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How to Write a Sports Coaching Institute Business Plan [Sample Template]

Are you about starting a sports coaching company? If YES, here is a complete sample sports coaching institute business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a sports coaching institute. We also took it further by analyzing and drafting a sample sports coaching institute business marketing plan template backed up by actionable guerrilla marketing ideas for sports coaching institute businesses. So let’s proceed to the business planning section.

Why Start a Sports Coaching Institute Business?

Sports coaches are known to help athletes develop their full potential. These individuals are in charge of training athletes in a sport by analysing their performances, instructing in crucial skills and by giving encouragement.

The duties of a sport coach is vast and might differ from instructor, assessor, friend, mentor, facilitator, chauffeur, demonstrator, adviser, supporter, fact finder, motivator, counsellor, organizer, planner and the fountain of all knowledge. The coach aims to create the right conditions for learning to happen and to find ways of motivating athletes.

Coaches are very important in the world of sport and so is the institution where they are trained to perform all these duties. If you have the required knowledge and experience, this can be a very lucrative business when started and managed right.

One of the first things you will have to do is to make sure your institution is located in a central place. This means that you have to lease or buy commercial space, preferably a nice complex in the town or city. The reason for choosing a central location is so that students from all over the city can reach the place easily by train or via roadways.

You also have to get hold of the right curriculum along with other materials such textbooks and papers. Once you find the right location and resources, you need to think about promoting your coaching institute to the targeted audience. Have it in mind that competition is intense in this industry and you have to advertise your business effectively to reach out to your potential customers.

Note that with multiple coaching institutes available in the united states, gaining a strong footing in the industry is without doubt a daunting task. It is very important that you keep low tuition fees to attract more and more students to your institute. Maybe as your institute gains more popularity, you can think of increasing the price.

It also important that you be careful when hiring tutors for your institute. Competent tutor means hiring someone who is an expert in the said sport and also meets the requirements of students. You will also need to employ the right teaching techniques if you want to be successful in the sports coaching institute business.

It is a known fact in this business that some teachers want to grab money but in return, they fail to deliver quality education. As a business owner who wants to create massive brand awareness, never compromise with quality.

Always make sure that the students who have enrolled in your coaching institute receive quality education and superb teaching. And for that, you and your fellow tutors need to be constantly updated. The Internet is a vast resource of information and you can make use of it.

A Sample Sports Institute Business Plan Template

1. industry overview.

The job of coaches and sports trainers is to guide people and help them achieve specific sports performance goals. Sports coaches and trainers work closely with athletes in schools and with professional sports teams. These experts teach the basic skills needed in individual or team sports for amateur or professional athletes. They may work full time during the day and coach part time, such as for Little Leagues or soccer teams.

They also create and manage practice sessions and drills, evaluating players and helping them to improve their skills, techniques, form, and stamina. They motivate and encourage individuals and teams to improve their performance. According to statistics, there were 224,110 coaches and scouts employed in the United States in May 2015.

Report has it that the sports coaching industry is an $8 billion business. From 2012 to 2017 this industry, which is made up of more than 130,000 businesses, experienced a 3 percent annual growth. Experts believe this industry will continue to perform well in the years to come because of the increased participation in sports for health benefits as well as to offset the high cost of college tuition through sports scholarships.

Report also has it that fitness trainer’s work with people of all ages in health clubs, gyms, fitness or recreation centres, and in yoga and Pilates studios. These experts lead group classes, instructing students and demonstrating exercises. They are known to also evaluate individuals for their strength and conditioning, and create exercise programs to help people improve their fitness levels.

They teach strength training, stretching, and cardiovascular exercises, demonstrate how to use exercise equipment, and discuss other issues such as nutrition and weight control. Reports has it that the personal training industry is a $9 billion business that has been enjoying steady growth since 2011. From 2011 to 2016 it experienced an annual growth of 3.2 percent.

It is believed that the recent recession had a negative impact on the personal training industry as many people scaled back on personal training sessions to conserve their money. Industry revenue is expected to grow during the next few years as the economy has strengthened and people will be able to spend money again on improving their fitness.

2. Executive Summary

Indeed every game of golf starts with a swing of the club, but to be a golf coach one needs more than just having a good swing yourself. To become a successful golf coach takes intense training in game mechanics and movement, from long drives to short putts and an ability to impart knowledge to students. These are the things we hope to impact on our students at Pioneer Golf Institute.

Pioneer Golf Institute (PGI) is a New Golf coaching institute in Colorado Springs, Colorado, that grooms individuals how to become good and successful golf coaches. We provide essential golf knowledge to wannabe golf coaches and also give out Golf coaching diplomas to successfully graduating students. Our institute also provides a full-service sport complex situated in Colorado Springs for golf enthusiasts.

There are currently no other golf institutes like PGI anywhere in or around Colorado. Our business plan will be used to state the exact scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of our business mission, goals, and objectives.

