create a list of experts available in the areas where the firm will be operating.

The fourth step in the business strategy will be to draft a service contract that will determine the kind of relationship the enterprise will have with the clients. For example, furniture renting services will be dictated by the terms and conditions stipulating in the contract. It will be important to specify with clients how damages and theft of items will be addressed (Trojanek, 2015). Other important aspects of the business strategy include establishing networks with real estate agents and brokers in New York and development of marketing strategies to create awareness among the target customers.

Marketing Strategy The primary target market for Designed by Dahlia is real estate agents and brokers. They are the ones who are mostly involved in selling property for their clients. Hence, they are uniquely positioned to provide the new firm with reliable flow of business as long as they believe in the value they will be getting. However, Designed by Dahlia will not solely rely on these customer segments for all its business. It will market its services directly to homeowners through social media marketing, direct marketing, and referrals. Social media networks are inexpensive tools that can be used to reach the homeowners. Once the business is launched, a Facebook account will be opened that will be used to connect with potential customers. Facebook will be the principal social media platform for the new enterprise due to its popularity, visibility, and capacity to generate exposure. In addition, it will be easy to share photos of projects that the firm will have undertaken (Misirlis & Vlachopoulou, 2018). Moreover, I will ask my friends and family to share the message about the business and encourage their friends to connect through the platform.

Direct marketing will also be an important element of Design by Dahlia’s marketing strategy. It will involve going out to the field to meet homeowners in different types of gathering, such as churches and community meetings. I will be looking for opportunities to participate in a wide range of events that I believe some homeowners will be attending, such as charity walks, street cleaning, and many others. I believe that interacting frequently with members of communities in the areas I plan to serve will improve the visibility of the business and become the first choice of many homeowners who will be looking for a home stager (Najman, Menudin & Laidey, 2019). If I learn that someone is selling or planning to sell a home, I will visit them and try to explain to them the importance of incorporating the services of a home stager in the getting the best price.

Referrals are also part of the marketing strategy as homeowners are most likely to trust the word of mouth from their family and friends. Thus, the marketing activities will involve encouraging satisfied clients to share their experiences with others (Scarborough & Cornwall, 2016). Of course, referrals will be built over time as the company must serve a number of customers and ensure that they are happy (Lekhanya, 2014). Therefore, it will be very important to provide the first customers with superior offerings so that they can act as the ambassadors of Design by Dahlia brand. The achievement of this goal will be guided by the understanding that every job done will also serve as a marketing opportunity. Moreover, marketing strategy will include building strong relationship with key players in the real estate industry.

Loan Proposal I am planning to start a home staging business in New York and I would like you to provide me with part of the startup capital. My budget is $140,600, which will be used to finance a number of items as shown in the table below.

Particulars                        Cost in $ Permits and Licenses         2,000 Purchase of Inventory       25,000 Graphic Design                   2,500 Computer Software            3,000 Office Expenses                  500 Operational Costs              100,000 Website launch                   2,600 Contingency                        5,000 Total                                     140,600

As the only investor in the new venture, I will raise $40,600 from personal savings. Hence, I will need a loan of $100,000 to be able to launch the business. My investment in the business will largely be used to obtain the necessary licenses and permits, acquire the necessary software, paying initial rent for the office, and equipping the office with relevant machines and furniture. The money I am requesting from you will largely be used to finance operations for the first three months as revenues from sales grow to cover major expenses. If the loan is extended to me, I plan to repay it in one year at an interest rate of 7 percent. It means that I will be paying $8,653 per month. The estimated average sales revenue over this period is $20,000 per month for the first six months and $25,000 for the remaining six months, which will be used as shown in the cash flow projection below.

