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Professional Business Plan Samples

Discover 14 expert-vetted real-world business plan examples PDF from different industries to help you write your own business plan. 

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View or download real business plan samples.

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If you are planning to start a business from scratch , you will likely be advised to write a business plan. If you’ve never written a business plan, how can you determine the elements to include?

Thus, we will show you some real-world business plan examples PDF so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting. Each sample business plan PDF is viewable and downloadable.

14 free expert vetted business plan examples PDF

Our sample business plans are complete and Incorporate all of the sections that bankers and investors hope to see. Each example of a business plan includes the following key sections:

Section-by-section examples of business plans

Business plans usually describe how an organization is going to achieve its goals. Below are real-world examples of each section of a business plan to help you see how these sections fit together to form a successful business plan.

An Executive Summary summarizes the entire business plan. Be brief, don’t go into details. An effective summary should be no longer than two pages.

A good executive summary describes the problem you’re solving, your product or service, your target market, your team, your financials, and your funding needs (if you’re seeking funding).

Here is an example executive summary from our business plan template for Eplace Solution , an innovative e-commerce portal.

Eplace Solution Executive Summary

You can find more tips on how to write an effective executive summary by checking out our guide.

Company Overview

This section provides an overview of your small business.

It includes the business name, business structure, names of key people in the company, the history of the company, its nature, and details about the products or services it offers or will offer.

In addition, you can reuse your company description on your About page, Instagram page, or other properties that ask for a boilerplate description of your business.

Business Overview

This section also allows you to describe how you register your business . Here you must choose whether your business is a corporation, sole proprietorship, LLC , or another type of business .

A market analysis analyzes how you are positioned in the market, who your target customers are, what your product or service will offer them, and industry trends.

It might be useful to do a SWOT analysis to discover your strengths and weaknesses to identify market gaps that you may be able to exploit to build your business.

Food Hall Swot Analysis Example

As part of your market research, you’ll also need to perform a competitive analysis. It will give you an idea of who your competition is and how to differentiate your brand. Here’s an example of a competitive analysis we did for a food business.

Competitor Analysis Example

Adding products and services to a business plan involves more than listing your company’s offerings. If you intend to gain funding or partner with another business, your products, and services section needs to demonstrate your company’s quality, value, and benefits.

Here’s an example of a product and service section in the business plan we wrote for an e-commerce business that offers wedding accessories.

Product and service section

Marketing and sales plan

It is always a good idea to have a marketing plan before launching your business.

A potential investor will want to know how you will advertise your business. Therefore, you should create a marketing plan that explains your planned promotion and customer acquisition strategies. 

Discuss how you will make a sale. How will you attract customers and maximize their lifetime value? Ensure your marketing and sales forecasts align with your financial forecasts

Marketing plans are usually based on the four Ps : product, price, place, and promotion. Breaking it down by marketing channels makes it easier. Discuss how you intend to market your business via blogs, email, social media, and word-of-mouth. 

Here is an example of marketing strategies we develop for a restaurant business.

Marketing Strategies

Operations Planning

The operation plan should include all the steps needed to run the business in the long run. 

The plan should include details about logistics, duties for each department of the company, and responsibilities for the team.

The main aspect of running a business is its costs. Whether it’s machinery or services, each requires capital.

Pro Tips: Learn how to write an operation plan in a business plan

Organization & management

In this section, you can describe your current team and the people you need to hire. You will need to highlight your team’s relevant experience if you intend to seek funding. Basically, this is where you demonstrate that this team can be successful in starting and growing the business.

Management Summary

Financial plan

A financial plan should include sales and revenue forecasts, profit and loss statements , cash flow statements , and balance sheets .

Now, if you plan to pitch investors or submit a loan application, you’ll also need a “use of funds” report. Here you outline how you plan to leverage any funding you might acquire for your business.

With our business templates , you can create your own income statement, cash flow statement, and balance sheet.

Financial Plan

1. Online Marketplace Business Plan Sample/Business Plan Example PDF

EPlace Solutions will be an innovative online marketplace business portal offering a variety of products to consumers throughout the globe. Founded by Mr. John Jones , a seasoned business visionary with an eye toward profit and achievement, the organization is set to enter the market in 2023.

Online shopping is at an all-time high with new consumer mindsets calling for them to shop for the types of deals and bargains that will be so much a part of the online marketplace business model.

Our online marketplace business plan sample includes a detailed analysis of the market and competitive landscape, as well as a clear strategy for attracting and retaining customers.

It also includes a comprehensive financial plan that outlines the revenue model, expenses, and growth projections. We like this sample plan because it demonstrates how to build a scalable, technology-driven business with a strong focus on customer satisfaction.

2. Ecommerce Plan Sample/Business Plan Example PDF

Something borrowed something new is an emerging e-Commerce business providing wedding accessories and personalized gifts. This drop shipping business model has the potential to take the market by storm.

In addition, social networking and blogging may be used to drive awareness and interest, giving something old and something new a comprehensive online marketing model.

Our ecommerce plan sample includes a detailed product or service description, a market analysis, and a marketing strategy that leverages social media and search engine optimization. It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis.

We like this sample plan because it demonstrates how to build a profitable ecommerce business by leveraging digital marketing and a low-cost supply chain.

However, don’t just copy the business plan sample. The purpose of writing a business plan is to actually research and find out more about the business venture that you have in mind.

3. Coffee Shop Business Plan Sample/Business Plan Example PDF

A coffee shop business plan is a document that outlines what your business idea is and how it will be implemented. Its purpose is to answer questions such as what it costs to start a coffee shop, how these costs will be financed, and how much money you can expect to earn from your cafe.

Are you looking for the right business plan for your cafe? Let’s review the Coffee shop business plan sample to find out how cloud-based software can make your day-to-day work more efficient.

Our coffee shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable coffee shop business by creating a unique brand and offering high-quality products a nd customer service.

4. Snack Bar Business Plan Sample/Business Plan Example PDF

There is an increasing demand for snack-type fast food to be consumed while window shopping and walking around inside a shopping mall.

Do you plan to start a snack bar business? Then here’s a complete snack bar startup business plan template and feasibility report you can use FREE of charge. It sounds easy to open a snack bar, but in reality, you need well-planned strategies to ensure that your business stands the test of time.

Our snack bar business plan sample includes a detailed description of the products and services offered, as well as a market a nalysis and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable snack bar business by creating a unique menu and offering healthy, high-quality snac ks that meet custome r demand.

Your snack shop business plan can look as polished and professional as the sample plan. It’s fun and easy, with Wise Business Plan. Let’s review the snack shop business plan sample and adjust them according to your audience for the best results.

5. Printing Shop Business Plan Sample/Business Plan Example PDF

When establishing a think tank, you will need to develop a business plan and document it properly. As a mass think tank, you need a special strategy to legalize the think tank as a non-profit organization and to raise funds for your project successfully.

Copy and print businesses offer a variety of services to both businesses and consumers. A copy and print shop can handle everything from single-page printing to large-volume jobs using several types of media.

Our printing shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis. It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable printing shop business by offering high-quality, customized printing services with a focus on customer s ervice and efficient operations.

Let’s take a look at Printing and Photocopy Business Plan Sample that you can use to inspire your own and easily create one.

6. Food Hall Business Plan Sample/Business Plan Example PDF

In the food industry, there is fierce competition. To ensure success, you need to hit the ground running with the right pitch. Our food house business plan is the ideal solution with an attractive design highlighting key information and conveying the right message.

This food business plan example features food images intended to tantalize the taste buds. It captures the theme perfectly and will convey the ultimate message to investors, clients and customers.

It is important to remember that the business plan template can be customized to meet your company’s specific needs and requirements. It will help showcase your business as a leader in the modern industry.

This food business plan template provides key slides to showcase everything from finances to marketing and key competitors. If you prefer, you can alter the content displayed to meet your specific needs, but this is a good starting point.

Ultimately, this food house business plan will be suitable for any business operating in the food industry and keen to get interested from key individuals. It will ensure that you can build up the rep of your company.

We provide a one-of-a-kind sales pitch deck designed to appeal to your prospective audience, as well as a custom presentation tailored to their information requirements.

7. L-1 Visa Business Plan Sample/ Example PDF

At Wise Business Plans, we understand that obtaining an L1 visa for an executive or manager requires a thorough and compelling business plan.

Our L1 business plan sample includes all the necessary components to satisfy USCIS requirements and demonstrate your qualifications and your company’s viability in the US market.

The L1 business plan sample is a comprehensive plan for a new business seeking L1 visa approval for an executive or manager. This plan focuses on demonstrating the applicant’s qualifications and the company’s viability in the US market.

We like this sample plan because it is specific to the L1 visa process and includes all the necessary components to satisfy USCIS requirements.

8. Acquisition Business Plan Sample/ Example PDF

Acquiring another company or merging with a competitor can be a complex process, but Wise Business Plans can help you navigate it with ease. Our acquisition business plan sample includes an analysis of the target company, a valuation, and a strategy for integrating the acquired business into your existing operations, providing a clear roadmap for success.

The acquisition business plan sample is intended for businesses seeking to acquire another company or merge with a competitor. This plan includes an analysis of the target company, a valuation, and a strategy for integrating the acquired business into the existing operations. We like this sample plan because it provides a clear roadmap for the acquisition process and demonstrates the potential benefits of the deal.

