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Making a Risk Management Plan for Your Business
It’s impossible to eliminate all business risk. Therefore, it’s essential for having a plan for its management. You’ll be developing one covering compliance, environmental, financial, operational and reputation risk management. These guidelines are for making a risk management plan for your business.
Developing Your Executive Summary
When you start the risk management plan with an executive summary, you’re breaking apart what it will be compromised of into easy to understand chunks. Even though this summary is the project’s high-level overview, the goal is describing the risk management plan’s approach and scope. In doing so, you’re informing all stakeholders regarding what to expect when they’re reviewing these plans so that they can set their expectations appropriately.
Who Are the Stakeholders and What Potential Problems Need Identifying?
During this phase of making the risk management plan, you’re going to need to have a team meeting. Every member of the team must be vocal regarding what they believe could be potential problems or risks. Stakeholders should also be involved in this meeting as well to help you collect ideas regarding what could become a potential risk. All who are participating should look at past projects, what went wrong, what is going wrong in current projects and what everyone hopes to achieve from what they learned from these experiences. During this session, you’ll be creating a sample risk management plan that begins to outline risk management standards and risk management strategies.
Evaluate the Potential Risks Identified
A myriad of internal and external sources can pose as risks including commercial, management and technical, for example. When you’re identifying what these potential risks are and have your list complete, the next step is organizing it according to importance and likelihood. Categorize each risk according to how it could impact your project. For example, does the risk threaten to throw off timelines or budgets? Using a risk breakdown structure is an effective way to help ensure all potential risks are effectively categorized and considered. Use of this risk management plan template keeps everything organized and paints a clear picture of everything you’re identifying.
Assign Ownership and Create Responses
It’s essential to ensure a team member is overseeing each potential risk. That way, they can jump into action should an issue occur. Those who are assigned a risk, as well as the project manager, should work as a team to develop responses before problems arise. That way, if there are issues, the person overseeing the risk can refer to the response that was predetermined.
Have a System for Monitoring
Having effective risk management companies plans includes having a system for monitoring. It’s not wise to develop a security risk management or compliance risk management plan, for example, without having a system for monitoring. What this means is there’s a system for monitoring in place to ensure risk doesn’t occur until the project is finished. In doing so, you’re ensuring no new risks will potentially surface. If one does, like during the IT risk management process, for example, your team will know how to react.
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Cookie Business Plan Template
Written by Dave Lavinsky
Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their cookie businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cookie business plan template step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your cookie business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
Source of Funding for Cookie Businesses
With regards to funding, the main sources of funding for a cookie business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.
The second most common form of funding for a cookie business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a cookie business.
Your business plan should include 10 sections as follows:
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cookie business you are operating and the status; for example, are you a startup, do you have a cookie business that you would like to grow, or are you operating a chain of cookie businesses.
Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cookie business industry. Discuss the type of cookie business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.
Company Analysis
For example, you might operate one of the following types:
- Specialty Cookies : this type of cookie business produces cookies that cater to dietary restrictions (i.e. gluten-free; vegan; etc.).
- Retail Bakery : this type of cookie business is typically located in a retail area or mall, and will serve cookies and possibly other food such as pastries and desserts.
- Home-based cookie business : this type of cookie business does not operate a storefront, but takes special orders or partners with other food service companies.
In addition to explaining the type of cookie business you operate, the Company Analysis section of your business plan needs to provide background on the business.
Include answers to question such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
- Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Industry Analysis
In your industry analysis, you need to provide an overview of the cookie business.
While this may seem unnecessary, it serves multiple purposes.
First, researching the cookie business industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards gluten free cookie consumption, it would be helpful to ensure your plan calls for plenty of gluten free options.
The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your cookie business plan:
- How big is the cookie business (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential market for your cookie business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
Customer Analysis
The following are examples of customer segments: college students, families, teens, baby boomers, etc.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of cookie business you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than teens.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cookie businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.
Importantly, if you are selling to distributors (e.g., selling to a local coffee shop who will sell your cookies to their customers) detail the needs of these distributors here too.
Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.
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Competitive Analysis
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other cookie businesses.
Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other baked goods such as cupcakes, brownies and scones, and other dessert items.
With regards to direct competition, you want to detail the other cookie businesses with which you compete. Most likely, your direct competitors will be cookie businesses located very close to your location.
- What types of customers do they serve?
- What products (e.g., flavors/varieties) do they offer?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide superior products?
- Will you provide products that your competitors don’t offer?
- Will you make it easier or faster for customers to acquire your products?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Marketing Plan
Product : in the product section you should reiterate the type of cookie business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular cookies, will you offer items such as cupcakes, cookie bars, and other pastries?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.
Place : Place refers to the location of your cookie business and should be included if you are operating retail locations. Document your location and mention how the location will impact your success. For example, is your cookie business located next to a heavily populated office building, or in a mall, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate kiosks, detail the locations where the kiosks will be placed.
Promotions : the final part of your cookie business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Making your cookie business’ storefront (if applicable) extra appealing to attract passing customers
- Distributing samples outside the cookie business
- Social media marketing
- Advertising in local papers and magazines
- Reaching out to local bloggers and websites
- Partnerships with local organizations (e.g., gym members get a free cookie with each cup of coffee they purchase)
- Local radio advertising
- Banner ads at local venues
Operations Plan
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your cookie business such as serving customers, procuring supplies, keeping the store clean, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.
Management Team
To demonstrate your cookie business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally you and/or your team members have direct experience in the cookie business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in the cookie businesses and/or successfully running retail and small businesses.
Financial Plan
Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your cookie business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 cookie/catering contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.
In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cookie business:
- Location build-out including design fees, construction, etc.
- Cost of equipment like ovens, blenders, refrigerators
- Cost of ingredients and maintaining an adequate amount of supplies
- Payroll or salaries paid to staff
- Business insurance
- Taxes and permits
- Legal expenses
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.
Cookie Business Plan Summary
Putting together a business plan for your cookie business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the cookie business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cookie business.
Download Our Cookie Business Plan PDF
You can download our cookie business plan PDF here . This is a business plan template you can use in PDF format.
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Cookie Business Plan FAQs
What is the easiest way to complete my cookie business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Cookie Business Plan.
When Can I Download a Free Cookie Business Plan PDF?
You can download our cookie business plan PDF template here . This is a business plan template you can use in PDF format.