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References Dumpe, M. (2015). Online marketing issues of real estate companies: A case of Latvia. Baltic Journal of Real Estate Economics and Construction Management, 3(1), 130-139. Home Staging Resource (2017). 2017 staging stats. Retrieved from https://www.homestagingresources.com/2017-home-staging-statistics/ Houzz (2019). New York: NY home stagers. Retrieved from https://www.houzz.com/professionals/home-staging/new-york Headen, J. (April 27, 2018). Eight tips for starting a house staging business. GoDaddy. Retrieved from https://www.godaddy.com/garage/8-tips-for-starting-a-house-staging-business/ Lekhanya, L. M. (2014). The impact of viral marketing on corporate brand recognition. International Business & Economics Research Journal, 13(2), 213-230. Misirlis, N., & Vlachopoulou, M. (2018). Social media metrics and analytics in marketing – S3M: A mapping literature review. International Journal of Information Management, 28, 270-276. Najman, N., Menudin, H., & Laidey, N. (2019). Factors affecting customers’ perception toward service quality of grab. International Journal of Recent Technology and Engineering, 7(5), 55-62. National Association of Realtors (2017). 2017 profile of home staging. Retrieved from https://www.nar.realtor/sites/default/files/migration_files/reports/2017/2017-profile-of-home-staging-07-06-2017.pdf Scarborough, N. M., & Cornwall, J. R. (2016). Essentials of Entrepreneurship and Small Business Management (8th ed.). Boston: Pearson. Trojanek, M. (2015). Strategic municipal real estate management. Journal of International Studies, 8(2), 9-17.

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How to Start a Home Staging Business

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Randy Duermyer is a home-based business owner with experience in digital marketing.

If you have an eye for interior decoration and would like to use your skill to build a business, home staging is a viable option. You can start with a small investment of time and money, making it a great part-time gig or something to do on the side until the business grows enough to support you. 

What Do Home Stagers Do?

Houses that are cluttered or tired-looking not only take longer to sell but also often fail to get a great price. A home stager works to increase the appeal of a home and the chances of a sale at the maximum price. They achieve this through a variety of methods including removing and/or rearranging furniture to show off the best features of the rooms, adding decorative items such as artwork, knick-knacks, and flowers, as well as adding color and texture through fabrics such as curtains and pillows.

Home stagers can earn anywhere from $500 to $5,000 for a project depending on the square foot of the home, the number of rooms being staged, and the amount of work that goes into staging the home. 

Pros of a Home Staging Business

If you have an eye for home decor, there are many pros to starting a home staging business, including:

Cons of a Home Staging Business

Like any business venture, there are a few possible downsides to home stating such as:

What You Need to Start a Home Staging Business

There are several internal design software programs that make it easy for you to create visual room layouts complete with furniture and fixtures and present a realistic view of any space. 

A home staging business needs many of the same things as other startup businesses including:

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Table of Contents

If you want to turn your passion for design into a profitable business, then starting a home staging business might be an excellent idea. Moreover, home staging has become a popular trend in real estate and a great opportunity. If you want to capitalize on your interior designing, keep reading to find out how to start a home staging business.

Home staging is the practice of upgrading or rearranging furnishings to highlight a home’s best features. This can include adding a mirror to make a room seem larger or adding bright couches to a living room to make it look sunnier. In some cases, home stagers bring in new furniture sets to change the décor and complete a home makeover. In other cases, home stagers work with what already exists in the house and make a few tweaks, such as adding a few upscale accessories like a lamp or a rug.

Home stagers work with homeowners and realtors with the intention of making the house stand out to maximize its sales price and sell faster. A study done by the International Association of Home Staging Professionals (IAHSP) shows that in 2019, an estimated five million properties were traded in the U.S., and around one million of those properties involved a professional stager. Moreover, the same study showed that staged homes sell 30 times faster and up to 20% more than their original value.

Another study done by the National Association of Realtors (NAR) shows that 82% of buyer’s agents mentioned that staging a home made it easier for potential buyers to see themselves living in the property in the future. The study also showed that a total of 53% of buyer’s agents said that staging a home decreases the time a property spends on the market.

There are two streams of revenue for home stagers. The first source is charging for consultations, which leads to the second stream of income: hands-on staging. This is when you go back to the house after consultation to stage with the homeowner’s existing furniture or your own items.

Home staging.

The startup costs of a staging business depend on whether you use existing furniture or not. If you choose to utilize the homeowner’s items, the staging business typically won’t require a significant upfront investment. However, if you want to purchase your own pieces, the startup costs can be hefty.

The basic expenses to start a home staging business are the following:

● Setting up your business name and structure: $200

● Marketing materials: $300 - $2,500

● Liability insurance: $100 – $200

If you want to buy decorating supplies and inventory, consider looking into furniture rental services to save some money or apply for equipment financing .

Having a college degree or certification in interior design isn’t necessarily required to start a home staging business, though having one is an advantage. With that said, knowledge of trends and design can give you a leg up. Additionally, expertise and experience in marketing, contracts, accounting, networking, and customer service can help you negotiate your rates.

