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16+ Coffee Shop Business Plan Templates
Why should you even care about a business plan in the first place? If you have the money and passion for doing a business, isn’t that enough? Understand one thing: a sample business plan is not something you can walk away from. If you do not have a business plan, there will be nothing for you to fall back on when something goes wrong. A simple business plan is the blueprint of the business. If your cafe business must succeed, then a restaurant plan must be the number one document to create.
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Coffee Shop Business Plan Sample
Fill the form to download coffee shop business plan example.
The coffee shop business plan is an essential tool for coffee shop owners and those who want to open a coffee shop.
A coffee shop business plan will give you an idea of how much a coffee shop will cost, how those costs will be funded, and how much money you expect to make from it.
When it’s ready, you can show it to investors, banks, partners, and anyone else who can help you open a cafe. Getting this document right is worth your time and effort, so make sure you do it right.
After helping entrepreneurs in the USA launch more than 400 independent coffee shops , we know that a business plan is vital for success.
We are here to help you write a coffee shop business plan.
Here’s a business plan sample pdf and a template that will give you some inspiration for what should be included in your coffee shop business plan.
Coffee Shop Business Plan Template
A coffee shop business plan template should include the following sections. Let’s look at a coffee shop business plan template and discuss what each section should include.
- Executive Summary
- Competitor Analysis
- SWOT Analysis
- Marketing Plan
- Funding Request
- Management Summary
1. business plan title page.
Start with the legal name of your business. Provide the address of a likely location or website if you already have one. Include your company logo at the top or bottom of the title page. On the title page, there should also be a table of contents listing each section and its page number.
What makes a great cover page for a business plan?
Visit our page on business plan cover page examples to download our free business plan cover page templates and create a beautiful cover page yourself.
2. Executive Summary
The Coffee Shoppe will be a business service provider based in Miami, Florida. Founded by Mrs. Nancy Harrigan. The Coffee Shoppe will offer a menu of services which include coffee, lattes, capacinos, expressos, deli sandwiches and baked goods.
While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix.
The local area has been in dire need of a service of this type for some time and The Coffee Shoppe plans to adequately serve them through the consistent delivery of real-time hospitality.
The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must be acquiesced.
The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day to day operations of the organization.
The marketing for The Coffee Shoppe will be done through a variety of mediums including the Internet, mass media, print and networking. Internet efforts will center on the creation of a user-friendly website that clearly list all of the core services that will be offered.
To read the full executive summary, click here to download the PDF
Useful Resource: How to write an executive summary for a business plan
3. Market Overview
The Company is entering the market at a time when the industry in which it operates is experiencing substantial growth. According to market research firm IBIS World, the Coffee & Snack Shops Industry has seen an average annual growth rate of 5.8% over the last five years, positioning industry revenue to be around $47.7 billion in
2018. The Coffee & Snack Shops industry is projected to see an average annual growth rate of 1.4% over the next five years, placing industry revenue at $51 billion in 2022.
4. Competitive Analysis
The following is a listing of the primary competitive advantages of the Companv upon entering the market
- Congenial customer service
- A central location wit greater foot traffic Parking facility available for customers
- Soothing ambiance for calm eating
- Excellent visibility from the road
- Aggressive marketing campaian
- Understanding visitors food choices and integrating the same in the menu
- Inviting feedback from customers
- Key understanding of trends and flavor
- The company will hire experienced management and staff
5. Swot Analysis
The following is an analysis of the SWOT analysis of the coffee shop business as well as the opportunities and threats present in the market.
- Location. The location is one of the primary strengths of the The Coffee Shoppe business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.
- The founder. Founder Nancy Harrigan is a seasoned, strategic business professional with an eye towards success, profit and achievement. These qualities will form the basis of the The Coffee Shoppe brand and be a catalyst that propels the success of the operation.
- Servicing of a need. The services that will be brought to the local residents of Miami are one that is truly needed. The fact that The Coffee Shoppe will be satisfying this need will endear the organization to the customer base and allow for consistently strong growth.