Other Helpful Business Plan Articles & Templates
Cookie Business Plan Template
Business Plan Outline
- Cookie Business Plan Home
- 1. Executive Summary
- 2. Company Overview
- 3. Industry Analysis
- 4. Customer Analysis
- 5. Competitive Analysis
- 6. Marketing Plan
- 7. Operations Plan
- 8. Management Team
- 9. Financial Plan
Cookie Business Plan
You’ve come to the right place to create your cookie business plan.
We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their cookie businesses.
Below are links to each section of your cookie business plan template:
Next Section: Executive Summary >
Cookie Business Plan FAQs
What is a cookie shop business plan.
A cookie shop business plan is a plan to start and/or grow your homemade cookie business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your cookie shop business plan using our Cookie Shop Business Plan Template here .
What Are the Main Sources of Revenue and Expenses for a Cookie Shop Business?
The primary source of revenue for a cookie shop is the variety of cookies that it bakes and sells.
The key expenses for a cookie shop are the costs to source the ingredients for the cookies, kitchen equipment and baking supplies, overhead expenses for the staff and rent, and any marketing costs the cookie shop chooses to partake in.
What Are the Main Types of Cookie Shops?
The most common cookie shop establishments serve gourmet cookies and customizable cookies. Other common cookie establishments are located inside of a bakery where other types of sweet treats and deserts are available.
How Do You Get Funding for Your Cookie Shop Business Plan?
Cookie shop businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a cookie shop business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.
Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .
What are the Steps To Start a Cookie Business?
Starting a cookie business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Cookie Business Plan - The first step in starting a business is to create a detailed cookie business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your cookie business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cookie business is in compliance with local laws.
3. Register Your Cookie Business - Once you have chosen a legal structure, the next step is to register your cookie business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your cookie business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Cookie Equipment & Supplies - In order to start your cookie business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cookie business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful cookie business:
- How to Start a Cookie Business
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- Business Plans Handbook
- Business Plans - Volume 06
- Cookie Shop Business Plan Business Plan
Cookie Shop BUSINESS PLAN
GRANDMA MILLER'S COOKIES & MUFFINS
216 Hawke Rd. Muskegon, MI 49440
This plan for the purchase of an existing small business does a nice job of illustrating, in specifics, how the business will be improved. Dynamic ideas for increasing community involvement and exposure are clearly stated. The low overhead cost of operation and the creative ability of the entrepreneur are stressed as the keys to a successful venture, and both are displayed in the plan's content.
BUSINESS PLAN
Competition, day-to-day challenges and opportunities, miscellaneous.
Grandma Miller's Cookies & Muffins was established about eight and a half years ago, and the current owner, Hannah Welles, has owned it for about two and a half years, selling it for health reasons. Hannah has an excellent rapport with her customers and is very knowledgeable about the area. Currently, the business shows a modest profit. Although the markup on the cookies is very good (i.e., sugar cookie dough sells for $1.85/lb., and the retail price of the finished cookies is $6.59/lb), the overall cost of goods sold is about 50 percent due to the serving of light lunches, muffins, soda, and juices (see menu).
As pointed out by an accountant, any sales over the current volume, 50 percent, is profit. As a result, sales could be doubled within the first twelve to eighteen months.
The first of two steps to increase sales would be to become an active member of the Muskegon Chamber of Commerce (membership is over 400). Through past Grand Rapids Chamber membership and previous employment in Muskegon, I have made many business contacts in the area: Electronics Midwest, Rogers H. Theatre, H&G Sales, and Paper Towne Goods.
The business climate in Muskegon is very good. There are very few empty stores and there is strong merchant cooperation (on the Saturday before Halloween the stores offered treats and I help hand out over 1,000 cookies). The cookie shop is open three Sundays a year during the January Ice Fair, Summer Art in the Streets, and the September Fall Festival.
The second step would be implementing a strong advertising campaign. I plan to begin six months of advertising in the local paper, the Town Tattler (circulation about 21,000), announcing the new ownership and inviting people in to meet the new Grandma Miller, and some monthly specials. Both the Tattler and Sentryman newspapers do public relations articles on new businesses and ownership changes. I will change the name to Grandma Miller's Cookie Pantry and use a pantry as a focus for advertising, flyers, and business cards in the shop.
After becoming familiar with the day-to-day operations, I plan to employ one person (a relative) one day a week to learn the business in case of an extended absence. This will also allow me to visit the various industrial and office complexes to market cookie and muffin trays for business meeting and promotions. My contacts will be mostly with companies' seminar/group meeting planners.
My marketing strategies include but are not limited to:
- Cookie, muffin, and chocolate tie-ins to all major holidays, such as heart-shaped cookies for Valentine's Day and Sweetest Day, muffin birthday "cakes," cookies for Santa, and cookie exchanges.
- "Sweet Sixteen Special" offered every sixteenth of the month. Customers have to come into the shop to find out what the special is for that day. Can also use the day to offer free samples of new ideas.
- Promote the first full week of February, which is National Muffin Week.
- Offer a welcome wagon type of promotion to new residents of the Muskegon area, using published real estate closings.
- Develop a special recipe for a "morning cookie" not to be offered in the shop, but only for business breakfast meetings.
- Promote one day a week as D-Day (Dipit Day), for dipping customers' cookies in chocolate.
- Find the right combination of food and nonfood items for a bereavement basket, which is becoming a fast-growing segment of the basket industry. I would also like to expand the gift basket business already in use in the shop. (I attended a gift basket convention and seminar in Louisville, Kentucky, in 1993, and would like to attend one this spring.)
On November 10, 1994, I visited Grandma Miller's dough supplier, in Holland, Michigan. She had originally started Grandma Miller's Cookies in three locations: Lansing, Grand Rapids, and Muskegon. After a death in the family of the initial cookie dough supplier, Ceceila offered the opportunity to buy the dough business. She subsequently sold the Grandma Miller's stores and moved to Holland and is currently involved with retail and wholesale business under the name of Jolene's Cookies. Cecelia has indicated her willingness to help with new ideas and products.
My future plans for the business are to maximize sales potential, which may take several years. I anticipate the expansion of the gift basket market, a build-up of wholesale accounts, including the introduction of party planning. I believe both previous owners looked into franchising, but I do not see that as an option in the short run.
Area competition is very small for the cookie and muffin business. The lunch business in downtown Muskegon consists mainly of Karen's Cafi across the street, which serves the quiche/croissant, sandwich, and dessert trade. One block away is Penny's Deli, which serves deli sandwiches, salads, and beverages. The Boothe Bar takes care of the hamburger crowd. There are few other eateries in town. Limited seating at Grandma Miller's (eight inside and two outside during the summer) has encouraged customers to phone in their orders and pick them up along with a drink and dessert. Two blocks away a coffeehouse has opened and stays open until 11:00 p.m. Although it serves some of the same muffins and cookies as Grandma Miller's, and the coffee bean prices are comparable, the coffeehouse attracts a different crowd than Grandma Miller's.