We at PGI believe that our key to success in this industry is our ability to market our institute effectively, creating an unmatched “cool” atmosphere where people learn and enjoy themselves, and hiring qualified and knowledgeable staff to aid in the running of our programs and leagues.

The Golf industry is a booming business and we are conservatively projecting a modest net profit in our first year of operation with this increasing steadily by the end of the third year. Our business location, Colorado Springs, was chosen because it provides us with less competition and more willing audience.

Colorado Springs is situated near the base of Pikes Peak, which rises 14,115 feet (4,302 m) above sea level on the eastern edge of the Southern Rocky Mountains. Note also that our business city is home to 24 national governing bodies of sport, including the United States Olympic Committee, the United States Olympic Training Centre, and USA Hockey.

The city had an estimated population of 465,101 in 2016, and a metro population of approximately 712,000, making it the second most populous city in the state of Colorado, behind Denver, and the 42nd most populous city in the United States.

3. Our Products and Services

Pioneer Golf Institute is a new Golf institute in Colorado Springs, Colorado that will offer its students and members the following services:

4. Our Mission and Vision Statement

Our Business Structure

Our aim at Pioneer Golf Institute is to provide the best programs, staff, and equipment to meet the various golf coaching and fitness needs of our clients, while generating profits for the owners and investors. Our golf coaching Institute will be well organized and managed in a creative and innovative way to generate very high levels of customer satisfaction, and to build a learning climate conducive for personal development.

In the near future, we plan to offer an employee benefit package which will include health and vacation benefits. Everyone but the receptionist will be contract staff, and will be paid a sliding commission scale based on the amount of revenue created. Our business structure is as follows;

School Administrator

Marketing and Sales Executive

Security Officers

5. Job Roles and Responsibilities

Head of Institute

Client Service Executive

6. SWOT Analysis

Pioneer Golf Institute is a single sport coaching and fitness complex designed to be used by residents of Colorado and the surrounding areas. Apart from providing an excellent value to our customers, we are determined to establish an unmatched learning and sporting atmosphere that will add to the knowledge and enjoyment of every students and employee in the Institute.

We also understand that we cannot do all these if we know nothing about our industry and our chances for survival. To find out these facts, we hired the services of well-known professional in the area of business consulting and promotion with solid experience in the sports sector to help us in establishing a standard and competitive golf coaching Institute that can compete effectively in the golf industry.

They had to work with the management of our Institute in conducting our SWOT analysis. Outlined below is a summary from the result of the SWOT analysis that was conducted for Pioneer Golf Institute.

According to our Swot analysis, our strength in this industry is as follows; We at PGI must establish our institute as a distinguished name in Colorado and creatively market our services to each of our market segments.

Our SWOT analysis noted that by establishing an impeccable atmosphere in our institute through the use of first class equipment, elegant and comfortable lobby, showers and changing rooms, floors, colours and decoration, clients will want to frequent our institute and recommend it to their colleagues and friends.

It also stated that by providing our students with skilled and qualified staff who show genuine concern for the students, people will feel comfortable and confident that we can meet all of their golf coaching needs.

According to our SWOT Analysis, it might take some time for our golf coaching Institute to break into the market and gain acceptance via reputation in the already saturated education cum golf coaching industry. This it is believed is our major weakness at Pioneer Golf Institute.

Indeed the opportunity in the golf coaching business is vast and lucrative. People are becoming conscious of their health and are looking to exercise more often. Golf on its own is growing in popularity and people are always willing to improve their skills. We believe that the growing demand for qualified golf coaches is also creating a massive demand for excellent golf institutes that will provide adequate knowledge to the ever innovative and brilliant golf industry.

Our SWOT Analysis at Pioneer Golf Institute noted that some of the threats we will face as a Golf coaching Institute in the United States of America will include unfavourable government policies that might affect the education system, the appearance of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power. We have made plans to curtail all possible challenges and threats.


According to our research, 2018 has brought a lot of opportunities to golf training and the game itself. One way golfers are already taking their game to the next level is with the Srixon Fourth Generation Q-Star ball that premiered at the PGA show in Las Vegas back in 2017.

Note that this next generation of Q-Star comes with a lower-compression Energetic Gradient Growth core, which has variable stiffness and firmness to deliver the proper feel and distance control for each shot type. A more efficient 338 Aerodynamic Speed Dimple pattern has been designed to offer more control and predictability in the wind. Although not completely new to 2018, experts expect this ball to trend throughout this year.

Report has it that golf shoes are expected to become a little wilder this year. Indeed we can’t completely discuss golf trends without commenting on the tech that continues to transform the game each year. Ranging from swing analysers to wearable tech, 2017 provided us with the chance to take the game one step further.

Artificial intelligence even made an appearance on the course in May 2017. This year experts anticipate the emergence of smartphone apps to enhance golf coaching and game. The game has also developed a little reputation for being a non-cardiovascular sport over the years.

