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4 Steps to become a mobile Notary
By NNA Staff on December 9, 2020
Updated 11-28-22 . If you're looking to start your own businesses — or make money on the side — becoming a mobile Notary is a good place to start. It is simple, the start-up cost is fairly low and you can work either part-time or full-time.
Mobile Notaries travel to signers’ locations to notarize documents. They earn money by charging a fee for the notarization up to the limit allowed by their state’s law. Some states also permit Notaries to charge a travel fee.
The 4 steps for becoming a mobile Notary are as follows:
- Step 1: Become a Notary (if you aren’t one already)
- Step 2: Create a business plan
Step 3: Create an internet presence
Step 4: market yourself.
The difference between a mobile Notary and a Notary Signing Agent
Being a mobile Notary is not the same thing as a Notary Signing Agent (NSA). An NSA required extra certification and training in order to perform mortgage signing assignments for title companies. Someone who works only as a mobile Notary does not automatically possess these additional qualifications. However, you can perform both general mobile Notary work and mortage assignments if you are a certified NSA. In fact, this can be a good way to earn income when there are less loan signing assignments available.
Step 1: Become a Notary
The requirements for becoming a Notary vary from state to state. At a minimum, you will be required to fill out an application and pay a filing fee. Depending on your state, you also may be required to:
- Complete a training course
- Pass an exam
- Undergo a background check
- Purchase a surety bond
- Purchase supplies such as a Notary seal and journal
While no state requires you to have Notary errors & omissions insurance , it is advisable for any self-employed Notary to have an E&O policy.
Step 2: Create a business plan
A business plan helps you map out where you want to accomplish and how you expect to accomplish it. It does not have to be complicated, but it helps get and keep you on track. Among other things, it should include:
- What services you offer
- How far you’re willing to travel (or the geographic area you plan to serve)
- Where you expect to find business (such as healthcare facilities, schools, small law firms, banks and military installations)
- How you plan to market your services
No business, no matter how small, can expect to thrive without an internet presence . Most potential customers will search the internet to find a mobile Notary. At a minimum, you should have a website that includes:
- Your business name and contact information
- The services you offer (including services other than notarizations)
- The geographic area you serve
- Any other pertinent informatio
It’s also a good idea to create profiles on various Notary forums and set up social media pages for your business. You want to make it as easy as possible for potential customers to find you.
This is the key to your success. The more effort you invest in marketing your services, the more business you’ll get.
Again, your internet presence is important. Regular social media posts about your business will help get you noticed. That can include short videos on YouTube and shared links on Facebook.
Apart from the internet, person-to-person networking is invaluable. Your community will have a variety of businesses and organizations that often need a Notary, and your business plan will identify many of these entities. Circumstances permitting, make the rounds of these organizations to drop off your business card, then periodically revisit so potential customers get to know you.
Once you get your mobile Notary business up and running, consider ways to expand your offerings. You could add non-Notary services , such as I-9 services and apostille services. You also can consider becoming an NSA to take loan-signing signing assignments.
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Mobile Notary Business Plan Example
Mobile notary business plan for starting your own business
Even with all the modernization and the availability of biometric verification and digital signature services, the importance of good old notary publics cannot be neglected. In this mobile notary business plan pdf, we will walk you through everything, from start to end, that is involved in creating a franchise business plan for mobile notary services.
If you stick around till the end of this sample business plan for a mobile notary service, you can also get a business plan for green house that you can use if you don’t want to make a living seeing people sign boring documents.
2.1 the business.
Walker Mobile Notary will be a notary public services business based in Cleveland, Ohio. It will provide all the services form document attestation to signature verification and from contract registration to affidavit registration.
2.2 Management of Mobile Notary Business
No sample business plan mobile notary can be complete without talking about the management structure that will be used to effectively run the business. Here, the business will be headed by the owner and CEO Paul Walker. Walker, who is a retired attorney, will hire a manager to handle the business and will employ five notary publics to provide the services. An accountant will also be hired to keep track of the money moving into and out of the business.
Just like starting a micro winery , this business will need to have a strong management structure to be run efficiently and to make profit.
2.3 Customers of Mobile Notary
We need to determine the customers this business will be serving. This is one of the most important part of writing business plan for investors . The main customers will be the following:
- People who want to get a contract verified.
- People who want to get an agreement registered.
- People who want to sign an affidavit in the presence of a notary public.
- People who are obligated by the law to get documents verified by a notary.
2.4 Business Target
The target of this business is to make a lot of money by providing notary services to people at their doorstep. To meet that target, the goals of the business will be divided into the following:
- Making a reputable name for the business.
- Expanding the services to the whole city of Cleveland and then the nearby areas.
- Making as much money as possible.
- Getting permanent clients for the business.
3.1 company owner.
The owner is one of the most important things in any sample notary public business plan. The owner of Walker Mobile Notary is Paul Walker. He is a retired district attorney and knows in detail how to make and execute a notary signing agent business plan. Let’s now see the next part of this free notary business plan.