The most difficult function is following the fine line of quantity overbaking and not having enough cookies later in the day. Despite a sophisticated cash register that totals an hourly sales figure, and detailed recording by Hannah, there is no set pattern of daily activity. One Tuesday could be a sellout and the next Tuesday there could be several bags of day-old cookies, which sell quickly the next day. Hannah has developed some recipes for bar cookies—using crumbled cookies as a base and adding a fruit topping and a "drizzle." These could be sold in the store or packaged for a catering truck.
I have dropped in the shop at various times during the day and observed a very busy opening (at 8:00 a.m.) with people getting their coffee and muffins before going to work. The business slows down until lunchtime and varies throughout the afternoon. This allows for a build-up of the business, so that the ovens are used more than 10 percent of the day. (Using convection ovens, a batch of cookies can be baked in 15 minutes.)
The store still looks good after almost nine years. The custom-made counters and cabinets are made of oak, with glass fronts, and good quality wallpaper makes for a neat appearance. Besides bringing in a pantry, I want to use an oak trim along the ceiling to give an overall cozy appearance. New wallpaper with matching material for curtains and for the liners of the cookie baskets will freshen up the sales area for a long time. I would like to put in a new floor covering and paint the back work area.
Since this is going to be a one-person operation, I plan to add business interruption insurance to the overall business insurance package. I also plan to add a disability package to my personal health insurance.
Attached is a current resume of my educational background and a work history. However, it does not reflect my creative talents, which I have used in an antique and collectible business and in extensive family party planning. I have taken a floral design class and mold my own chocolates. I hope to expand my business, Your Organizing Friend, through Grandma Miller's Cookie Pantry.
Although my professional team is not complete, I have an attorney who is handling the closing and other aspects of the purchase and lease negotiations. I also have a CPA consultant, but he is a relative and won't be handling the actual accounting functions.
Hannah's interest in Grandma Miller's is waning, and I feel that it is the right time and niche for me to devote my full-time and creative energies to the business.
Donna Crawford
Business professional with proven effectiveness in sales, personnel, and consumer relations. Skilled in coordinating resources, people, and ideas to produce maximum results. Analytical, creative, and capable of working with minimal supervision. Interest and demonstrated ability in public relations, events planning, and fundraising.
PROFESSIONAL EXPERIENCE
Sales: 10 years in real estate sales
- Residential: Marketed new and used homes and condominiums with effective advertising; researched financing to guide buyers through to closing.
- Commercial: Sold small businesses using financial analysis and research; negotiated details between buyer and seller, their attorneys, accountants, and landlords; marketed office space at the Center Point Building.
Personnel: Six years in civil service and at a private personnel agency
- Administered tests, conducted interviews, implemented special programs.
- Restructured and organized manual office systems to more efficiently meet the demands of a municipal agency.
Project Management: One year as a field representative with Floral Worldwide Delivery Group (FWDG) and long-term association with the Muskegon Historical Society.
- Traveled nationally to audit FWDG's members' floral orders for quality to insure association standards, supported audits with written and photographic evaluations.
- Wrote monthly newsletter for historical society, prepared press releases.
- Planned fundraising events with proceeds ranging from $500 to $85,000, generated publicity for activities.
- Developed theme events for various individuals and organizations.
Self-Employment: 15 years in family antique business
- Set up displays at various locations in Michigan. Sales included sharing information regarding antiques, their history, and use.
MichiganTechnological University B.S., business administration; Major: marketing
Continuing Education Courses in management, special events marketing, travel tourism and convention planning, and introductory computer course
PROFESSIONAL AFFILIATIONS/SOCIETIES
Muskegon Chamber of Commerce; Zeeland Historical Society; Community Assistance Services, Inc. (group homes), board of directors.
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Cookie Shop Business Plan
Nov 26, 2021
Executive Summary
Macy’s Cookie Shop offers cookies and cookie-related products for the target market across Michigan. We have been in business for more than 10 years. We are looking for $350K in order to purchase baking equipment and expand distribution channels. The business is registered as an LLC in Detroit, Michigan and the founders are Roy Stacy and Ana Morgan. Our founders possess more than 13 years of experience in the industry.
Unique Selling Proposition
Our USP involves a strong online presence and unique recipes. We plan to improve our strength in terms of physical distribution channels with the proposed loan.
Industry Overview
The US cookie market was valued at USD 11,677.1 million in 2021, and it is projected to grow at a CAGR of 3.38 % during the forecast period (2022-2027). An increasing number of Americans are shifting toward healthier alternatives when it comes to food consumption, due to the growing concerns over obesity, poor diet, and other health issues, which are supporting the growth of the healthy cookies segment in the United States.
Marketing Overview
In terms of promotions, we are planning to use Google Ads, social media, and content marketing for online channels and in-person marketing for offline channels. We have assumed that number of sales with change with the promotional budget.
Financial Overview
Business Plan Template & Financial Model
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Business Description
Mr. Steven Adams started the business with one cookie shop in Detroit back in 2010. Macy’s Cookie Shop currently has 3 stores across Michigan and is planning for further expansion with the loan. There are 25 full-time employees and 7 part-time employees in Macy’s Cookie Shop.
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Cookie Business Plan Template [Updated 2023]
I. executive summary.
- Business Overview
This Section's Contents
Success Factors
Financial highlights.
Products Served
[Company Name]will sell several types of cookies and cookie-related products. All products will use 100% all natural and organic ingredients. Several products will have regular and low-fat varieties.
In addition to cookies, [Company Name] will serve a variety of coffees and teas.
Customer Focus
[Company Name] will primarily serve the residents within a 5 mile radius of our store. The demographics of these customers are as follows:
- 27,827 residents
- Average income of $74,700
- 58.9% married
- 49.6% in Mgt./Professional occupations
- Median age: 38 years
In addition to this prime adult demographic for an upscale cookie shop, there are five elementary school, a middle school, and a high school. Students from these schools will be sure to frequent [Company Name].
Management Team
[Company Name]is led by [Founder’s Name] who has been in the cookie business for 20 years. While [Founder] has never run a cookie shop himself, he has taught baking classes as the local high school for 20 years and has worked part-time at bake shops throughout the region over the past 10 years. As such [Founder] has an in-depth knowledge of the cookie business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There is currently no upscale cookie shop in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
- Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passerby’s each day
- The management team has a track record of success in the cookie business.