9.EB-5 Business Plan Sample/ Example PDF

If you’re looking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States, Wise Business Plans can help you create a compelling business plan.

Our EB-5 business plan sample includes a description of your business, a market analysis, and financial projections, providing a detailed and persuasive case for the potential success of your venture.

The EB-5 business plan sample is designed for individuals seeking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States. This plan includes a description of the business, a market analysis, and financial projections. We like this sample plan because it provides a detailed and persuasive case for the potential success of the business, which is crucial for obtaining EB-5 visa approval.

10. E-2 Visa Business Plan Sample/ Example PDF

If you’re an entrepreneur seeking E-2 visa approval, Wise Business Plans can help you create a persuasive business plan.

Our E-2 business plan sample outlines your investment, business operations, and financial projections, providing a clear and compelling case for your ability to successfully run a business and make a significant economic impact.

The E-2 business plan sample is designed for entrepreneurs seeking E-2 visa approval, which allows individuals to invest in and manage a business in the United States. This plan outlines the applicant’s investment, business operations, and financial projections. We like this sample plan because it provides a clear and compelling case for the applicant’s ability to successfully run a business and make a significant economic impact.

11. Nonprofit Business Plan Sample/ Example PDF

At Wise Business Plans, we’re committed to helping non-profit organizations achieve their social impact goals.

Our non-profit business plan sample includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis, providing a clear roadmap for establishing or expanding your organization.

The non-profit business plan sample is designed for organizations seeking to establish or expand a non-profit entity. This plan includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis. We like this sample plan because it demonstrates a strong commitment to social impact and outlines a clear strategy for achieving the organization’s goals.

12. Investor Business Plan Sample/ Example PDF

If you’re seeking investment from angel investors, venture capitalists, or other private equity firms, Wise Business Plans can help you create a compelling pitch.

Our investor business plan sample includes a pitch deck, financial projections, and a detailed analysis of the market opportunity, emphasizing the potential return on investment and the scalability of your business.

The investor business plan sample is intended for businesses seeking to attract investment from angel investors, venture capitalists, or other private equity firms. This plan includes a pitch deck, financial projections, and a detailed analysis of the market opportunity. We like this sample plan because it emphasizes the potential return on investment and the scalability of the business.

13. Cannabis Business Plan Sample/ Example PDF

The cannabis industry is rapidly growing, and Wise Business Plans can help you enter it with confidence.

Our cannabis business plan sample includes a market analysis, operational strategy, and regulatory compliance plan, providing a comprehensive overview of the unique challenges and opportunities in the industry and offering a clear roadmap for success.

The cannabis business plan sample is tailored for entrepreneurs seeking to enter the rapidly growing cannabis industry. This plan includes a market analysis, operational strategy, and regulatory compliance plan. We like this sample plan because it provides a comprehensive overview of the unique challenges and opportunities in the cannabis industry, and offers a clear roadmap for success.

14. Bank Business Plan Sample/ Example PDF

Whether you’re seeking financing from a bank or other financial institution, Wise Business Plans can help you create a detailed and persuasive business plan.

Our bank business plan sample includes a thorough financial analysis, market research, and a strategy for achieving profitability, highlighting the key factors that banks consider when evaluating loan applications.

The bank business plan sample is tailored for businesses seeking financing from a bank or other financial institution. This plan includes a detailed financial analysis, market research, and a strategy for achieving profitability. We like this sample plan because it highlights the key factors that banks consider when evaluating loan applications, and provides a strong case for the borrower’s ability to repay the loan.

What makes a great cover page for a business plan?

Visit our page on business plan cover page examples to download our free business plan cover page templates and create a beautiful cover page yourself.

Looking For The Right Business Plan Format?

Our sample business plans will provide you with a complete structure and format for your business plan, which will give you a head start on developing your document, so you won’t be stuck seeing an empty page and wondering what to write.

Simply going through the process of writing a business plan is one of its key benefits. If you sit down to write, you’ll naturally think about your startup costs, your target market , and any market analysis or research you’ll need to conduct. In addition to defining your position among your competitors, you will establish your goals and milestones.

You can see what should be included in a sample financial plan, but It is wrong to assume that a sample company’s financial projections will fit your own. If you need more resources to get you started, we recommend this guide on how to write a business plan.

In addition, you can download our 40+ free business plan templates covering a range of industries.

Utilize These Business Plan Examples PDF As a Business Management Tool

A business plan can help run your business 30 percent faster than one without it. It is important that you track your actual results against your financial forecast as part of your business planning process .

The plan will enable you to reinvest in your business when things are going well. If you don’t meet your goals, you may need to adjust your sales forecast or budget. 

Either way, tracking your progress in comparison to your plan is essential to helping you respond quickly to challenges and opportunities. it is one of the most useful steps you can take to grow your business.

Business Plan Examples For Students PDF

Are you an educator looking for real-life business plan examples for students?

With Wise Business Plans, you eliminate the hassle of making presentations and forecasting spreadsheets and teach what matters most.

Wise Business Plans offers a wide range of sample business plans that will help you demonstrate how planning looks in practice.

Best of all, your students can customize their plans according to the needs of their business and keep track of all short and long-term goals. Download or View business plan examples for students pdf for free.

Types Of Business Plans and Essential Components

A business plan cannot be written in a certain way. The objective is to make sure your plan meets your needs. There are different types of business plans, but these five are the most common.

1. One Page Business Plans: One-page business plans are short, compact, and to the point and are designed to make the plan easy to read at a glance. Make sure to include all of the sections, but truncate and summarize them:

One-Page Business Plans Outline

2. Business plans for start-ups: Start-up business plans are for businesses that are just getting started. They are usually developed to secure outside funding. In this regard, financials are of increased importance, as well as other sections that determine whether your business idea is viable, such as market research.

Startup Business Plans Outline

3. Strategic Business Plans: A strategic business plan lays out a company’s goals and how it will achieve them at a high level. It is a foundational document for the company as a whole.

A strategic business plan allows all levels of the business to see the big picture, inspiring employees to work together to reach the company’s goals. You should include all the sections of a standard business plan and build on each one.

Strategic Business Plans Outline

4. Feasibility Business Plans: Developing a feasibility plan answers two primary questions about a business venture: who would purchase the service or product the company wants to sell, and if the venture is profitable.

Feasibility Business Plans Outline

5. Internal Business Plans: are geared to a specific audience within a company to keep your team on the same page and focused on the same goals.

Internal Business Plans Outline

Types of Business Plans

Do you need a business plan to start an LLC?

If you determine that an LLC is right for your business, you should create a business plan (although it is not required), so you have a guide for what you plan on doing and how you plan to do it.

Recommended: Learn how to start an LLC in your state in our free guide or choose wise business plans to make LLC registration easy and hassle-free for you.

Additionally, we can also help you to get a business license , register your business , to design your business plan templates and other business related services. Due to our experienced MBA writers, you can hire our business plan writing services . Call us or chat with us now at 1-800-496-1056

Do you need help creating business reports?

Download 15+ free business templates with business calculators approved by designers and impress your clients.

Frequently Asked Questions

A sample business plan is a document that outlines the sections your business plan should contain. Additionally, it includes step-by-step instructions and sample text on what to write in each section of your business plan. That simplifies the process of writing a business plan.

You will need to include the following sections in your business plan. A typical business plan includes an Executive Summary, Company Overview, Problem Analysis, Solutions, Market Analysis, Customer Analysis, Competitive Analysis, SWOT Analysis, Marketing Plan, Operations Plan, and Financial Plan. You can learn how to write these sections in detail in our " how to write a business plan "article.

Your business plan will vary depending on the type you select. One-page business plans are simple and practical. Then there are traditional business plans, which typically range from 20 to 50 pages. Note that your business plan's quality matters more than its length.

Sample business plans can help you quickly and easily prepare a business plan. By studying a sample business plan, you can better understand the format and how to use a template for your business plan. These sample business plans may even assist you with the different sections of a plan, such as market analysis, the company description, financial statements, and so on.

An example or sample business plan will be helpful for any entrepreneur or business owner who has never written a business plan before. Often, new business owners start with a template, which is helpful, but may prove more useful once they have reviewed full business plans. A good sample plan can serve as a step-by-step guide for business planning and business ideas. Solid business plans will also prove beneficial if you need a bank loan, which may require a startup business plan.

The sample business plan will not work for you if your business is not like any other. If this is the case, your best option is to write a business plan from scratch using a business plan template.

Download Pack of 14 Business Plan Examples PDF

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

Other Types of ​Business Plans Writing Services


entrepreneurship business plan examples pdf

entrepreneurship business plan examples pdf

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Free PDF Business Plan Templates and Samples

Smartsheet Contributor Joe Weller

September 9, 2020

We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

entrepreneurship business plan examples pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Learning Objectives

By the end of this section, you will be able to:

Unlike the brief or lean formats introduced so far, the business plan is a formal document used for the long-range planning of a company’s operation. It typically includes background information, financial information, and a summary of the business. Investors nearly always request a formal business plan because it is an integral part of their evaluation of whether to invest in a company. Although nothing in business is permanent, a business plan typically has components that are more “set in stone” than a business model canvas , which is more commonly used as a first step in the planning process and throughout the early stages of a nascent business. A business plan is likely to describe the business and industry, market strategies, sales potential, and competitive analysis, as well as the company’s long-term goals and objectives. An in-depth formal business plan would follow at later stages after various iterations to business model canvases. The business plan usually projects financial data over a three-year period and is typically required by banks or other investors to secure funding. The business plan is a roadmap for the company to follow over multiple years.