3.2 Why the Mobile Notary Business is being started?
The next thing that we need to touch in this mobile notary business plan pdf is the reason why this business is being started. When Walker retired from his position as the district attorney, he felt that there was no mobile notary services provider in the whole city. He wanted to start a business of his own before all this. He went through a business plan for janitorial services and a business plan for the cyber security but finally decided that he needed to do something related to his field of experience and that turned out to be opening a mobile notary business.
3.3 How the Mobile Notary Business will be started?
The first thing that needs to be done to start a mobile notary business is planning. This was easy for Paul as he was in the same industry for a long time and knows how to plan and execute this business. He has carried out a survey and planned the feasibility of starting this business in the area.
The next thing that needs to be done is to register with the local law-enforcing authorities and justice system. A notary can only carry out notarial services if they are registered with the local justice department. This will also not be a problem for Paul.
Step3: Establishing an Office
The next thing to do is to establish an office where the business will be based. Paul is looking to make the office in a place near the district courts so that he can provide mobile and on-the-spot notarial services.
Making the business known to the people who are expected to be customers will also be one of the most important things in starting the business. Paul plans to spare no expense in advertising and marketing the business.
The next topic that we need to touch in this notary public business plan pdf template is the nature of services that this business aims to provide. This is just about the most important part of writing a business plan notary service. Here are the services that will be provided by this business:
We will provide document attestation services to people in Cleveland who cannot get to a notary’s office.
People who want to sign a contract and get it registered by a notary will also be given the services where they can call us and get the contract validated.
There are some documents that are only valid when signed in the presence of a notary public. We will provide these signature validation services too.
If someone wants an agreement to be registered at a notary’s office, we will offer the services for that.
Marketing Analysis of Mobile Notary
The next important thing in the mobile notary business plan examples is the marketing analysis of the market we are going to enter. This is the most important part of any law firm sample business plan as we need to be clear about what services we intend to provide and who is already providing the services. The difference between the availability and demand of these services is what makes the business profitable. Let’s now have a look at the market trends as they are also a very important part of this notary business plan.
5.1 Market Trends
Before making this notary business plan template, we ran a complete analysis of the market trends. It was evident from our surveys for this sample business plan for a mobile notary service that the demand for mobile notary services has been on a steady rise since the last 5 years. More and more people want mobile notary services, and the service providers are not increasing at the same rate as the demand. That makes this business more profitable than anything like a judgement recovery business plan .
5.2 Marketing Segmentation
The customers of Walker Mobile Notary will be from the following Segments:
UK Start-Up Visa Business Plan
5.2.1 corporate clients.
Big corporations where hundreds of agreements and contracts are signed on a regular basis will be a profitable market segment for us.
5.2.2 Small Businesses
The need for signing contracts and getting them attested by a notary public is also there in small businesses. These will not be very high-paying clients but will still be a considerable market segment for the business.
5.2.3 Private Customers
Private customers who want a sale deed or any other agreement signed and verified by a notary will also be a market segment for us.
5.2.4 Government Agencies
Government agencies can also sometimes need the services of a mobile notary and we will provide them just that.
5.3 Business Target
- To become a well-reputed name in the business.
- To make as much money as possible.
- To deliver notary services at the doorstep of those in need.
- To provide all sorts of notary services to all market segments.
5.4 Product Pricing
Walker Mobile Notary will price the services twice as much as other notaries are charging. This will be done because there are no other mobile notary services providers in the area, and we can use that to our advantage. We will offer discounts to repeat customers and corporate clients.
Another important thing that we need to touch in this notary public business plan is the marketing strategy that will be used for the business. To make a complete and actionable marketing strategy for any notary business plan pdf it is necessary to run a complete competitive analysis and then make a sales strategy according to the prevailing circumstances in the industry. Paul has done just that and here is the result of his research and working.
6.1 Competitive Analysis
- We have gathered intel and have come to know that the area does not have any mobile notary service provider.
- The notary publics working in the area are not sufficient for the needs of the are and people often have to wait for hours to get their documents attested.
- There is an overwhelming demand for mobile notary services in the area with some people even saying thy are willing to pay 5 times the fee of a notary public if thy can get them to visit them at home.
6.2 Sales Strategy
- Walker Mobile Notary will offer discounted rates for the first six months.
- The business will be advertised using all available media outlets.
- Free private attestation services will be provided to corporate clients.
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
Another part of enterprise due diligence is the assessment of manpower that will be needed to run the company. As this is a services business and not a products one, this business plan for notary public will need a lot of manpower to run. To make this mobile notary business plan a success, it is imperative that you hire the right people and the right number of people.
7.1 Company Staff
The following people will be needed to run the business:
- Paul Walker will be the owner and CEO of the business.
- 2 managers for operations and marketing.
- 4 Mobile Notary Publics.
- 1 Email correspondent.
- 2 Office Assistants.
- 1 reception clerk.
- 1 telephone operator.
7.2 Average Salary of Employees
The last part of any notary public business plans is the discussion of the finances involved in starting and running the business. This business will not require a lot of investment. However, the person starting the business will have to arrange for the following expenses:
- The cost of getting the business registered.
- The salary of employees.
- The cost of establishing the business.
- The money needed to buy furniture and other things for the office.
- The cost of establishing an online presence.
- The cost to buy cars for visiting notaries.
8.1 Important Assumptions
8.2 break-even analysis.