Moreover, joining the Real Estate Staging Association will help you stand out from other home stagers. As a member of the association, you will have access to the latest trends and networking strategies. Also, you must pass an ethics exam and agree to follow the association’s Code of Ethics. Moreover, you will be eligible to earn the RESA-PRO designation after being in business for at least one year, which will give you additional credibility.

free home staging business plan example

Consider the advantages and disadvantages of starting your house staging company to understand what you’re getting into.

● Low startup costs

● Creative freedom

● No degree or certification required

● Word-of-mouth marketing

● Increased demand for home staging professionals

● Potential for high-profit margins

● Demanding schedule and inconsistent working hours

● Different tastes and personality conflicts

● Not charging enough

● Investing in storage space

● Slow seasons

Bedroom furniture.

Are you wondering how to become a home stager? Follow these nine steps to get you started:

Before setting up your business, research your local market to understand the needs of your potential customers. Potential customers include homeowners trying to sell their properties and real estate agents. For example, if your local market is affluent, you may have to invest in costly items. On the other hand, if you live in a working-class neighborhood, you may make homes more attractive by utilizing existing pieces. You should also understand your market’s popular design and architectural trends to include them while remodeling.

In some cases, after completing your market research, you may find out that there isn’t a demand for house stagers in your area. In such cases, you may want to consider exploring other housing markets or work with people who own offices and commercial spaces instead.

Also, the chances are that you are not the only home stager in the market. That’s why you should research your competition to stay ahead of the game. Understand how many other home stagers are active in your area, what they charge, and how they stage a house.

Before starting a project, home stagers hold consultations and charge $150 to $600. Afterward, when it’s time to stage the house, you should decide whether to charge per hour or project. If you want to charge per hour, the price range is $40 to $150. Whereas, if you’re going to charge per project, each room costs an average of $400 to $700. Ultimately, how much you will charge will depend on the location, condition of the property, your experience, and expertise.

Pick a business name that reflects your work ethic and appeals to your customers. Do not rush to come up with a name because it plays a crucial role in first impressions. Also, check your state’s website to see if the business name you want to operate under is available. If yes, register your name with the secretary of state’s office.

After naming your business, you must choose the best business structure. It is essential to select the entity that works best for you because each structure has its own legal and tax requirements. The four primary business structures are sole proprietorship , partnership, corporation, and limited liability company (LLC). It might be better to form an LLC when first starting your business because it provides limited liability protection and avoids double taxation. This means that the business owner may not be held personally accountable for the company's debts and financial losses. Moreover, profits are not subject to taxation at two different levels, such as personal and corporate. Instead, it is taxed as part of the investor's personal income.

To operate legally, you should apply for business licenses and permits. However, those vary based on the location of your business. Nonetheless, a home staging business may need a sales tax permit and an employer identification number (EIN) to hire employees regardless of your state or town.

As mentioned previously, starting your home staging company doesn’t require a lot of investing. However, if you need capital, you may want to head over to the bank and get financing. While you’re there, you may also want to open a business bank account to separate your personal expenses from business expenses. Finally, make sure to pay back your loan on time to improve your business credit score .

Consider getting general liability insurance, professional liability insurance, and workers’ compensation insurance. The first one will protect you from third-party bodily injury claims and property damage. The second will protect your business from claims of professional errors or negligence that result in a financial loss. The third one will cover expenses your business might face if an employee were ever hurt while working. You should also have a crisis management plan to rebound after a blow.

If you want to purchase your own furniture and décor, you may have to invest in storage space. Find a convenient storage space for you, and make sure that it is climate-controlled to keep the pieces safe.

Marketing plays a massive role in a business’s success because it gives them visibility. Home stagers’ most common marketing techniques are social media marketing, online and print advertising, and networking with realtors.

Word-of-mouth marketing from agents and brokers is powerful but not enough to promote your business. Having a solid online presence is essential for home stagers because it is a visual field and allows potential customers to see your work and understand the value you provide. That’s why you should create an official website and social media pages to upload your portfolio of homes you have staged and high-quality photos of your work to attract clients.

Moreover, make sure that your branding and website design are consistent and professional-looking. Clients will not trust your design skills if you have a messy website with inconsistent visuals. Also, optimize your website using targeted keywords that local brokers or homeowners may use to find home stagers online, include testimonials from past customers, and have them in your marketing materials.