After all, the amount of movement required to play a round of golf doesn’t provide the cardiovascular benefits that a sport like football might provide. But this present year has changed all of that. This year, golf that incorporates more cardiovascular activity is supposed to be a big fad on courses all over the United States.

8. Our Target Market

Pioneer Golf Institute is the only institute of its kind in all Colorado and surroundings (more than one million people). Some aspects of the location will cater mainly to golf coaching and training students while the other area will cater for our course members.

Due to the flexibility of time schedule, the independency of weather conditions, and in combination with the comfortable auto feeding system, we at Pioneer Golf Institute believe that our target market differ from coaching students to people who want to learn about golf, have some stress relief leisure activities and socialize with other members.

We will also develop good relations with well-known golf courses, clubs and schools in Colorado in order to teach golf to youths.

We at Pioneer Golf Institute believe our institute has a very large potential market. Due to the uniqueness of our institute throughout Colorado, we strongly believe we can become the main golf teaching institute quickly. We plan to accomplish this actively and continuously by promoting our institute through media as well as hosting and supporting various community events.

We also believe our competitive advantage at Pioneer Golf Institute is in three segments. First, our coaching institute is the only golf coaching institute that offers our kind of training facilities. The second segment of our competitive advantage is our business location, size, and appearance of the institute that will attract many people.\

Lastly, our well stocked golf shop where the students can find first class equipment in the best prices in Colorado and have the possibility to test them in actual conditions.

We at Pioneer Golf Institute strongly believe that by maintaining our focus in our strategy, marketing, program development, and fulfillment, our coaching institute will be known as the top golf training institute in the Whole of United States in no time.


Note that our Sales at Pioneer Golf Institute will be based on the services and amenities provided by our institute. We plan to ensure that all the users of our institute must feel they are getting the best possible value for their money. If there is a better value, for equal services, we at Pioneer Golf Institute will strive to match or beat that value for customers.

We also plan to ensure that any person desiring a membership at our institute to study or to play will be clearly notified of all our membership options. During this brief discussion, the person will be also informed of all of the courses, certifications, services, programs and amenities we at Pioneer Golf Institute has to offer. We plan to build our marketing plan around the following;

Sources of Income

Pioneer Golf Institute is built with the aim of generating substantial income in the golf coaching industry by leveraging all available opportunities in the industry. We plan to sustain our business and make profits through the following means;

10. Sales Forecast

We at Pioneer Golf Institute assume that by the end of our first year, we must have registered 200 students and 100 members. We also expect an enviable growth rate for several years, up to 500 members. That will be the maximum number of members that can be accommodated by this Institute.

Further expansion of the grounds shall be considered in future. Also note that the first year students’ and members’ registration is considered incremental and of course at first months and summer period is expected to be low. But we also assume that by next year, our growth rate will be steady although the numbers are very pessimistic for safety reasons.

Have it in mind that all sales items are related and proportional to memberships except the advertising. However, even this will increase if the popularity of our institute does so.

Also the sales of equipment are also very pessimistic because golf is still growing in popularity in Colorado. Generally our institute has been planned to accommodate 500 members and students, the maximum possible, which is a very realistic target since it will be the pioneer in a virgin market which is ready to make significant steps in future.

It important to state that Colorado Springs’ economy is driven primarily by the military, the high-tech industry, and tourism, in that order.

Report has it that the city is currently experiencing some growth mainly in the service sectors. The unemployment rate for the city as of October 2015 was 3.9%, a decrease from 4.8% in October 2014 and 7.3% in November 2013 and compared to 3.8% for the state and 5.0% for the nation.

11. Publicity and Advertising Strategy

We know the benefits of a good publicity strategy, which is why even though we have no specific marketing plan, we hope to leverage a lot of strategies to boost our business through publicity. We at Pioneer Golf Institute are very ready to become the number one choice when it comes to golf training.

That is why we made provisions for effective and direct publicity and advertisement of our golf coaching Institute. Outlined below are the platforms we hope to leverage on to promoting Pioneer Golf Institute;

12. Our Pricing Strategy

Educational institutions all over the United States of America charge students per term/per session and students have the options of either paying their tuition before resumption or during the school session. We also know that Golf coaching institutions generally bill their clients based on loads of factors like equipment, curriculum, duration, services offerings and extra – curricular activities et al.

Our pricing plan at Pioneer Golf Institute is to keep our fees below the average market rate. We also hope to give out special discounted rates to all our members at regular intervals. We also understand that there are some of our prospective clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such needs.

We at Pioneer Golf Institute plan to establish different payment options that will suit our members and students at any given time and place. We have also made plans and partnered with well-known banking platforms in the United States of America in other to offer these services. Here are the payment options that we will make available to our clients;

13. Startup Expenditure (Budget)

We understand that the cost of starting our business will depend on the approach and scale of the business. Pioneer Golf Institute will be a medium sized golf coaching school that will provide a comfortable location for our clients to learn and practice.