Some entrepreneurs prefer to use the canvas process instead of the business plan, whereas others use a shorter version of the business plan, submitting it to investors after several iterations. There are also entrepreneurs who use the business plan earlier in the entrepreneurial process, either preceding or concurrently with a canvas. For instance, Chris Guillebeau has a one-page business plan template in his book The $100 Startup . 48 His version is basically an extension of a napkin sketch without the detail of a full business plan. As you progress, you can also consider a brief business plan (about two pages)—if you want to support a rapid business launch—and/or a standard business plan.

As with many aspects of entrepreneurship, there are no clear hard and fast rules to achieving entrepreneurial success. You may encounter different people who want different things (canvas, summary, full business plan), and you also have flexibility in following whatever tool works best for you. Like the canvas, the various versions of the business plan are tools that will aid you in your entrepreneurial endeavor.

Business Plan Overview

Most business plans have several distinct sections ( Figure 11.16 ). The business plan can range from a few pages to twenty-five pages or more, depending on the purpose and the intended audience. For our discussion, we’ll describe a brief business plan and a standard business plan. If you are able to successfully design a business model canvas, then you will have the structure for developing a clear business plan that you can submit for financial consideration.

Business plan that includes an executive summary, business description, market strategies, marketing plan, competitive analysis, operations and management plan, financial analysis, and design and development plan.

Both types of business plans aim at providing a picture and roadmap to follow from conception to creation. If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept.

The full business plan is aimed at executing the vision concept, dealing with the proverbial devil in the details. Developing a full business plan will assist those of you who need a more detailed and structured roadmap, or those of you with little to no background in business. The business planning process includes the business model, a feasibility analysis, and a full business plan, which we will discuss later in this section. Next, we explore how a business plan can meet several different needs.

Purposes of a Business Plan

A business plan can serve many different purposes—some internal, others external. As we discussed previously, you can use a business plan as an internal early planning device, an extension of a napkin sketch, and as a follow-up to one of the canvas tools. A business plan can be an organizational roadmap , that is, an internal planning tool and working plan that you can apply to your business in order to reach your desired goals over the course of several years. The business plan should be written by the owners of the venture, since it forces a firsthand examination of the business operations and allows them to focus on areas that need improvement.

Refer to the business venture throughout the document. Generally speaking, a business plan should not be written in the first person.

A major external purpose for the business plan is as an investment tool that outlines financial projections, becoming a document designed to attract investors. In many instances, a business plan can complement a formal investor’s pitch. In this context, the business plan is a presentation plan, intended for an outside audience that may or may not be familiar with your industry, your business, and your competitors.

You can also use your business plan as a contingency plan by outlining some “what-if” scenarios and exploring how you might respond if these scenarios unfold. Pretty Young Professional launched in November 2010 as an online resource to guide an emerging generation of female leaders. The site focused on recent female college graduates and current students searching for professional roles and those in their first professional roles. It was founded by four friends who were coworkers at the global consultancy firm McKinsey. But after positions and equity were decided among them, fundamental differences of opinion about the direction of the business emerged between two factions, according to the cofounder and former CEO Kathryn Minshew . “I think, naively, we assumed that if we kicked the can down the road on some of those things, we’d be able to sort them out,” Minshew said. Minshew went on to found a different professional site, The Muse , and took much of the editorial team of Pretty Young Professional with her. 49 Whereas greater planning potentially could have prevented the early demise of Pretty Young Professional, a change in planning led to overnight success for Joshua Esnard and The Cut Buddy team. Esnard invented and patented the plastic hair template that he was selling online out of his Fort Lauderdale garage while working a full-time job at Broward College and running a side business. Esnard had hundreds of boxes of Cut Buddies sitting in his home when he changed his marketing plan to enlist companies specializing in making videos go viral. It worked so well that a promotional video for the product garnered 8 million views in hours. The Cut Buddy sold over 4,000 products in a few hours when Esnard only had hundreds remaining. Demand greatly exceeded his supply, so Esnard had to scramble to increase manufacturing and offered customers two-for-one deals to make up for delays. This led to selling 55,000 units, generating $700,000 in sales in 2017. 50 After appearing on Shark Tank and landing a deal with Daymond John that gave the “shark” a 20-percent equity stake in return for $300,000, The Cut Buddy has added new distribution channels to include retail sales along with online commerce. Changing one aspect of a business plan—the marketing plan—yielded success for The Cut Buddy.

Link to Learning

Watch this video of Cut Buddy’s founder, Joshua Esnard, telling his company’s story to learn more.

If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept. This version is used to interest potential investors, employees, and other stakeholders, and will include a financial summary “box,” but it must have a disclaimer, and the founder/entrepreneur may need to have the people who receive it sign a nondisclosure agreement (NDA) . The full business plan is aimed at executing the vision concept, providing supporting details, and would be required by financial institutions and others as they formally become stakeholders in the venture. Both are aimed at providing a picture and roadmap to go from conception to creation.

Types of Business Plans

The brief business plan is similar to an extended executive summary from the full business plan. This concise document provides a broad overview of your entrepreneurial concept, your team members, how and why you will execute on your plans, and why you are the ones to do so. You can think of a brief business plan as a scene setter or—since we began this chapter with a film reference—as a trailer to the full movie. The brief business plan is the commercial equivalent to a trailer for Field of Dreams , whereas the full plan is the full-length movie equivalent.

Brief Business Plan or Executive Summary

As the name implies, the brief business plan or executive summary summarizes key elements of the entire business plan, such as the business concept, financial features, and current business position. The executive summary version of the business plan is your opportunity to broadly articulate the overall concept and vision of the company for yourself, for prospective investors, and for current and future employees.

A typical executive summary is generally no longer than a page, but because the brief business plan is essentially an extended executive summary, the executive summary section is vital. This is the “ask” to an investor. You should begin by clearly stating what you are asking for in the summary.

In the business concept phase, you’ll describe the business, its product, and its markets. Describe the customer segment it serves and why your company will hold a competitive advantage. This section may align roughly with the customer segments and value-proposition segments of a canvas.

Next, highlight the important financial features, including sales, profits, cash flows, and return on investment. Like the financial portion of a feasibility analysis, the financial analysis component of a business plan may typically include items like a twelve-month profit and loss projection, a three- or four-year profit and loss projection, a cash-flow projection, a projected balance sheet, and a breakeven calculation. You can explore a feasibility study and financial projections in more depth in the formal business plan. Here, you want to focus on the big picture of your numbers and what they mean.

The current business position section can furnish relevant information about you and your team members and the company at large. This is your opportunity to tell the story of how you formed the company, to describe its legal status (form of operation), and to list the principal players. In one part of the extended executive summary, you can cover your reasons for starting the business: Here is an opportunity to clearly define the needs you think you can meet and perhaps get into the pains and gains of customers. You also can provide a summary of the overall strategic direction in which you intend to take the company. Describe the company’s mission, vision, goals and objectives, overall business model, and value proposition.

Rice University’s Student Business Plan Competition, one of the largest and overall best-regarded graduate school business-plan competitions (see Telling Your Entrepreneurial Story and Pitching the Idea ), requires an executive summary of up to five pages to apply. 51 , 52 Its suggested sections are shown in Table 11.2 .

Are You Ready?

Create a brief business plan.

Fill out a canvas of your choosing for a well-known startup: Uber, Netflix, Dropbox, Etsy, Airbnb, Bird/Lime, Warby Parker, or any of the companies featured throughout this chapter or one of your choice. Then create a brief business plan for that business. See if you can find a version of the company’s actual executive summary, business plan, or canvas. Compare and contrast your vision with what the company has articulated.

Full Business Plan

Even full business plans can vary in length, scale, and scope. Rice University sets a ten-page cap on business plans submitted for the full competition. The IndUS Entrepreneurs , one of the largest global networks of entrepreneurs, also holds business plan competitions for students through its Tie Young Entrepreneurs program. In contrast, business plans submitted for that competition can usually be up to twenty-five pages. These are just two examples. Some components may differ slightly; common elements are typically found in a formal business plan outline. The next section will provide sample components of a full business plan for a fictional business.

Executive Summary

The executive summary should provide an overview of your business with key points and issues. Because the summary is intended to summarize the entire document, it is most helpful to write this section last, even though it comes first in sequence. The writing in this section should be especially concise. Readers should be able to understand your needs and capabilities at first glance. The section should tell the reader what you want and your “ask” should be explicitly stated in the summary.

Describe your business, its product or service, and the intended customers. Explain what will be sold, who it will be sold to, and what competitive advantages the business has. Table 11.3 shows a sample executive summary for the fictional company La Vida Lola.