8.3 Projected Profit and Loss
8.3.1 profit monthly.
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
8.5 Projected Balance Sheet
8.6 business ratios.
Mobile Notary Business Plan Sample in PDF
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Home » Business ideas » Service Industry
How to Start a Mobile Notary Business in 19 Steps
Do you want to start a mobile notary business? If YES, here is a complete guide to starting a mobile notary business with NO money and no experience. If you are looking for a business to start with little or no money, mobile notary business is the ideal business to venture into. Aside from the fact that this business requires low start-up capital, it is also a highly profitable business venture.
Mobile notary business in U.S is commissioned to witness the signing of important documents like affidavit, court summons, C of O, and other legal documents. Notaries work as legal officers with the authority to certify affidavits, administer oaths, and take depositions. Notaries also help to prepare wills, mortgages, and other legal documents, which they certify with an official seal, as well as providing official witnessing of signatures.
Notaries are widely needed in real estate, finance, insurance, and legal aspects. It is a business that can be run from home that is why it is called mobile notary. It can equally be run by opening an independent office or working in conjunction with another business that is compatible with it such as insurance office, real estate office, or law office. Therefore, you have a lot of options to choose from if you decide to operate this kind of business once you are certified.
The most successful notary public are those who have been able to build a vast client base comprising of professionals who require notary public services. If you also want to be successful in this business, you need to build a diverse client base which will open several doors of opportunity for you.
If you are looking to get all the needed information that would guide you in starting your own mobile notary business, you may want to consider reading this article extensively.
19 Steps to Starting a Mobile Notary Business
1. understand the industry.
There is no published data on the size of the mobile notary business but we do know that there are about 1 billion notary transactions taking place in the United States each year.
This statistics also take into account the fact that most people under the age of 20 would require notary services less than those above 20 years. With the current US population believed to be at about 324 million, about 27% of this population would rarely need a notary, except for school related activities; while the remaining 73% account for most of the estimated 1 billion notary transactions each year.
Not everyone makes use of the mobile notary as some people still prefer to go to a notary at a bank, law firm, paralegal, title company, courthouse, credit union, accountant, shipping store, insurance agent, financial adviser, etc.
People patronize the mobile notary when they are not mobile or when confined to a hospital bed, nursing home, home-bound, assisted living, or incarcerated. The mobile notary is also used when people want to save time by having a mobile notary come to their location, or when they need a notary service after the walk-in notary services are closed for the day, or on holiday.
The market size for mobile notary services mostly includes those who are not mobile and would prefer a mobile notary coming to them. It also includes several other businesses needing the service of a notary to come to the business location for a transaction.
With some of these positives associated with the mobile notary business, it is certain that the mobile notary industry will keep growing for years to come, and people will keep seeing it as a better and cheaper alternative.
2. Conduct Market Research and Feasibility Studies
- Demographics and Psychographics
The demographic and psychographic composition of those who require the services of a notary is not restricted to a particular age group neither is it limited to a particular location, but it cuts across people of different ages and income level. The demand for the mobile notary is lowest among the age group of 20 years as most of them only need it for school related activities. But its demand sharply rises for age groups above 20 years who would need it for various reasons. So, if you are looking towards defining the demographics and psychographics of your mobile notary business, then you should ensure that your service is readily available to every class of people.
3. Decide What Niche to Concentrate On
Here are some niches you can specialize in the course of your mobile notary business;
- Estate planning
- Real estate attorney
- Financial advising
- Clearing and forwarding agency
The Level of Competition in the Industry
There is no doubt that the mobile notary business has huge potential for growth, but it is also a highly competitive industry. There are no entry barriers associated with this business as anyone can venture into this business.
Distance or location is never a barrier in this business when competing for clients. All your clients demand from you is satisfactory service. You should try to satisfy your clients at a relatively cheaper price compared to your competitors. This will be a plus to your business as you would enjoy more patronage once your clients are satisfied with your service.
There are several other mobile notary business owners scattered all around the United States. So, if you intend to start your mobile notary business, you will definitely meet stiff competition not only amidst mobile notary in the United States but also all over the globe. Besides, there are larger and well established mobile notary companies that people are used to visiting, and you should be ready to compete with them for clients.
4. Know the Major Competitors in the Industry
There is no industry in the world that does not have well-known brands. These well-known brands are known to have done well for themselves over time. These people are highly regarded by clients and the general public. Some of these businesses have been in the industry for long thereby making a name for themselves through their exceptional service.
Here is a list of some of the leading mobile notary businesses in the United States of America;
- Jacksonville mobile notary
- Fort Worth mobile notary
- Fairfax mobile notary
- Chicago mobile notary
- Indianapolis mobile notary
Before starting the mobile notary business, you are expected to do a feasibility study. You will have several factors to consider in order not to fail in this business. One of the most important factors to consider is how to create a unique brand capable of standing out from among other competitors in the industry. You would also need to make extensive research and consultations.
You also need to devise means to get a market share for your business by ensuring that you showcase your unique strength by making it attractive enough for your customers to notice you. You will need to write a comprehensive business plan to know if this business is viable for you or not.