We plan to spend our start-up costs on mostly equipment purchase, main building (which will be a wooden pre-fabricated building of good quality), coaching and training centre construction, golf equipment for the retail store, stationery, legal costs, advertising, land rent and expenses associated with opening our first office. Below is a detailed cost analysis of starting Pioneer Golf Institute;

From our detailed analysis above, we have come to the conclusion that we will need approximately $1,200,000 to start up Pioneer Golf Institute.

Generating Funding/Start-up Capital for Pioneer Golf Institute

Pioneer Golf Institute will be a Limited Liability Corporation financed partially by direct owner investment and a long-term loan. Michael Neil and Santos Wonsan will own 25% of the company each. While the other two limited partners will own 40% and 10% respectively. These are the areas we intend generating our startup capital;

We have been able to raise about $800,000 (Personal savings $670,000 and soft loan from family members $130,000) and we are at the finishing stage of getting a loan facility of $500,000 from our bank. We’ve made sure that all the required papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

We at Pioneer Golf Institute will issue a certificate of completion after our golf coaching course. We expects that each course we offer will last approximately eight weeks and will provide 100 hours of class and training ground instructions.

Our major goal is to be a profitable business starting from the very first month of our opening. Due to the size, appearance and convenient location of our institute, we believe a lot of people will be attracted to our institute to see what we have to offer. But, we do not plan to wait for students and members to come to first. Instead, we plan to focus our marketing strategies on those target audience that match our offerings.

Note that our main objective with our early marketing strategy will be to get people into our institute and convince people that we can bring golf to Colorado. We believe that once people see what we have to offer, and feel the atmosphere that will be created, they will want to return and participate in the many activities and programs we provide. Some of the ways we plan to get people into our institute include:


More on Sports

Business Plan for a Soccer Academy - Assignment Example

Business Plan for a Soccer Academy

Extract of sample "Business Plan for a Soccer Academy"

There are several advantages that this business venture has. To begin with, there are grave unemployment rates in the United States of America. Currently, the United States loses over $25 billion annually in uncollected taxes due to the young population being without any form of employment. With formal employment being the most rooted for the form of employment, the number of people who can find white collar jobs because of their qualifications has increasingly become smaller, with white collar jobs being very rare to find.

As at the month of August 2013, unemployment among the youth had risen by 692000. In the previous year, the number of unemployed youth had risen by 836000. This shows a trend where the number of unemployed youth keeps rising every year. This project seeks to reduce these figures by providing an avenue for young people all over the country to involve themselves in training in soccer in order to be competitive enough to get employment in clubs all around the country and the world so as to earn a living from the sport.

Soccer has become a multi-billion dollar industry in the United States. The Major League Soccer consists of top clubs in the country. With viewership expected to increase rapidly this year, there is a growing demand from the viewers for top talent that will surpass the talent and skills displayed by top European clubs. This gives a window of opportunity for clubs to put in efforts towards acquiring the top talent from academies in order to satisfy this demand. In addition, with the increase in competition for major titles, clubs.

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Indoor Soccer Facility Business Plan

Start your own indoor soccer facility business plan

Dribbling Indoor Soccer

Management summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">.

Les and Noh Klew will manage the day-to-day operations of Dribbling Indoor Soccer.  Both Les and Noh are considered very people-oriented and excellent supervisors of staff.  They are familiar with every aspect of the sport and both are certified to serve as officials for indoor soccer games.   

Les has been instrumental in the popularity of soccer in Wingback County.  He was a founding member of the Wingback County Soccer Council.  At the time there was only a handful of people interested in sport.  Over the next five years of his leadership, the Council acquired a budget of $200,000, a staff of six and became the major catalyst for the city’s new outdoor soccer facility which will be hosting this year’s Region 2 regional competition.   

Noh was also an important influence in the development of soccer in Wingback County.  Noh served as the Council’s marketing and fundraising coordinator for six years.  She increased donations by 15% each year over that period of time.  She established the Council’s marketing campaign to increase youth and adult soccer teams in Wingback County.   

6.1 Personnel Plan

The personnel of Dribbling Indoor Soccer are as follows:

A janitorial service will be contracted to clean the facility.   

Clinic coaches will be hired, short term, as needed and paid out of clinic receipts.   

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How to Start a Soccer Business

resources for entrepreneurs

Entrepreneur Ideas

If you are considering starting a soccer business, priority one is learning as much as you can about the business.

Thinking about opening a soccer business? We tell you what you need to know to get started.

Soccer Business

Love soccer? There's plenty of entrepreneurial opportunity in the world's most popular sport.

Startup Prospects in the Soccer Industry

Although it enjoys widespread popularity around the world, soccer has struggled to gain a foothold in the U.S. Still, the outlook for amateur soccer businesses is cautiously optimistic, based largely on the fact that more than 19 million kids and teens regularly participate in soccer leagues and neighborhood pickup games.