- Lack of funding. Funding is the sole weakness of the The Coffee Shoppe business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable business.
- Limited competition. The limited amount of local competition is the primary opportunity for The Coffee Shoppe as it will give the organization the opportunity to develop a loyal customer base while erecting barriers to entry.
- Small business growth. The projected growth of small businesses will provide another opportunity and will feed opportunities directly into the The Coffee Shoppe pipeline.
- Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.
6. Marketing Plan
Marketing for The Coffee Shoppe will be done through a variety of mediums with television, print and the Internet being the primary drivers. The website will have SEO capabilities and will be developed using all of the latest in web and graphics technologies.
In addition to the home website, plans also call for the creation of a strong social media presence using Facebook.com and Twitter.com with regular updates occurring on each of the aforementioned pages.
Commercial time has already been purchased through ABC and commercial production will begin immediately following funding acquisition. Print marketing will consist of advertisements being placed in publications that are typically read by members of the targeted audience including small business owners and corporate types.
Networking will round out the The Coffee Shoppe marketing mix with the founder joining various networking groups that give her the ability to champion the brand that she has created.
7. Funding Request
8. Management Summary
9. Financial Highlights
To learn more about financial indicators, click here to download the pdf
Break even analysis
Profit and Loss Statement
Projected Cash Flow
Projected Balance Sheet
Our free real sample business plans will show you how to write a plan that looks as polished and professional as this one.
Click to view the coffee shop business plan sample. Our experienced business plan writers professionally write each business plan and work with you to develop a winning plan.
Coffee Shop Business Plan PowerPoint Presentation
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Download coffee shop business plan example pdf.
We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.
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Coffee Shop Business Plan
Are you thinking of starting a coffee shop We have prepared a solid coffee shop business plan sample that guides you on every stage of your business plan writing
Starting your day without a cup of coffee is unimaginable. Similarly, brewing a fresh cup of coffee is an enormous challenge as it contains different variables to consider.
The cultural shift around geography affects the consumption of coffee and how businesses redefined their business strategy too. Deep diving into the coffee industry to know what it has to offer supports your startup.
Coffee is the second-largest traded commodity in the world. In the United States of America, over 50% of 18 years of age drink coffee every day, which means 150 million daily coffee drinkers.
Presently there are 24000 coffee shops in the US, which is expected to increase to 50000+ in a year. The average consumption of coffee in the US is 2 cups a day per capita.
According to research, the US retail coffee market size is $46.2bn in 2021 with a growth of 2.6%.
Things to Consider Before Writing a Coffee Shop Business Plan
Before starting any business, knowing about the latest industry trends is important. What business practices are followed by industry at present and what are the future trends they are planning to pursue.
Decide a theme for your coffee shop
Budgeting and resource planning.
Though having a decor that catches attention is essential, you shouldn’t go overboard with it.
Get creative, think of ideas that’ll help you save money in the beginning, and keep updating and building around your theme as your business grows.
Target audience and products
Knowing your target audience and what they want. It helps you build a business that serves your customers’ needs better and makes them turn up more often. When you start a coffee shop, pay special attention to the location of your coffee shop and its accessibility, availability of parking space, and so on.
Staying updated with what your competitors are doing is essential . It helps you stay at the top of everything and helps you devise business strategies to overcome competition.
How to Write a Coffee Shop Business Plan
If you are planning to start a new coffee shop business , the first thing you will need is a business plan. Use our sample Cooper’s Cup – Coffee Shop Business Plan created using Upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new coffee business, spend as much time as you can reading through some examples of the Food, Beverage & Restaurant Business Plans .
Reading some sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Cooper’s Cup – Coffee Shop Business Plan for you to get a good idea about how a perfect coffee shop business plan should look like and what details you will need to include in your stunning business plan.
Coffee Shop Business Plan Outline
This is the standard coffee shop business plan outline which will cover all important sections that you should include in your business plan.