Another thing to consider is how to source for start-up capital. This is very important as most major financial institutions will be more favorably inclined to lend to already established and successful mobile notary businesses than to a start-up business. You have to write an exciting business plan that would be able to convince the lending institution to provide capital for your startup business.
5. Decide Whether to Buy a Franchise or Start from Scratch
To start this type of business, you would be better off if you start from the scratch instead of buying a franchise. For this type of business, it is much easier to start and run it from the scratch to profitability than having to buy a franchise. Though it would take you some time, but you will surely start making your profit in the long run. People will patronize your products based on affordability and accessibility as against relying on a franchise.
It is also interesting to note that most of the big and successful mobile notary businesses all started from the scratch and they were able to gradually build a strong and solid business brand. However, it takes hard work, dedication and determination to achieve success in this kind of business.
6. Know the Possible Threats and Challenges You Will Face
If you decide to start your own mobile notary business today, you would most likely face a major challenge which is the presence of well – established mobile notary companies who are also offering the same services that you intend offering. The only way to avoid this challenge is to create your unique selling point within the market.
Some other likely threats you would face as a mobile notary company operating in the United States are unfavorable government policies, the arrival of a competitor within your business location and global economic downturn which usually affects spending power. There is hardly anything you can do to avert these threats other than to remain optimistic that things will eventually work for your good.
7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)
Starting a mobile notary business requires a strong legal backing. The legal entity you choose for this business will go a long way in determining the profitability and overall business growth. It could be quite challenging to choose a legal entity for your business.
When it comes to choosing the right legal entity for your mobile notary business, you have a plethora of options to choose from. These options range from limited partnership to general partnership, to limited liability company (LLC) which could be later upgraded to a “C” corporation, or an “S” corporation.
All these different forms of legal entities have their own advantages and disadvantages. This is why you need to carefully pick the most suitable one for your business.
Here are some of the factors to consider before you choose a legal entity for your mobile notary business; limitations of personal liability, tax, ease of transferability, admission of new owners and investor’s expectation.
If you carefully study the characteristics of the various legal entities to use for your mobile notary business, you will see that Limited Liability Company is the most suitable for this type of business. You can start this type of business as an LLC and then convert it to a ‘C’ corporation or an ‘S’ corporation in the course of the business, especially when you plan to go public and international.
When you upgrade your business to a ‘C’ corporation or ‘S’ corporation, it will give your mobile notary business enough boost to compete with major competitors in the industry and not just within the United States, but on the international stage; it will also help you to generate enough business capital from capital firms, enjoy separate tax structure and ease of transferability of ownership of the business; lastly you will enjoy flexibility in the aspect of ownership and management structures.
8. Choose a Catchy Business Name from the ideas Below
If you are looking to start a mobile notary business, it becomes really vital that you adopt a business name that would do your business good. Generally, when you want to choose a business name, it is expected of you to be creative in doing so. This is because whatever name you choose for your business will form a perspective for your business. It is usually the norm for startup entrepreneurs to follow industry trends when naming their business.
If you want to start your own mobile notary business, here are some catchy names you can choose from;
- SignIt mobile notary
- Dotman mobile notary
- Perfect touch mobile notary
- Legal way mobile notary
- Noteworthy mobile notary
9. Discuss With an Agent to Know the Best Insurance Policies for You
Choosing the right insurance policy is a good way to boost your business as its importance cannot be overemphasized. In most countries especially in the United States, you won’t be allowed to operate a business without having some of the basic insurance covers required to operate your business in the industry. Therefore, it is necessary when making your budget to make provisions that will cover for your insurance policy. You could also consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your mobile notary business.
Here are some of the insurance policies necessary to have if you want to start your own mobile notary business in the United States
- General insurance
- Liability insurance
- Payment protection insurance
- Business owner’s policy group insurance
- Equipment and Auto Insurance
- Hazard insurance
- Risk Insurance
- Workers compensation
- Health insurance
- Overhead expense disability insurance
10. Protect your Intellectual Property With Trademark, Copyrights, Patents
Most businesses need you to file for intellectual property protection/trademark, but the mobile notary business doesn’t necessarily need an intellectual property protection because you can run the business without running into any legal issues involving your company’s intellectual properties.
You might still decide to protect your company’s logo, as well as other unique documents important to your business. To register a trademark for your company, you should file an application with the USPTO. The final approval will be made by the attorney as required by the USPTO. It is really vital that you have your brainchild registered so that you would know how to deal with those who trample on your brain child accordingly.
11. Get the Necessary Professional Certification
There are some professional certifications necessary for you to have which would better position you to effectively run the mobile notary business in the United States of America. Below are some of the necessary professional certifications you are required to have in order to successfully run your own mobile notary business;
- Institute of real estate management
- American Society of Notaries
- National Notary Association
Please note that the law of the United States of America clearly states that all mobile notary businesses are required to obtain the appropriate license and certification.
12. Get the Necessary Legal Documents You Need to Operate
It is necessary to have the appropriate documentation in place before you start a business in the United States of America. Without the necessary documents in place, it won’t take time before the law catches up with you.