It's worth noting that once kids reach the age of 19, their interest in soccer plummets as they shift their loyalty to football, baseball and other more traditional American sports. So for startup entrepreneurs in the soccer industry, the path to profitability typically is typically weighted toward the youth soccer market.

Whether you are planning to launch an indoor soccer arena, a soccer retail store or a combination of the two, the key is to tailor your business model to the needs of kids and teens.

Overcoming the Challenges of an Indoor Soccer Arena

Indoor soccer arenas offer entrepreneurs an opportunity to earn year-round revenues, especially in cold climate regions. Although demand for indoor soccer may wane during middle school and high school season, there will be ample demand for sponsored leagues during the off-season.

But before you can start recruiting players and coaches for your first league, there are several challenges you'll need to address.

How to Write a Simple Soccer Company Business Plan

Haven't created a business plan for your soccer business yet? You could be in big trouble.

At Gaebler, we advise new business owners to keep your business plan simple . Ultimately, your business plan is intended to be a resource for you, the business owner.

If your time is limiting, outline the essentials of your soccer company's business plan now and make a commitment to come back to it later.

Don't Overlook Competitors

Prior to launching a soccer business within your community, it's a good idea to see what the competition looks like. We've provided the link below to help you get a list of local competitors near you. After clicking on the link, type in your city, state and zip code to get a list of soccer businesses near you.

Before you open up shop, make sure you know what you will offer to your customers that provides a significant advantage over your competition's offering.

Learning More About the Industry

Once you've finished assessing the competion, it's essential that you learn as much as you can from somebody who is already in the business. If you think your local competitors will give you advice, you're being overoptimistic. Why would they want to educate a future competitor?

However, an entrepreneur who owns a soccer business in another town may be willing to share their entrepreneurial wisdom with you, provided that you won't be directly competing with them. Many business owners are happy to give advice to new entrepreneurs In my experience, you may have to call ten business owners in order to find one who is willing to share his wisdom with you.

What's the best way to find a soccer business owner on the other side of the country to talk to?

Here's one way to do it. Just use our link below, find somebody and call them.

Why You Should Buy (Instead of Start) a Soccer Business

Spurred on by dreams of a future big money buyout and an undeniable entrepreneurial impulse, many would-be soccer business owners are driven to pursue startup strategies.

However, a business purchase is nearly always the smarter ownership option.

Most notably, a soccer business includes more than just assets - a brand identity and customer base come with the keys to the front door. And that's not to mention the fact that a purchase let's you avoid the trial-and-error mistakes that are common in startups.

Startup small business owners sometimes lack the experience and resources to make a go of it in a competitive business environment. Franchised startups have an edge over other startups because they launch with many resources already in place.

The Gaebler soccer franchise directory is full of exciting franchise opportunities for soccer businesses as well as other businesses. Just click the link to peruse the possibilities.

Remember, like any business, a franchise requires commitment and capital. Although the capital requirements vary by franchise, with a little research you should be able to identify a franchise that is capable of meeting both your ownership goals and capital budget.

Related Articles on Starting a Company

These additional resources regarding starting a business may be of interest to you.

How to Find Angel Investors

Consideration Before Buying a Franchise

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business plan for soccer academy

How to Start a Soccer Academy: The Definitive Guide

A soccer academy or school of soccer is a place where children can go to learn a range of technical and tactical skills. The players who enroll in these academies often have dreams of becoming professionals or they are close to getting into elite academies. This article is for coaches who want to know how to start a soccer academy.

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How to start a soccer academy? Find a venue to operate, recruit staff to fill key roles, and find players to attend the academy. Be ready to pay marketing, start-up, and legal costs.

The process is a challenging but rewarding concept. Research and preparation will be required to establish a well-organized academy. You will be required to demonstrate lots of effort, commitment, and energy so every child who attends can benefit. It is always important to consider your legal responsibilities, such as licenses, staffing arrangements, health, and safety. The steps below should get you off to a great start.

How to Start a Soccer Academy

Step1: staffing your soccer academy.

The right staff make any business work and thrive. Don’t skip this step, put in the time and effort to assign the right people to the right job roles. Do not try to do everything yourself. Utilize people’s skill sets to make it work. Some key job roles will make the business work. I have listed the main roles below.

Overview of Staffing Responsibilities

Soccer coaches and assistants will be the bread and butter of your soccer academy they will be the people who attract the players to your academy. You must invest in these people. Players want to play for coaches who make them feel good, who help them learn, and encourage them to be better. Ideally, you want highly skilled and qualified soccer coaches who specialize in the younger age groups.

Accountants will keep your tax information up to date and ensure your academy pays the taxes required to run legally. A good accountant can help a soccer business to manage its ingoings and outgoings to ensure it keeps running. The accountant ensures that any expenses are accounted for and that profits are maximized.