- Mission Statement
- Guiding Principles
- Keys to Success
- Start-Up Summary
- Location and Facilities
Products and Services
- Product/Service Sourcing
- Inventory Management
- Warehousing and Fulfillment
- Future Products/Services
- Competitive Landscape
- Products, Operations, Technology
- Market Size
- Industry Participants
- Market Segments
- Market Tests
- Market Needs
- Market Growth
- Competitive Comparison
- Roasterie Cafe
- Take Five Coffee Bar
- Homer’s Coffee House
Marketing And Sales
- SWOT Analysis
- Strategy Pyramid
- Unique Selling Proposition (USP)
- Competitive Edge
- Positioning Statement
- Pricing Strategy
- Promotion and Advertising Strategy
- Marketing Programs
- Sales Forecast
- Sales Programs
- Exit Strategy
Organization and Management
- Organizational Structure
- Management Team
- Management Team Gaps
- Personnel Plan
- Important Assumptions
- Start-Up Costs
- Source and Use of Funds
- Income Statement Projections
- Balance Sheet Projections
- Cash Flow Projections
Putting together a business plan for your Coffee Shop business is a worthwhile endeavor. If you follow the above template, by the time you are done you will truly be an expert. You will understand your business, its competition, and your customers. You will have developed a marketing plan and will understand what it takes to launch and grow a successful Coffee Shop business.
After getting started with upmetrics , you can copy this coffee shop business plan template into your business plan and modify the required information and download your coffee shop business plan pdf or doc file . It’s the fastest and easiest way to start writing your business plan.
Business Planning Resources
We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.
Not found what you are looking for? Explore our 200+ sample business plans to find match for your business.
DISCLAIMER: The business plans, templates, and articles contained on upmetrics.co are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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Starting a Coffee Shop Business Plan (PDF)
Coffee is a delicacy that’ll never get out of style because many people love it. The consumption of coffee is steadily and consistently growing and thus making a coffee shop business very lucrative. The beauty of the coffee shop business is that you can offer many remarkable coffee blends and associated food products that you don’t typically find in homes. This therefore means that as much as people might make coffee at home they would still prefer uniquely-made coffee from coffee shops. It’s also a common trend for people to meet-up for a business meeting or a date over coffee. So a coffee shop business is definitely a worthy undertaking that wields huge prospects. This article will outline how to start the coffee shop business, and the coffee shop business plan – PDF, Word and Excel.
The coffee shop business is basically a retail type of business. As such the most common business model for a coffee shop is direct sales. The common items sold in a coffee shop are coffee and certain food snacks. There is room of course to expand the product and service range. For instance, you can find juices, smoothies, and fast foods being served in a coffee shop. The thrust is always to have diverse offerings so as to draw in more customers.
Coffee consumption trends tend to be location-specific and highly segmented. There are even possible scenarios where introducing the idea of a coffee shop will be a very new idea to the target market in question. This all means that extensive research must be done to ascertain that a steady stream of customer inflows will be guaranteed. It’s very possible that after setting up a coffee shop you can fail to get substantial customer inflows so be diligent in research. You must study your competitors. Find out what products or services they’re offering, operating hours, niching approaches, marketing strategies and pricing strategies. You must study the target market to have an idea of their average income levels and coffee consumption habits. The failure to plan is the beginning of business failure. You should ensure that you have a detailed coffee shop business plan before you venture into this business.
Location And Premises
A coffee shop should ideally be located at a place that has high volumes of vehicle and human traffic. In your choice of a location, ensure that you factor in the size of the pool from which potential customers will come from. Be absolutely sure about the income levels of people in that pool. Coffee shops are best situated at shopping centres, in residential areas, shopping malls, central business districts or strategic standalone locations. A coffee shop must be clearly visible to anyone moving up and down in the vicinity.
Your premises must be spacious enough to have parking space that adequately accommodates your customers. The building should be large enough to accommodate all your equipment, offices, and space for customers. Staff and customers must be able to move around without any inconveniences. Your coffee shop business plan should cater for the costs of buying or leasing the premises.
The coffee shop is quite competitive in most places. There are numerous notable coffee shop brands you must consider. That does depend on where your coffee shop business will be located. In some parts of the world you might have to contend with the likes of Starbucks. You have to consider at least 3 significant coffee shops who are your direct competitors. Check out the type of services and products they offer. Study their customers and find out their preferences. Look into why they choose the locations they are using. Find out about their prices and payment options.