Here are some basic legal documents to get if you want to successfully run your mobile notary business in the United States;
- Business Plan
- Business License
- Certificate of Incorporation
- Business Incorporation Certificate
- Health Inspection Certificate
- Non – Disclosure Agreement
- Employee’s Handbook
- Tax Payer’s ID
- Employment Agreement (offer letters)
- Operating Agreement for LLCs
- Insurance Policy
- Apostille (if one intends to operate the business beyond the United States of America)
13. Raise the Needed Startup Capital
Financing a business can be a tough issue to handle. This is especially if the business you are embarking on is capital intensive. A mobile notary business can be started with small capital. You only have to get the right business location. To finance your mobile notary business, one of the first steps to take is to write a good business plan. With a workable business plan in place, it would be easier to convince your bank, investors, family, and friends to invest in your mobile notary business.
Below are some of the ways to source for start–up capital for your mobile notary business;
- Applying for loan from your bank
- Raising money from investors
- Selling shares to interested investors
- Source for soft loans from your friends and family members
- Raising money from personal savings and sale of personal stocks and properties
- Raising money from business partners
- Applying for business grants from government, non-governmental organizations, and angel investors
14. Choose a Suitable Location for your Business
Where you choose to locate your business is key to the success of the business. You need to be located in a place that is conducive enough for people to do business with you. Your business location is very crucial to the growth and success of your business, hence as an entrepreneur, you should be looking to rent or lease a facility in a visible location. Look for a location where the demography consists of businesses which are likely to need your product and choose a location that is well accessible.
You should also note that it is quite expensive to get a business facility in a good location. Hence you should be prepared to allocate enough funds in your budget for leasing/renting. If you are not well versed in choosing a location for this type of business, then you should talk to a business consultant or a realtor who would properly guide you in choosing the right business location for your mobile notary business.
15. Hire Employees for your Technical and Manpower Needs
The mobile notary business is a highly competitive industry. To thrive in this business, you have to be certified to run the business and you have to offer quality service to your clients. Apart from the technical aspect of the business, the manpower aspect is also of equal importance. You need to hire a qualified and competent staff to help you manage your business. The overall success of the business rests on the quality of staff you employ. You will need about 3-5 competent staff to start up this business on a small scale.
Service Delivery Process of the Business
To deliver excellent services to your clients, you need to ensure that some things are in place like hiring experienced hands, ensuring good client relationship, and treating your clients well. All this should be done while keeping your charges low compared to your competitors. To provide excellent service delivery, you need to ensure that you put your clients at the heart of what you do.
16. Write a Marketing Plan Packed With ideas & Strategies
To successfully run a mobile notary business, you need to come up with innovative and creative ideas so as to successfully carve out a market for yourself in the business.
So, when you are preparing the marketing plans and strategies for your mobile notary business, ensure that you prepare a personal and company profile that will be interesting and captivating. Apart from stating your experience and qualifications, you also need to clearly state your past achievement in the mobile notary business. This will help boost your chances and reputation while marketing your services.
Here are some of the ways to market your mobile notary business;
- Send letters of introduction about your business alongside your brochure to companies, entrepreneurs, and start–ups that might need your service
- Advertise in newspapers, TV and radio stations within your community
- List your business in local directories
- Engage in roadshows in targeted neighborhoods
- Promote your business via the internet and social media
- Engage in direct sales and marketing
- Make use of word of mouth for marketing and referral
- Employ marketing executives and business development officers to help you carry out direct marketing for your business
17. Develop Iron-clad Competitive Strategies to Help You Win
The mobile notary industry is a highly competitive industry, and you must come up unique and creative ideas to outsmart your competitors in the industry. Part of what you need to do to stay competitive in this industry is to continue to make available highly professional and affordable notary services for your clients. Organizations and people will always choose you if they know that you have a better option especially as it relates to professionalism and affordability.
Another strategy that you can adopt is to ensure that your business is well positioned and key members of your company are highly qualified in the industry.
18. Brainstorm Possible Ways to Retain Clients & Customers
In any business one decides to go into, one of the easiest ways to increase customer retention and attract new customers is by producing results. If your clients are satisfied with your services, they would not need to source for an alternative service provider.
If you can continue to improve on your customer service delivery, then you won’t struggle to maintain loyal customers.
Part of what you need to do to achieve this is to keep track of your clients’ satisfaction in order to improve your service delivery. When it comes to customer management and building a loyal client base, you should purchase a customized CRM software. With this software, you can easily stay in touch with your clients (you can carry out quick client satisfactory survey, you can introduce new products and prices easily and faster, you can keep track of important dates like their birthdays and other anniversaries while you felicitate with them, you can keep track of their progress, you can send bulk SMS and customized e – mails and above all, you can easily receive feedback and complaint from them).
19. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity
Below are some means you could use to boost your brand awareness and create a corporate identity for your mobile notary business;
- Place adverts about your business on newspapers, magazine, and other electronic media platforms
- Sponsor community-based programs relevant to your business
- Advertise your business via the internet and social media platforms (Facebook, Twitter, Instagram, YouTube, Google etc)
- Place billboards of your company in strategic locations
- List your company in local directories
- Distribute fliers and handbills in target areas
- Advertise on your official website and look at ways to pull traffic to the site
More on Service Industry
Notary Public Business Plan Template
Written by Dave Lavinsky
Notary Public Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their notary public companies.