Recruitment or talent ID specialists will help you to find out where the best talent is in your area. They will regularly watch grassroots games and have a clear understanding of what makes a successful player. They will help you identify players with good potential, coachable players who would benefit from a soccer academy system. Speaking with these types of people can be a really useful exercise.

Step 2: Facilities for your Soccer Academy

A full pitch is the most expensive. You would need to ensure that your monthly rates or the number of players you have signed up can cover the costs of your facility hire. Remember you need to be able to pay the coaches who are running your academy and the other staff who are helping with the other duties.

Reduce Venue Costs

If you go after grassroots teams then I would suggest not being attached to any teams as their manager or coach. Grassroots clubs can be put off working with you especially if they think you are going to coach their players then try to sign them up to your team.

Step 3: Getting the Right Players

When starting you will likely have to work with players of lesser ability to build your reputation as an elite soccer academy. This will take time and you must be patient. The key is to make sure that any player who enters your soccer academy leaves a better one than when they arrived.

What to Look for In Players

Firstly you want players who have potential and ability. If you want to become established then the players you work with must be consistent performers. They should have a desire to work hard and improve. They must be willing to put lots of effort and commitment into their development.

I think when learning how to start a soccer academy, you need to find a way to separate yourself from the crowd. Providing individual detail and help to players is a way to separate yourself from the competition. It could be in the form of a feedback report or just through the approach to your session design.

Follow the link to see what scouts look for in soccer players. The link will open in a new window.

Step 4: Legal Considerations to Starting a Soccer Academy

Step 4: fees and costs when starting a soccer academy.

When learning how to start a soccer academy you must be prepared for some costs. You will need lots of equipment, balls, vests, cones, and mini-goals. These are the main bits of kit I would suggest you need to get started. First aid kits, electric ball pumps, clipboards, and whistles are also other secondary pieces of kit you may want to purchase.

Wages for staff should be considered. They are often paid as a one-off fee or hourly rate. This can be negotiated between each staff member recruited. The wage should reflect the duties and responsibilities you require of them and ideally should be in line with national averages for that job role.

Facility/venue costs will take up a large chunk of money that comes into the business. It is important to know your break-even cost to hire a facility, run a course and pay the staff. It might be that a course would break because you had a group of 10 players signing up. This is important for the longevity of your business. You might have to run a couple of break-even courses before you make a profit.

Step 5: Advertising Costs

You need to market the fact that you have high standards of safety, coaching, and care. Players who attend your academy will be looked after regardless of ability. They will have a great experience when they attend one of your camps.

There are secondary staffing roles such as secretaries and administrators who can take care of other aspects of the business so you can focus on coaching football. It is important to have people that understand the sport and how it works.

Get your taxes and business expenses looked after by a reliable accountant. Do not forget or ignore the fact that you must pay taxes on your income. This will stand you in good stead as you grow and help you to develop a business that thrives in the local community.

Frequent Questions

How much do es it cost to start a soccer academy? There will be annual fees or monthly fees to cover the cost of coaching, facilities, playing equipment, and advertising. On average, soccer academies will be paying  between $300 and $600 monthly or $3,000 and $6,000 annually , this would be based on a couple of coaches running camps 2 – 4 times per week.

How do soccer academies make money? Weekly centers, holiday courses, small group sessions, or 1 to 1 sessions are 4 ways that a soccer academy could make money. I would recommend combining a couple of these methods alongside each other. For example, during a holiday course let one member of staff do 1 to 1’s. whilst the others are working with large groups. This can maximize earnings from one facility.

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business plan for soccer academy

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

1.0 Executive Summary

The purpose of this business plan is to raise $50,000 for the development of a soccer club while showcasing the expected financials and operations over the next three years. Soccer Club, Inc. (“the Company”) is a New York based corporation that will provide ongoing soccer training services and game management to its client base in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the business will be actively involved with providing young people (especially of middle school and high school age) with a broad array of training as it relates to improving their skills in soccer. The Soccer Club will operate on a year round basis. During summer, the business will offer more intensive daily training courses that focus on improving an individual’s ability to play soccer. The third section of the business plan will further describe the services offered by the Soccer Club.

1.2 The Financing

Mr. Doe is seeking to raise $50,000 from as a bank loan. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Financing to develop the Company’s office location. • Financing for the first six months of operation. • Capital to purchase gym and fitness equipment. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

Soccer Club, Inc.’s mission is to become the recognized local leader in its targeted market for soccer training and game management services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the physical fitness industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals with children within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Soccer Club, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Soccer Club requires $50,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Soccer Club, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Soccer Club, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

As stated in the executive summary, the business will be actively engaged in providing services that relate to increasing an individual (especially students) ability to play soccer. These services will also ensure that high level high school players can continue to refine their skills as they seek athletic scholarships. During summers, the business will operate on a daily basis to provide instruction (especially for high school students) with the ability to effectively increase their abilities on the court. At the onset of operations, Management intends to have three to four instructors that are well versed on soccer coaching available at all times. The business will also engage in providing services related to managing an amateur soccer team that will travel within the target market to play other Soccer Clubs. The business will earn moderate gross margins from providing these services to members of the Soccer Club.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the sports training industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in a state of sluggish growth. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this sluggish growth will continue for a significant period of time, at which point the economy will begin a prolonged recovery period. However, this should have only a modest impact on the Soccer Club’s ability to generate revenues.