- The upscale baker business is a proven business and has succeeded in communities throughout the United States.
- Market trends such as healthy and organic living support our business opportunity
[Company Name] is currently seeking $370,000 to launch.Specifically, these funds will be used as follows:
- Store design/build: $250,000
- Working capital: $120,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even
Top-line projections over the next five years are as follows:
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Cookie Shop Business Plan
Cookie shop business plan presentation, free google slides theme and powerpoint template.
Munch, munch, munch Oh, hello there! You were looking for a nice template that allows you to show a detailed business plan and, at the same time, work up an appetite? Well, this is the one! Its color palette fits perfectly the topic: cookie shops! Its multiple photos will give a delicious touch to your contents, which can include things like market share, pricing, distribution, promotion, or anything else. As long as you let us in your cookie shop, everything will go smoothly!
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Cookies Business Plan- Your Simple and Reliable Guide
Vaishali Choudhary
The morning of an Indian family is incomplete without having a cup of tea, coffee, or milk and what makes this interesting is that having these with cookies makes it even tasty. Additionally, since there is a huge demand for cookies in the present market, choosing to set up a Cookie Making Business will be a suitable choice for budding entrepreneurs. Furthermore, if you want to assure complete success in the chosen business, it is advisable to refer to a well-structured Cookies Business Plan.
Investing in any business idea or even planning to invest in one can be both easy as well as a tough task. Additionally, choosing a particular business idea can eventually lead you on to the path of success. Therefore, while choosing a suitable business idea, you must study and analyze its every aspect.
In addition to this, having a Cookies Business Plan will provide you with a rough layout of what you need to plan as well as how to implement it. Hence, it is extremely important to make an effective business plan.
Cookie Making Business
- Cookie Making Business is identified as the most cost-effective business venture.
- Additionally, intending to set up the cookie making business successfully, you are required to use the right cookies business plan and its effective implementation.
- Cookie is identified as a baked food which is small in size. Also, a cookie is flat and tastes sweet in nature.
- In addition to this, a cookie generally contains fat, sugar, flour, and oil.
- Cookies are made out of some basic edible and daily use products that have a massive reach of people who love to eat cookies.
- Making and selling handmade baked cookies is a prominent way to gain success in this business.
- In addition to this, the Cookies Business Plan should be created by keeping some of the important points in it.
- Moreover, the cookies business plan must consist of an analytical study of the business location, the finances, the license and registration, marketing and sales, etc.
- Since, setting up a business like the Cookie Business is a task that needs a lot of hard work and attention, we have prepared a full-fledged guide to help you in succeeding.
So, let us begin now ….
Cookies Business Plan
Since, we have learned a little about the Cookie Making Business, let us now also understand the meaning, requirement, and importance of the Cookies Business Plan in setting up the business smoothly.
- Your Cookies Business Plan must highlight and cover all the aspects of the business.
- Additionally, this business plan should also consist of the important as well as related factors about the business idea.
- Moreover, it should include the goal, your target, the strategy, the list of ingredients, target market, marketing strategy, etc.
Why is the Cookies Business Plan Required??
- Having an effective cookies business plan will help you in raising funding for your business.
- It will also guide you on what to do, when to do, and how to do.
Funding for Cookie Business Plan
- Concerning the funding for the business, you can invest from either from your personal savings or by taking a business loan from the financial institutions.
- Along with this, before sanctioning your business loan, the bank will want to review your cookies business plan and gain confidence on you.
- Additionally, this is one important factor where the cookies business plan will play an important role.
- Apart from seeking help from the banks, you can also take help from the angel investors.
- Angel Investors are people who write you a check.
The Layout of Cookies Business Plan
Intending to set up a Cookie Making Business, your Cookies Business Plan must consist of the following: –
Cookies Executive Summary
- Your Cookies Business Plan must have the executive summary which should provide an introduction to your business.
- In addition to this, the main objective of the executive summary should be reader engaging.
- Besides this, the executive summary in the cookies business plan must also explain the type of cookies you wish to make.
- Additionally, you are also required to explain the goal of your business.
Company Analysis
In this section, you must explain in your cookies business plan that what type of cookies are you planning to make: –
1- Specialty Cookies – These cookies are specially produced to meet the dietary demands of people. The ingredients used to bake these cookies are- gluten-free, vegan, etc.
2- Retail Bakery – These cookies are made typically to serve to the local shops, mall, departmental stores, etc.
3- Home-based cookie business – In this type, you can take direct orders from the companies or the general orders. Along with this, your cookies business plan must also explain the type of cookie business you operate and your company analysis section.
Cookie Making Process
- Intending to achieve good success in the cookie making business, it is important to plan your business carefully.
- Whether you wish to make the cookies at your home or in a manufacturing unit, you must base the business on your well-crafted cookies business plan.
Select a Profitable Recipe
- There are several cookie recipes in the present market, therefore it is important to choose a good recipe.
- Additionally, choosing a good and a tasty recipe of cookie, will help you in attracting more customers.
- Moreover, the rich quality and good taste of the cookies will also impact the sales.
The Ingredients
To make any cookie, you are required to procure some basic ingredients which are mentioned in the infographic given below: –
Cost of Ingredients
Here is a table given below displaying the cost of the ingredients that are required for baking the cookies: –
Machinery and Equipment for Cookies Business Plan
- If you wish to make cookies of all types, then you need to invest a good amount of investment for purchasing the machinery and equipment.
- Additionally, you are required to procure the following for making and baking the cookies: –
- Microwave Oven
- Water Pot. Measuring Cups
- Cookie Trays
- Once the cookies are baked, take them out from the oven.
- Additionally, you must also taste a cookie and judge its taste as well as the quality.
- Besides this, if you find the taste good, then you can move forward to pack the cookies after they turn cool.
- Moreover, you must also use a vacuum sealer to make the packets airtight.
Investment to set up the Cookie Making business
- The Cookie Making Business can be established in a moderate investment.
- In addition to this, the amount of investment that you can add to your cookies business plan can be ₹6,000.
- Also, you can easily bake a good small batch of cookies.
- Besides this, in case you wish to start with a big manufacturing unit, then you can purchase an automated cookie making machine.
- Additionally, it will cost you nearly around ₹ six lakhs.
- Except for this complete manufacturing process, you need to set aside around ₹ 2,000 to ₹3,000 for packaging, sales, and marketing.