Business Description

This section describes the industry, your product, and the business and success factors. It should provide a current outlook as well as future trends and developments. You also should address your company’s mission, vision, goals, and objectives. Summarize your overall strategic direction, your reasons for starting the business, a description of your products and services, your business model, and your company’s value proposition. Consider including the Standard Industrial Classification/North American Industry Classification System (SIC/NAICS) code to specify the industry and insure correct identification. The industry extends beyond where the business is located and operates, and should include national and global dynamics. Table 11.4 shows a sample business description for La Vida Lola.

Industry Analysis and Market Strategies

Here you should define your market in terms of size, structure, growth prospects, trends, and sales potential. You’ll want to include your TAM and forecast the SAM . (Both these terms are discussed in Conducting a Feasibility Analysis .) This is a place to address market segmentation strategies by geography, customer attributes, or product orientation. Describe your positioning relative to your competitors’ in terms of pricing, distribution, promotion plan, and sales potential. Table 11.5 shows an example industry analysis and market strategy for La Vida Lola.

Competitive Analysis

The competitive analysis is a statement of the business strategy as it relates to the competition. You want to be able to identify who are your major competitors and assess what are their market shares, markets served, strategies employed, and expected response to entry? You likely want to conduct a classic SWOT analysis (Strengths Weaknesses Opportunities Threats) and complete a competitive-strength grid or competitive matrix. Outline your company’s competitive strengths relative to those of the competition in regard to product, distribution, pricing, promotion, and advertising. What are your company’s competitive advantages and their likely impacts on its success? The key is to construct it properly for the relevant features/benefits (by weight, according to customers) and how the startup compares to incumbents. The competitive matrix should show clearly how and why the startup has a clear (if not currently measurable) competitive advantage. Some common features in the example include price, benefits, quality, type of features, locations, and distribution/sales. Sample templates are shown in Figure 11.17 and Figure 11.18 . A competitive analysis helps you create a marketing strategy that will identify assets or skills that your competitors are lacking so you can plan to fill those gaps, giving you a distinct competitive advantage. When creating a competitor analysis, it is important to focus on the key features and elements that matter to customers, rather than focusing too heavily on the entrepreneur’s idea and desires.

Competitor analysis comparing five different restaurants by price, location, quality, and food type. La Vida Lola sells Latin food of mid to high quality at a variety of locations for between six and 13 dollars. Mix’D Up Burgers sells American food/burgers of low quality at both rotating and Smyrna locations for around ten dollars. Mac the Cheese sells American comfort food of mid quality at rotating locations for between ten and thirteen dollars. The Fry Guy sells American food of high quality in Buckhead for at minimum thirteen dollars. The Blaxican sells soul/Mexican fusion food of high quality in Midtown at high prices.

Operations and Management Plan

In this section, outline how you will manage your company. Describe its organizational structure. Here you can address the form of ownership and, if warranted, include an organizational chart/structure. Highlight the backgrounds, experiences, qualifications, areas of expertise, and roles of members of the management team. This is also the place to mention any other stakeholders, such as a board of directors or advisory board(s), and their relevant relationship to the founder, experience and value to help make the venture successful, and professional service firms providing management support, such as accounting services and legal counsel.

Table 11.6 shows a sample operations and management plan for La Vida Lola.

Marketing Plan

Here you should outline and describe an effective overall marketing strategy for your venture, providing details regarding pricing, promotion, advertising, distribution, media usage, public relations, and a digital presence. Fully describe your sales management plan and the composition of your sales force, along with a comprehensive and detailed budget for the marketing plan. Table 11.7 shows a sample marketing plan for La Vida Lola.

Financial Plan

A financial plan seeks to forecast revenue and expenses; project a financial narrative; and estimate project costs, valuations, and cash flow projections. This section should present an accurate, realistic, and achievable financial plan for your venture (see Entrepreneurial Finance and Accounting for detailed discussions about conducting these projections). Include sales forecasts and income projections, pro forma financial statements ( Building the Entrepreneurial Dream Team , a breakeven analysis, and a capital budget. Identify your possible sources of financing (discussed in Conducting a Feasibility Analysis ). Figure 11.19 shows a template of cash-flow needs for La Vida Lola.

Cash flow template that tracks income for every day of the week and expenses. Fixed monthly expenses include facility rental, personal loans, insurance, credit cards, Farmer’s Market overheads, planned savings, and other. Variable monthly expenses include food/beverages, utilities (electricity, gas), uniforms, wages, fuel (vehicle), medical expenses, and other. Fixed infrequent expenses included insurance, annual subscriptions, property rates/taxes, union fees, education, and other. Variable infrequent expenses include gifts, holidays, vehicle repairs and registration, durable goods purchase, donations, and other. The difference between total income and total expenses is the income available.

Entrepreneur In Action

Laughing man coffee.

Hugh Jackman ( Figure 11.20 ) may best be known for portraying a comic-book superhero who used his mutant abilities to protect the world from villains. But the Wolverine actor is also working to make the planet a better place for real, not through adamantium claws but through social entrepreneurship.

Photo of Hugh Jackman.

A love of java jolted Jackman into action in 2009, when he traveled to Ethiopia with a Christian humanitarian group to shoot a documentary about the impact of fair-trade certification on coffee growers there. He decided to launch a business and follow in the footsteps of the late Paul Newman, another famous actor turned philanthropist via food ventures.

Jackman launched Laughing Man Coffee two years later; he sold the line to Keurig in 2015. One Laughing Man Coffee café in New York continues to operate independently, investing its proceeds into charitable programs that support better housing, health, and educational initiatives within fair-trade farming communities. 55 Although the New York location is the only café, the coffee brand is still distributed, with Keurig donating an undisclosed portion of Laughing Man proceeds to those causes (whereas Jackman donates all his profits). The company initially donated its profits to World Vision, the Christian humanitarian group Jackman accompanied in 2009. In 2017, it created the Laughing Man Foundation to be more active with its money management and distribution.

What Can You Do?

Textbooks for change.

Founded in 2014, Textbooks for Change uses a cross-compensation model, in which one customer segment pays for a product or service, and the profit from that revenue is used to provide the same product or service to another, underserved segment. Textbooks for Change partners with student organizations to collect used college textbooks, some of which are re-sold while others are donated to students in need at underserved universities across the globe. The organization has reused or recycled 250,000 textbooks, providing 220,000 students with access through seven campus partners in East Africa. This B-corp social enterprise tackles a problem and offers a solution that is directly relevant to college students like yourself. Have you observed a problem on your college campus or other campuses that is not being served properly? Could it result in a social enterprise?

Work It Out

Franchisee set out.

A franchisee of East Coast Wings, a chain with dozens of restaurants in the United States, has decided to part ways with the chain. The new store will feature the same basic sports-bar-and-restaurant concept and serve the same basic foods: chicken wings, burgers, sandwiches, and the like. The new restaurant can’t rely on the same distributors and suppliers. A new business plan is needed.

This New York Times video, “An Unlikely Business Plan,” describes entrepreneurial resurgence in Detroit, Michigan.

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Business Plan Examples For Students Entrepreneurship PDF

Business Plan Examples For Students. Business Proposal Examples for Students. Also, Business Plan Samples For Students. Business Plan Examples For Students Entrepreneurship PDF.

Business Plan

The business plan refers to the company’s written statement explaining the business, including an executive summary, product and service, operation, marketing, and financial plan. The employee makes the business plan to represent the organization to stakeholders, customers, and affiliates. It proposes the business strategy entirely, so a business plan is also known as a business proposal. The business plan is crucial for a company to achieve competitive advantages. The significant elements of the business plan are executive summary, background, product and service, organizational structure, sales and marketing strategy, financial and operational plan, and more. For example, the new organizational structure of Netflix has influenced the improvement of its performance in 2023. In the meantime, Netflix added the new organizational structure to the business plan and declared it publicly.

Business Plan Example For Students

A business plan example refers to a business proposal sample that thoroughly explains the organization, including the executive summary of the financial statement. It also indicates the business report example or business proposal format. An example of a business plan includes the executive summary of the business, operational strategy, start-up financial projections, financial projections, etc. The business plan example for students is also known as the business report format. Business plan writing is a mandatory assignment for students in the entrepreneurship, business administration, and business management course. It is also crucial to get a bank loan and make agreements with other organizations. The bank authority asks the organization to submit a business plan with the bank loan application. The other names of a business plan are business proposal, report, profile, and more. A business plan example is also known as a business proposal example, sample, and format.

Business Plan Examples For Student Entrepreneurship

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Example of Business Report

The students set the company name “BambooS.” It sells reusable and eco-friendly bamboo straws. Straws are a unique product in Malaysia that can be customized for length and diameter. Besides, the company offers engraving services. So, customers can customize a meaningful word on the bamboo straw for engraving. In addition, it provides a designed pouch as packaging for our straw that looks smart.

Business Plan Example and Sample For Students

1.0 executive summary of business plan.

Currently, we focus on producing eco-friendly straws to serve our customers the best quality yet affordable straws. Our product is also biodegradable as it is made from Bamboo. We also guarantee that customers can use our signature many times, and it is also easy to wash and carry. The straw size is customizable, so customers choose the size based on their preferences. In addition, our specialty is not only in our product but also in our packaging. We use eco-friendly and environmentally sustainable packaging. BambooS targeted customers are the University Putra Malaysia society.