4.2 Industry Analysis

Within the United States, there are approximately 2,500 businesses that operate one or more sports training and game facilities. Each year, these businesses aggregately generate more than $3 billion of revenues and provide seasonal employment to 40,000 people. Annual payrolls in each of the last five years has exceeded $400 million. The growth rate of this business is expected to remain in lockstep with that of the economy and population. There are approximately 2,500 companies in the United States that specialize in the sports training (including Soccer Club) operations.

4.3 Customer Profile

Soccer Club, Inc.’s average client will be a middle to upper middle class individual living in the Company’s target market. Common traits among clients will include: • Has a family with two children (one of which will be going to college within the next one to two years and is seeking an athletic scholarship). • Annual household income exceeding $50,000 per year • Will spend $1,000 to $2,000 per year with the Soccer Club, Inc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Soccer Club intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of Soccer Club, Inc.

5.1 Marketing Objectives

• Establish relationships with schools and soccer coaches.

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Soccer Club, Inc. to easily target the demographics outlined in the previous section of the business plan within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Soccer Club, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as soccer clubs, now the Internet to conduct their preliminary searches. Mr. Doe will register the Soccer Club with online portals so that potential customers can easily reach the business. The Company will also develop its own online website which will showcase the services offered by Soccer Club, Inc, its coaches, preliminary pricing information, and relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the Soccer Club services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• Soccer Club, Inc. will have an annual revenue growth rate of 16% per year.

• The Owner will acquire $50,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are moderately sensitive to changes in the general economy. To many people, soccer club coaching and training is an absolute necessity, and only a more severe economic recession would result in a lower revenue base for the business. Additionally, Mr. Doe will strive to keep the costs of his Company’s services low, and as such, the business will be able to thrive despite the current deleterious economic conditions.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

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City of Arcata Home page

General Plan Updates

The Arcata General Plan shapes how the city of Arcata will look, function, provide services, and manage resources for the next 20 years. The plan is the City's “constitution” for physical development and change within the existing and future city boundaries. The plan is a legal mandate that governs both private and public actions. The general plan is atop the hierarchy of local government laws regulating land use. Other laws and policies, such as specific plans, subdivision regulations, and the zoning ordinance are subordinate to, and must be consistent with, the general plan. Comprehensive in scope, the plan conveys the fundamental values that public decision-makers will use to guide the City's evolution, from its physical development to the ever-changing network of services provided to its citizens.

Updating this General Plan

The City is currently working to update the General Plan. Although the majority of the General Plan is still relevant, Arcata is nearing the 20,000 residents projected in the plan, and some elements must be updated to accommodate future growth. Among them, the Land Use, Circulation, Utilities, Open Space, Resource Conservation and Management and Growth Management Elements , will need revision in order to strengthen conservation and infill policies. Other updates that will be made include new land use and utility priorities, equity and environmental justice policies, and more. 

Notice of Preparation of an Environmental Impact Report

The City of Arcata is releasing a Notice of Preparation (NOP) of an Environmental Impact Report (EIR) for its General Plan Update, which will include the City’s Gateway Area Plan as a new Element. An NOP signifies the formal start of the General Plan Update’s environmental review process. 

Planning Commission & City Council Review & Adoption

The City of Arcata Planning Commission is currently conducting review of the current General Plan, through a series of public hearings. The following schedule is a draft and subject to change, but provides a general roadmap of upcoming hearings. 


Explore draft general plan elements.

As draft Elements and supoortiong documentation is presented to the Planning Commission, it will be updated on this page, and available for review, below. 

Sports | NorCal playoffs: Last year’s champions set up…

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Sports | NorCal playoffs: Last year’s champions set up for more success

SAN RAFAEL CA - FEBRUARY 25: Dane Knudsen (8) of...

SAN RAFAEL CA - FEBRUARY 25: Dane Knudsen (8) of Marin Academy, left, kicks the ball down the field as Alejandro Gonzalez (17) of Terra Linda moves in to defend during the North Coast Section Division III boys soccer title game at Marin Academy in San Rafael, Calif., on Saturday, Feb. 25, 2023. Terra Linda defeated Marin Academy 1-1 (4-2) in overtime. (Sherry LaVars/Marin Independent Journal)

Branson's Avery Myerberg eyes the goal as Arcata's Melanie Luh...

Branson's Avery Myerberg eyes the goal as Arcata's Melanie Luh and Raymi Sharp defend in North Coast Section Div. IV semifinals on Wednesday, Feb. 22, 2023 in Kentfield, Calif. (Frankie Frost/Special to the Marin Independent Journal)

San Domenico’s Lily Reeser attempts a shot during Girls D-V...