For offline marketing, always have your business cards to give out and your portfolio to show your clients. Visit open houses to meet the seller and attend real estate conferences to network with contractors, real estate agents, and homeowners. Make sure to maintain these connections. Also, invest in outdoor signage and even sponsor local events to build brand recognition if you have enough capital. If not, you may want to look at small business credit cards .

The home staging business is a huge opportunity for aspiring artistic entrepreneurs. Make sure that you have a solid home staging business plan, research your target market, understand your competition, get the necessary licenses and permits, and network with real estate agents and homeowners to land your first project.

free home staging business plan example

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Find Business Plans

Published: June 10, 2020 Updated: August 25, 2022

In the page below you will find examples of successful business plans. Researching your business plan can be a very time-consuming experience, but it is an essential and worthwhile investment. Your business plan will become your most important day to day operating tool. The information resources and strategies in this guide will help you create an effective plan and increase your chances for business success.

Review Sample Plans for Ideas

Most books about starting a business will include examples of business plans, as well as business planning templates. In addition to books, online business resources frequently include sample business plans. Here are a few to get you started.

Business Plans

Bplans.com This site offers a selection of free sample business plans, as well as articles on business planning. Bplans.com also sells business planning software.

Business Plans Handbook, Gale Publishing This is a database of actual business plans written by North American entrepreneurs seeking financing for their businesses. Includes examples of many start-up business ideas. Access is available through many BC public libraries, made possible by a generous donation from the Sutherland Foundation. Affiliates of UBC can start here .

Marketing Plans

Marketing Plan Outline from Government of Canada   |This Government of Canada page reviews the components of a marketing plan and why a marketing plan is necessary for your small business. 

BDC Marketing Plan Template | This comprehensive marketing plan template from BDC is for Canadian entrepreneurs specifically and includes all the important sections of a marketing plan, including an executive summary, identification of your target customer, and how you'll measure your sales.

Small Business BC - How to Write a Marketing Plan This guide shows you how to develop a marketing plan that includes details like how you intend to meet your customers’ needs and communicate the benefits of your products or services to them. When making any decisions about market positioning, pricing, promotions, and sales, your customers should always be top of mind.

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How to Start a Home Staging Business

start a home staging business

Starting a home staging business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful home staging business.

Importantly, a critical step in starting a home staging business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Home Staging Business :

1. Choose the Name for Your Home Staging Business

The first step to starting a home staging business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own home staging business:

2. Develop Your Home Staging Business Plan

One of the most important steps in starting a home staging business is to develop your business plan. The process of creating your plan ensures that you fully understand your local real estate market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

Finish Your Business Plan Today!

3. choose the legal structure for your home staging business.

Next you need to choose a legal structure for your own home staging business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a legal business entity in which the owner of the home staging business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small business owners. It is an agreement between two or more people who want to start a home staging business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a home staging business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a home staging business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your home staging business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Home Staging Business (If Needed)

In developing your home staging business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a home staging business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a home staging business that they believe has high potential for growth.

5. Secure a Location for Your Business

To find a location for your home staging business, start by looking for areas that are popular for home buying and selling. Try to find a commercial space that is close to these areas. Additionally, consider the cost of rent and whether the area has a lot of competition from other business owners. You’ll also want to make sure that the space is large enough to accommodate your staging equipment and furniture.

6. Register Your Home Staging Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your home staging business’ name. This process is fairly simple and involves the following steps:

8. Get a Business Credit Card

You should get a business credit card for your home staging business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

A business license is required to start a home staging business. In addition, you may need a contractor’s license, and other permits depending on your location and the scope of your business.

10. Get Business Insurance for Your Home Staging Business

The types of insurance you need to operate a home staging business will depend on the type of business.

Some business insurance policies you should consider for your home staging business include:

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Home Staging Business Equipment

To start a home staging business, you will need some basic equipment. This includes a computer, phone, and printer. You may also want to consider investing in some furniture and accessories to help stage homes.

12. Develop Your Home Staging Business Marketing Materials

Marketing materials will be required to attract and retain customers to your home staging business.

The key marketing materials you will need are as follows:

13. Purchase and Setup the Software Needed to Run Your Home Staging Business

You will need software to manage your business finances, including invoicing, tracking expenses, and generating reports. You’ll also need a customer relationship management (CRM) system to track leads and customers. Additionally, you’ll need a project management tool to help you plan and coordinate your staging projects.