If you’re unfamiliar with creating a notary public business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.
In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a notary public business plan step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your notary public business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a notary public business or grow your existing notary public company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your notary public business to improve your chances of success. Your notary public business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Notary Public Businesses
With regards to funding, the main sources of funding for a notary public business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for notary public companies.
How to Write a Business Plan for a Notary Public Business
If you want to start a notary public business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your notary public business plan.
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your executive summary is to quickly engage the reader. Explain to them the kind of notary public business you are running and the status. For example, are you a startup, do you have a notary public business that you would like to grow, or are you operating a chain of notary public businesses?
Next, provide an overview of each of the subsequent sections of your plan.
- Give a brief overv iew of the notary public industry.
- Discuss the type of notary public business you are operating.
- Detail your direct competitors. Give an overview of your target customers.
- Provide a snapshot of your marketing strategy. Identify the key members of your team.
- Offer an overview of your financial plan.
In your company overview, you will detail the type of notary public business you are operating.
For example, you m ight specialize in one of the following types of notary public businesses:
- General Notary : this type of notary business involves general notary work where you travel to clients to notarize documents that are not related to real estate transactions. This can include powers of attorney, trust documents, healthcare-related documents, auto title transfers, etc.
- Loan Signing Notary: this type of notary business usually requires additional certifications specific to the mortgage industry in order to become a Signing Agent. As a Signing Agent, you will receive assignments from signing services, such as title companies and mortgage companies to conduct signings for mortgage and real estate transactions.
- Non-Notary Services: this type of notary business is to add additional sources of revenue to your notary public business. This can involve fingerprinting services, inspections, courier services, and apostille services.
In addition to explaining the type of notary public business you will operate, the company overview needs to provide background on the business.
Include answers to questions such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of clients served, the number of notaries with positive reviews, reaching X number of clients served, etc.
- Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
In your industry or market analysis, you need to provide an overview of the notary public industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the notary public industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.
The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your notary public business plan:
- How big is the notary public industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential target market for your notary public business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
The customer analysis section of your notary public business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: homebuyers, individuals needing legal or medical documents notarized, real estate agents, and title companies.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of notary public business you operate. Clearly, title companies would respond to different marketing promotions than individuals needing medical documents notarized, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.
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Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are othe r notary public businesses.
Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes title company employees, postal service notaries, or real estate company notaries. You need to mention such competition as well.
For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as
- What types of clients do they serve?
- What type of notary public business are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide service where you travel to the client?
- Will you offer products or services that your competition doesn’t?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a notary public business plan, your marketing strategy should include the following:
Product : In the product section, you should reiterate the type o f notary public company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide apostille services, inspections, officiatiate weddings or fingerprinting services?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.
Place : Place refers to the site of your notary public company. Document where your company is situated and mention how the site will impact your success. For example, is your notary public business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.
Promotions : The final part of your notary public marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:
- Advertise in local papers, radio stations and/or magazines
- Reach out to websites
- Distribute flyers
- Engage in email marketing
- Advertise on social media platforms
- Improve the SEO (search engine optimization) on your website for targeted keywords
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your notary public business, including answering calls, scheduling notary appointments, traveling to clients and/or notarizing, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your notary public business to a new city.
To demonstrate your notary public business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing notary public businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a notary public business or successfully running a small real estate or title company practice.
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.
An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer additional services ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your notary public business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement
Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a notary public business:
- Cost of notary certifications and notary supplies
- Payroll or salaries paid to staff (if any)
- Business insurance
- Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of services you plan to offer.
Writing a business plan for your notary public business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the notary public industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful notary public business.
Notary Public Business Plan Template FAQs
What is the easiest way to complete my notary public business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily write your notary public business plan.
How Do You Start a Notary Public Business?
Starting a notary public business is easy with these 14 steps:
- Choose the Name for Your Notary Public Business
- Create Your Notary Public Business Plan
- Choose the Legal Structure for Your Notary Public Business
- Secure Startup Funding for Your Notary Public Business (If Needed)
- Secure a Location for Your Business
- Register Your Notary Public Business with the IRS
- Open a Business Bank Account
- Get a Business Credit Card
- Get the Required Business Licenses and Permits
- Get Business Insurance for Your Notary Public Business
- Buy or Lease the Right Notary Public Business Equipment
- Develop Your Notary Public Business Marketing Materials
- Purchase and Setup the Software Needed to Run Your Notary Public Business
- Open for Business
Learn more about how to start your own notary business .
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How to Start a Mobile Notary Business
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How does the idea of earning over $30,000 in additional income with as little as $200 sound? Or making $75-$200 for every appointment you have? Starting a mobile notary business can assure you just that.
Moreover, not only is becoming a mobile notary profitable, but it’s also easy.
In this guide, I’ll tell you everything you need to know about becoming a mobile notary—what a mobile notary business is, the requirements you need to meet, and how to start a mobile notary business.
How to Start a Mobile Notary Business? Checklist Overview
Here’s an at-a-glance checklist of how to become a mobile notary:
- Make sure you meet all your state’s requirements.