Each member will contribute RM 100 each, so the total for ten members’ contributions for the capital is RM 1000. Our warehouse is in the Serdang area, where we produce, package, and store our products. We are making the straw as per the customer’s demand and request. For the marketing part, we are advertising and promoting our product through social media such as WhatsApp, Instagram, Facebook, and e-commerce, such as Shopee. We adopt the lean canvas business model tool to assess the outcome of the business.

2.0 Background of the Company

2.2 company overview, 2.3 vision and mission statement, 2.3.1 vision statement, 2.3.2    mission statement.

We want to fulfill the objective of satisfying customers with our eco-friendly products. We are committed to providing a customizable, fair price, and safe bamboo straw to encourage people to reduce pollution by using reusable straws anywhere and anytime.

2.4 Keys To Success

2.5 organizational chart, 3.0 administration and human resource plan, 3.1 business strategies, a. administration and human resources department, b. marketing department, c. operational department, 3.2 position and qualification, 3.3 job descriptions, 4.0  market plan, 4.1  introduction.

BambooS Sdn. Bhd. Support the “Save The Earth” campaign by producing eco-friendly Bamboo straws. These straws are environmentally friendly products; therefore, they work as alternatives to plastic products. The government has imposed restrictions on the use of plastic straws. They also create social awareness among people to consume natural products. Hence,   It is a substantial driving factor of our market strategy. In addition, the surging demand for drinking beverages, including juices and Boba drinks and then the save the turtle campaign, is also propelling the demand for bamboo straws across the globe. Bamboo straws are reusable compared to plastic; they are better for health, durable & robust, and it is an environmentally friendly product. The products will contribute to reducing global warming and preventing climate change globally .

4.2 Objective of Marketing

4.3 analysis of marketing, 4.3.1 market trend, 4.3.2 external environment analysis.

Our first demographic psychographic and geographic target market is University Putra Malaysia (UPM). Since we are students of UPM, it is easier to approach our target consumers, including students and staff. Students tend to bring their water bottles or flask to classes. It is one step toward being environmentally friendly; thus, we encourage their effort by selling bamboo straws. In addition, we will promote our product at cafes or food courts at faculty and library cafes and put up a booth at stationery stores and convenience stores.

4.3.3 Internal Environment Analysis

4.3.4 market opportunities, 4.4 target market, 4.4.1    segmentation, 4.4.2 consumer market and buyer behaviour, 4.4.3 positioning, 4.5 4 p’s marketing strategy, 4.5.1 product strategy.

Our product comes neatly packaged in unique eco-friendly packaging with punch made by the jute bag, natural storage bags designed to help people think responsibly and promote their reusable bamboo straws every day.


4.5.2 price strategy, 4.5.3 place strategy.

Furthermore, we also decided to make it easy for our customers to find our product by using the shopping platform apps, Shopee apps. We chose these apps because Shopee is the go-to platform if you want to start selling online at a low cost and big money: commission-free selling and free shipping.

4.5.4  Promotion Strategy

Social media advantages.

Similarly, we will place the generated links on each social media to facilitate the product ordering process. Our company also makes sure transactions with our customers are easy and user-friendly. Finally, we also produce videos to promote our sales, and using videos to promote products is the highest social media reach for views and engagement.

5.0 operations planning

5.1  location and places, 5.2 objective of operations.

Our objective is to produce Bamboo Straw to ensure that all the equipment and material are run smoothly and to maintain that all products are effective and of good quality. We also must gain customers’ trust and satisfaction with our service, including preparation, packaging, and delivery. We also make sure our products are well-sanitized and safe for use. In addition, our company has ultimate accountability for profit and loss and seeks to maximize shareholder return on investment.

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5.4 supplier, 5.5 process planning, 5.6 implementation schedule, 5.7 machinery and equipment including gst, 6.0 financial plan, 6.1 introduction, 6.2 objective of the financial department.

A few objectives are as below:

6.3 Project Implementation Cost

Source of fund.

Our own money is used as the start-up capital with a contribution of RM100.00 per shareholder, bringing the total start-up to RM 1000.00.

6.4 List of Expenses

The equipment is counted as fixed cost as they are bought in bulk. Refer to 6.4 (List of Expenses) for detailed information.

6.5 Record of List of Sales

6.6 income statement.

After one month of business, BambooS Sdn Bhd ended up with RM 1600.00 from 7 different products. This includes selling 15 units of Set 1, 25 of Set 2, 35 of Set 3, and 30 of Set 4. Leftovers for bamboo straws are found. The income statement shows that the business’s net profit after one month of operation is RM 988.39, approximately 98.8% of capital invested into the business.

6.7 Cash Flow Statement

The case flow statement shows that the initial capital on hand is RM 1000.00, and at the end of the business, the total surplus (after deducting all expenses) is RM 1982.71.

6.8 Balance Sheet

At the start of the business (22 March 2021), the initial capital share is RM 300.00. There is no liability such as a loan.

6.9 Financial Analysis

7.0 conclusion.

  Based on the business plan or business proposal example that we have made, BambooS Sdn. Bhd. will give us profitable returns. The assumptions we made for these three months are conservative as we know that our company is still in the beginning, and the marketing and promotion are still in the early phase. The company sets systematic planning to reach the target. Thus, BambooS Sdn. Bhd. are very confident that our company will be able to grow in the future and become the most popular brand in the world.

Problem Faced and Solutions in Business

Based on all the problems and solutions, we can see that we are managing to face every obstacle in our business journey if we cooperate well. Besides, the company’s goals and objectives make us stay motivated and committed to doing our jobs.

Business Proposal Examples For Students PDF

The importance of a business plan.

Firstly business plan validates the feasibility of profit from the business.  It is written evidence to test the business idea’s profitability. A business plan also assists stakeholders and employees in evaluating the business idea and working accordingly. It also assists the management team in adequately managing and conducting business activities. A business plan shows entrepreneurs the way to start up a new business.

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Entrepreneurship 101: Business Plan Examples

Table of contents.

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There are generally two types of business owners — those who get struck by inspiration and dive right in, and those who like to brainstorm and play around with an idea. What both these types have in common, however, is that neither usually starts by writing any business plan examples. And it’s not surprising. When you’re excited to get your new business going, the last thing you want to do is sit down and write an actual business plan. Besides, with start-ups becoming more fast-paced and less formal, is a business plan really necessary? The answer is yes, if you ever want your own business to get outside funding. Banks, investors, creditors, and potential partners will all want a business plan — and a rather comprehensive one, too. These kinds of plans usually contain detailed financial information, long-term projections, market analysis, and charts and graphs. If you run an independent outfit you should still put your plans on paper. Even if no one else but you reads it. The practice of writing a simple business plan forces you to solidify your idea and consider every aspect of the company, especially the ones you tend to neglect. No matter how you write it or what type of business you’re in, any good business plan outlines your overall direction, focuses your efforts, and defines the best strategies for you to reach your business goals. Below is an explanation of everything that goes into a standard business plan as well as business plan examples. Each section starts with a brief description, and ends with an example, using the fictional company Raw Bar, an e-commerce store that sells its own line of skincare products. By the end of the post, you’ll have a better idea of what a completed business plan looks like. (You can also check out Bplans  or Liveplan  for more samples and help afterward.)

Executive Summary

An executive summary  is a short overview about your company, its objectives and mission, and its path to successfully achieving those goals. Essentially, it’s a condensed version of what can be found in the business plan. The primary purpose of the executive summary is to get readers — typically financiers, investors, or potential partners — interested enough to read the rest of the plan and ultimately, support the business with its needed investment.

Executive Summary  Example

Raw Bar is an e-commerce company carving its niche in all-natural, handcrafted skincare that blends the best of Eastern and Western ingredients. Our office is based in Los Angeles, California, where we are able to observe and address the growing market demand for natural yet effective products. Our current line includes soaps, oils, lotions, and scents, which are sold online and through consigning stores. This business plan is written as an internal guide for the company, as it continues to drive its early growth with increased production and sales efforts. Every quarter, the team will meet to assess our performance in comparison to the plan, and make any adjustments based on new developments and findings. While Raw Bar has enjoyed early market success and has earned a profit since its sixth month of operation, it has set new goals for the coming years — which is to expand into wholesale and private label production (manufactured by our company for other brands). Within the next year, Raw Bar intends to secure larger consignment opportunities and offer skincare production services to other brands. It also plans to continue the growth of its e-commerce store by hiring a dedicated online marketing and support team.

Raw Bar’s objectives for the next year is: – To increase brand awareness and presence of the Raw Bar brand – To develop an effective sales outreach strategy that gets our products into at least 20 large retail stores – To increase in-house operations and develop a robust product catalog to offer to other retailers for private label production – To continue growth of online sales and increase follower numbers and engagement levels

Raw Bar’s mission is to provide the best all-natural, handcrafted skincare products that blend both Eastern and Western ingredients for as many people as possible.

Raw Bar’s keys to success are: – Low overhead costs – Design and development expertise – Good brand awareness and recall – Strong support network – Small and nimble team

Company Summary

Now, it’s time to focus on the company description itself. Share something about the founders and key team members, why the company was founded, and what problems it hopes to solve. You can also use this section to highlight any notable accomplishments or assets that give the company a competitive advantage. (e.g., ideal location, modern technology, team expertise).