14. Open for Business

You are now ready to open your home staging business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Home Staging Business FAQs

Is it hard to start a home staging business.

No, it's not hard to start a home staging business, but there are some important steps to take in order to make sure your business is successful. The most important step is to create a business plan. This document will outline your business goals and strategies, and how you plan on achieving them.

How can I start a home staging business with no experience?

To start a home staging business with no experience, you can begin by doing some research on the industry. There are a lot of resources online that can help you get started. You can also find classes or workshops that can help you learn the basics of home staging.

Another option is to find a mentor. There are plenty of experienced local real estate agents and home stagers who would be happy to help you get started. They can teach you the ropes and give you advice on how to grow your business.

What type of home staging business is most profitable?

The type of home staging business that is most profitable is one that specializes in preparing homes for sale. This type of business can help homeowners get their homes ready to sell quickly and for a higher price.

How much does it cost to start a home staging business?

The cost of starting a home staging business can vary depending on the size and scope of the business. However, in general, you can expect to spend between $1,000 and $5,000 to get started. This includes items such as business licenses, marketing materials, furniture and equipment, and training.

What are the ongoing expenses for a home staging business?

The ongoing expenses for a home staging business can include advertising, marketing, and website design and maintenance. Other expenses may include employee wages, insurance, and rent or lease payments.

How does a home staging business make money?

A home staging company can make money by charging homeowners or home sellers for its services. Home staging businesses usually charge a percentage of the total cost of the home, or they may charge by the hour for the staging jobs they complete . Some businesses also charge for their furniture and accessories.

Is owning a home staging business profitable?

Yes, owning a home staging company is profitable because it is a low cost business to start, there is a high demand for the service, especially in the real estate business , and many home staging companies are home-based businesses. Many home stagers also offer complementary services such as interior design , which increases their profits.

Why do home staging businesses fail?

There are many reasons home staging companies can fail. One reason may be that the business does not have a clear target market. Another reason may be that the business doesn't differentiate itself enough from its competitors. Additionally, the company may not have a good marketing strategy. Finally, the business may not have a solid financial foundation.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

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Interior Design Business Plan

Start your own interior design business plan

Barton Interiors

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Barton Interiors is a proposed venture that will offer comprehensive interior design services for homes and offices in the Boulder, Colorado area.  Barton Interiors also will provide access to products to complement the design consulting services including furniture, both new and antique, decorator fabric, and home and office accessories.  This venture offers the personalized services the target market desires and can afford in a way that is unique from concept to implementation.

Recent market research indicates a specific and growing need in the area for the interior design consulting services and products Barton Interiors offers the market it will serve.  The market strategy will be based on a cost effective approach to reach this clearly defined target market.  Although the population of Boulder is under 100,000, the market has a significant quantity of relatively wealthy households that are conscious of the appearance and feel of their home and offices.

The approach to promote Barton Interiors with be through establishing relationships with key people in the community and then through referral activities once a significant client base is established.  Barton Interiors will focus on developing solid and loyal client relationships offering design solutions based on the client’s taste, budget, use, and goals for the space.  The additional selection, accessibility of product, design services, and value-based pricing will differentiate Barton Interiors from the other options in the area. 

Total revenues in the first year are projected to exceed $46,000 with a loss. The venture will show increasing profits in year two and three, with revenues projected to increase to almost $80,000. This interior design business plan outlines the concept and implementation and details regarding the first three years of this venture.

Interior design business plan, executive summary chart image

Barton Interiors is an interior design service for discerning, quality-conscious clients that seek assistance in their design choices for their primary residences, vacation homes, and businesses.  This experience offers personal attention through the design process and also provides design resources and products to its clients through special purchases of furniture, fabric, and accessories. The total experience is provided in a way to inform, inspire, and assist people through the process of transforming their home or business environment to become a unique and personalized expression of themselves and add to their enjoyment of that interior space.

Keys to Success

The primary keys to success for Barton Interiors will be based on the following factors:

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  1. Home Staging Business Plan Template & Guide [Updated 2023]

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    Internationally recognized home staging expert Debra Gould created the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. She has staged millions of dollars worth of real estate and is the author of several best-selling guides.With 30,000+ students in 24 countries, Debra is celebrated as one of the most influential people in the ...

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