Additional Essentials for Cookies Business Plan
Given below are a few essential points that you must keep in mind and are as stated: –
- Do the Planning wisely
If you wish to set up a cookie manufacturing business unit, you are required to make a cookies business plan which should cover all the related aspects.
- Securing a Location
Intending to set up the cookie manufacturing business, you are required to acquire sufficient area.
Securing a location is the most important factor of setting up the business as the location is used to store the ingredients, utensils.
Additionally, while securing the location you must keep in mind that the electricity supply, the water supply is sufficient in that area.
Requisite License and Registrations
Intending to set up the Cookie Making Business, you are required to attain the following: –
1- To set up this business, you are required to obtain a bakery permit.
2- Additionally, you must also register your business entity.
3- Furthermore, you must also apply for the Food and Drug Administration Services (FDA) license.
4- In addition to this, if you are beginning to set up your business on a small-scale business, then you are required to register your business as a Sole Proprietorship .
5- Along with this, it is advisable to get business insurance also.
6- Apply for MSME Udyog Aadhaar Registration .
7- Also, apply for a business card as it is important.
8- You are also required to obtain the Trade License for the Local Municipal Authority.
9- Apply for VAT registration.
10- If you are planning to set up your business on a larger scale, you are required to obtain a factory License.
11- You are also required to secure a No Objection Certificate (NOC) from the State Pollution Control Board.
12- You can also guard your brand name by registering Trademark .
Cookies Business Plan for Effective Marketing
Generally, an effective cookies business plan for impactful marketing must include the following: –
The Product
In this section you must repeat the name and details of all the type of cookies that you wish to bake.
- In this section, you should display the prices that you wish to offer to your consumers.
- Additionally, it is advisable to keep the prices reasonable and affordable in the initial phase of your Cookie Making Business.
- Moreover, keeping the prices affordable will result in attracting more customers.
- Also, you can keep offers for the wholesalers and retailers as then they can buy the cookies in bulk.
- Here, the place refers to the location of your cookie making business.
- Additionally, while selecting the location, you must be aware of setting up the business entity either in a mall or in a departmental store.
The Promotion
- The major part of sales and marketing is its promotion.
- Here, in your cookies business plan, you can also make the strategy to gain good customers.
- Additionally, you can promote your business by doing its mouth publicity.
- You can also use pamphlets to attract the attention of the customers.
Role of Aatmnirbhar Sena
A developed and progressive organization, Aatmnirbhar Sena works for the betterment of the citizens as well as the country. Additionally, we work to support the indigent, women, and uneducated youth of our country by aiding them with financial support . We also promote the schemes and yojanas launched by the government amongst the people. The aim is to help the citizens in availing the benefits offered under those schemes.
Aatmnirbhar Sena also grants financial assistance to budding entrepreneurs as well as new businesspersons. Also, we solidly believe in helping the seeking individuals in achieving success.
If you are plotting to set up a Cookie Making Business, then having a cookies business plan is a necessity. Therefore, adding to it, if you follow the cookies business plan explained in this blog, you will surely be able to set up as well as run your business smoothly and hassle-free. Moreover, the business plan will also help you in understanding that when, where, and how you should market your products.
Read our article: Soya Milk Business Plan In India: Checklists To Follow
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Hadools Cookies Business Plan
Table of Contents
Executive Summary
1.0 business.
Hadools cookies is a cookie sole proprietorship located in salmiya, Hawaii. Besides, the company produces high quality and natural products in retail. The cookies includes chocolate chip oatmeal cookies and vegan peanut butter cookies. This categories means that it is an excellent opportunity to offer vegans great products without compromising their faith. Other natural products such as butter, honey cashew milk, flour, natural yeast, other add-ins such as walnuts, dates, cherries, etc. are used to make the cookies. The products are only meant to provide ultra-high quality and competitive products to enhance complete satisfaction to the end-user.
1.2 Business Opportunity
In the salmiya region, there are no many bakery companies providing cookies. Most business majors on cakes. The available companies use processed products to make their cookies. Therefore availing organic cookies is a very great opportunity. Additionally, globally, there is an increasing shift in diet to natural products due to health issues. Besides, there is a general increase in chronic diseases globally, which forces people to consume only natural products; therefore, this provides the company with a unique opportunity as well as experience to add Hadools cookies in the city bakery industry. The company will serve retail and utilize extensive marketing.
1.3 Competitive Strategy
Hadools cookies will provide the society with high-quality products made from local products as well as supplies. The company will also adopt the use of low prices on high-quality products to meet the current market need and secure a market share. Based on customer needs, the company will come up with the supreme taste, fine quality as well as unique and original design to ensure customer satisfaction.
1.4 Founder and Labor
Hadeel Behbehani will lead Hadools Cookies’ team as the owner and manager of the company. Hadeel Behbehani is a highly educated individual who possesses all the necessary skills to run a business and ensure success. He has a long works experience and bakery skills. Most of the skills acquired during studies and work experience are transferable to the start-up of Hadools Cookies. Moreover, she possesses excellent communication, leadership, and other critical skills for running a bakery company. The company is also planning to hire experts who already have experience in making cookies. For the human resource in the company, Hadools Cookies will employ two full-time bakers and two marketers to manage the marketing of the company products within the first five months. With well-talented employees, the company is expecting to make its profits within the first months. Via the combination of excellent leadership, motivated employees a solid business model, the company product demand is expected to rise rapidly.
Business Description
2.1. overview of the baking industry.
The baking industry is organizations whose primary focus is on baked goods. These products consist of cookies, cakes, pastries, crackers, etc. Baking dates back to 2600 B.C. The Egyptians are revealed to use the earliest baking technique (Doolittle et al.). The Egyptians came up with a method to make the dough rise using the oven. From Egypt, baking spread to the Roman Empire via ancient Greece. Today, the baking industry plays a critical role in the economy of the United States (Doolittle et al.). Today, studies show that baking has become an industry and up to 2021 it is predicted to grow with an average of 5.5% per year (Oni the Spokestronaut). Also, looking at the general United States, the bakery products make up 2.1% of the gross domestic product, which amounts to $311.0 billion in the output of the economy. Moreover, up to 2021, retail sales of cupcakes and cakes are expected to increase by approximately 7.2% annually. This tremendous increase in sales is driven by the use of unique and innovative flavors, smaller sized cakes as well as creativity in the cake industry (Oni the Spokestronaut). The study also indicates that the average cash spends on bakery goods per family in Hawaii by 2021 is perceived to be $383.75. Most spending is on cakes and bread. Therefore, based on the above view, the bakery industry is poised to continue growing. Most of the expected growth will be linked to bakeries, which have invested in healthy cakes and flavor trends (Doolittle et al.). Moreover, the research also reveals that business which offers fresh products with high-quality ingredients at customer-friendly prices will be most successful over the next few years.