Study how they reach out to prospects and how they retain customers. You are doing all this to figure out your competitors’ strengths and weaknesses. It also helps to study the dynamics around those who make their coffee at home. Understanding that can inspire strategies you can employ to appeal to that pool. There are many people who make their coffee at home so it a competition element you must study. That is why conducting some poll or survey to better understand people’s needs, comes in handy.
Equipment for a Coffee Shop
If you want to run a cutting-edge coffee shop then there’s a wide range of specialized equipment that you’ll need. Your equipment plays a major role in how your coffee shop will perform. You’ll require things like drip coffee makers (preferably automatic ones), espresso machines, coffee grinders, freezers, refrigerators, storage containers, ovens, toasters, POS system, cooking and baking gadgets plus utensils and blenders, amongst other equipment. It’ll also be necessary to have cold counter displays or just basic display platforms or containers. So there’s a significant amount of money that’ll be required to purchase the equipment. Obviously tables, chairs, countertops, plates, saucers, spoons, cups, glasses and so on will be needed. The costs of purchasing the furniture and equipment should be included in the coffee shop business plan.
Permits/Licenses, Insurance & Business Bank Account
Start off with formally registering your coffee shop business. Get in touch with your local authorities to get guidance on applying for an operating license. Be prepared for some rigorous assessments which are typical when applying for a license to operate a food business. Contact reputable insurance providers to weigh your options in terms of getting the coffee shop business insured. It is financially prudent to open a separate business bank account for the coffee shop business. It is important that you separate your personal finances from the coffee shop business.
The major product of virtually any coffee shop is coffee or coffee-based beverages. There are also several other types of beverages and wide ranges of foods which are sold in coffee shops. A study of other players or your competitors will give you an idea of what products or services are popular in your area. Your menu has an effect on the number of customers that your coffee shop will attract, so you have to thoroughly research on this aspect. Some of the popular offerings are lattes, espressos, cappuccinos, americano, tea and different types of coffee (gourmet, flavoured, iced or specialties). There are other accompanying treats that can be included such as bread, cakes, bagels, cookies, sandwiches, donuts, croissant, pastries, salads, beverages, blended drinks (e.g. smoothies). The products that you will be offering should be included in your coffee shop business plan.
Staff And Management
Having expert baristas is vital for you to guarantee the production of high quality coffee. From the beginning you should have exceptional baristas working in your coffee shop. Focus on getting passionate and driven staff with hospitality and catering experience. The number of staff needed will depend on the size of your coffee shop and the range of services or products that you offer. Waiters plus cashiers will be needed – they must be passionate about customer care and service. Management size again depends on size of operations but to keep human resource costs low you can start with a lean management. Other required staff include accountants, supervisors, security team, stock controllers and managers, though this depends on the size of your coffee shop.
Your coffee shop should have sufficient number of well trained staff. This is because repeat purchases and ever-growing customer inflows are a product of swift and quality service from the staff. Having a small or skeletal staff makes it very difficult to provide swift service. Remember we are living in a fast-paced world where people don’t want to be kept waiting for too long. The salaries of all your employees must be catered for in the coffee shop business plan.
Marketing And Sales Strategies
Build a digital footprint.
This entails setting up a website and social media accounts. Then you have to actively post and engage with your audience. Your content must be characterised by alluring food visuals. You also have to incorporate online ordering and online payment options. You also have to include delivery options. This will go a long way in driving sales for your business. Regularly hold online contests meant to generate leads. Get notable social media influencers associated with your coffee shop business.
You can offer a service where people can pay to host events at your coffee shop. This would entail them paying to use the venue and also paying for your food services. You can realize more money in a shorter time this way. Examples of events you can host can be luncheons, parties, weddings, presentations, and the like. Especially if your coffee shop is big and or has a big backyard, you can cash in on this. At the same time, this will put your coffee shop business’ name out there.