Company Summary Example

Raw Bar, LLC is a relatively new start-up, founded and based in Los Angeles, California, since last March 2018. The company’s main office is 1,000 square feet, where it handles all its production and operations. Raw Bar was founded by dermatologist Reena Lee and editor Ana Roley, who both bring their expertise in providing all-natural, handcrafted skincare products at an affordable price. The company currently has four product lines — soaps, oils, lotions, and fragrances — all of which are developed using the best blend of ingredients from around the globe. Since launch, Raw Bar has been featured in several notable publications, including Allure, Bazaar, and Into The Gloss.

Raw Bar’s start-up costs amounted to $35,000, most of which went to product sourcing and development, legal fees (for business incorporation), web development, and office rent and equipment. These costs were financed by the two founders, as well as a $10,000 line of credit from Bank of America. [Note: This would be a good place to insert any financial documents, such as balance sheets and income statements  that show your financial history, yearly growth, and overall performance.]

Products and Services

Most businesses make their money through products or services. This section is used to explain what you sell and how you plan to make money. Aside from describing the actual product or service, explain how it benefits your customers and stands out from your competitors. Include any “tricks of the trade,” such as your research and development strategy or any plans for intellectual properties, trademarks, or patents.

Raw Bar produces, markets, and sells its own brand of all-natural, handmade skincare products to individual consumers through its e-commerce store. Every single one of its products are specially made without any animal products, artificial coloring, parabens, petroleum, synthetic preservatives, or filler ingredients. Instead, they include natural elements such as activated charcoal, natural clays (bentonite and dead sea), and an array of essential oils (amyris, clove, cedarwood, palmarosa, pine, etc.) and herbs (arnica flowers, calendula flowers, gotu kola, lotus root, etc.). Its product variants are all special to Raw Bar and produced completely in-house, with some taking months to formulate. Product prices retail anywhere from $10–$30 each. Raw Bar is committed to producing affordable products, with all products priced below $75 (except those produced for private labels). The company also accommodates bespoke orders upon request for a minimum batch of 20 pieces. We believe that all-natural is really what’s best for humans and the earth, and we aim to produce products that do well for everybody.

Market and Industry Analysis

To succeed in the industry, it helps to have a good grasp of your target market, product category, and other companies that are competing within the same space. Who are your top competitors? What are your strengths and weaknesses, in comparison to them? How do they affect you now and in the long run? This section should cover all the players and factors that play a significant role in how you do business. Knowing about the space around you will help you plan your products accordingly, and your strategy more effectively.

Market and Industry Analysis  Example

The market for natural skincare has experienced rapid growth, with projections to become a $54 billion industry worldwide by 2027. This market is characterized by young individuals who are looking for good brands and businesses, prefer to read about a product before making a purchase, and are willing to try new brands (instead of sticking with ones their parents used). There has also been a shift in the perception of all-natural products. No longer regarded as off the beaten path or too expensive, natural products are now the norm. They are not only an option, they are a preference.

For the next year, Raw Bar plans to focus its marketing efforts towards the U.S. market. Based on our research, our average customer is predominantly female, lives in an urban environment (in or near a major city), is well-educated, tech-savvy, and comes from many different income levels. [Note: This is where you would insert a marketing analysis chart or other diagrams based on your customer surveys or market research.]

Around the world, people are becoming more proactive with their purchases. Specifically in the skincare market, they are no longer just looking for aesthetic benefits — they are looking for products that are all-natural, good for the body, and safe for the environment. Furthermore, due to the younger market’s concern for self-care and self-love, there is a movement towards more authenticity in both brands and what brands offer. In the past, the skincare industry has largely favored large houses with large advertising and marketing budgets. Today, however, quicker and smarter marketing efforts can be just as — or even more — effective in gaining market share. With a good business idea and proper execution, online and social media efforts can be all a company needs to grow its brand. Currently, the natural skincare market leaders are:

Another global market trend that has been an advantage for Raw Bar is the rise of e-commerce. Brands have started focusing on online retail as a way to lower overhead costs and provide better products, easy-to-access information, and customer service. As seen by the recent success of companies both big (Amazon and Ikea) and small (Warby Parker and Glossier), people are now comfortable doing the majority of their shopping online and paying for convenience.

Strategy and Implementation

So far, the business plan has covered the past and present state of the company. This is where you begin to share your plans for the future, namely your company’s marketing, pricing, and sales strategies. Introduce the section with a high-level look at your strategy and implementation efforts. This should be done using a clear list of objectives and action steps, and strong descriptions on how you and your team plan to see the strategy through. By the end, the reader should be confident that the company has what it takes to grow.

Strategy and Implementation Example

Raw Bar’s strategy is to grow its market share of the all-natural skincare industry through online sales and increase its revenue  by offering wholesale and private label production. The steps outlined below are intended to help build Raw Bar as a brand that represents high-quality, specialty skincare at a good value, and as a company that other brands and retailers trust.

– Hire a dedicated online and social media marketing team to generate awareness among our target market (using data, audience targeting, and direct outreach to those who are already online) – Engage in partnerships and collaborations to help expand our community and network – Build long-term relationships with clients (other brands and retailers), in addition to our relationships with individual customers – Spread awareness of the different purposes of our product lines and why people should choose all-natural products in general

Raw Bar’s pricing strategy is to position itself as a high-quality, handcrafted product sold at a good price. It’s current product line retails anywhere from $10–30 a piece, with the company committed to producing affordable products below $75 (except those produced for private labels). – Focus on online efforts, such as advertisements and e-newsletters, in order to keep overhead low while still sharing information about our brand and products to our target market – Partner with like-minded brands as a way to grow our market and network – Introduce our wholesale and private label lines, and target larger retail stores and outlets for consignment, which will help lower overall costs and generate more revenue streams – Introduce a subscription model that can guarantee continued sales and a dedicated customer base

Raw Bar’s strategy is focused on acquiring its first wholesale and private label clients, while continuing to grow its base of customers online. This year, it also plans to target larger stores and outlets for consignment, which will help increase overall product sales and growth. – Prioritize the growth of the brand, not just the products, by partnering with like-minded companies and expanding presence in bigger retail stores and locations – Launch more informative marketing campaigns and e-newsletters to promote the benefits of the brand and its products – Contract a dedicated online marketing and support team to focus on online efforts and help engage our target market more effectively [Note: This is where you can place sales forecasts and milestones, based on any past data and future projections.]

Financial Projections

Business plan examples should include financial information

Financial Projections  Example

Raw Bar has been profitable since its sixth month of business, thanks to keeping a low overhead, maintaining in-house operations, and growing organically. The company was initially funded by its two founders, with a credit line from the bank supported by company assets.

Our financial plan rests on key underlying assumptions, which are as follows: – We assume a continued growth in the demand for natural products, especially in the skincare industry – We assume manageable costs for our e-commerce efforts, as online tools are quite affordable and readily available [Note: This is where you can place any data that supports your assumptions and any other financial statements, both from the company’s previous years of operation and its projected forecasts moving forward.]

It’s true that business plans can take some time and effort at the start. But they can also end up saving business owners much more in the long run. Whether you’re operating a big or small business, the process of writing a business plan allows you to take a moment to sit down and think thoroughly about what you want to do, consider all aspects of the business, and come up with specific action steps. No matter what kind of business plan you end up creating — a one-page business plan or a dense 50-page document — having one is certainly an important tool to get your business started on the right foot.

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500+ Free Sample Business Plans

Need help writing your business plan? Explore over 500 free real-world business plan examples from a wide variety of industries to guide you through writing your own plan. If you're looking for an intuitive tool that walks you through the plan writing process, we recommend LivePlan . It includes many of these same SBA-approved business plan examples and is especially useful when applying for a bank loan or outside investment.

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Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and how your product or service fits into the existing competitive landscape.

Describe the problem you're solving, how your offering solves the problem, and who your potential competitors are. You'll want to outline your competitive advantages and the milestones you have in mind to successfully start and grow your business.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

Organization & management

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure, location, and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or our-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan, you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27-minutes . However, it's even easier to convert into a full plan thanks to how heavily it's tied to your financials. The overall goal of Lean Planning isn't to just produce documents that you use once and shelve. Instead, the Lean Planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2022.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

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How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition ), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, this guide on how to write a business plan is a good place to start. You can also download our free business plan template , or get started right away with LivePlan .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples. Or for a modern pitch solution that helps you create a business plan and pitch deck side-by-side, you may want to check out LivePlan . It will help you build everything needed for outside investment and to better manage your business.

Get LivePlan in your classroom

Are you an educator looking for real-world business plan examples for your students? With LivePlan, you give your students access to industry-best business plans and help them set goals and track metrics with spreadsheet-free financial forecasts. All of this within a single tool that includes additional instructional resources that work seamlessly alongside your current classroom setup.

With LivePlan, it's not just a classroom project. It's your students planning for their futures. Click here to learn more about business planning for students .

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

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Business Plan Template for Small Businesses & Entrepreneurs

Our proven business plan template.