2.2. Mission Statement
To be the leading bakery company providing natural unique health confectionery products to the greater community and committed to moving human society to live in a free disease environment as well as continuous improvement for the company, our customers, and the environment while satisfying current and future generation’s needs.
2.3 Retail Design
The business is designed to offer retain services where customers walk-in from Monday to Saturday from 6 am to 9pm. On Sunday, the company will operate from 9 am to 2 pm. Some of the products offered include cookies with natural ingredients and which are favorable for vegans and people with chronic diseases such as diabetes and hypertension.
2.4 Form of Incorporation
Hadools cookie is a Sole proprietorship. As of 2020, it costs $25 to file a trading name with the state Department of Commerce and Consumer Affairs. Moreover, it is easy to start and run, therefore giving the company an advantage. The company will also need to meet health regulations for food production. Commercial insurance will also be sought as per the leasing agreements.
2.5. Business Name
Hadools Cookies
2.6. Business Location
The business will be located in Salmiya city. The city is divided into 12 blocks, which are an excellent location for commercial activities. The city areas comprise of large foreigners population consisting primarily of people from the Indian sub-continent as well as other individuals who are not native to the Persian Gulf region (Young, 2014). The baking industry in the city has witnessed a very rapid growth of late (Bostic et al., 2015). The calm and beautiful environment of Salmiya city stimulates the consumption of fast foods throughout the year. With the limited supply of cookies with natural ingredients, there is a need to changed tactics and open a retail cake store and in the town. The company’s objective is to create a huge regular customer base. Therefore, the company will concentrate its marketing and business on residents, who will be the major customers to the company products. This strategy will create a healthy as well as a consistent revenue base, which will ensure the stability of the company. Besides, with the number of tourists visiting Hawaii increasing as per Khadivi & Ramakrishnan, 2016), tourist is expected to contribute almost 35% of the revenue. Furthermore, with several institutions being located in the area and the fact that students have of late adopted fast-food lifestyles, students will offer a favorable market for the products- approximately 28%.
High competitive and visibility products are essential to capture this market segment. Besides, looking at similar products offered in the area, their quality is low and often does not meet the vegan requirements. Local clients are looking for healthy and high-quality products that are provided in a conducive environment. They desire a classy, unique, and customer-friendly products. This view means sticking to the plan of offering several cookies flavors with natural ingredients would be a competitive strategy that will give the company an advantage in the city. Also, given that the city is large and the number of bakeries are limited, the business is in a better position to grow and develop. However, the cost of renting a house in the city is relatively high. Though with the increased population in the area, sales are perceived to be high, thus catering for the increased cost in rent. On the other hand, the maintenance of the business is cheap due to cheap and quality raw material. Labor is also cheap due to the increased unemployment in the area and increased graduates who are looking for a job opportunity. Therefore, the success of the business is high.
2.7 Product Description
Hadools cookies offer various cookies, all from high-quality Hawaii local products, to provide customers with the required taste and satisfaction. Each cooking is made to satisfy the clients even to the minute details. Besides, the bakery is more than perhaps any other type of food-serving business. However, it can only be judged by its products and presentation. Therefore, the company products decoration would be professional to achieve an eye for aesthetics. Besides, the company will provide freshly prepared cookies all times during operating hours.
Some of the popular cookies will include chocolate chip oatmeal cookies and vegan peanut butter cookies. The cookies will be made from healthy and natural products that promote health, especially to people with chronic diseases such as diabetes. Also, it is an opportunity for vegans to enjoy cookies without compromising their faith. Some of the ingredients will include butter, honey, which is perceived to be naturally occurring medicine. Vanilla, cashew milk, flour, natural yeast, chocolate chips will also be among the ingredients. Besides, other add-ins will include walnuts, dates, cherries, etc. Bearing that in the market, no organization provides similar products, the company will have a great advantage. The products are only meant to provide ultra-high quality and competitive products to enhance complete end-user satisfaction. Also, the company aim at providing its bakery products in a way that reflects the organization believes in the significance of client satisfaction.
2.8 Company Position
Recently, supermarkets dominate the baked goods market in the city. However, the company stands in a good position due to its ability to provide quality products.
Hadools cookies is set aside from its competitors in that;
- Regardless of many processed ingredients in the market, the company is only interested in whole, natural, raw, and local and organic ingredients to develop its products.
- Also, the company products contain extra detail which is ignored by competitors to cater for people with chronic conditions and increase their confidence in our products
- The company will also cater to the needs of our clients in every way possible, and their satisfaction will be our command.
- Furthermore, customer service and display of our products will be our number one priority.
2.9 Pricing Strategy
Regardless of high-quality natural ingredients, the pricing at Hadools cookies will be relatively lower compared to the typical store bakery. Based on the detail of special orders, the price of a cookie is set to be $1.5. However, the margin may increase with 1$ compared to the ordered ingredients and specifications. The price is expected to be low since the raw material will be purchased locally and on a large scale, which lowers the cost of production. Also, with a low number of employees, the price can be capped at the lowest.
3.0 Market and Industry Analysis
Studies indicate that vegans in the United States have grown from 1% to 6% between 2014 and 2017, which is a 600% increase (Lundahl, 2018). The study also indicates that there is a growing number of people who have interests in plant-based products though don’t identify themselves as vegans. The shift in dietary decisions plant-based is observed due to health and weight management. The fact that a large number of individuals also have animal protein allergies and food-related illnesses like celiac disease also supports this shift. Moreover, McGrady & Moss (2018), reveal that the burden of chronic diseases is rapidly increasing worldwide. From this view, every person is a targeted customer for the product. Customers include locals residing in the city and tourists from foreign countries. This increasing shift results from the fact that everyone is trying to check their diet or else struggling with health disorders, which requires healthy foods. Customers always need health products, therefore making a decision on what to buy, should be guided by ingredients of foodstuff. Cookies fitting in many diets, buying is based on individual taste and preference. Therefore, customers usually locate a store with great products to purchase. With this view, well-organized marketing is required. Consequently, the application of social media advertisements is critical to reaching these customers and making them aware of the company products. Thus, from this view, the company can make significant profits from the sales of natural cookies.
3.1 Market Segments
The market segmentation is divided into two categories, which include celebrators and vegans. Celebrators are individual who purchases products to celebrate either their achievements, birthday and many holidays or special occasions; this category comprises of young, old, middle-aged, and both men and women. On the other hand, vegans are all family members, especially those who consider eating healthy diets; away from animal products. Families can also invite their friends to enjoy baked products in a relaxed environment. Therefore, the two segments are critical for the company.