San Domenico’s Lily Reeser attempts a shot during Girls D-V State championship at the Golden 1 Center in Sacramento, Calif., on Friday, March 11, 2022. (Ethan Swope/Special to the Marin Independent Journal)

Marin Catholic guard Gracyn Lovette (3) passes around San Marin...

Marin Catholic guard Gracyn Lovette (3) passes around San Marin forward Selina Ruano (1) during the second quarter of a North Coast Section Division III girls’ high school basketball game, Friday, Feb. 24, 2023 in San Rafael, Calif. (D. Ross Cameron/Special to the Marin Independent Journal)

Last winter a trio of Marin teams won the most prestigious titles in their sports. The NorCal playoff brackets for soccer and basketball were released on Sunday and all three title-winning teams from last year are poised to make another serious run at a championship.

The girls basketball teams from The Branson School and San Domenico both won state titles in 2022. Both are very much in the conversation to make another run to Sacramento with Branson picked as the No. 2 seed in Division III while San Domenico secured the top seed in D-IV.

Last year, the Marin Academy boys soccer team entered the NorCal D-II playoffs as the lowest seed in the eight-team bracket and won all three games, including a victory against Archie Williams in the final.

This year, the Wildcats begin their quest from a much better position as the No. 1 seed in D-IV. MA could add another NorCal title — there is no state title in soccer — to its trophy case without ever having to leave the county.

All seven Marin basketball teams that made it to NorCals will stay at home in the first round. The Marin Catholic girls, seeded first in D-II, and Branson boys, seeded second in D-II, are also favored to make deep playoff runs.

Boys basketball

Branson (27-3) opens from the exact same position as it did last year as the No. 2 seed in D-II. The Bulls made it to the NorCal title game last year, losing a 60-54 game on the road against No. 1 Elk Grove.

The Bulls, fresh off MCAL and North Coast section titles, face a familiar foe in the first round, No. 15 Saint Francis (14-12) of Mountain View. The Bulls defeated the Lancers in the NorCal quarterfinals last season. The Bulls are set to host at 7 p.m. Tuesday in the second half of a doubleheader with the girls team — location still to be determined.

Marin Catholic (14-17) could also be set up for a run as the No. 3 seed in D-IV. The Wildcats host No. 14 Oakwood (23-5) of Morgan Hill at 7 p.m. Tuesday in the second half of a doubleheader with the girls team.

San Domenico (22-8) also resides in D-IV and gets at least one home game as the No. 7 seed. The Panthers, also playing the second game of a doubleheader, open against No. 10 Half Moon Bay (17-10) at 7 p.m. Tuesday.

Girls basketball

Marin Catholic and San Marin were both picked for the D-II playoffs. The Wildcats (26-5), with MCAL and NCS titles already under their belt, could be poised to add a third title as the top seed.

MC opens at home against No. 16 Los Gatos (21-6) at 5 p.m. Tuesday.

San Marin, which made it to the NCS D-III final against Marin Catholic on Saturday, starts at the No. 7 seed in NorCals. The Mustangs (23-7) start with a home game against No. 10 Crystal Springs Upland (21-4) at 7 p.m. on Tuesday.

Branson, which began its title quest last season as the No. 3 seed in D-IV, moves up both a seed and a division as the No. 2 seed in D-III. The Bulls (18-12) open up with No. 15 Los Altos (17-11) at 5 p.m. Tuesday — location to be determined.

San Domenico started its title journey last season as the No. 4 seed in D-V and enters as the favorite in D-IV this season. The No. 1 Panthers (23-7) host No. 16 Priory (14-13) of Portola Valley at 5 p.m. Tuesday.

Boys soccer

Marin Academy has already claimed NorCal titles in 2019 and 2022 and could be set up to capture a third as the top seed in D-IV. The Wildcats (18-1-2) open at home against No. 8 Live Oak (19-0-4) of at 3 p.m. Tuesday.

Terra Linda is making its debut in the NorCal playoffs and opens as the No. 4 seed in the D-III bracket. The Trojans (13-5-4) host No. 5 Overfelt (15-2-4) of San Jose at 3 p.m. Tuesday.

Girls soccer

Branson and Marin Academy have been drawn into the same NorCal bracket twice in previous years and made it to the final against each other both times — in 2019 and 2020, with Branson winning both.

Both teams were pulled into D-II this year but will need to win some road games to set up another all-Marin final between them. (Branson also topped MA in an all-Marin NCS final last Friday).

Branson (21-1-4) is the No. 7 seed and opens on the road against No. 2 St. Ignatius (11-5-4) at 5 p.m. Tuesday. MA (13-4-3) is slotted one spot below Branson at the No. 8 seed and opens on the road against No. 1 Franklin (19-4-3) of Elk Grove at 3 p.m. Tuesday.


Ian Ross | Sports Reporter

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