A business plan template is a document that allows you to quickly write a detailed business plan. Among other things, it includes an introduction, executive summary, company description, and marketing plan. Get started writing a business plan today by using our business plan template.

Growthink’s business plan template is the result of 20+ years of research into the business plans that help entrepreneurs and small business owners attract potential investors, raise investment capital, and build successful companies.

Using our traditional business plan format, you will be able to write a proper business plan for your new or growing business.

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Writing a Business Plan FAQs

How can i access growthink’s ultimate business plan template.

Download Growthink’s Ultimate Business Plan Template and complete a solid business plan and your financial statements in hours.

How Do You Write a Business Plan in Microsoft Word?

business plan template

Our startup business plan template includes an outline of each of the 10 key sections to help you write a plan to start a new business, grow your existing business, and/or help you secure funding such as a business loan from the Small Business Administration, local bank, grants, angel investors, venture capitalists, or from other financial institutions.

Unlike our premium version, our free templates do not include all the key sub-sections, the questions that walk you through step-by-step, the professional cover page designs, nor the financial projections template that allows you to create a professional financial plan in minutes.

Click here to learn more about the World’s #1 Best-Selling Business Plan Template.

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic   business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan . Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements . Here’s the link to our Ultimate Business Plan Template.

How Do I Write a Simple Business Plan?

A simple business plan might be more appropriate for you if you are merely deciding whether your new business idea is viable or not. However, if you are trying to secure funds for your business, this template would not be appropriate.

Traditional business plans typically include 10 essential elements. However, the following basic business plan format only has 7 sections . You can copy and paste this step-by-step plan template into your favorite word processing software (e.g., Microsoft Word, etc.) and then answer the questions in each section to write your business plan easily.

I. Executive Summary

Company description.

Success Factors

II. Industry Analysis

Market analysis.

III. Customer Analysis

Target market.

IV. Competitive Analysis

Competitive advantage.

V. Marketing Plan

Marketing strategy.

Pricing Strategy

VI. Management Team

Key members of the team.

VII. Financial Plan

Financial model.

Completing this simple template will force you to answer key questions about your company which will help in determining its feasibility and likelihood for success. 

For example, in choosing the ideal promotions strategy to attract new clients, you will be able to estimate the cost of acquiring new customers. This will allow you to compare that cost to your estimated customer lifetime value and ensure healthy profit margins are possible (or not).

Likewise , a competitive analysis might alert you to stiffer competition than you imagined and prompt you to opt for a new business idea or creatively come up with ways to outmaneuver competitors.

On a similar note, in completing this free template, you might realize the market size isn’t big enough to support the large, thriving enterprise you’d like to create. Or perhaps market trends are moving away from the problems your company’s products and services solve.

Yet another example of the importance of this exercise is that it forces you to really think about your target customers. The better and more narrowly you can define your target customers, the more cost-effectively you’ll be able to attract them and the more successful you can be in developing a value proposition that appeals to them.

In any case, completing this simple template allows you to better understand your venture and what it will take to make it successful.

Looking for a lean business plan? Learn more about the lean business planning process .

Looking for a one-page business plan? Learn more and download our free one-page business plan template.  

What are Examples of a Business Plan?

It can be helpful to review sample business plans before starting your own business planning process. Below, you will find 4 sample business plans for inspiration. 

Restaurant Business Plan

Remember, the most important part of your plan is to explain why your company is uniquely qualified to succeed, so resist the urge to copy a sample plan completely.

We have over 200 business plan examples and free business plan templates available for you to develop a well-researched business plan.

How Do I Write a Startup Business Plan?

A startup business plan is nearly identical to writing a business plan for an established business. The main difference between a startup business plan and a plan for an existing company is that established businesses should focus more on discussing past accomplishments and rely on historical data in their financial forecasts. In a startup business plan, the company needs to spend more time validating future forecasts since there’s no hard data on which to base them.

Learn the step-by-step writing process for how to write a comprehensive business plan . 

Can Anyone Write a Business Plan?

While anyone can write a successful business plan following a traditional business plan template, it’s important to remember that the most important part of your plan is to explain why your company is uniquely qualified to succeed. This is why it’s important to do your market research to have a clear understanding of your industry, target markets, and competitive landscape.

If you have a complex business or need help writing a professional plan, it can be helpful to use business plan software , hire an expert business plan consulting firm, or a business plan writer. The experience of a consultant can help you develop a thorough and achievable business plan for you to secure funding and/or grow your business.

Learn more about Growthink’s expert business plan consultants and how we can help you develop a winning business plan.

How Can I Get a Printable Business Plan Template?

A business plan is a very important document for any business. It helps you to outline your goals and business objectives, as well as how you plan to achieve them. If you’re looking for a printable business plan template, there are a few different options available to you.

One option is to download a  free business plan template . Be aware that free business plan templates are often generic for any type of business, so you may need to do some additional editing before using them.

Another option is to purchase a template from a business planning company. This type of printable business plan template is of higher quality and includes a range of features that can help you to create a professional-looking business plan and financial model including the income statement, balance sheet, and cash flow statements.

Ultimately, the best option for you will depend on your needs and budget. If you’re looking for a high-quality, printable business plan template that is easy to edit, then a purchased template is the best option. If you’re on a tight budget or you don’t need a lot of features, then a free business plan template may be a better choice. Whichever option you choose, make sure to take the time to customize the template to fit your specific business.

Is a Business Plan Required For Funding?

Yes, a business plan is nearly always required when seeking financing. Business plans fall into three common categories: those used for funding, those used for strategy, and those used for both fundraising and strategy.

Regardless of their business model, many business owners use their plans to raise bank loans to grow. The funding allows them to acquire additional business resources and improve their financial health. New business owners often seek bank loans as well as funding from angel investors and/or friends and family. Importantly, regardless of the source of funding you desire, you must make your business plan stand out from the others by showing compelling reasons why you will be successful.

What are the 10 Key Elements of a Business Plan?

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Business Plan

The article discusses the business plan, essential elements, types, and business plan format. As planning is a key factor in entrepreneurship, the concept is well explained with the help of business plan examples.

Table of Content

Any entrepreneurial venture needs systematic planning. A business plan helps in the identification of the resources for successful implementation. It crisply outlines the purpose of the business, the creation of the business, organisational structure, and responsibilities. It highlights the strategies that need to be adopted to achieve organisational goals. A business plan also helps identify the potential risks and threats the business may encounter and their solutions. Generally, investment-seeking entrepreneurs use business plans to propose their business vision to potential investors. It also presents different financial aspects, like income, cash-flow statements, financial ratios, etc.

Business Plan Details

The business plan contains different elements. There are mainly three parts to a business plan.

Business Concept

It discusses the structure of the business like the related products and services, the structural framework of the organisation, and other relevant details.

Marketplace section

This section is primarily about the target customers of the business, the competitors in the market, the potential threats and risks, strategies to overcome these threats, and plans regarding how to establish the business in the competitive market.

Financial Section

This section is related to income, investments, returns, and other financial details.

The length of the business plan can vary from 15 pages to even 100 pages. It primarily depends upon the complexity of the venture.

Business Plan Format

A business plan format has several components. It includes a cover page, title page, and contents page. The main features of the business plan are:

Executive Summary

It has the purpose statement of the business and other information like the leadership and ownership details, the location of the company, the operational procedure, number of employees, etc.

Business Description

The business description, products and services, pricing and lifespan, consumer benefits, production and manufacturing processes, different patents and technology, research and development initiatives are discussed here. This section must include a detailed business model, revenue stream, cost structure, key partners, activities, customer segments, etc.

Market Strategies

The detailed strategy regarding attracting the customers, increasing reach, distribution channel, different campaigns for advertising and marketing, etc., are specified here. Other market trends affect businesses, recovery options, and strategies. Must also be included in this section.

Competitive Analysis

This section discusses the details regarding the current market scenario, existing competitors, potential risks and threats, the position of the market, strengths and weaknesses, etc. In short, it presents an overview of the target market and the competition in the market. It must be based on deep research and analysis.

Design and Development Plan

The design of the business processes, how they are to be developed and operated, etc., are included in this section of the business plan.

Operations and Management Plan

The aspects related to the operation of the business and the management section are presented here.

Financial Factors

The estimated budget of the business, associated costs for staffing, marketing campaigns, production, and other processes are included in the financial factors. Further financial information like the financial statement, balance sheets, expected returns, potential investors, plans, and expectations from the business, are discussed in this section.

Purpose of Business Plan

Analysing different business plan examples, it can be concluded that the primary purpose of business plans is Internal or External. As far as internal purpose is concerned, a business plan is a roadmap for the venture. It can be considered an internal planning tool that helps the organisation achieve its goals and objectives. Besides, it can also act as a contingency plan that can be referred to if there is a risk of any unforeseen circumstances or potential threats. Different solutions mentioned in the plan can be referred to when required.

The external purpose of the plan is to attract potential investors and present them with a clear idea related to the business. Strategically planned businesses can easily attract investments. Presenting the detailed aspects of the business help can help in pitching better.

Business Plan and Entrepreneurship

Business plans are crucial for entrepreneurial ventures. It helps businesses to identify possible problems and design practical solutions. It helps in critical decision-making. This is a pragmatic approach and helps the business in the long run. Another critical aspect of a business plan is it helps in identifying short-term goals and long-term goals. It sets up the targets and creates a vision.