3.2 Competition
Some of the grocery stores which are competitive in the bakery industry in salmiya include Roy Shvartzapel, which is specialized in desert cakes, Walmart and Macrina Bakery. However, regardless of some of the company being international and employing the best employees, the quality of the baked products in these retail stores are either poor or do not suit vegan diets. Also, the products do not support the needs of people with health conditions. Besides, all the companies except Macrina Bakery produces their products at an outside location and transported to the city. All the company ingredients are also processed, which lowers the taste and quality of the product. Three Brothers Bakery is also another bakery company in the region, though it specializes in holiday, celebration and party cakes. However, other cookies are sold locally from small companies though they are baked with low-quality ingredients. The taste of the products available is only limited to chocolate or vanilla. Therefore, with the provision of these tastes and additional for customer choice can be a great advantage. Besides, the Great Harvest Bread Company is also competitive due to its small treats and cookies, which are sold within the organization premises. Lastly, Uptown Café is a notable competitor in the bakery industry since it’s primarily focuses on bakery and restaurant, though its products are of high prices. The café is also known to produce some cookies, though its bakery sector deals mostly with wedding cakes and other desserts.
However, Hadools cookies is advantaged due to its ability to provide natural and organic products, provision of extra detail which is ignored by competitors, cater to the needs of our clients and excellent customer service and display of our products.
3.2 Labor Requirements
With an understanding of the significance of human capital, Hadools Cookies will come up with an excellent management team. Hadeel Behbehani will lead the team as the owner and manager of the company. Hadeel Behbehani. She is highly educated with relevant work experience in working in a bakery. Most of the skills acquired during studies and work experience are transferable to the start-up of Hadools Cookies. Behbehani being a hardworking individual with the necessary skills to strive in the modern bakery industry, success is guaranteed. Behbehani also has excellent communication skills and customer service skills critical to running a company. Furthermore, the bakery will hire two full-time bakers with experience in baking cookies and two marketers to handle the marketing of the company products within the first five months. Profitability is perceived to be witnessed by the first months. Via combination of marketing, excellent management as well as a solid business model, the demand for the company products is expected to grow rapidly; hence the company gaining easy market penetration.
Approximately, the company is expected to make $750,000 within the first year. This profit is attributed to intensive marketing, the increasing shift to natural food products, and the need to avoid the risk of chronic diseases. Also, with the increase in family spending, the company out to take advantage of it to increase sales.
Bostic, J. N., Palafox, S. J., Rottmueller, M. E., & Jahren, A. H. (2015). Effect of baking and fermentation on the stable carbon and nitrogen isotope ratios of grain‐based food. Rapid Communications in Mass Spectrometry , 29 (10), 937-947.
Doolittle,, Annie, et al. Industry Analysis ;Bakery Industry . 2013, www.csus.edu/indiv/h/hattonl/documents/BakeryIndustry.pdf.
Khadivi, P., & Ramakrishnan, N. (2016, March). Wikipedia in the tourism industry: forecasting demand and modeling usage behavior. In Twenty-Eighth IAAI Conference .
Lundahl, O., 2018. Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism. Consumption Markets & Culture , pp.1-31.
McGrady, A., & Moss, D. (2018). Chronic Illness, Global Burden, and the Pathways Approach. In Integrative Pathways (pp. 39-58). Springer, Cham.
Oni the Spokestronaut. “State of the Baking Industry 2018 [Infographic]: OrderNova: Bakery Order Management Software.” OrderNova , 20 Sept. 2018, www.ordernova.com/state-of-the-baking-industry-2018/.
Young, K. G. T. (2014). Rethinking the native Hawaiian past . Routledge.
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Cookie Company Business Plan Example
MAR.07, 2014
Cookie Company business plan for starting your own business
Food is one of the most lucrative businesses on the planet. If you want to enter this industry, opening a cookie company can be a very good option. In this cookie bakery business plan, we will look into how you can open such a business and run it in a profitable manner. This homemade cookies business plan will explain all the aspects of running the business. If you want to know how to start a cookie business, all you need to do is to read this document to the end. You can also use this document for creating a franchise business plan .
Executive Summary
2.1 the business.
For this cookie dough business plan, we will use the example of Steve Bakes. This will be a cookie company based in Houston, Texas. Steve Baker is starting a cookie business because it is his family business.
2.2 Management of Cookie Company
For anyone who wants to know how to start a cookie business, it is important to have a clear idea of how the company will be managed. To run the business the right way, Steve will hire managers to run the day-to-day affairs of the company. Steve will be the CEO of the company and all matters will be brought to his notice on a daily basis. Having a well-defined management structure of the company is not only necessary to run the business in a profitable manner but also for creating a business plan for a bank loan .
2.3 Customers of Cookie Company
Just like starting a coffee bean business , it is important to have an idea of the customers that you’ll be dealing with when you start a cookie company. The main customers of the company will be:
- Private buyers who need the cookies for themselves.
- Local retailers who need the cookies for their business.
- Hotels, cafes and restaurants.
- Hand-made cookie exporters.
2.4 Business Target
The next important thing that needs to be done before starting a business is to set a business target. The target of Steve Bakes will e to:
- Become the best cookie maker in the city.
- Expand the business to three more locations by the end of year one.
- Start making $178,900 in profits by the end of year two.
- Establish the name of the business as a top cookie brand in all of USA.
Company Summary
3.1 company owner.
The business plan for homemade cookies needs to cover the owner of the company too. Steve Baker has been working in a bakery since he was 10. He knows a secret cookie recipe that is a part of his family’s legacy.
3.2 Why the Cookie Company is being started?
Steve wants to start a cookie business because he knows that no one can make better cookies than him. He wants to capitalize on the secret cookie making technique passed on to him by his father and his love for cookies. With such a fantastic technique and passion, nothing can stop him from starting this business.
3.3 How the Cookie Company will be started?
The steps involved in starting the cookie company are more or less the same as those seen in the restaurant business plan template . Here’s how this business will be started.
Step1: Market Survey
Like any other business, the first thing to do is to determine how profitable is a cookie business and to do that, it is important to conduct a market survey. This will tell us the demand of the product and the profit margin we have. The cookie shop names will also be finalized on this stage.
Step2: Marketing
The next step in how to open a cookie business is to market the business. You need to reach as many people as you can in order to make sure that the business gets adequate customers once it is functional.