- Take a training course from a state-approved vendor
- Complete your states notary application form
- Passed the state-administered exam
- Complete a background check
- Wait for your commission certificate from your state in the mail
- Purchase a surety bond
- File your bond and oath of office with your local county clerk
- Buy your notary journal and notary stamp from a designated vendor.
- Get E&O assurance (This is optional but highly recommended)
The good news is the process is pretty straightforward. You have to download and complete the application from the Secretary of State website, fill it and get it notarized. Then you’ll have to send your application with a surety bond and the application fee.
The Secretary of State will then do a background check. If you pass, you’ll receive your notary commission in the mail, following which you can purchase supplies like the notary seal and journal.
Other states will have you complete a training course, pass an exam, undergo a background check, and have fingerprints taken before you get your commission.
Beyond these (and the willingness to work hard and stay dedicated, of course!), there are still several other things you should consider.
What Does a Mobile Notary Business Mean?
As a mobile notary, also known as a notary public, you have to travel to a signer’s home or office to notarize a specific document or a set of documents.
Some examples of notarized documents are
- Legal documents like a Wills or Trusts
- Home loan documents or car titles
- Transfer of property ownership
- Declarations of guardianship and adoptions papers
- Name changes
- Business paperwork such as employment forms, contracts, or partnerships
What does a notary public do?
A notary public’s job is to verify the signer’s identity, witness the signer sign the document that needs to be notarized, and then sign and stamp the document.
This may sound very simple, but it’s actually important work.
As a notary, you can be called to court if a document notarized by you is in question. It’s why the work of a notary shouldn’t be taken lightly—ever.
How much money does a notary public make?
You earn money by charging a fee for the notarial acts up to the limit allowed by your state‘s law. The initial salary can feel limiting as you can only charge about $.50 to $15 for a signature. But if you get some additional training after your notarial certificate, you’ll become a notary signing agent, someone who can charge over $100 for a single loan signing.
Fun Fact: Notary signing agents are notaries, but all notaries are NOT notary signing agents. Read that again.
A notary signing agent title and credential allow you to facilitate mortgage documents for the lending industry. Even though the entire process of notarizing a document is the exact same, notary signing agents still get paid more than regular notaries as many consider the former to be of “higher use” because of their deeper knowledge about a mortgage.
What Are the Requirements for Becoming a Mobile Notary?
There are some basic commonalities between individual state requirements. Some of this include that you:
- Are at least 18 years old
- Reside in the state you’re applying to
- Can read and write in the English language
- Haven’t committed any felony or had convictions in areas related to notary service
- Haven’t been revoked by a notary commission in the past
The requirements for becoming a mobile notary varies from one state to another. The best way to find the right requirements is to simply let Google do the job for you.
7 Steps to Start a Mobile Notary Business
Finally, to the fun part! Read on as I discuss how to start a mobile notary business in seven easy steps.
Note: The first step is to actually be a notary. So make sure you have your commission certificate from your state before you think about launching a business.
Step 1: Create a Business Plan
Having a business plan is crucial for every business’s success, and your mobile notary business is no different.
It’ll help you map out the specifics of your business, discover any unknowns, and give you a clear vision of how to achieve what you want to achieve. Think of it as a set of carefully thought-out guidelines to help you stay on track.
Here’s a list of a few considerations to keep in mind:
#1 What Are Your Start-up and Ongoing Costs?
Training and licensure fees range between $90-$225, depending on the state you reside and its requirements. On the other hand, bonds average $125 and generally last for four years.
I also recommend including the cost of website development and maintenance, fuel, marketing materials, insurance, payroll and taxes, and other similar expenses in your initial budget.
#2 Who Is Your Target Audience or Target Market?
There are different types of documents that require a notary, sometimes specializing or advertising a specific service helps position yourself as the perfect notary for their needs.
#3 How Much Do You Wish to Charge Your Customers?
How much you charge depends on the type of document you’re signing and who your client is. Typically, you can charge $5-$10—or if you’re a loan signing agent, $75-$200 per appointment.
#4 Have You Chosen a Name for Your Mobile Notary Business?
You probably already have a name in mind if you’re wondering how to start a mobile notary business, which is great since choosing the right name for your mobile notary is an important and challenging task.
You must put in the necessary time and come up with a suitable name for your business. If you operate a sole proprietorship, select a business name instead of operating under your own name.
Also, before you pick a name for your notary business, make sure you check:
- Your state’s business records
- Social media platforms
- Federal and state trademark records
- Web domain availability
Step 2: Form a Legal Entity and Register for Taxes
Not many ‘How to Start Mobile Notary Business’ guides delve deep into the importance of forming a legal entity when it’s the very thing that will protect you from being personally liable if your notary business gets sued. So whether it’s sole proprietorship, partnership, limited liability company (LLC), or corporation, you should take the initiative to establish a legal entity.
Another necessity before opening your business is to register for various state and federal taxes.
You’ll have to apply for an employer identification number or EIN. You’ll have to apply for an employer identification number or EIN. Specific state taxes may apply to your business, so you’ll need to do thorough research to know about your tax liabilities.