It helps in planning the resources and allocating them optimally for better results. They help assess the feasibility of different processes and whether they will be beneficial. It also establishes the business’s structural framework and helps present the business better. It makes it easier for entrepreneurs to approach investors.

Frequently asked questions

Get answers to the most common queries related to the CBSE CLASS 12 Examination Preparation.

Is a business plan a legal document?

Answer : No, a business plan is not a legal document. 

What is the mission statement in a business plan?

Is a marketing plan a subset of the business plan.

Answer : Yes, a marketing plan is a subset of the business plan.

How long should an ideal business plan be?

Answer : It defines the purpose of the existence of the business shortly.

Answer : There is no fixed length of the business plan . Most plans are between 15 and 20 pages. But, there are even business plans as long as a hundred pages.

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Cbse class 12 results 2022 – check direct link, cbse class 12 syllabus, related articles, working capital of a business.

Working capital financing refers to the amount of funds that are used to cover all of a business's short-term expenditure that is payable within a year.

Vestibule Training

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Understand the meaning of selection

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Understand the limitations of planning.

Both for-profit and non-profit enterprises require planning. Some people believe that there are certain limitations of planning that you must know.

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Entrepreneurship Report, Business Plan

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2019, Entrepreneurship, Business Plan

An executive summary is a general overview. Its purpose is to summarize, organize the key points of the business plan for the readers and saving them time while preparing them for upcoming content. It must be clear, short and concise. When seeking new partners, business loans or funding it sums up the business plan and opportunity in a tight document. "This is your key to getting more capital. Only an effective one will unlock that door or get commercial lenders or investors to give you any more attention" According to the author Alejandro Cremades. It states what problem is the product/service is going to solve. In which market, is the solution will be proposed and a brief about the state of the competition in this market, it include also some financial highlights. This business plan is about a new company "ChatFabrica" a solution provider for businesses that want an alternative for traditional customer support and communication tools. Companies are investing heavily to have a consistent and effective help center that can respond to customer requests at anytime so our agency will provide this bot through Artificial Intelligence so businesses can offer a unique experience through interaction with their customers. The market isn't crowded for now and the companies able to propose chatbots aren't numerous, the competition is a little bit aggressive. A chatbot is a computer-based program designed to simulate a conversation with human users especially over the internet. The chatbot market will be valued about $2.2B in 2024 compared to $357M in 2017. Our funding will be from a joint venture with Creative Virtual Ltd one of the key players in the global chatbot market along with Nuance Communications Codebaby, Anboto, Inbenta Technologies Inc, and Aivo. The use of Chatbot is segmented in two-part, Web-based and Mobile-based. Our competitive advantage remains in an online sale, that don't require any business owner to relocate, our chatbot effectiveness is higher because of the cognitive support provided by our specialists that result into a compelling customer experience. Profitability will be positive from the 1 st Quarter of the next year, while always searching for funds to expand our teams and evolve our technology.

Related Papers

In: Kompatsiaris I. et al. (eds) Internet Science. INSCI 2017. Lecture Notes in Computer Science, vol 10673. Springer, Cham

Petter Bae Brandtzaeg

There is a growing interest in chatbots, which are machine agents serving as natural language user interfaces for data and service providers. However, no studies have empirically investigated people's motivations for using chatbots. In this study, an online questionnaire asked chatbot users (N = 146, aged 16–55 years) from the US to report their reasons for using chatbots. The study identifies key motivational factors driving chatbot use. The most frequently reported moti-vational factor is " productivity " ; chatbots help users to obtain timely and efficient assistance or information. Chatbot users also reported motivations pertaining to entertainment, social and relational factors, and curiosity about what they view as a novel phenomenon. The findings are discussed in terms of the uses and gratifications theory, and they provide insight into why people choose to interact with automated agents online. The findings can help developers facilitate better hu-man–chatbot interaction experiences in the future. Possible design guidelines are suggested, reflecting different chatbot user motivations.

entrepreneurship business plan examples pdf

Giuliano Gaia , Ann Borda , Pietro Cuomo

Chatbots have caught the headlines recently with businesses starting to adopt them to stimulate conversation with customers. But what are chatbots? How do they work? What can they do for museums and their audiences?

William max

This paper chooses and analyzes an SME operating in London UK and offers insights to other SMEs

Ann Borda , Giuliano Gaia

This paper explores how chatbots can offer opportunities for museums and galleries in engaging their audiences through recent developments, and through a case study approach focusing on the design and implementation of an audience development pilot in Milan involving four historic house museums (Case Museo di Milano). The pilot aimed to find new and interesting ways to engage teenagers in visiting these museums through visualising narrative using a convergence of chatbot technology and gamification.


Chatbots have been around for decades. However, the real buzz around this technology did not start until the spring of 2016. Reasons for the sudden renewed interest in chatbots include massive advances in artificial intelligence (AI) and a major usage shift from online social networks to mobile-messaging applications such as Facebook Messenger, Telegram, Slack, Kik, and Viber. The first of these reasons holds promise that intelligent chatbots may well be within reach. The second concerns service providers' need to reach users in the context of mobile messaging. However, in spite of these drivers, current chatbot applications suggest that conversational user interfaces still face substantial challenges, generally speaking, as well as for the field of human-computer interaction (HCI). Chatbots imply not only a change in the interface between users and technology; they also imply changing user dynamics and patterns of use.

fredrick achoka

As the technology is advancing, businesses need to apply it in solving some of the problems it is undergoing. in this businesses, customers are found at a fix carrying their shopping. However, with the help of the technology, they able to use the given app to solve such problems.

British Journal of Marketing Studies

Mohammed Nadeem

An unprecedented explosion of innovation in the areas of big data, cloud computing, artificial intelligence, robotics, block-chains, self-driving cars, and mobile services has made changes permanent with higher customer expectations and growing switching loyalty to new products and services. The central question addressed by the study is how the digital fragmentation is disrupting the global business environment for new product growth, customer experiences and marketing innovation in supporting marketing decisions. This study used qualitative content analysis methodology and relied on recent marketing research articles, case studies, and digital analytics surveys. The findings of the study contribute to the evolving discussion on how the innovative digital globalization powered by free-flowing data with evolving customer experiences is giving way to the success of the new product. The final sections provide directions for future digital innovation, the customer experience research and product marketing success, with significant implications for academicians, practitioners, and policymakers.

Studies in Media and Communication

Andreas Veglis , Theodora A . Maniou

With the advent of Web 2.0, new forms of journalism arose, paving the way for the implementation of computational and automatization processes in all aspects of mass communication. As such, chatbots have already been adapted in the news media platforms bringing forward a series of issues and effects upon journalistic narrative, content and professional practices. This paper presents the role of chatbots and their characteristics, discusses the application of different types of chatbots in the news media and presents a theoretical overview of the advantages and disadvantages regarding their adaptation in journalism, as well as key ethical concerns connected to the emergence of this new journalistic narrative.

Student Personal Assistant using Machine Learning

Lyoid Mudikanwi

This paper introduces the idea of using conversational agents (chatbot) at a university for answering questions that students and outside people (aspiring students) poses. Chatbots are conversational agents that uses a set of known knowledge base to answer questions. A chatbot can either be an open or close ended chatbot, in this case we are going to use a close ended chatbot to answer questions in certain categories. A person asks a question in natural language (English in this case) and the chatbot uses Artificial Intelligence in the form of machine learning to analyze the query and give out the best matching answer to the question. The chatbot will be deployed on the university’s website. In the case that the query does not have a response, the chatbot outputs an invalid question to the user and the question is stored so that the admin can analyze the question and if it’s of use, it is added to the knowledge base. Many chatbots have been created and all have a certain degree of success and this depends on certain factors discussed in the paper. Keywords – chatbot, knowledge base, conversational agents

Zeitschrift für Tourismuswissenschaft

Stanislav Ivanov

Companies from the travel, tourism and hospitality industry have started adopting robots, artificial intelligence and service automation technologies (RAISA) in their operations. Self-check-in kiosks, robotic pool cleaners, delivery robots, robot concierges, chatbots, etc., are used increasingly by tourism companies and transform the ways they create and deliver services. This paper investigates the impact of RAISA technologies on travel, tourism and hospitality companies – their operations, facilities design, marketing, supply chain management, human resource management, and financial management. The paper emphasises that in the future companies will divide into two large segments – high-tech tourism companies offering standardized cheap robot-delivered services, and high-touch companies, which rely on human employees.

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International Journal of Advanced Computer Science and Applications

Dr Omkar Dastane

Vivian Nanyunja

Piyantha Kumara

IAEME Publication

Journal of Applied Structural Equation Modeling

Muhammad Ashfaq

CHI '19 Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems

Maria Roussou , Sara Perry , Angeliki Tzouganatou , Sierra McKinney

International Journal of Research and Analytical Reviews

Dr. Sidheswar Patra

Marcos Rezende

Asian Social Science

Rome, IAI, June 2019, 20 p. (IAI Papers ; 19|13), ISBN 978-88-9368-105-6

Istituto Affari Internazionali (IAI) , nicola bilotta , Simone Romano



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