Step3: Establishing the Bakery
Once you have started the marketing effort, it is the time to establish the bakery where the delicious treats will be made. Just like the juice corner business plan , you need to make sure that the capacity of the production unit is in line with the demand of the product.
Step4: Going Online
Once the bakery is being built, you need to establish a website and make an online presence so that your customers can order the cookies easily. As all businesses these days have an online presence, this is very important to compete in the market.
A cookie company might appear to be a straightforward business but, as a matter of fact, you can include a number of different services in your cookie shop business plan.
Remember, the more services you offer, the more profit you can make. This cookies business plan sample includes some of the services that you can provide. You can also include more if you want.
The services that are a part of this cookie business plan template are:
Hand-Made Cookie Production
The basic service of the business will be the production and delivery of hand-made premium cookies.
Custom Cookies
People who want custom-made cookies can commission us to make cookies as per their demands.
Custom Cakes
Custom birthday, wedding, and other celebration cake designing, and production will also be one of the services provided by Steve Bakes.
Bakery Training
We will also include an apprenticeship program in the services for aspiring bakers to come and learn from our cookie making.
Marketing Analysis of Cookie Company
The single most important thing that you need to do to start cookie business I the marketing analysis of the business and the market you are going to enter. This is important because no matter how good you know how to sell cookie dough, if you are not aware of market dynamics, you’ll fail.
Let’s now explore more details of the boat RV storage business plan.
5.1 Market Trends
If you know how to create your own cookies, the thing that you need to know next is the market trends of the business so that you can run it in a profitable way. There are a number of different cookie marketing ideas that can be used to advertise the business and attract customers. However, none of them will work if you do not know how to start your own cookie business.
5.2 Marketing Segmentation
The next thing that you need to know in order to start a successful cookie business is to have an idea of market segments that you will be serving. Here’s a rough idea of the market segments you’ll be dealing with:
UK Start-Up Visa Business Plan
5.2.1 private customers.
People who like cookies and want to buy premium hand-made cookies will be the main customers of the business.
5.2.2 Retail Stores
Retail stores in the area who want to add cookies to their stock will be another market segment for us.
5.2.3 Cafes, Bars and Restaurants
Local cafes, bars, and restaurants will also be among the market segments and will buy the product in bulk.
5.2.4 Exporters
Export businesses specializing in hand-made cookies will also be a lucrative market segment for the business.
5.3 Business Target
When people explain how to open a cookie business, they tend to forget business targets. Here are the targets set by Steve Bakes.
- To become the best premium hand-made cookie maker in the city.
- To provide healthy and tasty cookies to everyone.
- To expand the business to other cities and then states.
- To make a ton of money.
5.4 Product Pricing
Just like we did in the business plan for cafe , we will price the product at the market average. Our product will be of better quality than any of the competitors and having a price similar to what people are already paying will help us get customers. Once we start getting enough customers, we can then increase the prices.
Marketing Strategy
The next thing that you need to start this business is a solid marketing plan for cookie business. The business plan for a bakery cannot be complete without it. Especially, if you are starting a cookie business at home, you need to be clear about how the business will be started and how it will be marketed. This part of this cookie making business plan deals with the marketing part of the business. This is because no cookies business plan sample can be complete without it.
6.1 Competitive Analysis
Here’s the competitive analysis of this cookie bouquet business plan:
- No one in the area offers handmade and custom cookies.
- The cookies available in the area are expensive and really not up to the mark.
- The bakeries that do offer cookies are often out of stock.
- Once we attract enough customers, we can sell the cookies at whatever price we want.
6.2 Sales Strategy
- The business will be advertised over all the local and national marketing channels. This will make the business known to everyone who a customer can be.
- The focus of the business, in the start, will be to earn customers rather than making huge profits.
- Discounts and special offers will be offered to the repeat customers and bulk buyers.
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
Personnel plan
The next important part of this cookie bakery business plan is the personnel plan. This is the part where we discuss the manpower required to run the business. As the main products of the business will be handmade and custom cookies, we will need quite a bit of workers to run this cookie business from home. That means, while answering the question how to start an online cookie business, it is important to mention how many people will be needed to operate it.
7.1 Company Staff
The following people will be needed to run the business:
- Steve Baker, the owner, will be the CEO of the business.
- 1 shopkeeper for operating the factory outlet.
- 3 managers will be hired for sales, operations, and marketing.
- 3 delivery drivers.
- 1 accountant.
7.2 Average Salary of Employees
Financial plan.
When you offer homemade cookies for sale, the first thing that you need to decide is how much does a cookie cost you to manufacture. What most manufacturers fail to realize is the cost of the cookie is not just the cost of the dough used to make it. You need to include everything from the cost of starting the business to running it in order to get the correct estimate of the cost of the product.
The money needed to start this home bakery business plan will include:
- The cost of buying land to build the bakery.
- Marketing costs.
- Cost of making a website.
- Salary of the employees.
- Cost of raw materials to make the cookies.
- Cost of registration and insurance.
8.1 Important Assumptions
8.2 break-even analysis.
8.3 Projected Profit and Loss
8.3.1 profit monthly.
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
8.5 Projected Balance Sheet
8.6 business ratios, frequently asked questions of the cookie business.
Answer the following questions in your cookie business plan –
- Will you offer cookies online or sell locally, or both?
- If online, how you are going to ensure safety in shipping?
- What makes your recipes unique?
- How you are going to market cookies?
- Do you have proper licenses and permits to start your business?
Download Cookie Company Business Plan Sample in pdf
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One Good Cookie: A Business Plan
When I was traveling for work, it struck me that the interesting places were *not* the chains I find at home, it was the unique experiences that I was craving. Not a franchise, and not an internet thing, just a face-to-face unique experience kind of place. One Good Cookie is a sole proprietorship business with the vision of providing “One Good Cookie at a Fair Price.” Our slogan is “One Good Cookie Deserves Another! TM” and our mission is “To make unique, creative, high quality cookies and provide them locally at a fair price in a single-store cookie shop.” Our values are community, quality ingredients, and fair prices. Our financial objectives are to achieve an average sales transaction of $4.50 per customer by the end of the first year and to increase the first year profit by 5% in the second year of business. The top local competitors are profitable with revenues of over $500,000 per year (Manta.com, 2010b, 2010d) and are sustainable as most have been in business for 15 years or more (Manta.com, 2010a, 2010b, 2010d). Financial projections show that the business will have positive cash flow in the first month of operations as 34% of revenue generated. Start up expense will be $22,605 with a net profit in the first year of just over $75,000.
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