Step 3: Open a Business Bank Account and Get a Credit Card
Getting dedicated business banking and credit accounts is another necessity for personal asset protection. Moreover, having a credit card and other financings in your business’s name gives you access to better interest rates, higher lines of credit and makes tax filing easier.
Step 4: Set up a Business Accounting System
Like every business owner, you should record your expenses and sources of income and maintain accurate and detailed accounts. It’s the only way to understand how your business is performing. This will also simplify your annual tax filing considerably.
Step 5: Get the Necessary Permits and Licenses
Not acquiring the necessary permits and licenses will leave a wide, gaping hole in your pocket. You’ll find yourself paying hefty fines, or worse, be forced to shut down your business.
Luckily, you can avoid these complications by taking a few extra measures.
You have to first figure out the state and local business licensing requirements. You can get more information by checking in with your town, city, or office. Alternatively, you may visit the U.S Small Business Associations directory of local business resources for more assistance.
Second, you’ll require a Certificate of Occupancy (CO) since a notary public business is generally run out of an office. A CO confirms that all building codes, zoning laws, and government regulations have been met efficiently.
Step 6: Create a Business Website
Your business cannot thrive without an internet presence. Prospects are more likely to search the internet to find a mobile notary, which is why having a website is incredibly crucial.
Here are a few guidelines to keep in mind when creating your mobile notary business website:
#1 Have a Good Landing Page
Your landing page should be unique and well-designed to appeal to potential clients. Make sure to list all your certifications for credibility brownie points too!
Plus, there are many customizable landing page templates on the internet, so getting inspiration wouldn’t be a problem.
#2 Make Your Website User-Friendly and Easily Navigable
Your mobile notary business website should deliver an enhanced user experience, and the best way to ensure this is to make your website navigable.
You should add a ‘Contact Me‘ page to make it easier for potential customers to contact you. This way, your customers will know where to look if they’re interested in hiring you. Similarly, you should include an ‘About’ page to explain how the mobile notary process works and how they can hire you.
#3 Extend Your Website’s Capabilities
If you have a WordPress website, these tools can extend your website’s capabilities in a way that helps you save time and gain more customers. Below is a list of some of the best plugins for your notary business WordPress website:
- Simply Schedule Appointments. This plugin lets you create booking forms to set up appointments with potential clients, as well as accept payments through PayPal and Stripe integration. It can be great for delivering a professional and simple appointment scheduling experience to your prospects.
- Email Subscribers & Newsletters. This plugin is a full-fledged solution that provides you everything you need to create and manage an email list and send newsletters. This way, you can create long-lasting relationships with your current and potential clients
- All in One SEO (AIOSEO). This plugin is a comprehensive SEO toolkit that lets you select the best SEO settings for your business to rank higher in the SERPs. It’s honestly a great way to improve your organic traffic without having to learn complicated SEO jargon.
Step 7: Write an Effective Marketing Plan
You have to come up with innovative and creative ideas if you want to carve out a market for yourself in the business. Plus, writing a marketing plan that is packed with effective ideas and strategies will help you improve your business by boosting your chances and reputation.
So how do you do this right?
The first step is to prepare a captivating and compelling personal and company profile for your prospects. Also, try to present your past achievements in the mobile notary business in a way that makes the visitor go, “This is the person I want for the job!“ Be sure to state your experience and qualifications as well.
Below, I’ve compiled a list of a few strategies to market your mobile notary business effectively:
- Distribute letters of introduction about your business, along with a brochure, to companies, entrepreneurs, and start-ups. Basically, anyone that’s a part of your target audience.
- Print advertisements in newspapers, TV, and radio stations within your community.
- Leverage social media and the internet in general to promote your business.
- Get your business listed in local directories.
- Engage in roadshows in targeted neighborhoods.
- Figure out effective direct sales and marketing strategies to generate more awareness about your business. You can also consider hiring marketing executives and business development experts to help you formulate direct marketing plans for your business.
- Take advantage of word of mouth publicity and referrals by contacting your previous customers for leads.
The Bottom Line
A mobile notary business can be a great side gig—provided you do it right. I hope this guide will help you iron out the details and launch a successful mobile notary business.
Are you in the process of starting a mobile notary business? What step are you one? Or, did we miss anything? Let us know 🙂
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Well, all of the businesses are tough to market, it is up to how to handle you can market your brand deal. But, you write an amazing article, thank you for sharing your thought with us.
That’s absolutely true, Chris! Thanks for sharing with us 🙂
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Step 1: Become a Notary (if you aren’t one already) Step 2: Create a business plan Step 3: Create an internet presence Step 4: Market yourself The difference between a mobile Notary and a Notary Signing Agent Being a mobile Notary is not the same thing as a Notary Signing Agent (NSA).
Mobile notary business in U.S is commissioned to witness the signing of important documents like affidavit, court summons, C of O, and other legal documents. Notaries work as legal officers with the authority to certify affidavits, administer oaths, and take depositions.
A business plan provides a snapshot of your notary public business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans. Why You Need a Business Plan
Here are a few guidelines to keep in mind when creating your mobile notary business website: #1 Have a Good Landing Page Your landing page should be unique and well-designed to appeal to potential clients. Make sure to list all your certifications for credibility brownie points too!