Attending Strategic Events
There are a number of events you can attend to showcase your coffee shop business. Such events serve a dual purpose i.e. brand awareness and revenue generation. For example, you can attend trade fairs, expos, entertainment events, and so on. Whilst marketing your coffee shop business you will also be generating revenue.
The market for coffee is huge and ever increasing. Demand for coffee continues to be dominated by instant coffee supported by consumers’ changing lifestyles, particularly amongst the younger generation, which is increasingly opting for convenience to suit their busy lives. More consumers are drinking coffee and spending time and money in restaurants and coffee shops. Some professionals and businesspeople make use of coffee shops for their meetings whilst some like to hang out in coffee shops during their breaks. You should invest lots of time and effort in marketing your business especially on the internet and social media. A proper marketing strategy should be included in the coffee shop business plan.
Keys To Profitability
Personalization or customization is key.
Customers prefer coffee shops that tailor their products or services to their needs. Coffee shops which are rigid and provide generic offerings will not cut it. Make it possible for customers to specify their needs and you should be able to provide them. Nowadays customers are keen on getting personalized or customized services. This is especially so for a coffee business so ensure you can provide that. Build a system that enables data collection and analysis. For instance, having an electronic point of sale system (EPOS) helps in this. This make is easier to know customer preferences and buying patterns informed by data. It will also be essential to inventory management which is pivotal in the coffee shop business.
Customer Loyalty Programme
Customer loyalty can be a huge driver of brand awareness for your coffee shop business. Customer loyalty needs to be encouraged and rewarded. Once customers know their loyalty gets rewarded they will actively spread word of mouth. They will work towards making referrals. The rewards you can offer can be discounts or certain goodies they can win. This marketing strategy is highly effective since most people prefer to try a food service recommended by someone. Customer loyalty programmes are also much cheaper than other marketing strategies. Profitability is boosted by effectively setting up a customer loyalty programme for your coffee shop business.
It is important to appreciate that niching in vital for a coffee business. Your coffee shop business must have a clear brand identity that appeals to a specific niche. Quality, convenience, and speed are core aspects you must ensure in your coffee shop business.
Pre-Written Coffee Shop Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements
For an in-depth analysis of the coffee shop business, we encourage you to purchase our well-researched and comprehensive coffee shop business plan. We introduced the business plans after discovering that many were venturing into the coffee shop business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.
The StartupBiz Global coffee shop business plan will make it easier for you to launch and run your coffee shop business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a coffee shop. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the coffee shop business.
Uses of the Coffee Shop Business Plan (PDF, Word And Excel)
The coffee shop business plan can be used for many purposes including:
- Raising capital from investors/friends/relatives
- Applying for a bank loan
- Start-up guide to launch your coffee shop business
- As a coffee shop business proposal
- Assessing profitability of the coffee shop business
- Finding a business partner
- Assessing the initial start-up costs so that you know how much to save
- Manual for current business owners to help in business and strategy formulation
Contents of the Coffee Shop Business Plan (PDF, Word And Excel)
The business plan for coffee shop includes, but not limited to:
- Marketing Strategy
- Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
- Industry Analysis
- Market Analysis
- Risk Analysis
- SWOT & PEST Analysis
- Operational Requirements
- Operational Strategy
- Why some people in the coffee shop business fail, so that you can avoid their mistakes
- Ways to raise capital to start your coffee shop business
The coffee shop business plan package consists of 4 files
- Coffee Shop Business Plan – PDF file (Comprehensive Version – 85 Pages)
- Coffee Shop Business Plan – Editable Word File (Comprehensive Version – 85 Pages)
- Coffee Shop Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
- Coffee Shop Business Plan Automated Financial Statements – (Editable Excel File)
The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change.
Click below to download the Contents Page of the Coffee Shop Business Plan (PDF)
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I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!
Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!
Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.
I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.
StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.
The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.
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Get the Coffee Shop Business Plan (PDF, Word And Excel)
Click Buy Now below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!
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The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.
We wish you the best in your coffee shop business! Check out our collection of business plans , and more business ideas .
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